The document outlines the typical TVC production process in 4 steps: 1) an initial briefing between the client and agency to discuss strategy and ideas, 2) developing innovative ideas through a creative team, 3) a production process involving pre-production meetings, shooting, post-production editing, and approvals, and 4) publishing the final TVC through media networks like TV stations, outdoor advertising, and social media.

1. [ TVC production process]
Lê Hoàng Thạch- Lê Huỳnh Phong

2. TVC production development mapping
Client
Advertising Agency
Supplier
Media
Step 1: Brief and Re-brief
Step 2: Developing Innovative
idea
Step 3: Production Process
Step 4: Publishing

3. Step 1: Briefing
Client
Agency
BriefRe-brief
Client Brief is about Strategy: Marketing background, TA, Marketing and Business Objective, Consumer Insight,
Big Idea, Production requirement…
Agency Re-brief is about Execution: Options for Innovative ideas, Draft of Storyline, Key visual…

4. Step 2: Develop innovative ideas
Account Executive and Creative Director
The Client
Account Executive and Creative Director
Art Director
Copy Writer
Artist
Brief
Idea Presentation (Story lines, story board)Approve a story board
Creative
Team
The final idea is usually chosen by a result of research or checking

5. Step 3: Production Process
1. Pre Production
The 1st Meeting
Between Client, Agency, Supplier and Animator (If involved)
The 2nd Meeting
Between Client, Agency, Supplier and Animator (If involved)
The Final Meeting
Between Client, Agency, Supplier and Animator (If involved)
Discuss about the big idea and the whole requirement
Discuss about the suggestions, talent, contract…
Confirmed and Finalize the mentioned suggestion

6. Step 3: Production Process
2. Production - Shooting

7. Step 3: Production Process
3. Post Production
Offline Editing Computer graphic
Focus
group
checking
Final Mix: Voice
record, music
Final approval and
Legal check

8. Step 4: Publishing
TV station
Outdoor advertising
Social media
Release the result to the media network and leave the
work for the rest