This assignment brief outlines three tasks for a BTEC Creative Digital Media Production course focusing on digital moving image productions. Students will investigate and analyze the key features of factual, fictional, and promotional content like news, drama, documentaries, advertising, and music videos. For each task, students must produce blog reports, commentaries, practical portfolios, and a multimedia website presentation analyzing genres, narrative structures, representation, bias, realism, persuasive techniques, and other conventions. The assignment aims to help students understand, explain, and analyze how key features are used across different types of digital moving image productions. Students have until October 23rd and January 29th to complete interim and final reports.

1. Assignment brief – BTEC (NQF)
Assignment title Key Features of Digital TV News, Drama and Advertising
Assessor Rich Barton
Date issued October 5th
Hand in deadline 3.A&B Interim Report: Oct 23rd
; Final Controlled Assessment: January 29th
Duration
(approx)
5 weeks (45 hrs + 9 hrs Controlled Assessment)
Qualification
covered
BTEC L2 First Diploma Creative Digital Media Production
Units covered Unit 3: Digital Moving Image Production
Learning aims
covered
3A&B: Understand the key features & Technical Aspects of moving image productions
Scenario A new YouTube youth channel ‘Urban Net’ has approached you as a programme consultant on its
own content for News, Drama Webisodes and Viral Advertising, to attract their target
demographic of 16-25 year olds living in inner-city areas.
They want you to compile materials for a visual and interactive website that will outline the key
features of Factual, Fiction and Promotional Content and examples of which content may be
suitable.
You will profile this target and investigate the following key features:
Fiction Factual Promotional
• Genre Conventions
• Representation (of
gender)
• Bias (objective or
subjective)
• Realism (stylistic
features edit and cam)
• Persuasive Techniques
• Viral buzz
• Psychographic
1

2. • Narrative Structures
(linear & nonlinear)
• Structure (VT, Inserts,
V/o etc)
(emotional appeal)
Task 1 Promotional (can contribute towards some of Unit 19 Assignment 1)
Evidence you
must produce for
this task
Advertising
1. Blog report or commentary or Prezi on use of psychographic appeal in adverts
2. Blog Report or commentary or Prezi on creating a viral buzz in adverts
3. Blog Report or commentary or Prezi on persuasive techniques in adverts
4. Group Practical Portfolio: Mobile Phone Ad draft
5. Worksheet script on the 3 key features to emotionally manipulate an audience
6. Multimedia Website presentation with video and images
Unit 3 Learning aim A: Understand the key features of moving image productions
To achieve the criteria you must show that you are able to: Unit
Criterion
reference
Describe how key features are used in a digital moving image production. 3 2A.P1
Task 2 Factual
Evidence you
must produce for
this task
News & Doc
1. Blog report or commentary or Prezi on key features of Bias in News and Factual
programming
2. Blog report or commentary or Prezi on the key features of Realism in News and Factual
programming
3. Blog report or commentary or Prezi on key features of Structure in News and Factual
programming
4. Group Practical Portfolio: reproduction of a youth oriented News Item
5. Multimedia Website presentation with video and images
Criteria covered by this task:
Learning aim 3 A: Understand the key features of moving image productions
To achieve the criteria you must show that you are able to: Unit Criterion
2

3. reference
Describe how key features are used in a digital moving image production. 3 2A.P1
Explain how key features are used in two types of digital moving image productions
with reference to appropriate examples.
3 2A.M1
Task 3 Fiction
Evidence you
must produce for
this task
TV Drama & Music Videos
• Blog report or Thinglink on the key features of Genre and Mise-en-scene (props, setting,
costume, blocking) in Films and TV drama clips
• Blog Report or Directors Commentary on the key features of Narrative in fiction
• Blog report or Prezi or Thinglink on representation of youth in a Teen Drama
• Group re-production of a Intro for Opening to Teen Drama Series
• Blog or Prezi Analysis of Skins Trailer with own production for Technical Areas Report
(OC B)
• Multimedia Website presentation with video and images
Criteria covered by this task:
Learning aim A: Understand the key features of moving image productions
To achieve the criteria you must show that you are able to:
Describe how key features are used in a digital moving image production. 3 2A.P1
Explain how key features are used in two types of digital moving image productions
with reference to appropriate examples.
3 2A.M1
Analyse how key features are used in three types of digital moving image productions,
with detailed reference to appropriate examples of each.
3 2A.D1
Describe how key features are used in a digital moving image production. 3 2B.P1
Explain how key features are used in two types of digital moving image productions
with reference to appropriate examples.
3 2B.M1
Analyse how key features are used in three types of digital moving image productions,
with detailed reference to appropriate examples of each.
3 2B.D1
To achieve the criteria you must show that you are able to: Unit Criterion
3

4. reference
Outline key features in a digital moving image production 3 1A.1
4