The document discusses using consumer data to develop retail opportunities in Lafayette County, Mississippi. It summarizes key consumer data from Nielsen Claritas about the county's demographics, spending habits, and top consumer segments. Claritas data can help retailers understand their trade area, identify retail gaps, and effectively target their core customer segments through tailored marketing. The local economic development organization, TVA Consumer Connection, can assist area businesses and communities in utilizing Claritas consumer data to support existing businesses and attract new retail development.