Established in 2002, Estella is the leader in newborn baby gifts, baby toys, rattles, clothing, dolls, nursery décor and much more. Estella is carried at Barney's New York, has appeared on the Today Show, CNN.com, the Martha Stewart Show, Fox News, Vogue, Elle, The New York Times and much more. 

1. Asbury Park Press - 03/11/2017 Page : D03
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The baby boutique was founded in
2002 with her husband, Chike Chukwulo-
zie. Polsky’s interest in fashion goes
back to when she was 2. Prior to opening
Estella, she worked as a buyer for Berg-
dorf Goodman.
“When I became pregnant and con-
templated motherhood, I was looking at
baby clothes here and noticed nothing
was to my aesthetic,” Polsky said. “Ev-
erything was very corporate. There
wasn’t a lot of individuality.”
When she traveled to Europe, howev-
er, she noticed smaller baby brands
owned by mothers.
She decided to bring back some much
needed personality back home and open
up Estella, where the slogan is “Kids
have personality. Their clothes should
too.”
Chukwulozie said the duo was inter-
ested in bringing fresh ideas to the table.
“We take from all the beautiful things we
see in life,” Chukwulozie said. “People
want to find something interesting and
different, something more unusual,
something that tells a story, especially
for baby gifts.”
Her clothing and accessories feature
quirky designs, like a hot dog onesie, an
octopus romper, a hot sauce rattle and
taxi cab rattle.
“It’s funny because my husband first
suggested the hot dog,” Polsky said. “I
thought, ‘No way’ at first, especially in
this day and age when everyone’s so
(food)-conscious, but I trusted him so we
started out with a hot dog rattle and it
was wildly successful.”
Their clothing also incorporates un-
common colors, like black. For spring,
they’re bringing back a sleeveless sim-
ple black-knit romper with white ac-
cents around the thigh and pockets for
boys and girls.
“People are generally shy to put
babies in black for some reason,”
Chukwulozie said. “But black, I
think, is so beautiful on babies.
It’s like, ‘Why not?’ I think it
should be a staple.”
Polsky said she interacts
with mothers on a daily basis
who find it fun to shop for their
children rather than them-
selves.
Best baby gear
Shira Stein, who is a mother of four,
remembers the first time she started
shopping for her newborn daughter, who
is now turning 14.
“When she was first born, I was clue-
less,” Stein said. “I bought a $700 stroller
with a bassinet and a car seat. I hated it
from day one. The car seat was too
heavy, the wheels weren’t good.”
That’s when she decided she was go-
ing to enter a career designed to educate
new mothers on the best baby gear pur-
chases.
SteinistheHeadBabyGearExpertat
Pish Posh Baby in Lakewood. Pish Posh
Baby sells strollers, car seats, carriers,
rockers, bouncers, high chairs — you
name it.
“We pride ourselves in mom-to-mom
service,” Stein said. “We’re all moms
here. When first-time moms call in,
they’re so confused and drowning in a
sea of baby gear. They don’t know where
to start.”
She recommends investing in a high-
endstroller,especiallyifyou’reinterest-
ed in having more than one child.
Uppababy Vista 2017 Stroller,
$839.99, features a full up-right seat po-
sition with reversible and reclinable
seat, as well as a pop-out bassinet that of-
fers SPF 50 shade from the sun. It has a
single push-button wheel removal, and a
seat cushion with extra padding and re-
movable, washable fabric.It also fea-
tures simple brake activation.
The Doona Car Seat Stroller, $499, is
one of Pish Posh Baby’s bestsellers, and
may be more convenient for women on
the go.
It’s a car seat with integrated wheels
that can flip down to transition into a
stroller. “The car seat comes with a base
that you can attach it to in the car, and
say mom is ready to run out to do some
errands, you can just unclick it from the
base,pressabuttonandthewheelscome
down.”
For extra car-seat precaution, the
Boulevard ClickTight features extra
layers of protection with complete side
impact protection that absorbs the
forces from a crash to protect your
child’s head and neck. Priced at $379.99.
The Deluxe Dockatot, $164.99, is an-
other popular item. It is a baby lounger
pillow that acts as a docking stationfor a
baby up to 8 months old, where they can
rest, sleep, play with toys or receive dia-
per changes. Stein said it resembles the
comfort of being in a mother’s womb so
babies can rest soundly.
To keep your baby sound asleep, try
4moms Mamaroo Classic, $219.99. The
reclinable seat bounces up and down,
and side to side with five different mo-
tions built for your baby’s preference. It
can also connect to Bluetooth so you can
control it remotely, and can play music.
The Boon Flair Pedestal High Chair,
$229, comes with a five-point harness to
strap in children, an adjustable height-
position,waterproofpadtoavoidmesses
and easy-gliding wheels that won’t
scratch floors.
Visit pishposhbaby.com or call 877-
747-4767formoreinformation.PishPosh
Baby’s showroom is at 1915 Swarthmore
Ave. in Lakewood.
Visit estella-nyc.com or call 212-255-
3553 for more information.
The 4moms
Mamaroo,
$219.99.
COURTESY OF
PISH POSH
BABY
The Boon
Flair High
Chair, $229.
COURTESY OF
PISH POSH
BABY
The Deluxe Dockatot, $164.99.
COURTESY OF PISH POSH BABY
The Britax
Boulevard
Clicktight Convertible
Car Seat, $379.99.
COURTESY OF PISH POSH BABY
The Doona Car
Seat for $499.
COURTESY OF PISH
POSH BABY
Baby
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