This document summarizes key elements of a Cadbury gorilla TV advert from 2007 that inspired decisions for a film trailer. It discusses how the advert builds anticipation slowly through a panning camera and fade in. Emotion is conveyed through close ups of the gorilla's heavy breathing and eyes. Tension climaxes when the camera zooms out to a wider shot just before the gorilla starts drumming to fast-paced music. The document concludes that these cinematic techniques can be applied to build tension and signal changes in a movie trailer.

1. TV Advert
Here is a television advert that I think
really works and that inspired decisions
for my film trailer.

2. Cadbury's Gorilla Advert Aug 31st
2007
 This advert was released by Cadbury in
2007.
 The advert builds anticipation extremely
well, even though it is only an advert. The
slow fade in of the production name at the
beginning with the camera panning towards
the right creates it extremely well.
 Emotion is then portrayed impressively in
the gorilla, even though it is just a man in a
costume. The extreme close ups, to show
its heavy breathing and concentration in its
eyes, and the really slow movement of the
gorilla and camera both show its emotions
in great detail and build a sense of waiting
for the moment it bursts to life.
 The zooming out to a wider shot/ mid shot
brings the tension to a climax as you finally
see what is going to happen – a point of
epiphany. The fast transition to another shot
when the drumming begins emphasises the
change in tempo and mood as well as the
passion too.

3. How I Can Use This
 If Cadbury’s can use camera angles, editing and
camera movement to portray emotion in a man in
a gorilla outfit, then I can do it in my movie trailer.
 When I want to build tension I can use camera
movement but extremely slowly to build to the
climax.
 A sudden change of shot but from the same
scene when the pace alters or when something
happens is a subtle but effective method of
signalling a change.