FE Colleges -Turning up the volume on business
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The FE landscape is changing leaving many colleges facing an uncertain future. I believe that by reframing their offer they can deliver more compelling messages to both students and employers.
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FE Colleges -Turning up the volume on business
- 1. FE Colleges Turning up the volume on business.
- 2. In the last few years FE colleges have invested heavily in facilities to attract learners. Photography: Richard Moran
- 3. But the FE landscape is changing leaving many colleges facing an uncertain future. ?
- 4. How do FE colleges respond? Reduction in public funding. Employers receiving training budgets directly. Academy Schools. Digital transformation.
- 5. We believe FE colleges have the opportunity to reframe their offer.
- 6. Learners EmployersFE By turning up the volume on business
- 7. Employers FE colleges are the conduit Learners Value for learners is the opportunity to enter meaningful employment. Value for employers is the ability to shape and access a skilled, flexible and motivated workforce. The FE value chain
- 8. EmployersLearners Inspirational career support and guidance. Becoming more commercially-minded. Opportunities Identifying gaps in business needs. Developing opportunities with SME’s. Appointing business leaders to the board. Encouraging enterprise reflecting the rise in self-employment. Developing new digital products and services. Challenging negative perceptions about the vocational route. FE colleges
- 9. Communicate the value you bring each audience with multi-channel messages based on: • Your truths (facts you can prove). • Your beliefs (what you stand for). • Your promises (what you will deliver). • Your vision (how you see the future). Compelling stories Truths Beliefs Promises Vision Telling compelling stories
- 10. Getting it right means employers will attract learners and vice versa. Learners Employers