The document outlines 10 trends in business intelligence for 2015: 1) Governance will transform to support self-service analytics while maintaining processes; 2) Analyzing social data will provide competitive advantages; 3) Analytics will be used across organizations by various roles; 4) Product communities will differentiate vendors; 5) Integrations will rapidly connect diverse data sources; 6) Cloud analytics will be used for on-premise data; 7) Interactive data will enable conversations over static dashboards; 8) Data and journalism will further merge; 9) Mature mobile solutions will support analytics anywhere; 10) Intuitive modeling will bring predictive analytics to business users.