1. DATA VISUALIZATION MEETUP
July 18, 2013

2. Platfora Company Overview
"We like Platfora's in-
memory approach, which,
when combined with a
strong visual exploratory
front end and some other
notable capabilities in
security and parallel
processing, holds appeal to
both business users and
data analysts.”
- Krishna Roy, 451 Research
KEY FACTS
Founded June 2011; based in San Mateo, CA
Raised $27.2M led by top Silicon Valley investors
including Andreessen Horowitz, Battery
Ventures, Sutter Hill Ventures, and IQT.
GA in March 2013 in v2.0; currently shipping v2.3

3. Platfora software instantly transforms RAW DATA in
HADOOP into INTERACTIVE, IN-MEMORY BUSINESS
INTELLIGENCE. No ETL or data warehouse required.
Introducing
Platfora

4. BIG DATA BUSINESS
INTELLIGENCE
More than pretty visualizations
James Mulholland, @jwmulholland, #prettybigdata

12. Communication
Experience
Tool

15. Communication
Experience
Tool

16. Tapping into our perceptive abilities
PATTERNS
TRENDS
OUTLIERS

17. Putting in context
information

18. Making choices

19. visualization brings data to a
human level

21. HADOOP
Ad-hoc
analysis
Geolocation
Network Flow
Records
Public / Internet
Datasets
Sensor Logs
Social Graph
Web Access
Mobile App
Access
ERP Data
(Finance & CRM)
Customer
Demographics
Data Reservoir

24. Analyzing data requires iterative
refinement to find the signal in the noise

25. DEMO

26. “I saw the angel in the marble
and carved until I set him free”
Michelangelo

27. big data

28. big data
How big?

29. PETABYTE 1,000,000,000+MB

31. How to solve for BIG

32. ACCESS

33. Platfora alpha
Platfora current

35. ?

36. learning from discovery insights

37. Data-driven means having
“informed intuition.”
~Peter Skomoroch
Data Scientist, LinkedIn

39. keep people at the center

40. It will be
BIG

41. THANK YOU