Turn Your Personal Brand Into An Experience
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Forget about advertising what you are selling. Focus on what your audience needs and create meaningful experiences that relate to the things they care about. Presented at Toolbox Conference 2015, in Thessaloniki, Greece.
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Turn Your Personal Brand Into An Experience
- 1. Kyros Vogiatzoglou Online Communication TURN YOUR PERSONAL BRAND INTO AN EXPERIENCE #toolboxconf
- 2. Advertising
- 3. Advertising
- 4. Advertising
- 5. Advertising
- 6. Advertising is dead It’s been dead for quite a while now
- 7. Stop throwing cash down the toilet Gary Vaynerchuk entrepreneur & investor on advertising “
- 10. The reality today Micro-moments That point in time when you go online to satisfy a need
- 11. Internet of Things Everything revolves around human needs
- 12. Change your perception of humans Stop treating them as customers, numbers, or Facebook users
- 13. Make me care, please - emotionally, intellectually, aesthetically. Just make me care. Andrew Stanton Film director, screenwriter, producer Pixar Animation Studios “
- 14. Think about your audience first
- 15. People love stories Talk about your motives, your passion, your past and your future
- 16. This kind of conflict between who we are and what we want to be, and what others may expect of us, is the central thread of the human experience. Kevin Spacey Actor, film director, writer, producer “
- 17. We want to know about your dreams Nobody cares about what you do
- 18. Mystery is the catalyst for imagination, and maybe there are times when mystery is more important than knowledge. J. J. Abrams Director, producer, writer “
- 19. Create real life experiences Focus on people’s actual needs and deliver value
- 20. WestJet buys presents for its passengers
- 21. IKEA invites you for a sleepover
- 22. Starbucks asks you for ideas
- 23. Big companies would love to be small. Wouldn’t you? Oh, wait…
- 24. Make your competition irrelevant Give your audience more than they would normally expect
- 25. Offer stylistic advice and ideas Follow the news Create photographs or illustrations about trending topics Do a workshop Teach people how to make jewellery Be open Let people help you write your next book Add your own ideas here [ … ] Organise a meetup
- 26. Compare Large companies vs Small companies Advertising vs Creating experiences Customers vs Human beings
- 27. Conclusion Large companies Small companies Advertising Creating experiences Customers Human beings are should be to for
- 29. If you aren't making a difference in other people's lives, you shouldn't be in business - it's that simple. Sir Richard Branson Founder of Virgin Group “