Turkey has a population of over 78 million people, with 70% living in urban areas and 87.4% of the total population being literate. Internet usage in Turkey is growing fast, with 45% of the population being internet users as of 2010. While internet penetration is increasing, usage is still not equal, with 58.8% of the population having never used the internet. Facebook is the most visited website and social network in Turkey. E-commerce also shows growth but still only involves a small percentage of the population and businesses. LinkedIn has over 800,000 Turkish members, most being men aged 25-34 working in large tech or manufacturing companies.

1. Turkey and the fast growing Internet
v 1.1
October 2011 – Simone Favaro

2. OVERVIEW

3. Turkey Demographic Highlights*
urban population
70% of total population (2010)
78,785,548 LITERACY
age 15 and over can read and write
(Population - July 2011 est.)
total population: 87.4%
male: 95.3%
female: 79.6% (2004 est.)
0-14 27% 10,707,793 10,226,999
15-64 67% 26,741,332 26,162,757
65+ 6% 2,259,422 2,687,245
http://www.indexmundi.com/turkey/demographics_profile.html

4. Internet: growing fast but not equaly
35.000.000 45%
Internet Users of population
(2010)1
41.6% households have an internet connection2
58.8%
population who have
population who are frequent internet users never used the internet
21.3% (every day or almost every day)
33.3% populationweek) are regular internet users
(at least once a
who
(1) http://www.InternetWorldStats.com (2) http://ec.europa.eu/information_society/digital-agenda/index_en.htm

5. Ranked 4° as Internet User’s total
amount* .
European Average: 58.3%
Penetration Ranking of top 6 Internet Countries on a
total of 52 Eurpean States
Rank Country
9 United Kingdom
11 Germany
20 France
36 Italy
43 Turkey
46 Russia
*Data source: www.internetworldstats.com

6. The most engaged country per page views
and the 3° for time spending per visitor
32,7 hours and 3.706 page views per Visitor
Total Europe Audience, Age 15+, Home and Work Locations
Data Source: ComScore.com

7. USERS AND BUSINESSES INTERNET
USAGE BEHAVIORS

8. Internet mainly used by people as an
information channel
About 30% of internet users are Content producers
Less than 30% use internet as a tool to manage daily life
http://ec.europa.eu/information_society/digital-agenda/index_en.htm

9. Top 20 Web domain visited by Turkish
(August 2011)

10. Facebook, Microsoft and Google Sites the
most visited (October 2011)*
Local Information sites / portal Local Business sites
Data Source: ComScore.com

11. E-Commerce involves only a still small but
growing part of economic system
Population Internet Users Enterprises SMEs
PURCHASING ON LINE PURCHASING ON LINE
5.2 % 13.1% 11.2% 11.0%
CONSUMER BUSINESS
8.1% 7.8%
1.5% 4.1%
SELLING ON LINE SELLING ON LINE
Population Internet Users Enterprises SMEs
Data source: http://ec.europa.eu/information_society/digital-agenda/index_en.htm

12. Over the European Average (17%) in CRM
software usage
e-Business
Using Customer Relationship Automatic exchange of
Management Software business documents
Integration of Internal Process
21.2% 17,6% (Sales/Purchase)
65.6%
Enterprises
Electronic Supply Sending or receiving e-
Chaon Management 34.4%
Invoices SMEs
16,1% 13.4%
http://ec.europa.eu/information_society/digital-agenda/index_en.htm

13. HIGHLIGHTS ON SOCIAL NETWORKS

14. Facebook is the main social network used
by 89%(1) of Turkish Internet Users
Turkey is ranked as #1 on top 6 European Countries as % Internet
Users using Facebook
89% Penetration
Rate (TURKEY)
43% Facebook’s
Penetration
Rate (EUROPE)
10M visitors per day(2) 553,6 Minutes spent
per Visitor(2)
(1) Data source: http://www.internetworldstats.com (2) Data source: ComScore Augost 2011

15. Twitter(1) and Friendfeed(2) the most used
microblogging
10% of
16% of #Turkish has a Friendfeed’s traffic
#Twitter account – 8th comes from
on top 10 countries Turkey (3° in traffic
rank)
(1) ComScore – April 2011 (2) Alexa.com– October 2011

16. 2% Turkish Internet Users
has a LinkedIN account.
Linkedin focus
831.821
(+9% on September
2011)
Data source: www.linkedin.com/advertising (October 2011)

17. 41% of users are 25-34 yo working in a +10.000 employees Hitech
or Manufacory company. Less than 1 on 3 are women
41.9%
24,8%
Data source: www.linkedin.com/advertising (October 2011) Linkedin focus

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