Educated global digital marketing team of Fortune 500 client on research taken from BE:Europe Business Elite study and data on C-Suite behaviour on LinkedIn.
The document provides information from research on the UK Business Elite in 2012. It finds that BE Europe reaches senior executives from over 59,000 companies in Europe with 250+ employees or over £40 million in annual turnover. On average, UK Business Elite executives are involved in annual purchase decisions worth £6.2 million, totaling over £2.4 trillion. The research also examines the media consumption habits and digital behaviors of UK Business Elite.
C Suite Media Consumption Habits: Business Elite 2012 results Mark Treacy
The IPSOS MediaCT BE: Europe 2012 Study surveyed over 444,000 senior business executives across nearly 60,000 companies in 17 European countries. It measured their responsibilities, media consumption, and usage of digital platforms like websites, smartphones, and tablets. LinkedIn reached the most business executives across platforms, at 42.7%, slightly ahead of the BBC. Specifically, LinkedIn reached over 97,000 C-level executives monthly and over 43,000 daily, more than any other site. 30.5% of LinkedIn visitors accessed it via mobile devices. The study identifies eligible companies from business directories then calls them to verify and obtain executive names and job functions to survey.
Mobile internet penetration in Germany is 20% of mobile subscribers, representing 16 million users. The demographic profile shows mobile internet is still dominated by males at 63%, with the largest age groups being 35-54 years old. The most common mobile internet activity is browsing through a phone browser at 70%. Many German mobile internet users have also paid for goods and services using mobile internet.
Mobile Media; Consumer Insights across EuropeIAB Spain
Documento elaborado por IAB Europe, Asociación que representa los intereses de las empresas de publicidad y marketing digital en Europa, con información acerca del acceso a Internet a través de dispositivos móviles en 19 países europeos
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
The document provides information from research on the UK Business Elite in 2012. It finds that BE Europe reaches senior executives from over 59,000 companies in Europe with 250+ employees or over £40 million in annual turnover. On average, UK Business Elite executives are involved in annual purchase decisions worth £6.2 million, totaling over £2.4 trillion. The research also examines the media consumption habits and digital behaviors of UK Business Elite.
C Suite Media Consumption Habits: Business Elite 2012 results Mark Treacy
The IPSOS MediaCT BE: Europe 2012 Study surveyed over 444,000 senior business executives across nearly 60,000 companies in 17 European countries. It measured their responsibilities, media consumption, and usage of digital platforms like websites, smartphones, and tablets. LinkedIn reached the most business executives across platforms, at 42.7%, slightly ahead of the BBC. Specifically, LinkedIn reached over 97,000 C-level executives monthly and over 43,000 daily, more than any other site. 30.5% of LinkedIn visitors accessed it via mobile devices. The study identifies eligible companies from business directories then calls them to verify and obtain executive names and job functions to survey.
Mobile internet penetration in Germany is 20% of mobile subscribers, representing 16 million users. The demographic profile shows mobile internet is still dominated by males at 63%, with the largest age groups being 35-54 years old. The most common mobile internet activity is browsing through a phone browser at 70%. Many German mobile internet users have also paid for goods and services using mobile internet.
Mobile Media; Consumer Insights across EuropeIAB Spain
Documento elaborado por IAB Europe, Asociación que representa los intereses de las empresas de publicidad y marketing digital en Europa, con información acerca del acceso a Internet a través de dispositivos móviles en 19 países europeos
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
The document summarizes internet usage trends in Vietnam based on a 2012 survey of over 5,800 Vietnamese internet users. Some key findings:
1. Internet penetration has grown significantly, with over 35% of Vietnam's population now online.
2. Usage has expanded beyond just men in major cities - over half of women and those in smaller cities are now online.
3. Mobile internet access is growing rapidly, and will likely allow users in rural areas to skip owning a PC and go straight to mobile access.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
The document summarizes internet usage trends in Vietnam based on a survey of over 5,800 people across 12 urban centers. It finds that internet penetration has grown beyond just men in major cities and higher income groups, reaching 58% of the overall population in 2011. Mobile internet usage is growing rapidly and expected to further expand access to lesser cities and rural areas, allowing many users to leapfrog the personal computer experience. The increasing ubiquity of smartphones and mobile connectivity is shifting how people engage with the internet, especially among youth.
[Cimigo VN] Net citizens Việt Nam -2012Thuy-Vy Pham
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
BIC5 Ian morgan google uk Making the Web Work for You 2012Wavelength
This document discusses how the internet economy in the UK is worth £100 billion and driven by online consumption. It notes that mobile devices are enabling new kinds of interactions, with 40% of tweets coming from mobile and 50% of map usage on mobile. The document also highlights that 74% of people use mobile in the shopping process and that mobile will soon surpass desktop internet usage. It argues companies need to have mobile-optimized websites to keep up with these trends of an increasingly mobile-focused internet.
The explosion of mobile internet usage has enabled the mobile advertising opportunity, but as most advertising planners know, truly engaging advertising doesn’t work in silos, it works together.
The aim of this report is to show how mobile media usage works in conjunction with other media (in particular TV), and how this creates new opportunities for advertisers to influence consumers at the point of purchase (m-commerce).
To provide a global perspective the initial section of this report looks into data across: UK, US, Brazil, Indonesia, Egypt, Singapore, India, South Africa and Qatar. The second section takes a more qualitative look into the day in the life of a mobile consumer in the UK, using mobile diaries to track behaviour.
Camerjam public sector masterclass incentivatedJames Cameron
This document discusses developing a mobile marketing strategy for the public sector. It recommends that a good mobile strategy consider messaging, mobile sites, mobile advertising, and NFC technology. It also notes that apps, QR codes, and Bluetooth can complement a mobile strategy. The document provides examples of how mobile technologies have helped organizations in the public sector deliver services more efficiently.
This document provides an overview of internet marketing trends in the UK and Europe. It contains statistics on internet usage, online activities, advertising spend, and forms of internet advertising for both the UK and select European countries. Some of the key points include:
- Internet advertising in the UK is expected to increase 11.3% in 2012 and surpass press advertising to become the leading form of ad spend. Paid search remains the top internet ad format.
- Mobile marketing spending is projected to spike in the UK and Europe as smartphone and tablet usage rises rapidly. Over 90% of the population in most European countries now uses a mobile device.
- Social media usage continues growing in the UK, with over half of
Social Success? A global survey of business social networkingRegus
We surveyed all our business network about if & how their companies engage with social media. 15,000 replied worldwide ...
Some key findings:
- 44% of small, 36% of medium & 28% of large businesses have successfully acquired new customers via social networking
- Indian companies are most engaged, followed by China, Mexico then The Netherlands
- the Benelux countries and Japan are the laggards
- financial services and healthcare sectors are among the least engaged industries, with retail up towards the top
- a hardcore of sceptics exists
- 34% of respondents don't believe there'll EVER be ROI from commercial social media activity.
Find out more about Regus: http://www.regus.com/?utm_campaign=slideshare
Les petites entreprises aquièrent plus de nouveaux clients sur les médias sociaux
Dans une étude internationale qu\'elle a rendue publique le 6 juillet, l\'entreprise Regus, fournisseur mondial d\'espaces de travail innovants, fait un zoom particulier sur différences d’usage des médias sociaux en fonction de la taille des entreprises.
'Minimising the experiential gap in today’s digital world' - Kantar (Mobile R...QuestBack AG
A look at how mobile research can help close the experiential gap between how everyday consumers engage in digital environments, and how traditional research is conducted. Doing so may help researchers overcome declining response rates, engage and retain more research panellists/community members, and protect data quality.
Mobile internet advertising spend during 2010 – when advertising revenues generally fell - was worth €710
million, more than double its 2009 total of €279 million (Source: IHS Screen Digest 2011).
This report covering 19 European countries presents detailed research findings behind these figures. It
springs from IAB Europe’s mission to prove the value of the market through research and education.
Mobile advertising wins out on many levels: it enables business to connect with consumers personally and
immediately. The odds on their product message getting through to the right person are dramatically
reduced. The recipient can respond equally effectively and speedily. What’s more the advertiser can track
every step of the process and match it to sales outcomes. This not only makes targeting advertising spend
easier, but also much more accurately and cheaply than tracking traditional methods of advertising.
If you are thinking of diverting precious advertising budget to mobile, this definitive report has the
information you need.
This document discusses niche marketing websites and analytics platforms. It describes niche websites that specialize in specific business areas and provide targeted content and advertising. It also discusses technology platforms that create partner networks between thousands of niche sites to reach interested customers. Finally, it mentions analytics platforms that capture comprehensive data and provide insights into what the data means.
Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement
Glocal Conference - Inside Social Media: Changes in the media landscape and the resulting influences on society and consumer behavior.
Aspects of the changing media landscape, especially through the proliferation of digital media (Internet/IPTV) and increasing communication on Social Media platforms. Both societal issues as well as communication policy issues will be covered and a critical outlook on the long-term changes in these trends are given.
Turkey has a population of over 78 million people, with 70% living in urban areas and 87.4% of the total population being literate. Internet usage in Turkey is growing fast, with 45% of the population being internet users as of 2010. While internet penetration is increasing, usage is still not equal, with 58.8% of the population having never used the internet. Facebook is the most visited website and social network in Turkey. E-commerce also shows growth but still only involves a small percentage of the population and businesses. LinkedIn has over 800,000 Turkish members, most being men aged 25-34 working in large tech or manufacturing companies.
The document discusses mobile trends based on insights from MediaCom. It notes that (1) media consumption is becoming more fragmented as people use multiple screens, (2) smartphone adoption is accelerating rapidly with over half of populations in countries like Denmark and the US now owning smartphones, and (3) for those aged 18-29 in Denmark, over 3/4 now own smartphones.
Harrison Group: "Devices, Consumption and the Digital Landscape"Digiday
hat can 1,800 digital consumers and 1,200 digital business professionals tell you about the market? The 2012 digital publishing survey by Harrison Group, supported by Digiday and Deloitte, underscores the interactions among tablets, laptops, smartphones and e-readers in the systematic management of personal communications, research, shopping and publishing. What is clear from this study is that consumers are not only in charge, but they are charging ahead. Prepare to be surprised!
Speaker: Jim Taylor, vice chairman, Harrison Group
This document discusses the rise of smartphones and tablets. It notes that consumer usage of these devices is evolving, with many using them throughout the day for tasks like banking, news, and entertainment. Advertising on mobile and tablets is also growing rapidly compared to online. Many brands are now using these devices in their marketing in innovative ways like providing extra product information scanning codes in-store. Forward-thinking brands are taking a holistic approach across devices.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
The document summarizes internet usage trends in Vietnam based on a 2012 survey of over 5,800 Vietnamese internet users. Some key findings:
1. Internet penetration has grown significantly, with over 35% of Vietnam's population now online.
2. Usage has expanded beyond just men in major cities - over half of women and those in smaller cities are now online.
3. Mobile internet access is growing rapidly, and will likely allow users in rural areas to skip owning a PC and go straight to mobile access.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, businesses need to follow consumer eyeballs by engaging in the dialogue and leading the development of e-commerce and mechanisms to build trust in online purchasing.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
The document summarizes internet usage trends in Vietnam based on a survey of over 5,800 people across 12 urban centers. It finds that internet penetration has grown beyond just men in major cities and higher income groups, reaching 58% of the overall population in 2011. Mobile internet usage is growing rapidly and expected to further expand access to lesser cities and rural areas, allowing many users to leapfrog the personal computer experience. The increasing ubiquity of smartphones and mobile connectivity is shifting how people engage with the internet, especially among youth.
[Cimigo VN] Net citizens Việt Nam -2012Thuy-Vy Pham
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
BIC5 Ian morgan google uk Making the Web Work for You 2012Wavelength
This document discusses how the internet economy in the UK is worth £100 billion and driven by online consumption. It notes that mobile devices are enabling new kinds of interactions, with 40% of tweets coming from mobile and 50% of map usage on mobile. The document also highlights that 74% of people use mobile in the shopping process and that mobile will soon surpass desktop internet usage. It argues companies need to have mobile-optimized websites to keep up with these trends of an increasingly mobile-focused internet.
The explosion of mobile internet usage has enabled the mobile advertising opportunity, but as most advertising planners know, truly engaging advertising doesn’t work in silos, it works together.
The aim of this report is to show how mobile media usage works in conjunction with other media (in particular TV), and how this creates new opportunities for advertisers to influence consumers at the point of purchase (m-commerce).
To provide a global perspective the initial section of this report looks into data across: UK, US, Brazil, Indonesia, Egypt, Singapore, India, South Africa and Qatar. The second section takes a more qualitative look into the day in the life of a mobile consumer in the UK, using mobile diaries to track behaviour.
Camerjam public sector masterclass incentivatedJames Cameron
This document discusses developing a mobile marketing strategy for the public sector. It recommends that a good mobile strategy consider messaging, mobile sites, mobile advertising, and NFC technology. It also notes that apps, QR codes, and Bluetooth can complement a mobile strategy. The document provides examples of how mobile technologies have helped organizations in the public sector deliver services more efficiently.
This document provides an overview of internet marketing trends in the UK and Europe. It contains statistics on internet usage, online activities, advertising spend, and forms of internet advertising for both the UK and select European countries. Some of the key points include:
- Internet advertising in the UK is expected to increase 11.3% in 2012 and surpass press advertising to become the leading form of ad spend. Paid search remains the top internet ad format.
- Mobile marketing spending is projected to spike in the UK and Europe as smartphone and tablet usage rises rapidly. Over 90% of the population in most European countries now uses a mobile device.
- Social media usage continues growing in the UK, with over half of
Social Success? A global survey of business social networkingRegus
We surveyed all our business network about if & how their companies engage with social media. 15,000 replied worldwide ...
Some key findings:
- 44% of small, 36% of medium & 28% of large businesses have successfully acquired new customers via social networking
- Indian companies are most engaged, followed by China, Mexico then The Netherlands
- the Benelux countries and Japan are the laggards
- financial services and healthcare sectors are among the least engaged industries, with retail up towards the top
- a hardcore of sceptics exists
- 34% of respondents don't believe there'll EVER be ROI from commercial social media activity.
Find out more about Regus: http://www.regus.com/?utm_campaign=slideshare
Les petites entreprises aquièrent plus de nouveaux clients sur les médias sociaux
Dans une étude internationale qu\'elle a rendue publique le 6 juillet, l\'entreprise Regus, fournisseur mondial d\'espaces de travail innovants, fait un zoom particulier sur différences d’usage des médias sociaux en fonction de la taille des entreprises.
'Minimising the experiential gap in today’s digital world' - Kantar (Mobile R...QuestBack AG
A look at how mobile research can help close the experiential gap between how everyday consumers engage in digital environments, and how traditional research is conducted. Doing so may help researchers overcome declining response rates, engage and retain more research panellists/community members, and protect data quality.
Mobile internet advertising spend during 2010 – when advertising revenues generally fell - was worth €710
million, more than double its 2009 total of €279 million (Source: IHS Screen Digest 2011).
This report covering 19 European countries presents detailed research findings behind these figures. It
springs from IAB Europe’s mission to prove the value of the market through research and education.
Mobile advertising wins out on many levels: it enables business to connect with consumers personally and
immediately. The odds on their product message getting through to the right person are dramatically
reduced. The recipient can respond equally effectively and speedily. What’s more the advertiser can track
every step of the process and match it to sales outcomes. This not only makes targeting advertising spend
easier, but also much more accurately and cheaply than tracking traditional methods of advertising.
If you are thinking of diverting precious advertising budget to mobile, this definitive report has the
information you need.
This document discusses niche marketing websites and analytics platforms. It describes niche websites that specialize in specific business areas and provide targeted content and advertising. It also discusses technology platforms that create partner networks between thousands of niche sites to reach interested customers. Finally, it mentions analytics platforms that capture comprehensive data and provide insights into what the data means.
Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement
Glocal Conference - Inside Social Media: Changes in the media landscape and the resulting influences on society and consumer behavior.
Aspects of the changing media landscape, especially through the proliferation of digital media (Internet/IPTV) and increasing communication on Social Media platforms. Both societal issues as well as communication policy issues will be covered and a critical outlook on the long-term changes in these trends are given.
Turkey has a population of over 78 million people, with 70% living in urban areas and 87.4% of the total population being literate. Internet usage in Turkey is growing fast, with 45% of the population being internet users as of 2010. While internet penetration is increasing, usage is still not equal, with 58.8% of the population having never used the internet. Facebook is the most visited website and social network in Turkey. E-commerce also shows growth but still only involves a small percentage of the population and businesses. LinkedIn has over 800,000 Turkish members, most being men aged 25-34 working in large tech or manufacturing companies.
The document discusses mobile trends based on insights from MediaCom. It notes that (1) media consumption is becoming more fragmented as people use multiple screens, (2) smartphone adoption is accelerating rapidly with over half of populations in countries like Denmark and the US now owning smartphones, and (3) for those aged 18-29 in Denmark, over 3/4 now own smartphones.
Harrison Group: "Devices, Consumption and the Digital Landscape"Digiday
hat can 1,800 digital consumers and 1,200 digital business professionals tell you about the market? The 2012 digital publishing survey by Harrison Group, supported by Digiday and Deloitte, underscores the interactions among tablets, laptops, smartphones and e-readers in the systematic management of personal communications, research, shopping and publishing. What is clear from this study is that consumers are not only in charge, but they are charging ahead. Prepare to be surprised!
Speaker: Jim Taylor, vice chairman, Harrison Group
This document discusses the rise of smartphones and tablets. It notes that consumer usage of these devices is evolving, with many using them throughout the day for tasks like banking, news, and entertainment. Advertising on mobile and tablets is also growing rapidly compared to online. Many brands are now using these devices in their marketing in innovative ways like providing extra product information scanning codes in-store. Forward-thinking brands are taking a holistic approach across devices.
Mobile gaming -State of the european market - Comscore - 25 Janvier 2012Romain Fonnier
Mobile Media Landscape
-Usage, Devices & Market Drivers
-Smartphone Trends
-Mobile Gaming
-Who Does What & How?
-Which Handsets?
-Who are the Consumers?
Monetisation
-Advertising
-Paid Downloads & Freemium
-In Game Purchases
-Takeaways
1. The telecom industry is at the core of French society and economy, with over 3/4 of French people having mobile phones and internet access. €39 billion has been invested in telecom networks since 2006.
2. Telecoms are a major driver of the French economy, injecting €204 billion and supporting over 300,000 direct and indirect jobs in France.
3. Telecom usage in France continues to grow rapidly, with increases of 11% in mobile voice minutes, 69% in data traffic, and 10 billion additional text messages over the last year. However, telecom prices have decreased by 8% since 2006, less than overall inflation of 10%.
1) The document summarizes findings from the EMS Digital Life 2008 report on how Europe's elite use digital media throughout their day.
2) It finds that Europeans spend over 6 hours per day engaged with various media like print, TV, radio and the internet. Media consumption is shifting increasingly to digital platforms.
3) Nearly 80% of Europeans have increased their internet usage over the past 2 years while decreasing consumption of offline media. Many Europeans are creating and sharing content online daily.
4) The report provides detailed insights into Europeans' media multitasking habits throughout the day, across locations, devices, and demographic groups. It finds media consumption is becoming more mobile and integrated into people's daily lives
Social media provides opportunities for brands to interact directly with consumers. Brands can use social media to build relationships with customers, promote their message to those who will share it, and learn more about consumer preferences. While many media consumption habits are shifting online and to mobile devices, social media usage is growing rapidly, especially among younger demographics. For brands, developing a presence on social media allows reaching customers where they are already engaged and facilitating conversations to help build loyalty and understanding.
Steve Pinches discusses the Financial Times' shifting business model and focus on digital subscriptions over time. Some key points:
- In the 2000s, the FT had a flat paywall model that did not work well and was charging around $99 for a subscription.
- By 2012, careful price testing allowed them to push digital subscription prices up to over $350. Their target was 313,000 paid digital subscribers by the end of 2012.
- The FT began focusing on developing their mobile products and web apps from 2009 onward. Their goal was to provide an experience that felt tailored across devices.
- Challenges included storing large amounts of content offline reliably in a browser, cross-platform testing
This document summarizes key findings from Nielsen's Mobile Apps Playbook study. It finds that games are the most popular app category for both smartphones and feature phones. The top apps across platforms include Facebook, Weather Channel, Google Maps, and Pandora. Users primarily discover new apps by searching app stores on their phones. Ratings and reviews also influence app choices. Smartphone users download more paid apps than feature phone users, with Apple users being most willing to pay. Most users prefer billing mobile app purchases through their wireless provider or credit card. Teenagers are more receptive to mobile ads than older age groups.
Characterization Study of the Infomediary Sector. 2012 EditionDatos.gob.es
This document summarizes the key findings of a study characterizing the infomediary sector in Spain. It identifies approximately 150 infomediary companies in Spain that generate applications, products, and services based on reusing public sector information. The main sectors of reused information are business/economic and cartographic/geographic. The document also analyzes the activity, economic data, sources and formats of reused information, clients, revenue models, products/services offered, and assessments of the sector from the companies. It concludes with proposals to increase reuse culture and coordination between the public and private sectors.
This document provides an overview of business opportunities in Western Europe, with snapshots of specific countries. It highlights that while Europe is experiencing a recession, the region remains the biggest and wealthiest software, digital media, and IT market. Key opportunities outlined include mobile payments and commerce, digital media projects, enterprise solutions such as BYOD and social media-based services, and developments in areas like e-health, mobile broadband infrastructure, and green technology. Western European countries represent an attractive market for Finnish ICT companies despite economic challenges.
Similar to UK Business Elite Research 2012 & C-Suite on LinkedIn (20)
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
2. Data Sources…
BE:Europe study is based on survey of senior business executives
from 59,787 companies in 17 countries across Europe, either
with 250+ employees or £40m+ annual turnover
LinkedIn’s internal data, taken from over 1.1M C-Suites
in the UK
The longest established single source marketing and
media survey in Britain
eMarketer covers digital marketing, media and
commerce, offering insights essential to navigating the
changing, competitive and complex digital environment.
3. On average, BE:Europe executives are involved in
annual purchase decisions worth £6.2 million. This
equates to a total business spend in excess of £2.4
trillion across the total universe of executives.
4. UK Business Elite engage with content across multiple media
channels…
99% Almost 100% of the
UK’s top Business
Executives access BBC
monthly.
71%
55%
50% LinkedIn & Twitter are
43% 41% the only 2 platforms in
this set available via web
29% or smartphone only.
26% 24%
20%
Channels Measured:
*Net unduplicated Reach – Monthly TV, Print, Website, Smartphone
Source: BE:Europe 2012
& Tablet Reach Base: GB Data Only
5. Global Executives are engaged with media at all times of day…
Media Consumption of Senior Executives Worldwide, By Time of Day, Oct 2011 Senior Executives…
80%
Are 72% more likely
to watch TV than use
a computer after
work.
60%
Radio
Are consuming media
40%
National most via computers with
Newspaper
an average consumption
Computer
of 35%
Mobile/tablet
20%
TV Are most likely to use
Industry trade
mobiles or tablets
journals during the work day.
0%
Channels Measured:
Source Emarketer, Oct 2011
6. Digital, and more recently, social is now a significant part of their
schedules…
76%
50%
31%
27% 27% 27% 25%
18%
11%
9%
Channels Measured:
*Reach –Website only
Source: BE:Europe 2012
Base: GB Data Only
7. New technologies are changing the way UK Business Elite access news &
media content…
76%
Tablet Only
Smartphone Only
50%
+
Tablet & Smartphone
31%
27% 27% 27%
25%
18%
11%
9%
Channels Measured:
*Reach –Website only
Source: BE:Europe 2012
Base: GB Data Only
8. Smartphones are becoming a key medium in how UK Business Elite
stay connected…
21% of UK BE visit a 53% of UK BE access 25% of UK BE access 25% of UK BE access
social media website daily online content via content via a tablet news via an app on either
smartphone daily computer daily a smartphone or tablet
daily
Source: BE:Europe 2012
Base: GB Data Only
9. Reach of C-Suites from the UK Business Elite, by publisher…
LinkedIn’s reach of C-Suites
is 60% greater than its
closest commercial
competitor
Channels Measured:
*Reach –Website only
Source: BE:Europe 2012
Base: GB Data Only
10. Who are LinkedIn’s C-Suites?
85% Male £718K Average
Personal Net Worth
Average Age
46% Involved in
Purchasing Decisions
worth £1.5M+
Average Gross 35% work in
Salary companies with 1000+
Employees
£145K
Source: BE:Europe 2012
11. How do C-Suites engage with LinkedIn?
Connect & Research People &
Communicate Companies
Network with other Learn about what
professionals other colleagues are
doing
Professional Insights On the Move
Stay up to date on More likely than average
industry discussions active member to access
LinkedIn on their mobile
Targeting : Directors and Above
Source: LinkedIn Internal data
Geo: UK
Contact LinkedIn Marketing Solutions to learn more
12. LinkedIn’s C-Suite audience are business influencers and early
adopters on- and off- platform…
72% Enjoy engaging with 69% Really enjoy finding out how 94% Influence people’s decisions &
international news and affairs technology works behaviours
More likely to follow a More likely to be More likely to be a
company other than members of LinkedIn member of our
their own groups influencer custom
segment
Source: 1st row- BE:Europe 2012, Base: GB data only
2nd column- LinkedIn Internal data, Contact Marketing Solutions to learn more
14. Background…
The series of surveys now called the Business Elite first appeared in 1973 as the European
Businessmen Readership Survey (EBRS).
The Asia study was launched in 1985, followed by surveys in Japan (1998), Central Europe
(2000), Australia (2005) and the United States (2006). Similar studies are run in Latin America and the
Middle East.
BE:Europe is now run on an annual basis and the objectives of the survey are to:
1. To estimate the size and scope of the business elite audience;
2. To measure their media consumption and business decision-making influence;
3. To support campaign planning targeted at the most senior business executives
15. The business elite are few in number....
Although the Business Elite only represent 0.13%
(444,441) of Europe’s population they are
BE: EUROPE disproportionally influential relative to their size
0.45m
This audience represents senior business leaders in
59, 787 companies in 17 European countries. The
universe includes industrial and commercial companies
with 250 or more employees, other leading European
companies in terms of turnover with 150-249
employees, plus the head office of banks and insurance
General population companies.
329m
As well as being a key audience for B2B marketing, they
also represent the key to profitability for sectors such as
finance, luxury goods and cars, airlines and hotels
BE: Europe 17 Countries
16. How surveys are conducted...
Identify companies from business directories
IPSOS MORI use companies such as Dun and Bradstreet to identify companies with 250+
employees and if their turnover is greater than £40m we lower the threshold to 150+
employees
Executives via telephone screening
IPSOS MORI call the identified company and verify the companies eligibility. They ask for the most senior
person’s name plus another job function randomly selected from a list.
Paper self-completion questionnaire
A paper self-completion questionnaire is then sent to the respondents, with a covering letter giving a URL
address so the respondent also has the option to complete online. The equivalent to €5 is also included and we
suggest they give this to charity; this is viewed as a trust building exercise.
Editor's Notes
Elite business executives and C-Suite are both highly influential and engaged on LinkedIn’s platform.