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Building Community with American Express OPEN

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Presentation by Adam Sandler

Published in: Marketing
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Building Community with American Express OPEN

  1. 1. Adam Sandler | @FakeAdamSandler
  2. 2. “Beta”“Classic” 2
  3. 3. Developing a Strategy 3
  4. 4. Community Social Network 4
  5. 5. Community Social Network Your Purpose 5
  6. 6. Define the PurposeTo develop a thriving, healthy communityfor OPEN Forum, the largest interactivecollection of entrepreneurial wisdom onthe web, by managing and focusing onengagement, endorsement, and loyalty. 6
  7. 7. Define the PurposeTo develop a thriving, healthy communityfor OPEN Forum, the largest interactivecollection of entrepreneurial wisdom onthe web, by managing and focusing onengagement, endorsement, and loyalty. 7
  8. 8. Reverse Engineer the Purpose Into a PlanConceptWhat do I want my community to do? Key Performance Indicator How do I quantify my concept? Strategy How do I increase my KPI? Tactics What are the actionable components of my strategy? 8
  9. 9. Our Practices 9
  10. 10. Seeding the Community is all about engineering 10
  11. 11. Use the tone members should use 11
  12. 12. Seed the best content 12
  13. 13. Motivate members by recognizing influenceHighlightingtypical membersamong knownexperts Surfacing content and contributions of members 13
  14. 14. Eliminating the distinction between on-domain & off-domainAt our first OPEN Forum event, we asked friends and prospective community members to come listen to Chris Anderson speak 14
  15. 15. Thank You! Visit us at: http://beta.OPENForum.com @OPENForumAdam Sandler | Adam.Sandler@aexp.com

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