1. Submitted By Group 7
Sunny Bhambwani
Gurpreet Singh : www.singhgurpreet.com
Ankit Goel: www.ankit.goel.in
Paritosh Pawan: www.paritosh.pawan.com
Prateek Parashar: www.prateek.parashar.com
Specific social media tips for CEOs
Thought Leadership Branding

4. CEOs and executive directors on
social media
Anand Mahindra is Steve Case is the
the vice chairman Mahesh Murthy is Holly Ross is the Holly Ross is the
co-founder of AOL executive director executive director
and managing founder and CEO of and now chairman
Pinstorm, a digital of NTEN, the of NTEN, the
director of Mahindra of The Case
marketing firm. He nonprofit nonprofit
Group, a large Foundation and of technology network technology network
corporation in India. also writes a column Revolution. His
for the Wall Street in the US. She uses in the US. She uses
He tweets about Twitter stream is Twitter to share Twitter to share
Journal. where he shares
many different what’s going on at what’s going on at
things, from his Murthy uses Twitter what he reading NTEN, announce NTEN, announce
to share information about philanthropy
company to his new initiatives, and new initiatives, and
about company, and technology
family and travels. have conversations have conversations
connect with people,
Mahindra interacts with NTEN with NTEN
and to research for
with customers members. She often members. She often
writing his blog
addressing their uses Twitter to get uses Twitter to get
posts or encourage
ideas and feedback ideas and feedback
questions and conversations in the
on NTEN’s various on NTEN’s various
complaints comments of his
programs. programs.
blog.

5. Social Media Tips for CEO’s
• Set social media guidelines including branding. Review or outline your
organization’s rules for social media engagement. Ensure that these rules spell out
how to represent your brand on social media platforms. Outline when employees
should elevate issues to legal (This includes how to respond to a PR crisis.)
• Help senior executive to interact on social media. Understand c-suite executives
may be reticent to admit they don’t know how to engage on social media. If so, have
your social media manager work with them or get them outside one-on-one training.
(We can help with this.)
• Craft appropriate profiles for your senior executives across social media. As an
extension of your firm and your brand, stake your turf and ensure that they’re
consistent. Don’t overlook Wikipedia.
• Start with small steps. The goal is to understand how social media works and to
engage with your customers in a transparent way. It’s important to get to know how to
use the tools to build your presence.
• Be strategic with your senior executive’s social media interactions. Take a page
from President Obama. While his staff provides support for his social media
presence, he does participate directly. You don’t want your CEO to spend his or her
days trolling Facebook. Consider a range of options such as Instagram photographs
of your CEO’s at his desk, YouTube videos answering customer questions, or a
Google+ hangout.

6. Specific social media tips for CEOs
1. Listen first: Before jumping in, it is useful to do some listening first. Are
there other organizations or businesses in sector where CEOs are using
social media? Find those and review how they are using it.
2. Safe place to practice: It is a good idea to do a little bit of coaching with
your executive to show her how Twitter works and to avoid too much “public
learning.” Some organizations use software like Yammer, which is akin to an
internal Twitter for companies or organizations, to practice before setting up
on Twitter.
3. Get past information overload: It is important to let busy CEOs know that
they don’t have to be on Twitter 24 hours a day, 7 days a week. This is also
a good idea because the thought of opening up another communications
channel might be overwhelming for a CEO is already concerned about email
and information overload. Help them learn a quick and efficient way to use
Twitter.

7. Specific social media tips for CEOs
4. Pick a small project first: Before launching a CEO blog or CEO Twitter
account, it might make sense for the CEO to start off using the
organization’s branded account or blog, particularly if she is not very
comfortable with the tools or plan to devote a small amount of time.
5. Share unique insights from the executive suite: CEOs have perspectives
that others in the organization may not. Whether using Twitter or writing blog
posts, they should share their thought leadership, know how, and vision with
their fans and followers. A good way to do this is share what they are
reading and learning.
6. Let them be themselves: CEOs and executive directors who are using
social media, above all, just need to be themselves and let their personality
shine through

8. Thank You