Third session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects. Topic: Managing and measuring your social media presence Author: Montse Delgado Website: web2llp.eu/training/pilot-online-session-3-management-impact

1. PILOT SESSION 3
Managing and measuring
your social media presence
MONTSE DELGADO
P.A.U. EDUCATION
MAY 14, 2013

2. TODAY’S
SESSION
Multiple
Choice
Polls in
parallel!

3. Managing, Monitoring, Measuring

4. Who should manage the accounts?
Social networks are
people connected
through technology.
You should
showcase users who
respond to you with
authenticity and
make them feel
welcomed.

5. What to ask for/expect of a managing tool?
 Managing all/ most networks from the same
dashboard and programming posts publication.
 Monitoring hashtags, keywords and/or lists of users
in the same page.
 Counting with a Twitter Archive.
 Handy RSS feed.
 Getting some insights and easing the measurement
of your strategy’s performance.
 Being able to compare with others’.
 Getting the whole overview of my projects and
dedicated teams.

6. About size and price: scalability

7. Easing Management & Monitoring
Image above: Hootsuite

8. Easing Management & Monitoring
Scheduling
content
publishing is a
great option for:
1. That content that you
wish / need to republish
certain times
(announcements,
registration promotion,
newsletter launch,
reminders, etc.)
2. Time management:
Once you have decided
the content that you will
publish, all you need is
to prepare it to be
posted.
Image above: Hootsuite

9. Not recommended when…

10. Some offer the possibility to
customize your reports
From basic demographics to
very detailed indicators
Easing Measurement
Image above: Sprout SocialImage above: Hootsuite Report Builder

11. Easing Measurement

12. 1.CHOOSE THE TOOLS THAT COVER YOU MOST OF YOUR NEEDS AND LOAD
THE ACCOUNTS.
2. CHECK YOUR OBJECTIVES AND SOCIAL CONTENT STRATEGY. ALSO,
DEFINE YOUR INDICATORS IF YOU HAVEN’T YET AND SET THE REPORTING
FREQUENCY.
3. IF YOU DON’T HAVE MUCH TIME FOR REPORTING, SET UP REPORTS
(GENERALLY, PAYMENT FEATURE) AT THE DASHBOARD, ALTHOUGH YOU
CAN ALWAYS KEEP IT SIMPLE AND USE THE FREE EMBEDDED STATS OF
THE PLATFORMS.
So my project counts with a
Facebook Page and a Twitter
account. What now?

13. A couple of minutes…
…and we will see more tools.
TASK: HOW WOULD YOU DESCRIBE THE RIGHT PERSON
TO MANAGE SOCIAL MEDIA ACCOUNTS? TIME TO HIRE!

14. Twitter is the only social platform
without owned stats at the moment.
They have a beta version on trial
Facebook, LinkedIn,
Google+ and Youtube
count with free stats for
your pages.
Facebook Insights is the
one that goes further and
provides more detailed
information.: from
demographics, to content
engagement detail and
growth evolution.
LinkedIn and Google+ are
at the moment much more
basic, focussing on visits
and interactions.

15. Embedded tool: basic metrics

16. Easing Measurement: When There is a Platform

17. Other tools to combine: TweetReach

18. Other tools to combine: SocialBro

19. Other tools to combine: Klout or PeerIndex

20. IF YOU ARE THINKING OF TWITTER ONLY…
Other interesting tools
IF YOU ARE INTERESTED IN USING FACEBOOK
PROMOTIONS…
IF YOU NEED VISUALIZATIONS AND PRACTICAL ADVISE
ON YOUR DATA…

21. Remember that by measuring…
Example: 20.000 likes on
Facebook, but only 30
likes per post
Example: You learn that
your Youtube videos are
watched from mobile
devices mostly
Example: to launch an Ads
campaign or a promotion
on Facebook seeking for
growth

22. More would be too much for one hour…
By now you should be asking yourself…
a)More about indicators: what could you unveil with
your information? What about your content strategy?
Upcoming actions related to the users you engaged
with?
b)Do you have an effective content strategy? Is your
content strategy complying with copyright laws?