It is always summer somewhere in the world. And we follow the sun creating original e inspiring content and helping global brands such as Air France, Ambev, Aperol, Gol Linhas Aéreas, and Cenoura & Bronze, to spread their positive message through real stories.
2. ABOUT US
SUMMER IS NOT JUST A SEASON
OF THE YEAR; IT’S A STATE OF
MIND. AND SOLAR VIBES FLOW
OVER EVERYTHING WE DO:
THE INSPIRING STORIES WE
TELL ON OUR OWN PLATFORM,
AND THE CUSTOMIZE EDITORIAL
SOLUTIONS FOR BRANDS ON
PROJECTS BOTH ONLINE
AND OFFLINE
3. WHAT MAKES THE CONTENT PRODUCED BY
THE SUMMER HUNTER SO ENGAGING IS THE
ABILITY TO TRANSLATE THIS SOLAR VISION —
LIGHT AND CONTEMPORARY — IN ORIGINAL
AND AUTHENTIC BRANDED CONTENT PROJECTS
4. THE THINGS WE DO
CONTENT PLATFORM
• We create branded channel for the circulation of
the exclusive and custom content, aligned to the
goals of the brand
• Sponsorship of channels
AGENCY
• Creation of screenplays
• Casting research
• Location research
• Video production and edition
• Photo production and edition
• Production of publishing material
• Production of social media content
• Creation and text editing in several
formats: travel guides, lists,
interviews, profiles, etc.
6. W E C R E AT E
R E L E VA N T C O N T E N T
T H AT E N GAG E S
7.
8. AN D WE
AR E A L SO
A P R I N T E D
MAGAZ I N E
10,000 copies,
quarterly and
distributed free of
charge over 30 venues
— bars, shops, cafes and
restaurants — in São
Paulo, Rio de Janeiro,
Brasília, Curitiba, Belo
Horizonte and Lisbon
READ ISSUE #001
READ ISSUE #002
11. Rio de Janeiro and Salvador were the first cities chosen
to reconnect with the bohemians, from the group of domino
players to the young people filling the streets in the neigh-
bourhoods of Botafogo or Rio Vermelho. As a result the
magazine Vida Bohemia [Bohemian Life] was born, a pub-
lication that tells the stories and finds the most incredible
trends and characters in the cultural and nightlife of each
capital. During 2019, six editions of the magazine will be
published — three in Rio de Janeiro and three in Salvador
— with the free distribution of its 10,000 copies.
The most traditional of the Brazilian beer brands,
Bohemia — established in 1853 — was looking for a
way to remain modern and fresh.
CERVEJARIA BOHEMIA
READ THE MAG
12. In 2017, The Summer Hunter traveled to six cities in Brazil
and South America to discover the best times to enjoy the
coolest programs in each destination. The programs became
a series of videos, photos, and reports named Timing
Perfeito [Perfect Timing]. The following year we went even
deeper into the cities chosen by GOL. We visited Manaus,
Fortaleza, Foz do Iguaçu, Belo Horizonte, and Florianópolis
to discover the secrets that only locals know about.
We have chosen four experiences to brave and explore
each of these destinations and their surroundings, and
told these stories in inspiring videos and texts that
had garnered more than 10 million views and 93%
positive mentions on GOL social medias.
To launch a new look at the destinations where GOL
operates. It was from this challenge that we developed
the projects Timing Perfeito and Viva o Brasil.
WATCH THE VIDEOS
READ THE POSTS
GOL LINHAS AÉREAS
13. So The Summer Hunter and Cenoura & Bronze created a
series of videos, photo shoot, and reports to inspire a
sunnier life, proving that it is possible to enjoy the sun
also in the countryside, in the mountains, or even in the
city. We told stories about wellness, travel, sport, and food
during the six months of the project — that began to appear
in the early summer, both on the brand’s and on The
Summer Hunter’s channels. The 52 videos and reports
of the channel My Place In the Sun were seen on the
Cenoura & Bronze Facebook page more than 8 million times.
A solar life does not only happen at the beach. Cenoura
& Bronze wanted to show its consumers that it is not a
brand to be remembered only in the sand or by the pool.
CENOURA & BRONZE
WATCH THE VIDEOS
READ THE POSTS
14. In 2017, we published at the project named The Endless
Summer a series of interviews and travel guides made by
inspiring people. The following year we traveled to Rio de
Janeiro, São Paulo, and Brasília to understand the cultural
and bohemians scenes of each city. The result of our
researches were online-weekly-guides to enjoy each city
outdoors and on a budget, helping Aperol Spritz reach
an audience who likes pubs and street parties. In 2019,
we continued our collaboration with Aperol Spritz with
the — now monthly — cultural guides, plus the series of
videos, photos and shared life reports, which shows that
there is no better way to drink an Aperol Spritz other
than with friends.
Three years ago, The Summer Hunter started
to work alongside Aperol Spritz to reinforce
the Italian brand positioning in Brazil.
WATCH THE VIDEOS
READ THE POSTS
APEROL SPRITZ
15. The Summer Hunter to publish four printed guides featuring
food and consumer trends in Paris, Rome, Lisbon and Rio de
Janeiro. Produced by a local team of journalists in each of
these cities, the guides listed 25 best places to appreciate
an artisan gelato (Rome), eat moules-frites (Paris), take a
drink overlooking river Tejo (Lisbon). And still 25 great sum-
mer trends in Rio de Janeiro, the city chosen for a series
of sunset parties at Ipanema beach and the roof-top of
the hotel Sofitel Ipanema.
Aiming to connect a young frequent flyer
audience to some of the main destinations
in Europe, Air France commissioned
AIR FRANCE
READ THE POSTS