90 sport dining_bar

CRIATIVEimpulseconsulting
SPORT DINING BAR
L O N D O N E N G L A N D

ONE PASSION

F
or many people, football is a passion without limits: We have been
involved in this sport since childhood, sometimes because we receive a
ball at an early stage of our age, sometimes because of the passion our
family members demonstrate for it, or for any other reason. There are also
those who follow the football from distance, as something that is done or is
occasionally interested, but never a stranger to the "world of the ball". For
the true lovers of this sport, passion has no limits. Watch a game, see all the
World Cup matches during the holidays, take a nation of people to dinner at
a specic time so that they do not miss any games that provide a whirlwind of
emotions. That makes us think about it 24 hours a day, 365 days a year. It
awakens us unique sensations, in one second you can be crying, the other
you are the happiest man in the world, we go from heaven to hell,
and vice versa, in a blink of an eye .
"Football is not just a matter of life or death: it's much more important
than that" - Bill Shankly
Universal passion, football move nations, dictate behaviors,
move billions in the global economy and inspires an innity
of feelings and habits around the sports that made the common
interest of the four corners of the world.
THEME
AN AUTHENTIC SPORT DINING BAR
IN THE HEART OF UNITED KINGDON

ONE PLACE

F
or many tourists, Heathrow Airport is the only point in the UK that they know outside the
boundaries of London. Perfectly understandable, considering that each time they go down
to the tube ( the subway in the English capital) they come across a super attraction:
National Gallery, British Museum, Hyde Park, Portobello Road Market but it doesn’t hurt to
remember that it’s worth visit the different territories under the crown of Elizabeth II. Get to know
Thermae Bath Spa and the Mysteries of Stonehenge in Salisbury. In Liverpool, the city of the
Beatles, follow in the footsteps of John, Paul, Ringo and George, but don’t miss out on the
excellent museums of the city. Take a trip to Brighton”s favorite seaside resort and feel a bit of the
air of royalty in Windsor.
Explore sacred temples of the sport such as the mythical Wimbledon courts, the venerable
Wembley stadium and the Ascot racecourse. Find out that local cuisine goes way beyond sh
and chips, sampling the new gastronomic tide wrapped by celebrity chefs like Jamie Oliver,
Gordon Ramsay and starring Tom Aikens. Already cultural life is buzzing with theaters
promoting shows and musicals for all tastes, art galleries with excellent productions and some
of the best museums on the planet, with collections formed when the British Empire boasted that
under their dominions the sun never set.
In short, from ghosts in castles to ne of pop, from historical characters to the most popular
monarchy in the world, England is always an incredible destination for those who make a rst
visit or for those who never tire of returning to this intriguing and multicultural place.
IN THE HEART OF UNITED KINGDON CRIATIVEimpulseconsulting

ONE PLEASURE

S
auces, recipes, workshops, spices and delicacies, organic
products, frozen, inputs for the macro, retail and for the nal
consumer. Restaurants, bars, pubs, lounges, shops, emporiums,
e-commerce and a growing pool of channels offering differentiated
products and services, moving billion of dollar gures in the world
economy with the gastronomy segment.
Fraternizing, eating and drinking well is a connection channel that brings
people closer to being associated with pleasure.
It is a booming market, focused on a distinguished, demanding and well-
informed public, valuing products, services and differentiated
experiences.
Just like football, the gastronomy is a universal pleasure. It's the most
perfect program for gathering friends, families, couples or even alone.
It is one of the segments that most increases in the world.
It is the highlight in the script of the lovers of the good gastronomy who lives,
visits or works in UK for many options.
EAT AND DRINK WELL

A DIFFERENT CONCEPT

D
esigned with the proposal to offer the best gastronomy and sport in a wider
environment, nice, cozy, functional and customized products and services.
With a modern and cozy design, the restaurant and bar are prepared for events, gatherings,
shows or simply enjoy your favorite football game, tasting a good wine or a cold draft beer.
A large common table promotes a welcoming feeling where deliciously innovative food,
conversation and drink can be shared with friends.
Best of all: although the evening can start at the restaurant, it also encourages customers to
extend the schedule due to DJ's shows. The atmosphere for concerts is sophisticated and
relaxed, where distilleries, drinks and cold beer take the center stage along with artistic
attractions.
The separate options space aims to offer entertainment seven nights a week to the public and
to private events.
Reconsider your social calendar and get ready for memorable moments!
90 SPORT DINING BAR. #CHEERS!
Passion about football, themed decorations, cool music, drinks and
gastronomy plays the role of hosts in a concept that differentiates
entertainment in UK.

THE CONCEPT

T
heme houses stirs the excitement of people!
When you work with people's passion and emotion, it is much easier to
attract a speciﬁc audience and your loyalty is much greater.
To satisfy the client's expectations, a detailed planning of the elements is
necessary, so that the theme can be recognized even by people with no
knowlodge about the topic.
It is precisely in these peculiarities that the 90 Sport Dining Bar should
explore its diﬀerentials.
Customized service, bar, shows, wine house, barbershop, external area,
thematic decoration, kids place, differentiated card of beverages and meals
promote the fusion of passion by football and good gastronomy as hosts and
brands registered in the 90 Sport Dining Bar environments.

THE BRAND
SPORT DINING BAR

M
inimalist with rm features that do not lose their expressiveness, according to the proposal of the
house: rustic and at the same time contemporaneous, the brand attends premises that facilitate its
application in varied backgrounds, without losing its originality.
Following the premises of a good brand, the 90 Sport Dining
Bar logo was designed to express itself without losing functionality.
The creation team of Creative Impulse presents some examples of brand application.
The use of the 90 in its numerical form meets the premise of "universal language" and it
is understood in all languages. The use of "outline" in the composition of the brand,
leaves the logo “cleaner” and facilitates its application in light, dark, or mixed
backgrounds.
The choice of red, white and blue refer to the colors of the ag of UK.
Colors mark with renement the design of the brand, easily applied to printed matter, uniforms,
visual identity, signs, luminous, stickers, souvenirs without losing their originality. The design
contemplates versions for vertical or horizontal use, according to the same premises.
As "Brand" the 90 in outline can be explored alone leaving the mark subliminally in the mind of
the consumer.
SPORT DINING BAR
SPORT DINING BAR

HORIZONTAL APPLICATION
VERTICAL APPLICATION
SPORT DINING BAR
SPORT DINING BAR

APPLICATIONS
SPORT DINING BAR

RUSTIC AND CONTEMPORARY
SPORT DINING BAR

T
he charm of the rustic with sophistication and technology, balancing the
contrasts provides a concept that considers the dynamic life that we currently
have.
This concept was inspired by three main pillars: practicality, simplicity and cleanliness.
The idea is to combine beauty and practicality in maintenance and cleaning.
A clean environment, with the use of few decorative objects is also one of the
characteristics.
The contemporary style is not a denitive style, but something current, recent. This term
is used to refer to the trends of the moment, where freedom is everything.
In general the contemporary accepts a mixture of styles, elements, shapes and colors,
which leaves the atmosphere cozy.
The vintage style contrasted with the modern minimalist it is a strong trend of the
contemporary.
Rustic architecture transports us to the nature: it is stuffed with pure materials. The ones
you look at and imagine in the forest. It warms and comforts, invites you to enter, it is
cozy. It adds coatings on natural stones, highlighting the wood cladding, natural fabrics
and indirect lighting. The use of glass allows you to approach the surroundings and the
internal and external areas.
Bricks, in their purest and most, are striking elements and present in the rustic
decoration, irregular settlement, textured nish and stained or sanded paintings, which
reinforce the concepts.
The 90 Sport Dining Bar explore the harmonious elegance of the
contrast between the rustic and the contemporary, providing a cozy
and modern place with a lot of personality.

SUGGESTED PLACES
SPORT DINING BAR

RECEPTION
BAR/SHOWS/MAIN HALL
RESTAURANT/SPACE FOR EVENTS
WINE HOUSE
BARBER SHOP/STORE/SOUVENIRS
EXTERIOR AREA
THEMED TOILETS
KIDS PLACE
OPEN KITCHEN
Customized services, bar, shows, wine house, barber shop,
exterior area, thematic decoration, kids place, differential menu
of drinks and meals promote a fusion of passion for football
and good gastronomy like a trademark in the 90 Sport Dining Bar.

I
t is through reception that a magical moment of integration begins
between our customers and the world of football.
From time to time, the function of receiving customers is no longer the
exclusivity of the mâitre, who now manages the salon and the bar, being the
customer service under the responsibility of the hostess that initiates the service
and directs it to the desired place.
We need to create a nice and adequate reception, with drinks service, TVs
showing the best shows and football matches uninterruptedly, making those
who are waiting for you to feel entertained and, mainly, receiving the desired
attention so that your waiting time is as pleasant as possible.
The reception is where clients begin and end their assessment of the house and
therefore this environment must be perfect for the impact to be positive.

D
eveloped in the style of the American bars, the Sport Dining
Bar will have several televisions and a main screen with
individual programming scattered around the bar,
broadcasting the main football matches of the moment.
The bar space should have a stage with a complete structure of sound,
light and dressing room to receive the best spectacles.
The decoration will be composed of paintings representing great
moments of world football and the greatest idols of the past and present.
We will pay special attention to the world's distilleries and cocktails, as
well as presenting a variety of handmade draft options..

W
e think of a restaurant space where it can be booked by
groups, for corporate and social events.
This environment will be more reserved, so that dishes of
Mediterranean cuisine can be served, with a varied menu serving
the different palates.
We designed a wine cellar of the rst line, for optimal
accommodation of wines and sparkling wines, which will be
harmonized with our dishes.
On the walls will be arranged televisions that will contemplate the
style and the proposal offered by the environment.
We will pay special attention to the world's distilleries and cocktails,
as well as presenting a variety of handmade draft options.

A
place to gather friends, listen to music, watch your
favorite game, drink beer, play outside and still take care
of the look.
Instead of shaving and caring for the hair in a hurry, as usual, the
idea is to turn this routine into a moment of leisure whether alone or
with friends.
It's a time for you to come, shave, cut your hair, drink some beers,
watch a game and get together with your friends before, during and
after the matches!
The place will consist of items typically from the male universe. While
waiting to be served, the customer can browse magazines about
sports, motor racing, wine or music.
We will also include fashion and souvenirs, aimed at the male
audience with exclusive brands.

W
ant to enjoy sunny days and enjoyable
evenings with an authentic happy hour at
the 90 Sport Dining Bar?
We will offer an outdoor area or a balcony with a
wooded environment and warm and natural landscape
decoration.
The decoration will be composed of wooden furniture
and many plants, making the outdoor environment
pleasant and with strong presence of nature.

W
hen it comes to eating out, families with children make
a real check-list before choosing the venue. The
concerns during meals are numerous such as diaper
changing space, high chairs for babies, activities to entertain
children and, of course, dishes for them.
Several restaurants have spaces for children to play, but to be truly
friendly, the kids place should be prepared to receive the child as a
client.
In this sense, one of the main requirements of those who frequent
restaurants with their children is the existence of a special and
healthy menu for children.
The place must be playful, with creative entertainment directed by
professionals that will unite in a same environment recreation and
food, generating value for the company and satisfaction to the
parents.
With that in mind, we have created a complete Kids Place option at
the 90 Sport Dining Bar.

F
or a long time, the toilets in the restaurants was considered, in
general, as a secondary thing, which only existed because of
the necessity of the customers.
Today, however, that vision has changed. In addition to hygiene - a
minimum decency - other issues are addressed, such as the use of
technology, comfort and decoration.
There is nothing more unpleasant that you use the bathroom of an
establishment before eating and you come across a dirty and smelly
place.
The bathroom does not need to be sophisticated. Yes, it must be
clean and in good condition. You need to invest in paper towels and
high-quality liquid soaps, as well as offering dental oss, uoride and
gel alcohol so customers can use it.

SUGGESTED MENUS
SPORT DINING BAR

M
editerranean food for lunch and dinner times; Cuisine typical of
countries bathed by the Mediterranean Sea, which comprises the
coast of Europe, Asia and Africa. From France to Egypt, from
Morocco to Greece, from Syria to Spain, the region has several points in
common regarding food for its peoples, with characteristic ingredients that
gave rise to what became known as the Mediterranean diet.
A strong feature of this cuisine is its seasonality, which means that it
accompanies the food cycle throughout the year. Thus, the most fresh and
natural ingredients of each season are always prioritized.
The tapas are appetizers served in small portions. Most recipes are simple,
super-convenient and easy to eat. They can be fried or as skewers, seasoned
with a good olive oil, or toasts and nachos, olives, bruschettas, or varied
dipping. They can be hot, like spring rolls, mini baked potatoes with cream of
bacon, tenderloin diced with onions and peppers or a traditional burger with a
special touch from the chef.
NOR ONLY OF THEMATIC DECORATION AND GOOD SERVICES
IT IS COMPOSED AN AUTHENTIC SPORT DINING BAR. IN THE MENU,
MEDITERRANEAN FOOD ITEMS, TAPAS, BURGERS, DISHES,
PORTIONS AND DESSERTS THAT SURPRISE
THE EXPECTATION OF LOVERS OF GOOD GASTRONOMY.
FOR LOVERS OF GOOD GASTRONOMY

O
ur proposal is to explore artisan beers in partnership with micro-
breweries, which use modern equipment and bottling their
productions. They are considered artisanal breweries because of the
care they have for their production, using everything from the basic
ingredients of the beer, through the preparation recipe to the original
preservatives, which must be natural and not chemical.
In parallel, we suggest the option of working with the excellent European wines,
renowned for their fame and appreciation by winemakers around the world. A
wine and sparkling wine list stored in an atmosphere of air-conditioned wine
cellar, where the wine list turns into yet another differential of the house.
We cannot forget the culture of the cocktail party that is growing and there are
no signs of cooling for years, with forecasts indicating that by 2020 there will be
400 million new consumers tasting luxury distillates. Historically, cocktails have
been enjoyed by Europeans and Americans, but the industry grows exponentially
on a global scale.
We will certainly have the best options in the bar of the 90 SPORT DINING BAR.
AN AUTHENTIC SPORT DINING BAR IS DIFFERENT AS A PROPOSAL
FOR MANY PECULIARITIES, BUT A LARGE BEVERAGE BOARD IS A
BASIC REQUIREMENT TO BE HIGHLIGHTED IN THIS CONCEPT.
WINE CHART, DRAFT BEER AND MANY OTHER DRINKS.
LOCAL REFERENCE BY OPTIONS IN DRINK

TECHNOLOGY IMAGE
AND COMMUNICATION
SPORT DINING BAR

Tvs 60 inches units23
Tvs 40 inches units04
HIGH DEFINITION PROJECTOR units02
VIDEOGAMES units02
TABLETS units50
BASE WITH CHARGER units50
COMPUTERS units10
SMALL PRINTERS units06
MULTIFUNCTIONAL PRINTER units01
WALK TALK RADIOS units10
CELL PHONES units06
Smartphones. Computers. Tablet's. High denition TVs.
In the globalized context in which we live, people are increasingly
interconnected to technological devices. These are constantly
"bombarded" by oods of information, as well as having a
range of options for your entertainment.

LIGHT AND SOUND
SPORT DINING BAR

ENVIRONMENT SOUND units20
PA STAGE pair01
SUB BASS pair01
STAGE MONITORS units04
SOUND TABLE units01
LIGHTS TABLE units01
AMPLIFIERS units04
PROCESSORS units04
MICROPHONES, PEDESTALS units20
PAR LED LIGHT FOR STAGE units20
LED DIRECTIONAL LIGHT units100
LED RUBBER ROLLER units10
MOVE LED units04
They are fundamental elements in any concert or event, and always causes
a huge impact! It doesn't matter if it's a simple party or a super-luxurious one,
because when these two elements are combined harmoniously, the scenario
conveys message and emotion to invited guests.

DRINKS
SPORT DINING BAR

The act of selling consists in offering a necessary product or a service to the
acquires. Its main objective is to provide full customer satisfaction and prot
to whom it sell.
VODKAS liters month180
WHISKIES liters month90
LIQUORS liters month10
WINES bottles month560
BEERS long necks month6.000
CHOPP liters month5.000
SODA cans month2.500
JUICES AND CHASES cans month1.500
4.500 E Euros Sales day;
Euros Sales Month;135.000 E
Euros Sales Year.1.620.000 E
´

SPORTS FASHIONCRIATIVEimpulseconsulting
SPORT DINING BAR

SPORTS FASHION
SPORTIVE ARTICLES
CUSTOM PRODUCTS
FASHION CASUAL
FOOTWEAR
BAGS
Among of the trade’s activities, the sportswear store presents itself as a promising
market in the face of high growth potential.
One of the reasons is the great support of the population that practices sports.
Stores that invest in sports fashion have great potential, since they reach a wide variety of
people, that aren’t only practicing a specic sport.
1.500 E Euros Sales day;
Euros Sales Month;45.000 E
Euros Sales Year.540.000 E

MARKET NUMBERS
SPORT DINING BAR

300customer per day;
clients per month;9.000
people per year.108.000
In 2016, the main sections of the British economy were the wholessale and retail trade
and the transports services, accommodation and restaurants (18,6%), the public
administration, the defense, the education, the health and the social services (18,2%)
and the industry (13,0%).
47% of the British exports are intended the other countries of UE: Germany, 11%;
France, Netherlands and Ireland, 6% each one; About the exports outside of UE, 15%
are intended to the USA and 5% to Switzerland.

MARKETING ACTIONS
SPORT DINING BAR

Google Adwords;
Instagram Special Deals;
Ads on Facebook;
Website;
Customer loyalty card;
Weekly Newsletter;
Press office;
Media on TVs and Home Theater;
Media in the Tablets that will be in the menus;
Permutation;
Radios;
Printed material;
Outdoors.

TotalInvestment(withoutworkingcapital)..........................
Projects............................................................................35.000,00
Consul ng/Training........................................................15.000,00
Equipments.................................................................... 140.000,00
Furniture........................................................................ 110.000,00
Sound/Light/TvsandProjec ons....................................75.000,00
Visualiden ty.................................................................. 25.000,00
Ini alMarke ng............................................................. 23.000,00
Ini alinventory............................................................... 30.000,00
Commercialpoint................................................
Averageproﬁtability:12%to18%
Return:22to28months
STORECHARACTERISTICS:
Idealareaforallthespace:from600m²to800m².
Environment designed for clothing and souvenirs store, barber shop, kids place, sports bar with
space for concerts, restaurant with reserved area for events, wine cellar and external
environment.
Focusonplaceswithresidentconsumersandtourists.
453.000,00c--
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SPORT DINING BAR

Totalcostpersquaremeter............................................................
Buildingmaterialpersquaremeter................................................... 210,00
ElectricalMaterialpermeter............................................................. 80,00
Aircondi oningpipe.......................................................................... 120,00
ExhaustPipe...................................................................................... 100,00
Laborpersquaremeter..................................................................... 170,00
We thanks and acknowledge the importance of the commercial partners, technical team,
Investors,tomakethisprojectofthe90SPORTDININGBARfeasible.
Wearefullyconvincedofthesuccessofthisendeavor.
Certainofyoura en on,wewillbewai ngforapromptreply.
Kindregards..
680,00c--
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SPORT DINING BAR

CONTACTOS:
Claudiomar Silva
+ 351 919 610 611
claudio@criativeimpulse.com
Lisboa
Portugal, 2825 017
CRIATIVEimpulseconsulting SPORT DINING BAR
Carlos Augusto Scur
07845 571 874
carlos@criativeimpulse.com
11 Ravenscroft Abenue, Wembley,
London, HA9 9TJ
Marcos Antonio Scur
07495 348 518
marcos@criativeimpulse.com
11 Ravenscroft Abenue, Wembley,
London, HA9 9TJ
www.criativeimpulse.com

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