Truthinadvertising.org is a nonprofit dedicated to empowering consumers against false and deceptive advertising through investigative journalism, education, and legal advocacy. It has issued nearly 3000 Ad Alerts and blog posts, and been involved in 25 legal actions. It collaborates with government agencies like the FTC and FDA, as well as conducting its own investigations into issues like false Made in USA claims. Through these efforts, it has successfully pressured companies like Walmart and Almay to change deceptive marketing practices around unqualified Made in USA labeling. It provides various educational resources to help consumers identify and report false advertising.