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The document discusses key digital marketing trends for 2017. Mobile will continue to dominate, with mobile-first design and Accelerated Mobile Pages (AMP) becoming critical for performance. Voice search will also grow rapidly through voice-activated devices. Brands need an online identity across channels to be found, and should develop omni-channel strategies to engage customers everywhere. Conversion optimization requires understanding the customer journey across devices and channels over multiple visits.

7 Principles of Conversion Centered Design with Oli Gardner

Stukent Inc.

4 Data-Driven Hacks to Turn Searchers Into E-Commerce Shoppers

This document outlines 4 data-driven hacks for optimizing Google Shopping campaigns. Hack 1 involves using the Dimensions tab to view campaign data by different metrics like location, time of day, or category to evaluate performance and make adjustments. Hack 2 is using the Item ID report to identify top-performing products and underperforming products that could be improved. Hack 3 discusses analyzing search queries to find popular search terms and implement negative keywords. Hack 4 recommends segmenting campaigns by mobile vs desktop to optimize mobile performance specifically.

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Many companies struggle to clearly identify the impact of social proof on their business. How much of your revenue is a result of past buyers’ content influencing current shopper decisions? In this webinar, we will discuss how you can uncover the untapped marketing potential of social proof with big data. Learn how to: Measure the ROI of your customers’ content with machine learning, sentiment analysis and behavioral targeting Implement data-backed tips on what works and what doesn’t when it comes to collecting and promoting customer content Effectively market social proof to increase customer trust, engagement, and conversions

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Don’t let your business become another blooper with money-wasting ads. A WordStream study found that a typical small business advertiser wastes 25% of total spend on average — missing out on tons of opportunities and sales. We’ve brought two of the most renowned paid search experts together to show you how to monitor and optimize your account to reach full potential in traffic and profits. Larry Kim of WordStream and David Szetela of Bruce Clay will present their favorite, most cringe-worthy AdWords bloopers, so you can avoid these mistakes and stop throwing away your budget. During this webinar, you'll learn how to avoid: -Mistakes with conversion tracking -Mishaps resulting from poor account structure -Display targeting blunders that reach the wrong audience

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Flexing email’s influence beyond immediate concert ticket sales, LiveNation is exploring how messaging can increase incremental purchases in its many owned venues. By targeting everything from seat locations to ticket spend, they can literally map nearby opportunities during the experience. As EVP of Marketing Matt Annerino explains, this requires new levels of personalization and triggering as well as revising email benchmarks to reflect broader, post-conversion influence.

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The document discusses SEO strategies for hotels. It recommends identifying target keywords using keyword tools, optimizing websites for those keywords, and structuring websites simply with neat, informative content. Titles and URLs should include keywords. Social media is important for customer behavior in hotels. Analyzing competition and using paid advertisements can boost visibility. Google Hotel Finder indexes hotel websites, so ensuring organic SEO can aid rankings there. The overall strategies focus on keywords, content, and online visibility across search and third-party sites.

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Your competitors are winning business with local AdWords campaigns. As a Google Premier Partner and Surefire Local’s in-house experts, Kerry Phipps and Brian Seskin will review best practices remodelers are utilizing today to find customers in their neighborhoods. Here's what you'll learn: - How to target people in your area with your local ads - Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities) - How to tailor your Google ads to mobile devices and an ever-growing audience that uses them - Do’s and Don’ts of running local campaigns

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iProspect: Brands Go Local with Data Driven Marketing - Local Content Experie...

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The document summarizes the evolving importance of local content and data as search behaviors change. It notes that by 2019, 141 billion local searches will take place annually in the US. However, the presentation indicates that brands currently are not fully delivering on localized experiences. Specifically, many brands still provide inaccurate local data and do not optimize sites for mobile or personalize content sufficiently based on location. The presentation emphasizes that for brands to keep up as search evolves, they must ensure their local data is accurate, search engine optimization considers locations, and personalized content is location-aware.

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This document discusses dynamic website personalization (DWP), which allows websites to change content based on visitor characteristics. DWP can increase sales by 19% on average by showing the most relevant information. The document provides examples of how businesses personalize their websites for holidays, first-time visitors, or after hours. It argues that DWP sets businesses apart from competitors and should be implemented even with limited budgets. Analyzing website usage is important to optimize content through DWP on an ongoing basis.

9 Insanely Powerful Strategies to Turn Content into Customers

You’ve dedicated countless hours to creating the perfect piece of content — but how do you get your audience to read it and even better, move further down the funnel? Content promotion has so many moving parts and it’s easy to get overwhelmed. That's why we’ve brought two promotional experts together to show you the way. They’ll explain their tried-and-tested strategies to market your content to its fullest potential and capture fresh new leads in the process. Plus, they’ll share innovative tips on how to refresh and reuse past content to use as lead generation machines – to save you time and money. You'll learn: -How to structure content for high organic rankings -How to use targeted social ads to promote content -How to turn content into a lead generation machine -How to use content and social advertising to boost PPC

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Content Marketing Institute regularly reports that while a majority of companies do some form of content marketing, they fail to see tangible ROI from their efforts. This webinar will dive into how Influence & Co. generated 20% of the companies revenue in 2016 using content, and will discuss various tactics that you can use to apply the same strategies to your own blog. You will learn tactics such as: Co-branded content Linking strategies (effect links aren't just for SEO) Content optimization and techniques Pop-up offers Incorporating content into your other sales efforts

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This document summarizes a webinar about mobile app SEO and conversions from web to app. The webinar featured presentations from Ethan Smith, CEO of Graphite, and Mada Seghete, Co-Founder of Branch. They discussed how SEO can help drive organic users to apps and increase app downloads and engagement. They also presented strategies for personalizing banners and messages to match user intent and incentivize users to download apps or take actions within apps. Measurement of cross-platform user behavior was highlighted as important for gaining full visibility into user journeys.

How to generate more leads and revenue from Yelp using the Milestone platform

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Today, approximately 100 Million unique visitors come to Yelp monthly for business information, insights and reviews. In a webinar lead by Yelp's Gina Drago and Milestone's Mike Supple, we will walk you through case studies and examples of how a business – both SMBs or Enterprise, can generate more leads and revenue from all of the traffic visit your Yelp listings. Key takeaways include: Understand local and voice search trends impacting your business in 2020. Create your digital presence on Yelp. Gain actionable strategies to generate leads and revenue from Yelp. Understand detailed insights of your Yelp listing performance. See case studies and examples from both SMBs and enterprise.

2014 Digital Trends

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This document provides a summary of key digital marketing trends for 2014 from Milestone, including: - Search is becoming more conversational with updates like Hummingbird that understand natural language and context. - Social media is having a greater impact on search engine optimization. - Mobile experiences must be prioritized with responsive design. - Schema and semantic markup help search engines understand content. - Local search and consistent business listings across platforms remain important.

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How to Rank #1 in Google Search Results

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This document is a summary of a webinar about search engine optimization. It provides contact information for technical support and introduces the speakers: Darlene Rondeau from Leonardo, Alicia Whalen from Hashtagio.com, and Percy Amaria from Scott's Inn and Restaurant. The webinar covered topics like how search engines work, the importance of mobile optimization and local SEO, managing social media and reviews. Percy Amaria discusses the challenges their inn faced and how implementing SEO strategies helped increase direct bookings and walk-in traffic. The webinar encouraged attendees to focus on content, accessibility, and relevance to improve search engine rankings.

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This document discusses how businesses can leverage front page search rankings and online reviews/social proof to gain more customers. It recommends overhauling a company website to be mobile-friendly and optimized for local search terms. It also suggests claiming profiles on Google, Yahoo, Yelp and other sites and focusing on getting positive reviews, especially on Google. Regularly obtaining new, quality backlinks from local sources is also presented as important for search engine optimization. The goal is to have more reviews and rankings than competitors for key search phrases to attract customers with purchase intent.

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180Fusion

This document contains information about several individuals and their professional backgrounds. It also includes statistics about mobile usage and the importance of being present across different devices and times. The key aspects are succeeding in a world driven by "micro-moments" by being there, being useful, being quick, and connecting the dots between different customer touchpoints. Partnerships can help companies achieve these goals and improve performance.

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Milestone Inc

Your roadmap to maximize opportunities with 2021 digital trends In this webinar, Milestone experts Anil Aggarwal and Erik Newton will discuss key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal. Key topics they will address: • Top macroeconomic trends for 2021 • Digital transformation and how to leverage all the opportunities aligned with it • Key steps to adapt to deliver better digital experiences • Mobile, local, and page load speed • Content security, compliance, and trust • Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals

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This document provides an overview and tips for web designs that work. It discusses knowing your target audience and company identity. Trends for 2012 include needing fast page loads, simplified content, increased social media integration, and prioritizing mobile designs. Search engine optimization remains important, and the document provides examples of on-page and off-page SEO factors. The conclusion emphasizes understanding your business and customers, following trends like speed and mobility, and optimizing websites for search engines.

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The document discusses website strategies for small and medium-sized businesses (SMBs) in 2012 and beyond. It outlines the importance of websites for SMBs to level the playing field and raise visibility. It then discusses strategies SMBs can take to improve search engine rankings and online presence, including ramping up search engine optimization efforts, paying for search engine marketing, utilizing local search options, and integrating social media while preparing for mobile access.

TOP Marketing Group - December 2017 Digital Lunch & Learn

Camile Turner, M.B.A.

This document provides information about digital marketing strategies and services from TOPS Digital Marketing Specialists. It discusses the importance of having a responsive website that works across devices and focuses on different content for awareness, consideration and conversion stages of the marketing funnel. It also explains the difference between search engine optimization (SEO) and search engine marketing/pay-per-click (SEM), and promotes TOPS' local roots, transparent approach and customizable dashboard for tracking campaign performance.

Going digital in a post covid 19 world

IMSeoKing.com

The document discusses how digital marketing has become essential for businesses in the post-COVID world. It addresses how the pandemic impacted businesses that were not prepared digitally and lacked online systems. It defines the "new normal" as social distancing and uncertain return to pre-COVID ways. It emphasizes establishing an integrated digital footprint through search engine optimization (SEO), social media marketing, and other online strategies to attract customers. Specific tips are provided around domain naming, website speed, content and keyword optimization, local SEO, video marketing, and using emerging technologies and social platforms.

Building Your Brand Online with SEO

WP Engine

This document summarizes Joost de Valk's presentation on SEO and building brands online in 2020. Some of the main points discussed include: - Google's search engine dominates online discovery and influences 70% of purchases. Quality content that is a good fit for audiences is important. - Structured data through schemas is crucial for voice assistants and personalization. WordPress makes this easier through blocks and inherent structuring. - Sites need to have great performance, accessibility, and work across devices through progressive web apps. - Analytics tools like Site Kit help understand user behavior and make improvements. - Yoast integrations help with search engine optimization, content optimization, and reporting.

Effective seo hacks to bring leads for your business - SWA 2020

IMSeoKing.com

This document discusses Eugene, known as "The SEO King", and his expertise in digital marketing and search engine optimization (SEO). It provides an overview of Eugene's background and experiences in digital strategy, SEO consulting, and managing digital marketing campaigns. The document also promotes an upcoming talk by Eugene titled "Effective SEO Hacks to bring Leads For Your Business", where he will share tips on using SEO to generate leads for businesses.

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