The document discusses the evolution of devices connecting to the mobile internet and the challenges this presents. As the number of connected devices grows to billions by 2020, traditional removable SIMs will be replaced by embedded SIMs (e-SIMs). However, the current e-SIM specification is complex and costly, and does not provide an easy experience for consumers to manage connectivity across different devices and operators. There is a need for a new system that simplifies connectivity management for consumers and regains their trust by placing them at the center.