This document summarizes charitable giving trends in the UK based on various surveys. It finds that an estimated £10.6 billion was given to charity in 2009/10 based on surveys of individuals, with an additional £1 billion from major philanthropists. Medical research and children's causes received the most donations. Around 56% of adults donate monthly, with a median donation of £12. The amount given has increased slightly in recent years but remains below peaks before the 2008 recession.

1. UK Giving 2010 Trends and Characteristics CAF Research | NCVO Research Please feel free to use and share these slides. Please cite CAF/NCVO as the source

2. About this slide pack Introduction: charitable giving in the UK How do we estimate what people give? How much is given in total? What about major philanthropists? How much do people give using legacies? How does this compare to charities’ other sources of income? Is the amount given changing over time? What proportion of the population give to charity? How many people give in a typical month? How much do donors typically give each month? Why large donations are important Who gives? What are the most popular causes? Do more people donate in the UK than in other countries? Where to find out more The small print ( Hyperlinks work in slideshow mode)

3. 1. Introduction: charitable giving in the UK This slide pack reports on gifts to charity made by the UK adult population. Giving to charity manifests itself in many different ways: from giving loose change to monthly direct debits; from giving to the homeless to international NGOs. Not all charitable giving is to charities. Donations might be made by individuals or collectively as families; donors could be children or adults. We capture some, though not all, of this complexity. In a typical year there are many different surveys of giving. These inevitably produce different results or incomplete pictures (e.g. omnibus surveys are unlikely to include major philanthropists). This slide pack is largely based on questions that have been asked in the ONS Omnibus survey every year since 2004. These are supplemented with data from other robust sources.

4. 2. How do we estimate what people give? Many of our estimates are based upon the responses by a representative sample of British adults. We ask what causes people support, what methods they use to give, and how much they gave in the last month. These results are weighted to reflect the population and grossed to produce annual estimates. Previous years’ totals are adjusted for inflation. Source: www.flickr.com/photos/michelhrv/2616072076/ We also produce estimates based upon what charities report they receive. This is based on data from annual reports. For various reasons (timing; definitions) this doesn’t match results from surveys of donors. It’s also possible to use data collected by intermediaries in the donor-recipient relationship – eg HMRC figures on Gift Aid. Targeted surveys of major philanthropists help estimate giving not covered by surveys.

5. 3. How much is given in total? Based on our survey of individuals we estimate that £10.6bn was given to charity in 2009/10 …but this is unlikely to include major gifts from individual philanthropists , worth an additional £1.0bn Charity accounts for 2007/08 suggest the figure was closer to £8.0bn , but this is a narrow definition of charity. It is particularly likely to exclude religious giving. Legacies are worth another £2bn. 1 Our survey of individuals produces an estimate of £10.6bn for the year 2009/10 Our survey of ‘general charities’ produces an estimate of £8.0bn for the year 2007/08 If we ask the public who give… or the charities who receive… A survey of philanthropists produces an estimate of £1.0bn for the year 2008/09 Legacies £2.0bn … we get different estimates.

6. 4. What about major philanthropists? Research by Kent University estimates that 100 major gifts from individual philanthropists worth an additional £1.02bn in 2008/09 2. Half of these gifts were ‘banked’ in foundations, to be spent over time; the remainder were ‘spent’ with charities in order to fund their work. Gifts of £1m+ were worth £1.0bn for the year 2008/09 The number of £1m+ gifts

7. 5. How much do people give using legacies? Charities’ accounts indicates that £2bn each year is given in the form of legacies. The value of legacies has increased in real terms over the last decade, from £1.7bn in 2000/01. Legacies £2.0bn Which causes receive legacy income? (% share of total amount given)

8. 6. How do donations compare to charities’ other sources of income? 3 Charitable donations and fundraising £8.0bn Legacies £2.0bn Fees for services £3.1bn Government grants and contracts £12.8bn Grants from & trading with other charities £3.0bn Investment income £3.2bn Private sector £2.0bn Trading subsidiaries £0.9bn Individuals £13.1bn Total income: £35.5bn

9. The following slides are based upon our survey of the British public… Our survey of individuals produces an estimate of £10.6bn for the year 2009/10

10. 7. Is the amount given changing over time? We estimate that £10.6bn was given to charity in 2009/10… … a real increase of £400m compared with the previous year, but still less than the peak in 2007/08, before the recession. Billion

11. 8. What proportion of the population give to charity? The proportion of the population who give to charity each month is relatively stable, although evidence suggests that longer term there is a decline. Since 2004/05 it has varied between 54%-58% of adults.

12. 56% of adults gave in a typical month in 2009/10. This equates to 28.4 million donors. The adult population has increased since 2004: even though the proportion giving remained roughly static, this implies 1.2 million more donors. 9. How many people give in a typical month? 28.4 million people We estimate it’s…

13. 10. How much do donors typically give each month? The median monthly gift to charity in 2009/10 was £12 per donor. Slightly higher than the £10/month we’ve recorded since 2004/05. The mean is much higher, at £31/month per donor. That’s because a small number of donors give some large amounts. Median: £12/ month Mean: £31/ month

14. 11. Why large donations are important £5.6bn x 8% of donors…give £100 or more…almost half of total giving 92% of donors…give less than £100/month…just over half of total giving = = £5.0bn x

15. Women are more likely to give than men (61% compared to 52%)…though in 2009/10 they gave similar amounts (£31 per month on average). If age is also taken in account, women aged 45-64 are most likely to give (68%), plus this group gives more than others (a median monthly gift of £15). 12. Who gives?

16. 13. What are the most popular causes? Medical research (32% of donors), and children and young people (25%) attracted the greatest number of donors. Medical research (17% of total given), overseas (16%) and religious (13%) causes attracted the largest share of total donations.

17. Using a standardised question, the survey suggests 73% of the UK population donate to charity, third only to Malta (83%) and the Netherlands (77%) 5. 14. Do more people donate in the UK than in other countries? Some examples…

18. 15. Where to find out more UK Giving: The tables behind these charts and more: www.ncvo-vol.org.uk/giving CAF Charitable Giving: www.cafonline.org/giving Million Pound Donors: www.kent.ac.uk/sspssr/cphsj/documents/mpdr2010.pdf The UK Civil Society Almanac 2010: www.ncvo-vol.org.uk/almanac The World Giving Index 2010: http://bit.ly/bYNcLg The ESRC Centre for Charitable Giving and Philanthropy: www.cgap.org.uk The Women’s Philanthropy Institute: www.philanthropy.iupui.edu/womengive/

19. 16. The small print 1 In direct comparison, our survey produced a figure of £10.6bn for that year in 2007/08 prices. 2 Million pound donations totalling £1.5bn were made in 2008/09: £1bn was from individuals, £0.5bn from companies and professional foundations. See www.kent.ac.uk/sspssr/cphsj/documents/mpdr2010.pdf . 3 Based on charity accounts for 2007/08. 4 For data on all 153 countries in the World Giving Index see http://bit.ly/bYNcLg . 5 As we noted at the beginning, different surveys use different definitions and methods – even small changes can lead to different results, and therefore the proportion giving in the UK reported by the WGI is higher than our main survey. The UK Giving methodology. Summarised. The data in this slide pack are largely based on the ONS Omnibus survey, which collects information from adults aged 16 and over in Great Britain via a module in June, October and February. In 2009/10 3,118 interviews were achieved. The Omnibus survey uses a random probability sample and has high response rates. Interviews are carried out face-to-face in people’s homes. People are asked about their donations to charity over the previous four weeks To generalise to the UK, we check that the results of NICVA’s giving survey in Northern Ireland, are comparable.