2015 Edelman Trust Barometer - Energy Sector ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. This deck reveals insights on the global energy sector.
Learn more: http://edl.mn/1FAgeVZ
For more information, please contact Joseph.Campbell@edelman.com.
2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
The global rebound of trust has failed to take root in Hong Kong. Following years of declines, taking Hong Kong from the fifth to seventeenth most trusting nation surveyed, this year’s results indicate an ongoing sense of uncertainty about the future of the SAR’s institutions.
This year’s lecture will include a deep analysis of trust in CEOs and roadmap for CEOs to address the trust gap in Hong Kong, with sentiment towards business leaders here failing to match the improvements recorded globally.
De Edelman Trust Barometer 2016 is het 16e jaarlijkse wereldwijde onderzoek naar vertrouwen en geloofwaardigheid. De enquête is uitgevoerd door onderzoeksbureau Edelman Berland. Het onderzoek bestond uit een twintig minuten durende online vragenlijst, die afgenomen werd tussen 13 oktober 2015 en 16 november 2015. De Trust Barometer 2016 werd uitgevoerd in 28 landen onder 32.200 respondenten uit het algemene publiek, waarvan 6.200 tot het geïnformeerde publiek (leeftijdscategorie 25-64 jaar) behoort. Geïnformeerd publiek werd gedefinieerd als hogeropgeleiden met een inkomen dat in de top 25 procent ligt van mensen in dezelfde leeftijdscategorie uit hetzelfde land. Ze volgen meerdere keren per week zakelijke en nieuwsmedia en publieke beleidsissues.
2015 Edelman Trust Barometer - Energy Sector ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. This deck reveals insights on the global energy sector.
Learn more: http://edl.mn/1FAgeVZ
For more information, please contact Joseph.Campbell@edelman.com.
2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
The global rebound of trust has failed to take root in Hong Kong. Following years of declines, taking Hong Kong from the fifth to seventeenth most trusting nation surveyed, this year’s results indicate an ongoing sense of uncertainty about the future of the SAR’s institutions.
This year’s lecture will include a deep analysis of trust in CEOs and roadmap for CEOs to address the trust gap in Hong Kong, with sentiment towards business leaders here failing to match the improvements recorded globally.
De Edelman Trust Barometer 2016 is het 16e jaarlijkse wereldwijde onderzoek naar vertrouwen en geloofwaardigheid. De enquête is uitgevoerd door onderzoeksbureau Edelman Berland. Het onderzoek bestond uit een twintig minuten durende online vragenlijst, die afgenomen werd tussen 13 oktober 2015 en 16 november 2015. De Trust Barometer 2016 werd uitgevoerd in 28 landen onder 32.200 respondenten uit het algemene publiek, waarvan 6.200 tot het geïnformeerde publiek (leeftijdscategorie 25-64 jaar) behoort. Geïnformeerd publiek werd gedefinieerd als hogeropgeleiden met een inkomen dat in de top 25 procent ligt van mensen in dezelfde leeftijdscategorie uit hetzelfde land. Ze volgen meerdere keren per week zakelijke en nieuwsmedia en publieke beleidsissues.
Das Edelman Trust Barometer 2014 ist die größte, jährliche Untersuchung zu Vertrauen in und Glaubwürdigkeit von Regierungen, Nichtregierungsorganisationen (NGOs), Wirtschaft und Medien. Für die 14. Auflage wurden in 27 Ländern 33.000 Menschen befragt.
Edelman Trust Barometer 2014: Deutscher Mittelstand ist Vertrauensweltmeister
· Höchster Vertrauenswert in deutsche Wirtschaft seit Beginn der Erhebung
· Mittelstand ist Vertrauensrückgrat der deutschen Wirtschaft
· CEO der Zukunft wird zum Chief Engagement Officer
· Glaubwürdigkeit in deutsche Regierung stagniert
· Weltweit eklatante Lücke zwischen Vertrauen in Wirtschaft und Politik
· Größter Vertrauensverlust in USA, Mexiko und Polen
L’indagine è stata realizzata fra il 13 ottobre e il 16 novembre del 2016 in 28 Paesi con interviste online a 32.200 persone. L’indagine, giunta alla sua diciassettesima edizione, è condotta dalla società Edelman Intelligence
Die Deutschen haben Angst vor Innovationen - Edelman Trust Barometer 2015 Erg...Edelman.ergo GmbH
Selbstfahrende Autos, virtuelle Währungen, 3D-Drucker und Drohnen – wir leben in einer Welt der Innovationen mit immer schnelleren Produktzyklen. Was für den einen die ersehnte Erleichterung im Alltag ist, bereitet dem anderen Sorgen. In Deutschland ist die Angst vor allzu rasanten Veränderungen besonders deutlich ausgeprägt. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2015, der größten globalen Umfrage zum Thema Vertrauen in und Glaubwürdigkeit von Regierungen, Nichtregierungsorganisationen (NGOs), Wirtschaft und Medien.
2015 Edelman Trust Barometer - Global ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted of 20-minute online interviews conducted on October 13th – November 24th, 2014. The 2015 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.
For more information, visit http://www.edelman.com/trust2015
February 12, 2015 Correction: A previous version of this report incorrectly labeled the data on slide 11 as being about information “created by each author on social networking sites, content sharing sites and online-only information sources.” The data is not about trust in authors but trust in sources, and the label has been updated.
February 5, 2015 Correction: A previous version of this report stated in a headline on slide 20 that an “expert” and "a person like yourself" are twice as credible as a CEO - they are more credible by at least 20 percentage points; a Jeff Bezos quote on slide 23 misused “business" for “society."
January 28, 2015 Correction: A previous version of this report had reversed the labeling of business and government on slide 46 in the appendix.
2014 Edelman Trust Barometer: Canadian FindingsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2014.
Learn more at http://www.edelman.ca
Themen wie die Flüchtlingskrise verpassen der deutschen Regierung einen deutlichen Dämpfer. Erstmals seit vier Jahren sinkt das Vertrauen in Angela Merkel und ihr Kabinett in der Einkommens- und Bildungselite. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2016 – mit mehr als 33.000 Befragten in 28 Ländern die größte repräsentative Erhebung zum Vertrauen in Regierungen, Nichtregierungsinstitutionen (NGO), Unternehmen und Medien.
Barómetro sobre CONFIANZA de Edelman 2016Soymimarca
Informe 2016 sobre la evolución de la confianza entre organizaciones y consumidores. Realizada con un universo de 33.000 personas +18 en 25 países, con muestras de 1.150 participantes por país (España incluida). Añade elementos comparativos con estudios de años anteriores
Präsentation Edelman Markenstudie Innovation and the Earned Brand 2015Edelman.ergo GmbH
Innovation and the Earned Brand ist eine Markenstudie von der führeden globalen Communications Marketing Agentur Edelman und untersucht die Haltung von Konsumenten gegenüber Markeninnovationen. Die Umfrage wurde von der Marktforschungsfirma Edelman Berland entwickelt, die Datenerhebung erfolgte mit Hilfe von Online-Interviews im Zeitraum April und Mai 2015. Für die Markenstudie wurden jeweils 1.000 Personen in zehn Ländern (USA, Mexiko, Frankreich, Deutschland, Großbritannien, Brasilien, China, Japan, Indien und Australien) befragt. In New York und London wurden zudem Fokusgruppen mit 16 Millenials durchgefürt. 25 Millenials aus Brasilien, Großbritannien, Indien, China und USA führten zudem zwei Wochen lang ein mobiles Tagebuch.
Edelman Trust Barometer 2016 - Italian launchEdelman Italia
L’indagine è stata realizzata fra il 13 ottobre e il 16 novembre del 2015 in 28 Paesi con interviste online a oltre 33.000 persone. L’indagine, giunta alla sua sedicesima edizione, è condotta dalla società Edelman Berland.
Following George Osborne's Budget Statement announcement, Edelman's polling shows the UK general population's sentiment towards the Budget and key political parties.
Das Vertrauen in die Lebensmittelwirtschaft ist im vergangenen Jahr in 19 von 27 untersuchten Ländern gesunken, Deutschland eingeschlossen. Das geht aus dem globalen Edelman Trust Barometer 2015 für die Lebensmittelbranche hervor.
Die Ergebnisse der Vertrauensstudie Edelman Trust Barometer zeigen in 19 der 27 beobachteten Märkte einen Vertrauensverlust in die Lebensmittelwirtschaft, mit den stärksten Einbrüchen in Singapur, Argentinien, Hong Kong, den Niederlanden und Südkorea. Auch in Deutschland ist das Vertrauen gesunken: Nur noch 55 Prozent der Deutschen vertrauen der Lebensmittelwirtschaft, 2014 waren es noch 59 Prozent.
Los niveles relativos de confianza en las instituciones individuales han subido y han caído. Ya desde el 2005, identificamos el crecimiento de la influencia de los pares, con “una persona como yo” estableciéndose como un vocero en el 2006, antes de que Facebook fuera muy conocido.
El año pasado observamos el papel esencial de la confianza en la innovación. Este año observamos algo nuevo: la creciente desigualdad de la confianza.
L’indagine è stata realizzata fra il 13 ottobre e il 24 novembre del 2014 in 27 Paesi con interviste online a 33.000 persone, 6.000 delle quali definite come “élite” per il livello socio-culturale dei partecipanti di età compresa fra i 25 e i 64 anni. L’indagine, giunta alla sua quindicesima edizione, è condotta dalla società Edelman Berland.
Per ulteriori informazioni visitare www.edelman.com/trust2015
Das Vertrauen der Deutschen in die hiesige Finanzbranche ist auch fast zehn Jahre nach der Finanzkrise noch stark angeschlagen, das zeigen die Ergebnisse des Edelman Trust Barometers 2016.
The 2014 Edelman Trust Barometer’s Irish findings reveal a significant (11 points) drop in trust in government in Ireland over the past 12 months. The fall puts trust in government back to pre-general election levels. Trust in business fell slightly but is still trusted nearly twice as much as government. NGOs in Ireland remain the most trusted institution despite falling 5 points. Trust in media in Ireland also declined (8 points) and is now less trusted than business. Globally overall trust levels declined, driven by the decimation of trust in government which fell significantly in many of the 27 countries surveyed. Trust in business has stabilised at 58 percent due to the perception that it has made demonstrable change in the form of better products and new leadership.
Ireland Highlights 2014:
• The Trust Index, the average trust across the four institutions of business, government, NGOs and media, showed a 7 point drop for Ireland (to 39 points). This places Ireland as the third least trusting country of the 27 surveyed.
• NGOs in Ireland remain the most trusted institution despite falling 5 points to 58%.
• Business is the second most trusted institution in Ireland, despite a small 3 point decline to 41%. It is now nearly twice as trusted as government.
• The technology sector (67%) remained the most trusted industry sector, while banks were the least trusted at 19%.
• Trust in media fell 8 points to 37%, reversing a gradual improvement observed during the previous five years.
• Government is the least trusted of the four institutions with only 21% of people saying that they trust government to do what is right. This is the lowest level of trust recorded for Government since before the general election in 2011.
• More concerning again is the fact that only 3% of people trust government leaders a great deal to tell the truth.
• Credibility of CEOs as a source of information about a company fell seven points to 29%. CEOs are significantly less credible than Academics (68%).
• Traditional media (newspapers, radio and television) are the most trusted source of information in Ireland (61%), followed by search engines at 50%. Only 26% of people trust social media as a source of information.
• 56% believe that government is not doing enough to regulate business with the number increasing to 81% when specifically asked about the financial services sector.
The findings of the 2017 Trust Barometer help explain provide a roadmap for understanding the forces shaping these movements and events, the shifts in influence and power as the tide of populist action sweeps across many western-style democracies around the world.
Explore Trust in Technology: www.edelman.com/trust2017
2017 Edelman Trust Barometer Special Report: Institutional InvestorsEdelman_UK
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
2018 Edelman Trust Barometer - i dati italiani sulla fiducia
Crollo di fiducia, fake news, il ruolo dei CEO: i temi dell’Edelman Trust Barometer di quest’anno hanno suscitato un notevole interesse anche in Italia.
Read more: http://edl.mn/2HZ0gto
The 2017 Edelman Earned Brand, a study conducted among 14,000 consumers in 14 countries, explores the rise of belief-driven buyers, who will buy a brand, switch from it, avoid it and— at the extreme — boycott it based on a brand’s stance on a controversial issue.
Explore the results: www.edelman.com/earned-brand
July 11, 2017 Correction: A previous version of this report incorrectly displayed the data for year-to-year changes on slide 43 in the Data Appendix.
The 2015 Edelman Trust Barometer is the firm’s 15th annual exploration of trust. We surveyed 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 countries around the world on their trust in the institutions of government, media, business and NGOs.
Das Edelman Trust Barometer 2014 ist die größte, jährliche Untersuchung zu Vertrauen in und Glaubwürdigkeit von Regierungen, Nichtregierungsorganisationen (NGOs), Wirtschaft und Medien. Für die 14. Auflage wurden in 27 Ländern 33.000 Menschen befragt.
Edelman Trust Barometer 2014: Deutscher Mittelstand ist Vertrauensweltmeister
· Höchster Vertrauenswert in deutsche Wirtschaft seit Beginn der Erhebung
· Mittelstand ist Vertrauensrückgrat der deutschen Wirtschaft
· CEO der Zukunft wird zum Chief Engagement Officer
· Glaubwürdigkeit in deutsche Regierung stagniert
· Weltweit eklatante Lücke zwischen Vertrauen in Wirtschaft und Politik
· Größter Vertrauensverlust in USA, Mexiko und Polen
L’indagine è stata realizzata fra il 13 ottobre e il 16 novembre del 2016 in 28 Paesi con interviste online a 32.200 persone. L’indagine, giunta alla sua diciassettesima edizione, è condotta dalla società Edelman Intelligence
Die Deutschen haben Angst vor Innovationen - Edelman Trust Barometer 2015 Erg...Edelman.ergo GmbH
Selbstfahrende Autos, virtuelle Währungen, 3D-Drucker und Drohnen – wir leben in einer Welt der Innovationen mit immer schnelleren Produktzyklen. Was für den einen die ersehnte Erleichterung im Alltag ist, bereitet dem anderen Sorgen. In Deutschland ist die Angst vor allzu rasanten Veränderungen besonders deutlich ausgeprägt. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2015, der größten globalen Umfrage zum Thema Vertrauen in und Glaubwürdigkeit von Regierungen, Nichtregierungsorganisationen (NGOs), Wirtschaft und Medien.
2015 Edelman Trust Barometer - Global ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted of 20-minute online interviews conducted on October 13th – November 24th, 2014. The 2015 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week.
For more information, visit http://www.edelman.com/trust2015
February 12, 2015 Correction: A previous version of this report incorrectly labeled the data on slide 11 as being about information “created by each author on social networking sites, content sharing sites and online-only information sources.” The data is not about trust in authors but trust in sources, and the label has been updated.
February 5, 2015 Correction: A previous version of this report stated in a headline on slide 20 that an “expert” and "a person like yourself" are twice as credible as a CEO - they are more credible by at least 20 percentage points; a Jeff Bezos quote on slide 23 misused “business" for “society."
January 28, 2015 Correction: A previous version of this report had reversed the labeling of business and government on slide 46 in the appendix.
2014 Edelman Trust Barometer: Canadian FindingsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2014.
Learn more at http://www.edelman.ca
Themen wie die Flüchtlingskrise verpassen der deutschen Regierung einen deutlichen Dämpfer. Erstmals seit vier Jahren sinkt das Vertrauen in Angela Merkel und ihr Kabinett in der Einkommens- und Bildungselite. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2016 – mit mehr als 33.000 Befragten in 28 Ländern die größte repräsentative Erhebung zum Vertrauen in Regierungen, Nichtregierungsinstitutionen (NGO), Unternehmen und Medien.
Barómetro sobre CONFIANZA de Edelman 2016Soymimarca
Informe 2016 sobre la evolución de la confianza entre organizaciones y consumidores. Realizada con un universo de 33.000 personas +18 en 25 países, con muestras de 1.150 participantes por país (España incluida). Añade elementos comparativos con estudios de años anteriores
Präsentation Edelman Markenstudie Innovation and the Earned Brand 2015Edelman.ergo GmbH
Innovation and the Earned Brand ist eine Markenstudie von der führeden globalen Communications Marketing Agentur Edelman und untersucht die Haltung von Konsumenten gegenüber Markeninnovationen. Die Umfrage wurde von der Marktforschungsfirma Edelman Berland entwickelt, die Datenerhebung erfolgte mit Hilfe von Online-Interviews im Zeitraum April und Mai 2015. Für die Markenstudie wurden jeweils 1.000 Personen in zehn Ländern (USA, Mexiko, Frankreich, Deutschland, Großbritannien, Brasilien, China, Japan, Indien und Australien) befragt. In New York und London wurden zudem Fokusgruppen mit 16 Millenials durchgefürt. 25 Millenials aus Brasilien, Großbritannien, Indien, China und USA führten zudem zwei Wochen lang ein mobiles Tagebuch.
Edelman Trust Barometer 2016 - Italian launchEdelman Italia
L’indagine è stata realizzata fra il 13 ottobre e il 16 novembre del 2015 in 28 Paesi con interviste online a oltre 33.000 persone. L’indagine, giunta alla sua sedicesima edizione, è condotta dalla società Edelman Berland.
Following George Osborne's Budget Statement announcement, Edelman's polling shows the UK general population's sentiment towards the Budget and key political parties.
Das Vertrauen in die Lebensmittelwirtschaft ist im vergangenen Jahr in 19 von 27 untersuchten Ländern gesunken, Deutschland eingeschlossen. Das geht aus dem globalen Edelman Trust Barometer 2015 für die Lebensmittelbranche hervor.
Die Ergebnisse der Vertrauensstudie Edelman Trust Barometer zeigen in 19 der 27 beobachteten Märkte einen Vertrauensverlust in die Lebensmittelwirtschaft, mit den stärksten Einbrüchen in Singapur, Argentinien, Hong Kong, den Niederlanden und Südkorea. Auch in Deutschland ist das Vertrauen gesunken: Nur noch 55 Prozent der Deutschen vertrauen der Lebensmittelwirtschaft, 2014 waren es noch 59 Prozent.
Los niveles relativos de confianza en las instituciones individuales han subido y han caído. Ya desde el 2005, identificamos el crecimiento de la influencia de los pares, con “una persona como yo” estableciéndose como un vocero en el 2006, antes de que Facebook fuera muy conocido.
El año pasado observamos el papel esencial de la confianza en la innovación. Este año observamos algo nuevo: la creciente desigualdad de la confianza.
L’indagine è stata realizzata fra il 13 ottobre e il 24 novembre del 2014 in 27 Paesi con interviste online a 33.000 persone, 6.000 delle quali definite come “élite” per il livello socio-culturale dei partecipanti di età compresa fra i 25 e i 64 anni. L’indagine, giunta alla sua quindicesima edizione, è condotta dalla società Edelman Berland.
Per ulteriori informazioni visitare www.edelman.com/trust2015
Das Vertrauen der Deutschen in die hiesige Finanzbranche ist auch fast zehn Jahre nach der Finanzkrise noch stark angeschlagen, das zeigen die Ergebnisse des Edelman Trust Barometers 2016.
The 2014 Edelman Trust Barometer’s Irish findings reveal a significant (11 points) drop in trust in government in Ireland over the past 12 months. The fall puts trust in government back to pre-general election levels. Trust in business fell slightly but is still trusted nearly twice as much as government. NGOs in Ireland remain the most trusted institution despite falling 5 points. Trust in media in Ireland also declined (8 points) and is now less trusted than business. Globally overall trust levels declined, driven by the decimation of trust in government which fell significantly in many of the 27 countries surveyed. Trust in business has stabilised at 58 percent due to the perception that it has made demonstrable change in the form of better products and new leadership.
Ireland Highlights 2014:
• The Trust Index, the average trust across the four institutions of business, government, NGOs and media, showed a 7 point drop for Ireland (to 39 points). This places Ireland as the third least trusting country of the 27 surveyed.
• NGOs in Ireland remain the most trusted institution despite falling 5 points to 58%.
• Business is the second most trusted institution in Ireland, despite a small 3 point decline to 41%. It is now nearly twice as trusted as government.
• The technology sector (67%) remained the most trusted industry sector, while banks were the least trusted at 19%.
• Trust in media fell 8 points to 37%, reversing a gradual improvement observed during the previous five years.
• Government is the least trusted of the four institutions with only 21% of people saying that they trust government to do what is right. This is the lowest level of trust recorded for Government since before the general election in 2011.
• More concerning again is the fact that only 3% of people trust government leaders a great deal to tell the truth.
• Credibility of CEOs as a source of information about a company fell seven points to 29%. CEOs are significantly less credible than Academics (68%).
• Traditional media (newspapers, radio and television) are the most trusted source of information in Ireland (61%), followed by search engines at 50%. Only 26% of people trust social media as a source of information.
• 56% believe that government is not doing enough to regulate business with the number increasing to 81% when specifically asked about the financial services sector.
The findings of the 2017 Trust Barometer help explain provide a roadmap for understanding the forces shaping these movements and events, the shifts in influence and power as the tide of populist action sweeps across many western-style democracies around the world.
Explore Trust in Technology: www.edelman.com/trust2017
2017 Edelman Trust Barometer Special Report: Institutional InvestorsEdelman_UK
The 2017 Edelman Trust Barometer Special Report: Institutional Investors, a survey of institutional investors who invest in global equities highlights emerging business risks and opportunities for companies, their boards, and management to build and maintain trust with the financial community.
The inaugural report reveals that roughly half of institutional investors think that most companies do not acknowledge the risks to their business from the current political climate, reflecting broader concerns raised in the Trust Barometer Global Report 2017.
2018 Edelman Trust Barometer - i dati italiani sulla fiducia
Crollo di fiducia, fake news, il ruolo dei CEO: i temi dell’Edelman Trust Barometer di quest’anno hanno suscitato un notevole interesse anche in Italia.
Read more: http://edl.mn/2HZ0gto
The 2017 Edelman Earned Brand, a study conducted among 14,000 consumers in 14 countries, explores the rise of belief-driven buyers, who will buy a brand, switch from it, avoid it and— at the extreme — boycott it based on a brand’s stance on a controversial issue.
Explore the results: www.edelman.com/earned-brand
July 11, 2017 Correction: A previous version of this report incorrectly displayed the data for year-to-year changes on slide 43 in the Data Appendix.
The 2015 Edelman Trust Barometer is the firm’s 15th annual exploration of trust. We surveyed 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 countries around the world on their trust in the institutions of government, media, business and NGOs.
For 15 years, the Edelman Trust Barometer has measured trust in institutions, including business, media, NGOs and government. In 2015, we surveyed 33,000 respondents in 27 countries. Since we began tracking trust in financial services in 2011, we have seen a modest increase from 48 percent to 52 percent on a global basis.
Learn more: www.edelman.com/trust2015
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey produced by research firm Edelman Berland. This edition of the survey sampled 33,000 across 27 countries. Here you will find the results focused on the Brazilian market.
The Edelman Trust Barometer 2015 Global & Indonesia ResultsEdelman Indonesia
This optimism was captured in the results of this year’s Edelman Trust Barometer. This is the firm’s 15th annual global trust and credibility survey and the 7th year it has been conducted in Indonesia. The survey looks at trust across business, government, media and NGOs. The research surveyed 1,000 people from the general public in Indonesia, plus an additional 200 ‘informed public’ (top quartile income, college educated and self-identifying as active media consumers); as part of the overall 33,000 people surveyed in 27 countries.
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. The survey was powered by research firm Edelman Berland and consisted of 20-minute online interviews conducted on October 13th – November 24th, 2014. The 2015 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 markets. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit www.edelman.com/trust2015
2016 Edelman Trust Barometer Hong Kong ResultsEdelman
2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
The global rebound of trust has failed to take root in Hong Kong. Following years of declines, taking Hong Kong from the fifth to seventeenth most trusting nation surveyed, this year’s results indicate an ongoing sense of uncertainty about the future of the SAR’s institutions.
This year’s lecture will include a deep analysis of trust in CEOs and roadmap for CEOs to address the trust gap in Hong Kong, with sentiment towards business leaders here failing to match the improvements recorded globally.
2015 Edelman Trust Barometer: Canadian ResultsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2015.
For more information, visit: www.edelman.ca
2014 Edelman Trust Barometer - Global ResultsEdelman
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust. We survey 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 markets around the world on their trust in institutions, credible sources/channels and specific issues and perceptions impacting trust in business and government.
Learn more here http://www.edelman.com/Trust2014
The 2016 Edelman Trust Barometer revealed that trust in all four institutions measured – government, business, the media and NGO’s – is increasing, with business in the lead. Across the 33,000 respondents in 28 countries, we saw a rise of 5 percent in trust in business this year, a larger increase than in any of the other three institutions. Those surveyed also trust business more than the other institutions to keep pace with the changing times.
Learn More: www.edelman.com/trust2016
Similar to 2015 Edelman Trust Barometer China (20)
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
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2. PG 2
EDELMAN’S 15th Annual
TRUST BAROMETER METHODOLOGY
Informed Public
• 500 respondents in U.S.
and China, and 200 in
other countries
• Ages 25-64
• College-educated
• In top 25% of household
income per age group in
each country
• Report significant media
consumption and
engagement in business
news and public policy
• 15 years of data
General Online Population
• 1,000 respondents per
country surveyed
• Ages 18+
• 4 years in 25+ markets
Online Survey in 27 Countries
• 33,000 respondents
• 7 years in 20+ markets
• 10 years in 10+ markets
3. PG 3
China 79
UAE 79
Singapore 73
Indonesia 72
India 69
Malaysia 65
Canada 60
Netherlands 60
Hong Kong 59
Mexico 59
Australia 58
Brazil 57
Germany 57
Argentina 53
U.K. 52
S. Korea 51
Sweden 51
S. Africa 50
U.S. 49
France 46
Japan 44
Italy 43
Turkey 41
Ireland 39
Spain 39
Russia 37
Poland 35
NUMBER OF TRUSTER
COUNTRIES AT AN
ALL-TIME LOW
THE TRUST
INDEX:
TRUSTERSNEUTRALDISTRUSTERS
2014
TRUSTERS
from 30% to
22% in 2015
GLOBAL 56
Italy 48
S. Africa 48
Hong Kong 47
S. Korea 47
U.K. 46
Argentina 45
Poland 45
Russia 45
Spain 45
Sweden 45
Turkey 40
Ireland 37
Japan 37
2015
UAE 84
India 79
Indonesia 78
China 75
Singapore 65
Netherlands 64
Brazil 59
Mexico 59
Malaysia 56
Canada 53
Australia 52
France 52
U.S. 52
Germany 50
GLOBAL 55
DISTRUSTERS
from 33% to
48% in 2015
The Trust Index is an average of a country’s trust in the
institutions of government, business, media and NGOs.
27-country global total.
Informed
Public
4. PG 4
Lower/Equal Trust in 15 CountriesIncreased Trust in 12 Countries
50%
TRUST IN MEDIA, 2014 VS. 2015
TRUST IN MEDIA:
60% OF COUNTRIES DISTRUST MEDIA
2014 2015
Informed
Public
Q11-14. [MEDIA IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that
institution to do what is right using a nine-point scale where one means that you “do not trust them at all” and nine
means that you “trust them a great deal.” (Top 4 Box, Trust) Informed Publics, 27-country global total.
% Trust
53
78
70 71
60
45
48
40 40
35
42
30
19
79
70
61
63
55
58 59
54
48
63
54
41
44
37
40
51
80 79
76
62
51 50
48 47
44 43 42
20
77
59 57 56
52
47 46 45 43 41 40
38
34 34
31
5. PG 5
Lower/Equal Trust in 19 CountriesIncreased Trust in 8 Countries
50%
TRUST IN NGOS, 2014 VS. 2015
Q11-14. [NGOs IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that
institution to do what is right using a nine-point scale where one means that you “do not trust them at all” and nine
means that you “trust them a great deal.“ (Top 4 Box, Trust) Informed Publics, 27-country global total.
TRUST IN NGOS:
STILL MOST TRUSTED BUT NOW WANING
2014 2015
Informed
Public
% Trust
66
76
73
64
62 61 62
59
47
75 74
84
76 76
70
75
67
70
77
67 66
69
58
67
58
41
47
37
63
81
77
71 70
65 64 63
58
74 73 72 71 71
68 67 67 66
63 62 61
59
57
51
48
38 37
29
6. PG 6
Lower Trust in 11 CountriesIncreased Trust in 16 Countries
% Trust
50%
TRUST IN GOVERNMENT, 2014 VS. 2015
Q11-14. [GOVERNMENT IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what
is right using a nine-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal.” (Top 4
Box, Trust) Informed Publics, 27-country global total.
TRUST IN GOVERNMENT:
19 OF 27 COUNTRIES DISTRUST GOVERNMENT
Informed
Public
2014 2015
45
88
53
76
53
60
27
49
42
32
37
34
28
19
24
18
21
75
63
56
51
54
45
43
45 45
23
17
48
90
82 82
72
65
54
50
43 42 41
37
33
30 28 26 26
70
59
49 49
45
42 41 40
33
21
16
7. PG 7
Lower Trust in 16 CountriesIncreased Trust in 11 Countries
% Trust
50%
TRUST IN BUSINESS, 2014 VS. 2015
Q11-14. [BUSINESS IN GENERAL] Below is a list of institutions. For each one, please indicate how much you trust that
institution to do what is right using a nine-point scale where one means that you “do not trust them at all” and nine
means that you “trust them a great deal.” (Top 4 Box, Trust) Informed Publics, 27-country global total.
TRUST IN BUSINESS:
HALF BELOW 50%
Informed
Public
2014 2015
59
82 82
79
70
54
63
58
45 45
43
38
73
77
72 71
56
51
59
53
62
58 57
45
49
43
41
39
57
85 84 84
73
66
64
60
53
48
45 43
72 70
67
61
52
49 48 48 47 46 45 45
42 41
38 36
8. PG 8
FOUR KEY FACTORS
AFFECT TRUST IN BUSINESS
COUNTRY OF ORIGIN
INDUSTRY SECTOR
LEADERSHIP
ENTERPRISE TYPE
BUSINESS
All are showing similar patterns of a post-recovery increase in trust,
followed by new declines in the last 12 – 18 months
9. PG 9
50%
76% 75% 75% 74%
70% 69% 68% 65% 62%
51% 51% 50%
38% 36% 35% 34% 31%
TRUST IN COMPANIES HEADQUARTERED IN THE FOLLOWING COUNTRIES
COUNTRY OF ORIGIN:
BRIC COUNTRIES REMAIN DISTRUSTED
Most Trusted
Informed
Public
Q26-Q42. [TRACKING] Now we would like to focus on global companies headquartered in specific countries. Please
indicate how much you trust global companies headquartered in the following countries to do what is right. Use the
same nine-point scale, where one means that you “do not trust them at all” and nine means that you “trust them a
great deal.” (Top 4 Box, Trust) Informed Publics, 27-country global total.
10. PG 10
50%
57%
68%
State-owned Big Business Family-owned
Informed
Public
Q15-17C. Thinking about different types of businesses, please indicate how much you trust each type of business to do
what is right using a nine-point scale, where one means that you “do not trust them at all” and nine means that you
“trust them a great deal.” (Top 4 Box, Trust) Informed Publics, in China and 27-country global total.
GLOBAL CHINA
TRUST IN DIFFERENT TYPES OF BUSINESS, GLOBAL VS. CHINA
ENTERPRISE TYPE
74%
83%
61%
State-owned Big Business Family-owned
11. PG 11
THE PACE OF DEVELOPMENT AND CHANGE IN BUSINESS AND INDUSTRY IN CHINA TODAY IS …
Q349-351. Below are a number of statements. For each, please think about the pace of development and change in
business and industry today, and select the response that most accurately represents your opinion. (Not Enough, Too
Much) Informed Publics, in China.
TRUST IN BUSINESS INNOVATION
PACE IS TOO FAST BY A 2-TO-1 MARGIN
59% Too Fast19% Too Slow
Informed
Public
21% Just Right
51% Too Fast28% Too Slow 19% Just Right
12. PG 12
63%
59%
77%
46%
59%
83%
15% 12%
5%
15% 13%
4%
Business Financial Services
Industry
Health Industry Technology Industry Energy Industry Food and Beverage
Industry
Informed
Public
2014 TRUST BAROMETER:
50%
say the most important
role for government in business is
to protect consumers and regulate business
NOT ENOUGH REGULATION TOO MUCH REGULATION
GOVERNMENT REGULATION OF BUSINESS AND ACROSS
INDUSTRY SECTORS IS PERCEIVED TO BE:
BUSINESS INNOVATION:
NOT ENOUGH
GOVERNMENT REGULATION
Q148. [TRACKING] When it comes to government regulation of business, do you think that your government regulates business too much, not enough or the right amount? (Not
Enough, Too much) Informed Publics, China. Q262/Q263/Q264/Q381/Q382. When it comes to government regulation of the [financial services industry / energy industry / food
and beverage industry / health industry / technology industry], do you think that your government regulates it too much, not enough or the right amount? (Not Enough, Too much)
Informed Publics, China.
13. PG 13
ACTIONS THAT INCREASE TRUST IN INDUSTRY TO IMPLEMENT TECHNOLOGY CHANGES IN CHINA
Informed
Public
Q365-369. Below is a number of actions that could impact your trust in business and industry to develop and implement
technology-led changes such as those you just evaluated. What impact would each of these actions have on your trust?
Informed Publics, in China.
Q349-351. Below are a number of statements. For each, please think about the pace of development and change in business
and industry today, and select the response that most accurately represents your opinion. (Not Enough, Too Much) Informed
Publics, in China.
ENGAGEMENT AND THIRD PARTY VALIDATION ARE
ESSENTIAL
Make test results available publicly for review 86%
Partner with an academic institution 80%
Run a clinical trial or beta test 80%
Partner with an NGO 77%
Partner with government 74%
55% AGREE:
New developments
are not tested
enough
15. PG 15
Q178-182. When looking for general news and information, how much would you trust each type of source for general
news and information? Please use a nine-point scale where one means that you “do not trust it at all” and nine means
that you “trust it a great deal.” (Top 4 Box, Trust) Informed Publics, in China.
TRUST IN EACH SOURCE FOR GENERAL NEWS AND INFORMATION IN CHINA
SEARCH ENGINES AND TRADITIONAL MEDIA
ARE MOST TRUSTED Informed
Public
80%
83%
84%
80%
81%
80% 79%
75%
76% 77%
78%
73%
81%
80%
85%
80%
74%
69% 69%
68%
2012 2013 2014 2015
Traditional Media
Online Search Engines
Social Media
Hybrid Media
Owned Media
16. PG 16
HIGH LEVEL OF TRUST IN INFORMATION POSTED ON SOCIAL NETWORKING SITES, CONTENT SHARING
SITES AND ONLINE-ONLY INFORMATION SOURCES IN CHINA
SEARCH ENGINES ARE EVERYWHERE
Informed
Public
TELEVISIONNEWSPAPERS ONLINE SEARCH
The First Source for
General Information
The First Source for
Breaking News
Source Used Most to
Confirm/Validate News
Q183. On a typical day, what is the first source that you go to for general information about business? Informed Publics,
Informed Publics, in China.
Q184. What is the first source you go to for breaking news about business? Informed Publics, in China.
Q185. Which of the following sources do you turn to MOST often to confirm/validate information on breaking news about
business? Informed Publics, in China.
7% 4%
4%
29%
24%
23%
32%
44% 43%
2013 2014 2015
11%
7%
10%
34%
32%
29%
28%
32%
33%
2013 2014 2015
10%
7% 7%
40%
34% 34%
19%
23%
26%
2013 2014 2015
17. PG 17
Q130-143. [TRACKING] Below is a list of people. In general, when forming an opinion of a company, if you heard information about a company from
each person, how credible would the information be--extremely credible, very credible, somewhat credible, or not credible at all? (Top 2 Box, Trust)
Informed Publics, in China.
CREDIBILITY OF SPOKESPERSONS, 2014 VS. 2015 IN CHINA
COMPANY TECHNICAL EXPERT MOST TRUSTED
70% 71%
68%
59%
57%
44%
51%
45%
69%
66%
64%
58%
55%
50%
46% 45%
Company
Technical Expert
A Person
Like Yourself
NGO
Representative
Academic or
Industry Expert
CEO Government
Official
or Regulator
Regular
Employee
Financial or
Industry Analyst
2014 2015
More Trust Less Trust
Informed
Public
19. PG 19
Edelman Trust Barometer research
reveals 16 specific attributes which
build trust.
These can be grouped into
five performance clusters listed here
in rank order of importance.
19
16 KEY ATTRIBUTES TO BUILDING TRUST
DELIVERS CONSISTENT FINANCIAL RETURNS TO INVESTORS
HAS HIGHLY-REGARDED AND WIDELY ADMIRED TOP LEADERSHIP
RANKS ON A GLOBAL LIST OF TOP COMPANIES
OPERATIONS
WORKS TO PROTECT AND IMPROVE THE ENVIRONMENT
ADDRESSES SOCIETY’S NEEDS IN ITS EVERYDAY BUSINESS
CREATES PROGRAMS THAT POSITIVELY IMPACT THE LOCAL COMMUNITY
PARTNERS WITH NGOs, GOVERNMENT AND 3RD PARTIES TO ADDRESS SOCIETAL NEEDS
PURPOSE
IS AN INNOVATOR OF NEW PRODUCTS, SERVICES OR IDEAS
OFFERS HIGH QUALITY PRODUCTS OR SERVICES
PRODUCTS & SERVICES
TAKES RESPONSIBLE ACTIONS TO ADDRESS AN ISSUE OR CRISIS
HAS TRANSPARENT AND OPEN BUSINESS PRACTICES
HAS ETHICAL BUSINESS PRACTICES
INTEGRITY
COMMUNICATES FREQUENTLY AND HONESTLY ON THE STATE OF ITS BUSINESS
LISTENS TO CUSTOMER NEEDS AND FEEDBACK
TREATS EMPLOYEES WELL
PLACES CUSTOMERS AHEAD OF PROFITS
ENGAGEMENT
20. PG 20
32%
34%
31%
32%
37%
36%
32%
38%
39%
32%
33%
37%
34%
31%
35%
34%
48%
44%
45%
42%
53%
50%
56%
51%
62%
54%
58%
58%
55%
55%
56%
60%
Delivers Consistent Financial Returns To Investors
Ranks On A Global List Of Top Companies, Such As Best To Work For Or Most Admired
Has Highly-Regarded And Widely Admired Top Leadership
Partners With NGOs, Government And Third Parties To Address Societal Issues
Addresses Society'S Needs In Its Everyday Business
Creates Programs That Positively Impact The Local Community
Works To Protect And Improve The Environment
Is An Innovator Of New Products, Services Or Ideas
Offers High Quality Products Or Services
Communicates Frequently And Honestly On The State Of Its Business
Places Customers Ahead Of Profits
Listens To Customer Needs And Feedback
Treats Employees Well
Has Transparent And Open Business Practices
Takes Responsible Actions To Address An Issue Or A Crisis
Has Ethical Business Practices
INTEGRITY AND ENGAGEMENT ARE IMPORTANT
Informed
Public
BUSINESS IMPORTANCE VS. COMPANY PERFORMANCE
OPERATIONS
PURPOSE
PRODUCTS
INTEGRITY
ENGAGEMENT
Gap
-26
-21
-24
-21
-21
-25
-22
-23
-13
-24
-14
-16
-10
-14
-10
-16
Q80-Q95. [TRACKING] How important is each of the following actions to building your TRUST in a company? Use a nine-point scale where one means that action is “not
at all important to building your trust” and nine means it is “extremely important to building your trust” in a company. Informed Publics, China.
Q114-129. Please rate businesses in general on how well you think they are performing on each of the following attributes. Use a 9-point scale where one means they
are "performing extremely poorly" and nine means they are "performing extremely well". Informed Publics, China.
*Excludes don’t know responses
21. PG 21
BUILDING AND DEFENDING TRUST
CLEAR PERSONAL AND SOCIETAL BENEFITS ARE KEY
53% 48% 47%
Lacks Economic
Growth
Fails to Contribute
to the Greater Good
Provides Few/No
Public Services
51% 50% 47%
Produces Economic
Growth/Helps me and
My Family Live a
Fulfilling Life
Allows Me to Be a
Productive
Member of Society
Contributes
to the Greater Good
Reasons Trust in
Business Has Increased
in CHINA
Informed
Public
Q328-329. For which of the following reasons, if any, has your trust in each institution listed below increased over the past year? (Top
4 Box, Trust) Informed Publics, in China. Q330-331. For which of the following reasons, if any, has your trust in each institution listed
below decreased over the past year? (Top 4 Box, Trust) Informed Publics, in China.
Q249-252. Please indicate how much you agree or disagree with the following statements? (Top 4 Box, Trust) Informed Publics, in
China.
Reasons Trust in
Business Has Decreased in
CHINA
48% 52%
86%
agree
“A company can take specific actions
that both increase profits and improve
the economic and social conditions in
the community where it operates.”
22. PG 22
BEHAVIOR BASED ON TRUST IN CHINA
TRUST MATTERS
Informed
Public
Q371-376. Thinking back over the past 12 months, have you taken any of the following actions in relation to companies
that you trust? Please answer yes or no to each action. Informed Publics, China.
Q377-380. Still thinking about the past 12 months, have you taken any of the following actions in relation to companies
that you do not trust? Please answer yes or no to each action. Informed Publics, China.
Trusted CompaniesDistrusted Companies
Refused to buy products/services Chose to buy products/services-72% 87%
Criticized them to a friend/colleague Recommended them to a friend/colleague-61% 83%
Paid more for products/services 73%
Shared negative
opinions online
Shared positive opinions online-52% 70%
Defended company
51%I sold shares I bought shares-39%
45%
23. PG 23
TAKE AWAY FOR YOU
Create a narrative around “transparency and openness”,
“ethical business practices” and “placing customers ahead
of profits” to build your brand equity.
Get third party validation and maximize public review of
test results to increase Trust in your story
Make all your information searchable online.
Take the long-term approach. Avoid taking short-cuts
Use company technical expert or “a person like you” to
articulate your story and engage your audience.