Following George Osborne's Budget Statement announcement, Edelman's polling shows the UK general population's sentiment towards the Budget and key political parties.

1. EDELMAN BUDGET POLLING
2014

2. © Copyright 2014 Daniel J Edelman Inc.2 Intelligent Engagement
37%
33%
41%
33% 31%
27%
37% 36%
31%
23% 24%
21%
Conservatives David Cameron Labour Ed Miliband Lib Dems Nick Clegg
Please indicate how much you trust the following political parties to do what is right using a nine-point scale where one means that you “do not
trust them at all” and nine means that you “trust them a great deal”.; Please indicate how much you trust the following political leaders to do
what is right using a nine-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”.
CHANGE IN TRUST IN POLITICAL PARTIES AND THEIR LEADERS TO DO WHAT IS RIGHT
Conservatives maintain trust levels;
Labour and Lib Dems suffer a decrease in trust
Levels of trust in January
Levels of trust last night

3. © Copyright 2014 Daniel J Edelman Inc.3 Intelligent Engagement
23%
19%
11% 9% 7% 7%
-17% -15%
-22% -21% -20% -17%
Conservatives Osborne Labour Miliband Lib Dems Clegg
Labour and Lib Dems the clear ‘trust losers’
from the budget
REPORTED CHANGE IN TRUST IN POLITICAL PARTIES AND THEIR POLITICIANS
TO MANAGE THE ECONOMY
NET reported increase in trust
to manage the economy
NET reported decrease in trust
to manage the economy
Please indicate how today's budget has affected your trust in the following politicians to manage the economy; Please indicate how today’s
budget has affected your trust in the following political parties to manage the economy.

4. © Copyright 2014 Daniel J Edelman Inc.4 Intelligent Engagement
20%
50%
21%
9%
Get better Stay the same Get worse Don't know
The budget makes little difference to the
current standard of living
THE EFFECT THE BUDGET WILL HAVE ON STANDARDS OF LIVING
Do you feel your standard of living in terms of your level of wealth, comfort and access to material goods and necessities will get better,
get worse or stay the same as a result of today’s budget?

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57%
16%
23%
Well over half say their cost of living has increased
since the last general election
STAYED THE SAME
NET INCREASE
NET DECREASE
DON’T KNOW
CHANGE IN COST OF LIVING SINCE LAST GENERAL ELECTION
5%
How has yourcost of living changed since the last general election in 2010? May not add to 100% due to rounding.

6. © Copyright 2014 Daniel J Edelman Inc.6 Intelligent Engagement
10%
20%
13%
35%
10%
51%
57%
59%
67%
75%
This budget a budget for Britain,
not a budget for me Will make a positive difference to Britain
Will make a positive difference to meKEY FEATURES OF THE BUDGET – POSITIVE FOR BRITAIN VS. POSITIVE FOR ME
Again looking at the policies announced today, please tell us whether you think it will make a positive difference to you, whether you
think it will make a positive difference to Britainor neither.
£140m extra for flood defence
repairs and maintenance
£200m made available to fix potholes
Help to Buy equity scheme for new-build
homes extended to 2020
Tax restrictions on pensioners'
pension pots to be removed
Budget to be capped at £119bn for 2015-16

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3%
12%
33%
28%
In the next 12 months In 1 to 2 years In 3 to 5 years In 5 to 10 years
Austerity is here to stay
WHEN WILL AUSTERITY END?
When do you think the Government's austerity measures will end? (Don’t know 25%)

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Methodology
This survey was produced by research firm Edelman Berland and consisted of 20-minute online interviews conducted on March
19th 2014. The research sampled 1,630 respondents, nationally representative of age, sex and region in the United Kingdom.
Edelman Berland is a global, full-service market research firm that provides corporate, non-profit and government clients with
strategic intelligence to make their communications and engagements with stakeholders the smartest they can be. The firm
specializes in qualitative and quantitative research, measurement, tracking and analysis in reputation, branding and
communications. Edelman Berland is part of Edelman, the world’s largest public relations company. Edelman Berland has more
than 100 employees in offices around the world. For more information, please visit http://www.edelmanberland.com