Das Vertrauen in die Lebensmittelwirtschaft ist im vergangenen Jahr in 19 von 27 untersuchten Ländern gesunken, Deutschland eingeschlossen. Das geht aus dem globalen Edelman Trust Barometer 2015 für die Lebensmittelbranche hervor.
Die Ergebnisse der Vertrauensstudie Edelman Trust Barometer zeigen in 19 der 27 beobachteten Märkte einen Vertrauensverlust in die Lebensmittelwirtschaft, mit den stärksten Einbrüchen in Singapur, Argentinien, Hong Kong, den Niederlanden und Südkorea. Auch in Deutschland ist das Vertrauen gesunken: Nur noch 55 Prozent der Deutschen vertrauen der Lebensmittelwirtschaft, 2014 waren es noch 59 Prozent.
Themen wie die Flüchtlingskrise verpassen der deutschen Regierung einen deutlichen Dämpfer. Erstmals seit vier Jahren sinkt das Vertrauen in Angela Merkel und ihr Kabinett in der Einkommens- und Bildungselite. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2016 – mit mehr als 33.000 Befragten in 28 Ländern die größte repräsentative Erhebung zum Vertrauen in Regierungen, Nichtregierungsinstitutionen (NGO), Unternehmen und Medien.
Das Vertrauen der Deutschen in die hiesige Finanzbranche ist auch fast zehn Jahre nach der Finanzkrise noch stark angeschlagen, das zeigen die Ergebnisse des Edelman Trust Barometers 2016.
Die Deutschen haben Angst vor Innovationen - Edelman Trust Barometer 2015 Erg...Edelman.ergo GmbH
Selbstfahrende Autos, virtuelle Währungen, 3D-Drucker und Drohnen – wir leben in einer Welt der Innovationen mit immer schnelleren Produktzyklen. Was für den einen die ersehnte Erleichterung im Alltag ist, bereitet dem anderen Sorgen. In Deutschland ist die Angst vor allzu rasanten Veränderungen besonders deutlich ausgeprägt. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2015, der größten globalen Umfrage zum Thema Vertrauen in und Glaubwürdigkeit von Regierungen, Nichtregierungsorganisationen (NGOs), Wirtschaft und Medien.
Das Edelman Trust Barometer 2014 ist die größte, jährliche Untersuchung zu Vertrauen in und Glaubwürdigkeit von Regierungen, Nichtregierungsorganisationen (NGOs), Wirtschaft und Medien. Für die 14. Auflage wurden in 27 Ländern 33.000 Menschen befragt.
Edelman Trust Barometer 2014: Deutscher Mittelstand ist Vertrauensweltmeister
· Höchster Vertrauenswert in deutsche Wirtschaft seit Beginn der Erhebung
· Mittelstand ist Vertrauensrückgrat der deutschen Wirtschaft
· CEO der Zukunft wird zum Chief Engagement Officer
· Glaubwürdigkeit in deutsche Regierung stagniert
· Weltweit eklatante Lücke zwischen Vertrauen in Wirtschaft und Politik
· Größter Vertrauensverlust in USA, Mexiko und Polen
In 2012, trust in financial services was at 43 percent on a global basis. In 2016, global trust in this industry is at 51 percent – an 8-point increase over this five-year period, the most of any industry the barometer surveys.
Financial services, however, is still the least trusted industry we survey. Trust is too fragile, and today’s financial services climate is too unpredictable for companies to rest on their laurels. The industry needs to continue to be dynamic and double-down on trust building solutions.
Präsentation Edelman Markenstudie Innovation and the Earned Brand 2015Edelman.ergo GmbH
Innovation and the Earned Brand ist eine Markenstudie von der führeden globalen Communications Marketing Agentur Edelman und untersucht die Haltung von Konsumenten gegenüber Markeninnovationen. Die Umfrage wurde von der Marktforschungsfirma Edelman Berland entwickelt, die Datenerhebung erfolgte mit Hilfe von Online-Interviews im Zeitraum April und Mai 2015. Für die Markenstudie wurden jeweils 1.000 Personen in zehn Ländern (USA, Mexiko, Frankreich, Deutschland, Großbritannien, Brasilien, China, Japan, Indien und Australien) befragt. In New York und London wurden zudem Fokusgruppen mit 16 Millenials durchgefürt. 25 Millenials aus Brasilien, Großbritannien, Indien, China und USA führten zudem zwei Wochen lang ein mobiles Tagebuch.
For 15 years, the Edelman Trust Barometer has measured trust in institutions, including business, media, NGOs and government. In 2015, we surveyed 33,000 respondents in 27 countries. Since we began tracking trust in financial services in 2011, we have seen a modest increase from 48 percent to 52 percent on a global basis.
Learn more: www.edelman.com/trust2015
Our 2014 Trust Barometer makes it clear that engagement and integrity are the path forward to building trust with consumers, employees, regulators, partners and clients. Now is the time for industry leaders to seize the opportunity by rebuilding trust in a way that is sustainable for business and puts customers and society at the center of focus.
Learn more: http://www.edelman.com/trust2014
Themen wie die Flüchtlingskrise verpassen der deutschen Regierung einen deutlichen Dämpfer. Erstmals seit vier Jahren sinkt das Vertrauen in Angela Merkel und ihr Kabinett in der Einkommens- und Bildungselite. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2016 – mit mehr als 33.000 Befragten in 28 Ländern die größte repräsentative Erhebung zum Vertrauen in Regierungen, Nichtregierungsinstitutionen (NGO), Unternehmen und Medien.
Das Vertrauen der Deutschen in die hiesige Finanzbranche ist auch fast zehn Jahre nach der Finanzkrise noch stark angeschlagen, das zeigen die Ergebnisse des Edelman Trust Barometers 2016.
Die Deutschen haben Angst vor Innovationen - Edelman Trust Barometer 2015 Erg...Edelman.ergo GmbH
Selbstfahrende Autos, virtuelle Währungen, 3D-Drucker und Drohnen – wir leben in einer Welt der Innovationen mit immer schnelleren Produktzyklen. Was für den einen die ersehnte Erleichterung im Alltag ist, bereitet dem anderen Sorgen. In Deutschland ist die Angst vor allzu rasanten Veränderungen besonders deutlich ausgeprägt. Das ist eines der zentralen Ergebnisse des Edelman Trust Barometers 2015, der größten globalen Umfrage zum Thema Vertrauen in und Glaubwürdigkeit von Regierungen, Nichtregierungsorganisationen (NGOs), Wirtschaft und Medien.
Das Edelman Trust Barometer 2014 ist die größte, jährliche Untersuchung zu Vertrauen in und Glaubwürdigkeit von Regierungen, Nichtregierungsorganisationen (NGOs), Wirtschaft und Medien. Für die 14. Auflage wurden in 27 Ländern 33.000 Menschen befragt.
Edelman Trust Barometer 2014: Deutscher Mittelstand ist Vertrauensweltmeister
· Höchster Vertrauenswert in deutsche Wirtschaft seit Beginn der Erhebung
· Mittelstand ist Vertrauensrückgrat der deutschen Wirtschaft
· CEO der Zukunft wird zum Chief Engagement Officer
· Glaubwürdigkeit in deutsche Regierung stagniert
· Weltweit eklatante Lücke zwischen Vertrauen in Wirtschaft und Politik
· Größter Vertrauensverlust in USA, Mexiko und Polen
In 2012, trust in financial services was at 43 percent on a global basis. In 2016, global trust in this industry is at 51 percent – an 8-point increase over this five-year period, the most of any industry the barometer surveys.
Financial services, however, is still the least trusted industry we survey. Trust is too fragile, and today’s financial services climate is too unpredictable for companies to rest on their laurels. The industry needs to continue to be dynamic and double-down on trust building solutions.
Präsentation Edelman Markenstudie Innovation and the Earned Brand 2015Edelman.ergo GmbH
Innovation and the Earned Brand ist eine Markenstudie von der führeden globalen Communications Marketing Agentur Edelman und untersucht die Haltung von Konsumenten gegenüber Markeninnovationen. Die Umfrage wurde von der Marktforschungsfirma Edelman Berland entwickelt, die Datenerhebung erfolgte mit Hilfe von Online-Interviews im Zeitraum April und Mai 2015. Für die Markenstudie wurden jeweils 1.000 Personen in zehn Ländern (USA, Mexiko, Frankreich, Deutschland, Großbritannien, Brasilien, China, Japan, Indien und Australien) befragt. In New York und London wurden zudem Fokusgruppen mit 16 Millenials durchgefürt. 25 Millenials aus Brasilien, Großbritannien, Indien, China und USA führten zudem zwei Wochen lang ein mobiles Tagebuch.
For 15 years, the Edelman Trust Barometer has measured trust in institutions, including business, media, NGOs and government. In 2015, we surveyed 33,000 respondents in 27 countries. Since we began tracking trust in financial services in 2011, we have seen a modest increase from 48 percent to 52 percent on a global basis.
Learn more: www.edelman.com/trust2015
Our 2014 Trust Barometer makes it clear that engagement and integrity are the path forward to building trust with consumers, employees, regulators, partners and clients. Now is the time for industry leaders to seize the opportunity by rebuilding trust in a way that is sustainable for business and puts customers and society at the center of focus.
Learn more: http://www.edelman.com/trust2014
2015 Edelman Trust Barometer: Canadian ResultsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2015.
For more information, visit: www.edelman.ca
The 2016 Edelman Trust Barometer revealed that trust in all four institutions measured – government, business, the media and NGO’s – is increasing, with business in the lead. Across the 33,000 respondents in 28 countries, we saw a rise of 5 percent in trust in business this year, a larger increase than in any of the other three institutions. Those surveyed also trust business more than the other institutions to keep pace with the changing times.
Learn More: www.edelman.com/trust2016
Edelman Trust Barometer 2016 - UK Energy Sector ResultsEdelman_UK
The last 18 months have marked one of the most turbulent times in energy industry history. World-renowned energy expert and chairman of IHS Daniel Yergin said, “The energy industry has never faced so many questions about what its future will look like.” In today’s complex operating environment, the Edelman Trust BarometerTM underscores that trust is an asset that enterprises must understand and properly manage in order to be successful.
De Edelman Trust Barometer 2016 is het 16e jaarlijkse wereldwijde onderzoek naar vertrouwen en geloofwaardigheid. De enquête is uitgevoerd door onderzoeksbureau Edelman Berland. Het onderzoek bestond uit een twintig minuten durende online vragenlijst, die afgenomen werd tussen 13 oktober 2015 en 16 november 2015. De Trust Barometer 2016 werd uitgevoerd in 28 landen onder 32.200 respondenten uit het algemene publiek, waarvan 6.200 tot het geïnformeerde publiek (leeftijdscategorie 25-64 jaar) behoort. Geïnformeerd publiek werd gedefinieerd als hogeropgeleiden met een inkomen dat in de top 25 procent ligt van mensen in dezelfde leeftijdscategorie uit hetzelfde land. Ze volgen meerdere keren per week zakelijke en nieuwsmedia en publieke beleidsissues.
2015 Edelman Trust Barometer - Energy Sector ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. This deck reveals insights on the global energy sector.
Learn more: http://edl.mn/1FAgeVZ
For more information, please contact Joseph.Campbell@edelman.com.
2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
The global rebound of trust has failed to take root in Hong Kong. Following years of declines, taking Hong Kong from the fifth to seventeenth most trusting nation surveyed, this year’s results indicate an ongoing sense of uncertainty about the future of the SAR’s institutions.
This year’s lecture will include a deep analysis of trust in CEOs and roadmap for CEOs to address the trust gap in Hong Kong, with sentiment towards business leaders here failing to match the improvements recorded globally.
Trust Barometer 2014 Hong Kong Launch PresentationEdelman
About the Edelman Trust Barometer:
The 2014 Edelman Trust Barometer is the firm’s 14th annual trust and credibility survey. The survey was produced by research firm Edelman Berland and consisted of 20-minute online interviews conducted October 16, 2013 – November 29, 2013. The 2014 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit: http://www.edelman.com/insights/intellectual-property/trust-2014/.
The 2016 Edelman Trust Barometer shares disturbing news about a widening gap in trust in all major institutions between the informed public and mass population.
The story for the healthcare industry is a cautionary tale and one that bears watching. At a global level, and using general population (informed public plus mass population) findings* with 28 countries surveyed, healthcare is near the bottom with a trust score of 61, just ahead of Telecommunications, Energy and Financial Services.
View the presentation for details.
The 2015 Edelman Trust Barometer is the firm’s 15th annual exploration of trust. We surveyed 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 countries around the world on their trust in the institutions of government, media, business and NGOs.
Energy - Edelman Trust Barometer 2014, UK DataEdelman_UK
The UK energy sector results from the 2014 Edelman Trust Barometer.
The annual Trust Barometer is the largest study of its kind, and explores rising and falling levels of trust across twenty-seven markets, and 33,000 people; considering different industry sectors; as well as the impact and perception of government, business, media and society
There is a 33-point gap between global trust in multinational companies based in developed markets (76 percent) and those in emerging markets (43 percent). The inaugural 2013 Emerging Markets Supplement to the Edelman Trust Barometer explores the unique trust challenges facing companies headquartered in emerging markets, with particular focus on those based in BRIC countries.
Learn more: http://edl.mn/17WUyOK
Edelman Trust Barometer: Global Energy Industry Edelman
Global trends are driving much of the energy conversation, from private businesses and public policymakers, to consumers, shareholders and other stakeholders. There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical. Edelman works with clients to look at their business objectives through a lens of trust.
2014 Edelman Trust Barometer - Global ResultsEdelman
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust. We survey 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 markets around the world on their trust in institutions, credible sources/channels and specific issues and perceptions impacting trust in business and government.
Learn more here http://www.edelman.com/Trust2014
2016 Edelman TRUST BAROMETER - Global ResultsEdelman
Our 2016 Edelman TRUST BAROMETER revealed trust levels in all four institutions have reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
For more information, visit www.edelman.com/trust2016
Edelman Trust Barometer: U.S. Energy Industry Edelman
There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. As U.S. energy companies look for domestic opportunities to bring energy solutions and economic benefits to Americans, policymakers face the complex balancing act between resource development and economic, environmental and political realities. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical.
Innovation and the earned brand study dutch resultsEdelman Amsterdam
Innovation and the EARNED BRAND is a global Edelman survey of consumer attitudes toward brand innovation. The online survey was fielded between April and May 2015 across 10,000 consumers in 10 countries, with additional qualitative research among millennials in 5 countries.
Our research shows that 87 percent of consumers will not buy a product or service because of their concerns about the risks that come with innovation. The study takes a deep dive into these consumer concerns, reveals four Earned Brand behaviors to address their needs around innovation and proposes a new model of marketing based on action, not messaging.
2016 Edelman Trust Barometer - Energy ResultsEdelman
The last 18 months have marked one of the most turbulent times in energy industry history. World-renowned energy expert and chairman of IHS Daniel Yergin said, “The energy industry has never faced so many questions about what its future will look like.” In today’s complex operating environment, the Edelman Trust BarometerTM underscores that trust is an asset that enterprises must understand and properly manage in order to be successful.
These are the slides that accompany the mAgri Webinar on 'Designing & Marketing Mobile Information & Advisory Services for Women Smallholders' that occurred on June 27, 2012.
Webchance 2013
Retail - Logistik - Onlinehandel
RLO GmbH
Rainer Langer
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
2015 Edelman Trust Barometer: Canadian ResultsEdelman
The Edelman Trust Barometer is the world’s preeminent study of trust around the world. This deck compiles both global and Canadian findings for 2015.
For more information, visit: www.edelman.ca
The 2016 Edelman Trust Barometer revealed that trust in all four institutions measured – government, business, the media and NGO’s – is increasing, with business in the lead. Across the 33,000 respondents in 28 countries, we saw a rise of 5 percent in trust in business this year, a larger increase than in any of the other three institutions. Those surveyed also trust business more than the other institutions to keep pace with the changing times.
Learn More: www.edelman.com/trust2016
Edelman Trust Barometer 2016 - UK Energy Sector ResultsEdelman_UK
The last 18 months have marked one of the most turbulent times in energy industry history. World-renowned energy expert and chairman of IHS Daniel Yergin said, “The energy industry has never faced so many questions about what its future will look like.” In today’s complex operating environment, the Edelman Trust BarometerTM underscores that trust is an asset that enterprises must understand and properly manage in order to be successful.
De Edelman Trust Barometer 2016 is het 16e jaarlijkse wereldwijde onderzoek naar vertrouwen en geloofwaardigheid. De enquête is uitgevoerd door onderzoeksbureau Edelman Berland. Het onderzoek bestond uit een twintig minuten durende online vragenlijst, die afgenomen werd tussen 13 oktober 2015 en 16 november 2015. De Trust Barometer 2016 werd uitgevoerd in 28 landen onder 32.200 respondenten uit het algemene publiek, waarvan 6.200 tot het geïnformeerde publiek (leeftijdscategorie 25-64 jaar) behoort. Geïnformeerd publiek werd gedefinieerd als hogeropgeleiden met een inkomen dat in de top 25 procent ligt van mensen in dezelfde leeftijdscategorie uit hetzelfde land. Ze volgen meerdere keren per week zakelijke en nieuwsmedia en publieke beleidsissues.
2015 Edelman Trust Barometer - Energy Sector ResultsEdelman
The 2015 Edelman Trust Barometer is the firm’s 15th annual trust and credibility survey. This deck reveals insights on the global energy sector.
Learn more: http://edl.mn/1FAgeVZ
For more information, please contact Joseph.Campbell@edelman.com.
2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
The global rebound of trust has failed to take root in Hong Kong. Following years of declines, taking Hong Kong from the fifth to seventeenth most trusting nation surveyed, this year’s results indicate an ongoing sense of uncertainty about the future of the SAR’s institutions.
This year’s lecture will include a deep analysis of trust in CEOs and roadmap for CEOs to address the trust gap in Hong Kong, with sentiment towards business leaders here failing to match the improvements recorded globally.
Trust Barometer 2014 Hong Kong Launch PresentationEdelman
About the Edelman Trust Barometer:
The 2014 Edelman Trust Barometer is the firm’s 14th annual trust and credibility survey. The survey was produced by research firm Edelman Berland and consisted of 20-minute online interviews conducted October 16, 2013 – November 29, 2013. The 2014 Edelman Trust Barometer online survey sampled 27,000 general population respondents with an oversample of 6,000 informed publics ages 25-64 across 27 countries. All informed publics met the following criteria: college-educated; household income in the top quartile for their age in their country; read or watch business/news media at least several times a week; follow public policy issues in the news at least several times a week. For more information, visit: http://www.edelman.com/insights/intellectual-property/trust-2014/.
The 2016 Edelman Trust Barometer shares disturbing news about a widening gap in trust in all major institutions between the informed public and mass population.
The story for the healthcare industry is a cautionary tale and one that bears watching. At a global level, and using general population (informed public plus mass population) findings* with 28 countries surveyed, healthcare is near the bottom with a trust score of 61, just ahead of Telecommunications, Energy and Financial Services.
View the presentation for details.
The 2015 Edelman Trust Barometer is the firm’s 15th annual exploration of trust. We surveyed 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 countries around the world on their trust in the institutions of government, media, business and NGOs.
Energy - Edelman Trust Barometer 2014, UK DataEdelman_UK
The UK energy sector results from the 2014 Edelman Trust Barometer.
The annual Trust Barometer is the largest study of its kind, and explores rising and falling levels of trust across twenty-seven markets, and 33,000 people; considering different industry sectors; as well as the impact and perception of government, business, media and society
There is a 33-point gap between global trust in multinational companies based in developed markets (76 percent) and those in emerging markets (43 percent). The inaugural 2013 Emerging Markets Supplement to the Edelman Trust Barometer explores the unique trust challenges facing companies headquartered in emerging markets, with particular focus on those based in BRIC countries.
Learn more: http://edl.mn/17WUyOK
Edelman Trust Barometer: Global Energy Industry Edelman
Global trends are driving much of the energy conversation, from private businesses and public policymakers, to consumers, shareholders and other stakeholders. There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical. Edelman works with clients to look at their business objectives through a lens of trust.
2014 Edelman Trust Barometer - Global ResultsEdelman
The 2014 Edelman Trust Barometer is the firm’s 14th annual exploration of trust. We survey 33,000 people (27,000 General Public and 6,000 Informed Public respondents) in 27 markets around the world on their trust in institutions, credible sources/channels and specific issues and perceptions impacting trust in business and government.
Learn more here http://www.edelman.com/Trust2014
2016 Edelman TRUST BAROMETER - Global ResultsEdelman
Our 2016 Edelman TRUST BAROMETER revealed trust levels in all four institutions have reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
There is a growing trust disparity that has put business in a new situation of strength, a unique position that translates into an opportunity to help mend the trust divide.
For more information, visit www.edelman.com/trust2016
Edelman Trust Barometer: U.S. Energy Industry Edelman
There is a need and struggle to balance economic, environmental, security and societal concerns related to energy demand, production and impact. As U.S. energy companies look for domestic opportunities to bring energy solutions and economic benefits to Americans, policymakers face the complex balancing act between resource development and economic, environmental and political realities. When it comes to having a license to lead and operate in the energy space, the stakes are high, and trust and reputation are critical.
Innovation and the earned brand study dutch resultsEdelman Amsterdam
Innovation and the EARNED BRAND is a global Edelman survey of consumer attitudes toward brand innovation. The online survey was fielded between April and May 2015 across 10,000 consumers in 10 countries, with additional qualitative research among millennials in 5 countries.
Our research shows that 87 percent of consumers will not buy a product or service because of their concerns about the risks that come with innovation. The study takes a deep dive into these consumer concerns, reveals four Earned Brand behaviors to address their needs around innovation and proposes a new model of marketing based on action, not messaging.
2016 Edelman Trust Barometer - Energy ResultsEdelman
The last 18 months have marked one of the most turbulent times in energy industry history. World-renowned energy expert and chairman of IHS Daniel Yergin said, “The energy industry has never faced so many questions about what its future will look like.” In today’s complex operating environment, the Edelman Trust BarometerTM underscores that trust is an asset that enterprises must understand and properly manage in order to be successful.
These are the slides that accompany the mAgri Webinar on 'Designing & Marketing Mobile Information & Advisory Services for Women Smallholders' that occurred on June 27, 2012.
Webchance 2013
Retail - Logistik - Onlinehandel
RLO GmbH
Rainer Langer
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/
Adrian kingwell, Mezzo Labs - Making Data PersonalMezzo Labs
Adrian Kingwell, Founder and Director at Mezzo Labs, gave this presentation at Mezzo Labs' "GAWA8: This Time it’s Personal: the Future of Marketing in Financial Services" event in November 2015.
GE ADGT (Aeroderivative Gas Turbines) Application iGas
GE코리아 뉴스레터를 구독하세요! http://goo.gl/IE8WS8
GE코리아 YouTube 채널을 구독하세요! http://goo.gl/M2gc8m
상상을 현실로 만듭니다. Imagination at work.
GE가 꿈꾸는 가치입니다. 아니, GE는 단지 꿈만 꾸고 있는 것이 아닙니다. 상상을 현실로 만들기 위해, 불가능했던 것을 가능하게 만들기 위해 쉬지 않고 움직이고 있습니다. GE는 에너지, 의료, 항공, 수송, 금융 등의 여러 분야에서 고객과 인류사회의 진보를 위해 더 편리하고 빠르며 친환경적인 솔루션을 찾아냅니다.
Connect with GE Online:
GE코리아 웹사이트: http://www.ge.com/kr/
GE리포트코리아: http://www.gereports.kr/
GE코리아 페이스북 페이지: hhttps://www.facebook.com/GEKorea
GE코리아 슬라이드쉐어: http://www.slideshare.net/GEKorea
ergo ETF Monitor powered by finanzen.net - Ergebnisse 2013Edelman.ergo GmbH
Privatanleger haben nur einen geringen Anteil ihrer Depots in ETFs investiert. Doch ein relativ großer Prozentsatz der Anleger plant, diesen Anteil zu erhöhen. Dies ist das Ergebnis des im Jahr 2013 erstmals durchgeführten ETF Monitors von ergo Kommunikation - powered by finanzen.net. Befragt wurden mehr als 500 Privatanleger - vor allem aufgeklärte Selbstentscheider.
Julia Meise, Any content, any screen, any place!, Sky
M-Days 2013
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
Der POS ist die Location of Truth. Hier entscheidet der Kunde über das gelungene Zusammenspiel aller operativen und strategischen Maßnahmen von Herstellern und Händlern. Entscheidend dabei: Eine 360° Perspektive einzunehmen.
L’indagine è stata realizzata fra il 13 ottobre e il 24 novembre del 2014 in 27 Paesi con interviste online a 33.000 persone, 6.000 delle quali definite come “élite” per il livello socio-culturale dei partecipanti di età compresa fra i 25 e i 64 anni. L’indagine, giunta alla sua quindicesima edizione, è condotta dalla società Edelman Berland.
Per ulteriori informazioni visitare www.edelman.com/trust2015
The Edelman Trust Barometer 2015 Global & Indonesia ResultsEdelman Indonesia
This optimism was captured in the results of this year’s Edelman Trust Barometer. This is the firm’s 15th annual global trust and credibility survey and the 7th year it has been conducted in Indonesia. The survey looks at trust across business, government, media and NGOs. The research surveyed 1,000 people from the general public in Indonesia, plus an additional 200 ‘informed public’ (top quartile income, college educated and self-identifying as active media consumers); as part of the overall 33,000 people surveyed in 27 countries.
2014 Edelman Trust Barometer: Brazil FindingsEdelman
The 2014 Edelman Trust Barometer is the firm’s 14th annual trust and credibility survey produced by research firm Edelman Berland. This edition of the survey sampled 33,000 across 27 countries. Here you will find the results focused on the Brazilian market.
2016 Edelman Trust Barometer Hong Kong ResultsEdelman
2016 Edelman TRUST BAROMETER revealed trust in all four institutions has reached its highest level since the Great Recession, with business receiving the largest increase in trust among both the informed public and the larger general population.
The global rebound of trust has failed to take root in Hong Kong. Following years of declines, taking Hong Kong from the fifth to seventeenth most trusting nation surveyed, this year’s results indicate an ongoing sense of uncertainty about the future of the SAR’s institutions.
This year’s lecture will include a deep analysis of trust in CEOs and roadmap for CEOs to address the trust gap in Hong Kong, with sentiment towards business leaders here failing to match the improvements recorded globally.
Edelman Trust Barometer 2016: Vertrauen in LebensmittelwirtschaftEdelman.ergo GmbH
Die Lebensmittelbranche ist nach der Technologieindustrie der Wirtschaftsbereich mit dem zweithöchsten Vertrauen in Deutschland. Das geht aus einer Sonderauswertung der globalen Vertrauensstudie Edelman Trust Barometer 2016 mit Fokus auf die Lebensmittelwirtschaft hervor.
Privatanleger werden für ETF-Anbieter immer wichtiger. Dies geht aus dem ergo ETF Monitor 2014 hervor, einer Studie von ergo Kommunikation und finanzen.net. Der Umfrage zufolge ist die Beliebtheit von Exchange Traded Funds (ETFs) bei Privatanlegern gegenüber dem Vorjahr nochmals gestiegen. So nutzen 62 Prozent der befragten Anleger ETFs für ihre Geldanlage – 2013 waren es lediglich 48 Prozent.
ergo Umfrage zur Rolle der GKV-Reform bei gesetzlichen KrankenversicherungenEdelman.ergo GmbH
GKV-Reform: Härterer Wettbewerb, günstigere Tarife
Ab dem 1.9.2015 entfallen die einheitlichen Zusatzbeiträge von 0,9 Prozent für gesetzlich Versicherte. GKV können wieder selbst entscheiden, ob und in welcher Höhe sie Zusatzbeiträge erheben. Unsere Umfrage zum Thema ergibt: Kommunikationsverantwortliche rechnen damit, dass der Wettbewerb ausschließlich über Tarife stattfindet.
Liest Du oder likest Du nur noch? Wie erreichen Immobilienunternehmen ihre Zielgruppe und wo und wie müssen sie dafür vor allem in der digitalen Kommunikation nachlegen. Darum ging es beim ergo Immo-Talk im Rahmen der Expo Real.
Die Website ist für Fondsgesellschaften der entscheidende Informationskanal, wenn es darum geht, mit eigenen Medien Investoren zu erreichen. Dies ist das Ergebnis des ergo Fonds-Monitors 2014, bei dem ergo Kommunikation gemeinsam mit dem Portal finanzen.net rund 1.000 Anleger befragt hat.
Im Fokus des 8. Kommunikationstages des Bundesverbandes der Energie- und Wasserwirtschaft (BDEW) stand die Rolle der Bürgerbeteiligung in der Energiewendekommunikation. Hanne May, Energieexpertin bei ergo, hat zum Thema referiert. Ihr Fazit: "Akzeptanz für die Energiewende ist eine Daueraufgabe und lässt sich nur mit frühzeitiger Bürgerbeteiligung erreichen. Energiewendeprojekte bleiben jedoch immer Einzelfälle. Das große Erfolgsrezept für eine schnelle Umsetzung gibt es nicht.“
Folgen der Medienkrise für die Kommunikation in der FinanzbrancheEdelman.ergo GmbH
ergo Unternehmenskommunikation hat Kommunikationsverantwortliche von Investmentgesellschaften befragt: Wie verändert die andauernde Medienkrise ihren Kommunikationsmix? Welche Konsequenzen ziehen die Gesellschaften? Ein wichtiger Trend: Direkte Kommunikation mit Kunden wird stetig wichtiger.
Fachmedien sind der wichtigste Kanal für Immobilienprofis, wenn es Informationen oder neue Kontakte fürs eigene Geschäft geht. Soziale Netzwerke spielen noch eine untergeordnete Rolle, gewinnen aber an Bedeutung. Das geht aus einer Umfrage von ergo Kommunikation unter Immobilienprofis hervor.
Verbraucher weltweit werden beim Lebensmittelkauf von zwei übergeordneten Konsumtrends beeinflusst: Dem Wunsch nach einer nachhaltigen, ressourcensparenden Ernährungsweise und der Sehnsucht, den eigenen Individualismus auf dem Teller auszudrücken. Rund um diese Meta-Trends hat die Kommunikationsagentur Edelman.ergo im Rahmen der „Internationalen Grünen Woche“ 16 globale Lebensmitteltrends veröffentlicht.
Lebensmittel und Ernährung nehmen einen wichtigen Platz in unserem Alltag ein. Sie sind über die reine Notwendigkeit hinaus längst Ausdruck unseres Lebensstils geworden. Damit sind Ernährungskonzepte nicht nur der Aktualität wissenschaftlicher Erkenntnisse unterworfen, sondern auch stark von Lifestyle-Trends geprägt. Was ist neu im Jahr 2015? Unsere zehn ausgewählten Food-Trends geben darauf eine Antwort und zeigen, dass die Themen rund um Lebensmittel, Genuss und Ernährung von vielen unterschiedlichen Interessensgruppen gesteuert und beeinflusst werden.
Lebensmittel und Ernährung nehmen einen wichtigen Platz in unserem Alltag ein. Sie sind über die reine Notwendigkeit hinaus längst Ausdruck unseres Lebensstils geworden. Damit sind Ernährungskonzepte nicht nur der Aktualität wissenschaftlicher Erkenntnisse unterworfen, sondern auch stark von Lifestyle-Trends geprägt.
Was ist neu im Jahr 2015? Unsere zehn ausgewählten Food-Trends geben darauf eine Antwort und zeigen, dass die Themen rund um Lebensmittel, Genuss und Ernährung von vielen unterschiedlichen Interessensgruppen gesteuert und beeinflusst werden.
Die Konsumenten in Deutschland wünschen sich, dass ihnen von Marken mehr Wertschätzung entgegengebracht wird. Das ist das zentrale Ergebnis der zweiten Auflage der Markenstudie brandshare der PR-Agentur Edelman. Für die Studie wurden 15.000 Menschen in zwölf Ländern, darunter 1.010 in Deutschland, zu ihrer Beziehung zu Marken befragt. Neun von zehn Konsumenten wünschen sich eine wertschätzende Beziehung mit Marken – nur einer von zehn findet, dass er sich in einer solchen befindet. Laut der Studie erwarten 80 Prozent, dass ihnen Marken genau zuhören – nur 13 Prozent finden, dass Marken das aktuell tun. 58 Prozent findet es wichtig, dass Marken eine Mission haben und danach handeln – nur jeder Fünfte sieht das aktuell als gegeben an. Werden Konsumentenbedürfnisse erfüllt, belohnen Kunden Marken durch eine höhere Kaufbereitschaft oder Weiterempfehlungen.
Konstante Gewinne, hohe Innovationskraft, gute Produktqualität und treibende Kraft der deutschen Wirtschaft – das sind die Gründe dafür, dass Familienunternehmen ein sehr hohes Maß an Vertrauen entgegengebracht wird. Sieben von zehn Befragten halten diese Art von Unternehmen für am glaubwürdigsten. Das zeigen die Ergebnisse einer Sonderausgabe des Edelman Trust Barometers 2014.
brandshare ist die bislang größte Verbraucher-Studie von Edelman und untersucht die sich entwickelnde Beziehung zwischen Menschen und Marken. Die Umfrage wurde von der Marktforschungsfirma Edelman Berland entwickelt, die Datenerhebung erfolgte mit Hilfe von über 30-minütigen Online-Interviews. Der Erhebungszeitraum lag zwischen dem 12. Juni und 12. Juli 2013. Für Brandshare 2013 wurden 11.000 Personen in USA, Großbritannien, Kanada, Frankreich, Deutschland, Brasilien, Indien und China zu rund 212 lokalen und multinationalen Marken befragt, die ein Mindestmaß an Interaktionen mit Marken haben. Weitere Informationen unter: www.edelman.de/studien/brandshare.
Die Edelman Global Entertainment Studie untersucht 2013 im siebten Jahr die Haltung von Verbrauchern gegenüber der Unterhaltungsindustrie sowie ihre Verhaltensweisen in Bezug auf Konsumgewohnheiten und Kaufempfehlungen. Die Global Entertainment Studie wird von Edelman und Matter Inc. in Auftrag gegeben und von dem Marktforschungsunternehmen Edelman Berland durchgeführt. Die Datenerhebung fand online im Zeitraum vom 1. bis 12. April 2013 statt. Befragt wurden 18- bis 54-jährige Konsumenten in Brasilien, China, Indien, Deutschland, Korea, der Türkei, Großbritannien und den USA. Die Stichprobe umfasste 6.500 Befragte: je 1.000 in den USA, Großbritannien, Indien, Brasilien und China sowie jeweils 500 in Deutschland, der Türkei und Korea. Die globalen Daten sind so gewichtet, dass kein Land überrepräsentiert ist.
Der Edelman „Capital Staffers Index 2011” wurde im Oktober 2011 zum dritten
Mal im Auftrag der Edelman Public Affairs Practice von dem Marktforschungsunternehmen StrategyOne durchgeführt. Befragt wurden 542 Parlamentsmitarbeiter und Entscheidungsvorbereiter in den nationalen
Parlamenten in Argentinien, Brasilien, China, Deutschland, Frankreich,
Großbritannien, Indien, Kanada, Mexiko, USA und der Europäischen Union.
Die repräsentative goodpurpose®-Umfrage wurde 2012 zum fünften Mal in Folge mit dem Ziel erhoben, weltweit Einstellungen und Verhaltensweisen von Konsumenten zum Thema „Social Marketing" sowie deren Erwartungen an Unternehmen zu sondieren. Die Marktforschungsfirma StrategyOne (ein Edelman-Unternehmen) führte zwischen Januar und Februar 2012 eine Onlineumfrage in 16 Ländern unter 8.000 Erwachsenen durch. Je 500 Teilnehmer wurden in folgenden Märkten untersucht: Belgien, Brasilien, Kanada, China, Frankreich, Deutschland, Indien, Indonesien, Italien, Japan, Malaysia, Niederlande, Singapur, VAE, UK und USA. Auf Basis der Studienergebnisse entwickelt Edelman Markenstrategien und Kommunikationskampagnen, die gesellschaftliches Engagement zentral an den Markenkern heranführen und diese soziale Plattform durch Konsumententeilhabe aktivieren. www.purpose.edelman.com.
Hamdard Laboratories (India), is a Unani pharmaceutical company in India (following the independence of India from Britain, "Hamdard" Unani branches were established in Bangladesh (erstwhile East Pakistan) and Pakistan). It was established in 1906 by Hakeem Hafiz Abdul Majeed in Delhi, and became
a waqf (non-profitable trust) in 1948. It is associated with Hamdard Foundation, a charitable educational trust.
Hamdard' is a compound word derived from Persian, which combines the words 'hum' (used in the sense of 'companion') and 'dard' (meaning 'pain'). 'Hamdard' thus means 'a companion in pain' and 'sympathizer in suffering'.
The goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him.
They had always maintained that working in old, traditional ways would not be entirely fruitful. A broader outlook was essential for a continued and meaningful existence. their effective team at Hamdard helped the system gain its pride of place and thus they made an entry into an expansive world of discovery and research.
Hamdard Laboratories was founded in 1906 in Delhi by Hakeem Hafiz Abdul Majeed and Ansarullah Tabani, a Unani practitioner. The name Hamdard means "companion in suffering" in Urdu language.(itself borrowed from Persian) Hakim Hafiz Abdul Majeed was born in Pilibhit City UP, India in 1883 to Sheikh Rahim Bakhsh. He is said to have learnt the complete Quran Sharif by heart. He also studied the origin of Urdu and Persian languages. Subsequently, he acquired the highest degree in the unani system of medicine.
Hakim Hafiz Abdul Majeed got in touch with Hakim Zamal Khan, who had a keen interest in herbs and was famous for identifying medicinal plants. Having consulted with his wife, Abdul Majeed set up a herbal shop at Hauz Qazi in Delhi in 1906 and started to produce herbal medicine there. In 1920 the small herbal shop turned into a full-fledged production house.
Hamdard Foundation was created in 1964 to disburse the profits of the company to promote the interests of the society. All the profits of the company go to the foundation.
After Abdul Majeed's death, his son Hakeem Abdul Hameed took over the administration of Hamdard Laboratories at the age of fourteen.
Even with humble beginnings, the goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him. Unfortunately, he passed away quite early but his wife, Rabia Begum, with the support of her son, Hakeem Abdul Hameed, not only kept the institution in existence but also expanded it. As he grew up, Hakeem Abdul Hameed took on all responsibilities. After helping with his younger brother's upbringing and education, he included him in running the institution. Both brothers Hakeem Abdul Hameed and Hakim Mohammed
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...IMARC Group
The Vietnam mushroom market size is projected to exhibit a growth rate (CAGR) of 6.52% during 2024-2032.
More Info:- https://www.imarcgroup.com/vietnam-mushroom-market
2. 2
• 500 respondents in U.S. and China, and 200 in other countries
• Ages 25-64
• College-educated
• In top 25% of household income per age group in
each country
• Report significant media consumption and engagement
in business news and public policy
• 15 years of data
General Online Population
• 1,000 respondents per country surveyed
• Ages 18+
• 4 years in 25+ markets
Online Survey in 27 Countries
• 33,000 respondents
• 7 years in 20+ markets
• 10 years in 10+ markets
Informed Public
• 15,000 responders
• General and influencer consumer
populations who report at least a
minimal level of engagement* with
brands
• 12 countries: Australia, Brazil,
Canada, China, France, Germany,
India, Japan, Mexico, Netherlands,
UK, US
• 199 multi-national brands, plus
approximately 15 brands per
country
• Across 11 industry sectors,
including food, beverage and
spirits
*To participate in the survey, respondents had to report
participating in a minimum of one brand engaging activity in
the last 12 months. Brand engaging activities might include
things like visiting a brand website, attending a brand
sponsored event, following a brand on Twitter, wearing
branded clothing, etc.
Online Survey in 27 Countries
EDELMAN’S 15th Annual
TRUST BAROMETER METHODOLOGY
3. 3
63
76
70
66
63
51
42 43
79
70 69
64
61
65
60 59
48
43
62
77
73
71
64
57
51
45
78
68 68
62 61
59 59
55
45
40
50%
2014 2015
TRUST DECLINES IN 70% OF COUNTRIES General
Population
PERCENT TRUST IN FOOD & BEVERAGE SECTOR, 2014 VS. 2015
GLOBALLY, INCREASED TRUST IN 8 COUNTRIES; DECREASED TRUST IN 19
+6 +9+5 -6
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a
9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”.; Q43-60. [TRACKING]
Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point scale
where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) General Population
in 27-country global total and across 27 countries
4. 4
HOWEVER, FOOD & BEVERAGE IS TRUSTED
SIGNIFICANTLY MORE THAN BUSINESS IN ALL
MARKETS
62
68
73
60
68
48
65
55
57
61
63
51
43
45
71
77
79
62
48
51
59
36
44
46
57
42
30
36
48
36
32
37
56
65
68
58
Q11-14. [TRACKING] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a
9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”.; Q43-60. [TRACKING]
Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the same 9-point
scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust) General
Population in 27-country global total and across 27 countries
General
Population
PERCENT TRUST FOOD & BEVERAGE INDUSTRY BUSINESS
5. 5
50%
62%
76%
68%
64% 63% 62%
59% 57% 55% 54%
50% 48% 48%
33%
TRUST IN INDUSTRY VS. BLINDED COMPANIES
INDUSTRY TRUST
DOESN’T TRANSLATE TO COMPANY TRUST
General
Population
Just because the industry is trusted
overall doesn’t mean companies
within the industry will be trusted
Q43-60. [TRACKING] Please indicate how much you trust businesses in each of the following industries to do what is right. Again, please use the
same 9-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal”. (Top 4 Box, Trust)
General Population, 27-country global total. Q65-73; 210a-213a. [TRACKING] Below is a list of companies. Please indicate how much you trust
each company or organization to do what is right, using the same 9-point scale where one means that you “do not trust them at all” and nine means
that you “trust them a great deal” to do what is right. (Top 4 Box, Trust) General Population, 27-country global total.
6. 6
PERCENT WITH VARIOUS LEVELS OF TRUST IN EACH INDUSTRY SUB-SECTOR
General
Population
SWING TRUSTERS – A MOVABLE MIDDLE
OPPORTUNITY FOR THE FOOD & BEVERAGE
INDUSTRY
11% 11% 11% 21% 8%
8%
25% 27% 28%
30%
24%
22%
39%
41% 40%
32%
40%
41%
24%
19% 19%
15%
23%
26%
Distrusters (1-3)
Neutral (4,5)
Weak Trusters (6,7)
High Trusters (8,9)
Food &
Beverage
Industry
Food &
Beverage
Retailers
Food &
Beverage
Manufacturers
Fast Food
Restaurants
Agribusiness Farming &
Fishery
Q61D-63D. [TRACKING] Now thinking about specific sectors within the food industry, please indicate how much you trust businesses in each of
the following sectors to do what is right. Again, please use the same 9-point scale where one means that you "do not trust them at all" and nine
means that you "trust them a great deal". General Population, 27-country global total.
7. 7
PERCENT WITH VARIOUS LEVELS OF TRUST IN EACH INDUSTRY SUB-SECTOR
General
Population
SWING TRUSTERS – A MOVABLE MIDDLE
OPPORTUNITY FOR THE FOOD & BEVERAGE
INDUSTRY
11% 11% 11% 21% 8%
8%
25% 27% 28%
30%
24%
22%
39%
41% 40%
32%
40%
41%
24%
19% 19%
15%
23%
26%
Distrusters (1-3)
Neutral (4,5)
Weak Trusters (6,7)
High Trusters (8,9)
Food &
Beverage
Industry
Food &
Beverage
Retailers
Food &
Beverage
Manufacturers
Fast Food
Restaurants
Agribusiness Farming &
Fishery
Swing Trusters
64% 68% 68% 62% 64% 63%
Q61D-63D. [TRACKING] Now thinking about specific sectors within the food industry, please indicate how much you trust businesses in each of
the following sectors to do what is right. Again, please use the same 9-point scale where one means that you "do not trust them at all" and nine
means that you "trust them a great deal". General Population, 27-country global total.
8. 8
General
Population
PERCENT TRUST IN FARMING & FISHERY
FARMING & FISHERY ENJOYS HIGHEST TRUST OF
ALL SUB-SECTORS
26
36 36
21
25 26
14
21 21
23
18 18
21
32
35
39
41
24
41
34
37
41
44
41
55
42
39
42
45
41
30
38
39 36 35
45
22
22
17
24
19
23 20 27
26
23 26
24
29
18
18
14
16 22
8
7
7
11 8
9
7
9
10
10 9
13 17 9
7
7 3
6
High Trusters Weak Trusters Neutral Distrusters
Q61D-63D. [TRACKING] Now thinking about specific sectors within the food industry, please indicate how much you trust
businesses in each of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you
"do not trust them at all" and nine means that you "trust them a great deal". General Population, 27-country global total.
Could higher scores indicate opportunity
for industry to engage in new ways?
9. 9
General
Population
PERCENT TRUST IN FARMING & FISHERY
FARMING & FISHERY ENJOYS HIGHEST TRUST OF
ALL SUB-SECTORS
High Trusters Weak Trusters Neutral Distrusters
Could higher scores indicate opportunity
for industry to engage in new ways?
Swing
Trusters
65
63
56
54
65
63
64 75
69
65
71
65
59
57
56
51
67
50
Q61D-63D. [TRACKING] Now thinking about specific sectors within the food industry, please indicate how much you trust
businesses in each of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you
"do not trust them at all" and nine means that you "trust them a great deal". General Population, 27-country global total.
10. 10
General
Population
PERCENT TRUST IN FOOD & BEVERAGE MANUFACTURERS
A LOOK AT THE FOOD & BEVERAGE
MANUFACTURING
SUB-SECTOR INDICATES A SIMILAR OPPORTUNITY
19
25
33
14
19
11
9
16
11
16
12 13
11
19
26
31
37
17
40
39
37
38
45
37
52
40
38
44 47
29
23
37
41
39
38
41
28 22
20
29
26
32
25
32
32
25 27
35
32
27
26
18
17
27
11 13 9
18
8 18 11
11 17 13 12 20
33 17 6 10 5
14
High Trusters Weak Trusters Neutral Distrusters
Q61D-63D. [TRACKING] Now thinking about specific sectors within the food industry, please indicate how much you trust
businesses in each of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you
"do not trust them at all" and nine means that you "trust them a great deal". General Population, 27-country global total.
11. 11
High Trusters Weak Trusters Neutral Distrusters
General
Population
PERCENT TRUST IN FOOD & BEVERAGE MANUFACTURERS
A LOOK AT THE FOOD & BEVERAGE
MANUFACTURING
SUB-SECTOR INDICATES A SIMILAR OPPORTUNITY
Swing
Trusters
68 61
57
67
71
69
77
72
70
69 74
64
55
74
67
57
55
68
Q61D-63D. [TRACKING] Now thinking about specific sectors within the food industry, please indicate how much you trust
businesses in each of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you
"do not trust them at all" and nine means that you "trust them a great deal". General Population, 27-country global total.
12. 12
General
Population
PERCENT TRUST IN FOOD & BEVERAGE RETAILERS
FOOD & BEVERAGE RETAILING ENJOYS HIGHEST
PERCENTAGES OF SWING TRUSTERS
19
26
28
15
20
14 15 15
11
21
15
13
11
17
24
30
39
17
41
38 37
37
45
37
57
42
39
42
46
35
21
35
43 38
39
45
27
25 24
30
25
35
20
33
29
26
26
32
36
29
27
20
15
24
11 9 10
15
8 12 5
10
18 9 11 18 30
19 5
8
5 12
High Trusters Weak Trusters Neutral Distrusters
Q61D-63D. [TRACKING] Now thinking about specific sectors within the food industry, please indicate how much you trust
businesses in each of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you
"do not trust them at all" and nine means that you "trust them a great deal". General Population, 27-country global total.
13. 13
General
Population
PERCENT TRUST IN FOOD & BEVERAGE RETAILERS
FOOD & BEVERAGE RETAILING ENJOYS HIGHEST
PERCENTAGES OF SWING TRUSTERS
High Trusters Weak Trusters Neutral Distrusters
Swing
Trusters
54
68
63
61
67
70 7268
77
72
75
64
58
67
57
68
70
69
Q61D-63D. [TRACKING] Now thinking about specific sectors within the food industry, please indicate how much you trust
businesses in each of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you
"do not trust them at all" and nine means that you "trust them a great deal". General Population, 27-country global total.
14. 14
General
Population
PERCENT TRUST IN FAST FOOD RESTAURANTS
15
18
26
8
12
8
6 7 8 9
10 9
4
12
17
27
38
15
32
35
33
24
33
24
40
26
28 27
33
17
15
25
34
34
34
40
30
29 24
34
31
34
33
36
35 34
30
33
32
29
32
20
20
30
21 16 16
33
22 32 19
31 28 29 26 40 48 32
17
16 6 13
High Trusters Weak Trusters Neutral Distrusters
FAST FOOD EXPERIENCES LEAST TRUST, BUT
STILL RETAINS OPPORTUNITIES WITH SWING
TRUSTERS
Q61D-63D. [TRACKING] Now thinking about specific sectors within the food industry, please indicate how much you trust
businesses in each of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you
"do not trust them at all" and nine means that you "trust them a great deal". General Population, 27-country global total.
Nominal gap between low trust and neutrals and
highest distrust creates call-to-action for QSRs
15. 15
General
Population
PERCENT TRUST IN FAST FOOD RESTAURANTS
FAST FOOD EXPERIENCES LEAST TRUST, BUT
STILL RETAINS OPPORTUNITIES WITH SWING
TRUSTERS
High Trusters Weak Trusters Neutral Distrusters
Swing
Trusters
54
62
64
57
58
64
58
73
62
63
6163
50
47
66
54
54
70
Nominal gap between low trust and neutrals and
highest distrust creates call-to-action for QSRs
Q61D-63D. [TRACKING] Now thinking about specific sectors within the food industry, please indicate how much you trust
businesses in each of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you
"do not trust them at all" and nine means that you "trust them a great deal". General Population, 27-country global total.
16. 16
General
Population
PERCENT TRUST IN AGRIBUSINESS
DESPITE GMO DATA, AGRIBUSINESS ENJOYS A
SURPRISING NUMBER OF SWING TRUSTERS
23
25
34
16 16
24
13 14
11
19
30
20 19
28
30
36
46
27
40
28
37
39
34
37
54
41
42
40
44
40
25
37
38
36
32
43
24
25
19
26
25
25
22
29
28
26
20
25
32
21
22
15
15
21
8
12
7
11
9
8
8
11
19
11
6
13 23
11 6
7 2
7
High Trusters Weak Trusters Neutral Distrusters
Q61D-63D. [TRACKING] Now thinking about specific sectors within the food industry, please indicate how much you trust
businesses in each of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you
"do not trust them at all" and nine means that you "trust them a great deal". General Population, 27-country global total.
Could higher scores indicate opportunity
for industry to engage in new ways?
17. 17
General
Population
PERCENT TRUST IN AGRIBUSINESS
DESPITE GMO DATA, AGRIBUSINESS ENJOYS A
SURPRISING NUMBER OF SWING TRUSTERS
High Trusters Weak Trusters Neutral Distrusters
Swing
Trusters
58
64
53
56
65
59
62
76
7070
66
64
65
57
60
51
47
64
Q61D-63D. [TRACKING] Now thinking about specific sectors within the food industry, please indicate how much you trust
businesses in each of the following sectors to do what is right. Again, please use the same 9-point scale where one means that you
"do not trust them at all" and nine means that you "trust them a great deal". General Population, 27-country global total.
Could higher scores indicate opportunity
for industry to engage in new ways?
18. 18
50%
69
83
80 78 76 75 74 72
68 67 66 64 64 63 62 62 60
56
General
Population
Want More Industry Involvement Want Less Involvement
Q265-386. [TRACKING] [SPLIT SAMPLE] Please indicate how much you agree or disagree with the following statements? General Population,
27-country global total. General Population, 27-country global total and across 27 countries.
PEOPLE WANT MORE INDUSTRY INVOLVEMENT
PERCENT WHO AGREE INDUSTRY SHOULD BE MORE INVOLVED
Broad global agreement that the
industry should have a say in
their country’s nutrition policy…
19. 19
50%
51
85
70
66
54 54 53 52 52 51
49
45 45 44
42 41 41
12
3
6
5
14
12
9
18
14
10
15
17
9
12
26
17
11
PERCENT WHO AGREE
…HOWEVER, PEOPLE FEEL STRONGLY THAT THE
INDUSTRY IS NOT REGULATED ENOUGH
General
Population
Not Enough Regulation Too Much Regulation
Q264. When it comes to government regulation of the food and beverage industry, do you think that your government regulates it too much,
not enough or the right amount? General Population, 27-country global total and across 27 countries.
21. 21
Trusted CompaniesDistrusted Companies
Refused to buy products/services Chose to buy products/services-63% 80%
Criticized them to a friend/colleague Recommended them to a friend/colleague-58% 68%
Paid more for products/services 54%
Shared negative
opinions online
Shared positive opinions online-37% 48%
Defended company 40%
Sold
shares
Bought shares-18% 28%
Informed
Public
TRUST IN INNOVATION MATTERS
BEHAVIOR BASED ON TRUST
The double ROI for the Food &
Beverage industry
Q371-376. Thinking back over the past 12 months, have you taken any of the following actions in relation to companies
that you trust? Please answer yes or no to each action. Informed Publics, 27-country global total. Q377-380. Still
thinking about the past 12 months, have you taken any of the following actions in relation to companies that you do not
trust? Please answer yes or no to each action. Informed Publics, 27-country global total.
22. 22
Informed
Public
#1
most trusted
media source:
ONLINE SEARCH
ENGINES
#1
most trusted
content creators:
FRIENDS AND
FAMILY
Actions directly related to trust
are linked to where people get
their information
TRUST IN INNOVATION MATTERS
BEHAVIOR BASED ON TRUST
Trusted CompaniesDistrusted Companies
Refused to buy products/services Chose to buy products/services-63% 80%
Criticized them to a friend/colleague Recommended them to a friend/colleague-58% 68%
Paid more for products/services 54%
Shared negative
opinions online
Shared positive opinions online-37% 48%
Defended company 40%
Sold
shares
Bought shares-18% 28%
Q371-376. Thinking back over the past 12 months, have you taken any of the following actions in relation to companies
that you trust? Please answer yes or no to each action. Informed Publics, 27-country global total. Q377-380. Still
thinking about the past 12 months, have you taken any of the following actions in relation to companies that you do not
trust? Please answer yes or no to each action. Informed Publics, 27-country global total.
23. 23
16 KEY ATTRIBUTES
TO BUILDING TRUST
INTEGRITY
Has ethical business practices
Takes responsible actions to address an issue or crisis
Has transparent and open business practices
ENGAGEMENT
Listens to customer needs and feedback
Treats employees well
Places customers ahead of profits
Communicates frequently and honestly on the state of its business
PRODUCTS & SERVICES
Offers high-quality products or services
Is an innovator of new products, services or ideas
PURPOSE
Works to protect and improve the environment
Addresses society’s needs in its everyday business
Creates programs that positively impact the local community
Partners with NGOs, government and 3rd parties to address societal
needs
OPERATIONS
Has highly-regarded and widely-admired top leadership
Ranks on a global list of top companies
Delivers consistent financial returns to investors
Edelman Trust Barometer
research reveals 16 specific
attributes that build trust.
These can be grouped into five
performance clusters listed here
in rank order of importance.
Q80-Q95. [TRACKING] How important is each of the following actions to building your trust in a company? Use a nine-point scale
where one means that action is “not at all important to building your trust” and nine means it is “extremely important to building your
trust” in a company. (Top 2 Box, Very/Extremely Important) Informed Public, 27-country global total.
24. 24
STATED IMPORTANCE VS. STATED PERFORMANCE ON 16 TRUST ATTRIBUTES - GLOBAL
ENGAGEMENT AND INTEGRITY:
PRIORITY AREAS FOR COMPANIES TO BUILD
TRUST
TRUST-BUILDING OPPORTUNITY QUADRANT
UNDER-PERFORMING ON HIGH PRIORITIES HIGH-PERFORMING ON HIGH PRIORITIES
UNDER-PERFORMING ON LOWER EXPECTATIONS HIGH-PERFORMING ON LOWER PRIORITIES
ENGAGEMENT
INTEGRITY
OPERATIONS
PRODUCTS & SERVICES
StatedImportance
Stated Performance
PURPOSE
Informed
Public
Q80-Q95. [TRACKING] How important is each of the following actions to building your trust in a company? Use a nine-point scale where one means
that action is “not at all important to building your trust” and nine means it is “extremely important to building your trust” in a company. (Top 2 Box,
Very/Extremely Important) Informed Public, 27-country global total. Q114-129. Please rate businesses in general on how well you think they are
performing on each of the following attributes. Use a nine-point scale, where one means they are "performing extremely poorly" and nine means they
are "performing extremely well." (Top 2 Box, Performing Extremely Well) Informed Public, 27-country global total.
25. 25
RATIONAL
EMOTIONAL
SOCIETAL
92% WANT TO DO BUSINESS WITH COMPANIES THAT SHARE THEIR VALUES
MEETING PEOPLE’S THREE NEEDS STATES
COMPOUNDS BENEFIT TO BRANDS
RATIONAL
EMOTIONAL
SOCIETAL
Recommend
Share Brand
Content
Share Personal
Info
Defend
Purchase
12%
12%
11%
10%
8%
Meeting people’s three needs states
compounds benefit to brands.
26. 26
BUILDING AND DEFENDING TRUST: CLEAR
PERSONAL AND SOCIETAL BENEFITS ARE KEY
53% 39% 32%
Fails to Contribute
to the Greater Good
Lacks Economic
Growth
Does Not Help Me
and My Family Live
a Fulfilling Life
57% 51% 47%
Produces
Economic Growth
Allows Me to Be a
Productive
Member of Society
Contributes to
Greater Good
Reasons Trust in
Business Has Increased
Informed
Public
Reasons Trust in
Business Has Decreased
47% 53%
81%
agree
“A company can take specific actions that
both increase profits and improve the
economic and social conditions in the
community where it operates.”
Q328-329. For which of the following reasons, if any, has your trust in each institution listed below increased over the past year? (Top 4 Box, Trust)
Informed Publics, in [INSERT COUNTRY] and Q330-331. For which of the following reasons, if any, has your trust in each institution listed below
decreased over the past year? (Top 4 Box, Trust) Informed Publics, in [INSERT COUNTRY].
Q249-252. Please indicate how much you agree or disagree with the following statements? (Top 4 Box, Trust) Informed Publics, 27-country global
total.
27. 27
IMPORTANCE OF BEHAVIORS IN BUILDING TRUST VS. PERCENT WHO AGREE THE FOOD &
BEVERAGE INDUSTRY IS PERFORMING WELL AGAINST THESE BEHAVIORS
WHAT BEHAVIORS BUILD TRUST?
Q335-343. How important is each of the following factors to building your TRUST in a company? Use a 9-point scale where one means that action is
“not at all important to building your trust” and nine means it is “extremely important to building your trust” in a company. (Top 4 Box, Trust) General
Population, 27-country global total. Q344-348. How well do you think the [INSERT SECTOR BEING RATED] industry is performing on the behaviors
listed below. Use a 9-point scale where one means they are “performing extremely poorly” and nine means they are “performing extremely well”.
General Population, 27-country global total and across 27 countries .
General
Population
Gap
Importance of Behavior
vs.
Industry Performance
-19
-26
-23
-14
-21
-25
-18
-16
-1849%
56%
56%
53%
57%
65%
57%
58%
65%
67%
72%
74%
78%
78%
79%
80%
84%
84%
Makes me feel connected to something bigger
Develops intellectual property
Supports local charities and good causes
Is transparent in reporting progress on company's
social responsibilities
Embraces sustainable business practices
Makes my life easier
Keeps me and my family safe
Protects customer data
Ensures quality control
Importance of Behavior in Building Trust in a Company
Food & Beverage Industry
28. 28
Make test results available publicly for review 80%
Partner with an academic institutions 75%
Run a pilot or beta tests 71%
Partner with an NGOs 63%
Partner with governments 55%
Informed
Public
TRUST IN INNOVATION: TRANSPARENCY AND
3RD-PARTY VALIDATION ARE ESSENTIAL
ACTIONS THAT INCREASE TRUST IN INDUSTRY TO IMPLEMENT TECHNOLOGY CHANGES
55% AGREE:
New developments
are not tested
enough
Q365-369. Below are a number of actions that could impact your trust in business and industry to develop and implement technology-led
changes such as those you just evaluated. What impact would each of these actions have on your trust? Informed Publics, in [INSERT
COUNTRY]. Q349-351. Below are a number of statements. For each, please think about the pace of development and change in
business and industry today, and select the response that most accurately represents your opinion. (Not Enough, Too much) Informed
Publics, in [INSERT COUNTRY].
29. 29
THE NEW FORMULA FOR BUILDING TRUST
IN THE FOOD & BEVERAGE SECTOR
Discovery
Discovery isn’t just
about new products.
It’s the development of
technologies that
advance sustainable
storage, distribution,
purchase and
consumption. It’s the
understanding human
interaction with
ingredients and
products. It’s about
deepening our
knowledge of the food
ecosystem, and how it
is impacted by R&D,
energy conservation
and natural resource
use.
= (D
Benefit
It’s essential that the
industry communicate
the value and benefits
of its products. From
the seeds that are
placed in the ground,
to the technology
used to develop,
package, store and
distribute products,
the industry must
engage around the
rational. emotional and
societal benefits it
brings to the table.
B+
Integrity
What’s in it and how
was it grown, raised or
harvested? Consumers
and informed publics
need to feel confidant
that those involved in
every aspect of the food
and beverage products
they consume are open
and honest about
every ingredient
involved in production
and distribution. They’re
also concerned about
ethical business
practices, which includes
how the industry
interacts with its
employees,
communities and the
planet.
I)+ E Engagement
Engagement is the
multiplier factor. It’s
engaging with
stakeholders
throughout the supply
chain and building
partnerships of mutual
benefit to co-create and
collaborate around
solutions. How industry
players engage is
essential not only to
building trust, but
ultimately to building
market share.
TTrust
Building Trust in today’s
transformative food &
beverage environment
requires three core
ingredients:
• Driving innovation
(products and processes)
that meet not only
individual and business
needs, but also societal
needs;
• Rational. emotional and
societal benefits are
needed; and
• Transparency and
ethical business
practices, including
treating employees well.
30. 30
THREE ACTIONS THE FOOD & BEVERAGE INDUSTRY
CAN TAKE TO BUILD TRUST
BehaveSolve Engage
We must engage with new rigor and self-
awareness. We must show commitment
to robust relationships and partnerships,
transparency and consistency in
reporting, active listening to
stakeholders’, and a willingness to help
all stakeholders, including consumers,
understand what’s in our products and
how they are grown, harvested,
produced, distributed ad brought to
market. Ultimately this is an action of
leadership, culture and conduct.
We must apply our unparalleled
perspective and skill to solving the world’s
toughest problems. Shifting demographics,
the environment, nutrition security and
global connectivity place unprecedented
pressure on our global food supply. They
also provide an opportunity, for the food &
beverage industry to bring new ideas and
products to market that yield benefit, while
ensuring the connection between new
developments and societal benefits like
nutrition security, energy conservation and
environmental protection.
With those issues comes the opportunity to
explore innovative products and services
that are more than profit-drivers. They also
can be about solutions to larger community,
national, regional and global issues.
We must adopt a new framework, rooted
in facilitating two-way dialogue, sharing
information and fostering collaboration
amongst all stakeholders in the food &
beverage arena. Because developments
and products do not speak for themselves,
our companies and brands must actively
engage a broad range of stakeholders to
facilitate greater understanding through
stories that reach and touch audiences.
We must also explain product and brand
attributes, explaining the technology
behind R&D. We also have to
communicate how we bring new products
and practices to market. We need to invite
stakeholders in and let them immerse
themselves in our companies and brands.
And we should actively engage in
partnerships, encourage feedback, listen
to others’ feedback.
First and most important is “what business are you in?”
Historically, technology has been the most trusted, but this year for the first time, the broadest declines in industry-related trust were in tech-related companies. These declines can be seen in nearly three-quarters of markets surveyed. Our hypothesis is that these declines relate to concerns about privacy and security – questions about whether your data is actually secure.
The tech trust halo exists and there is an understandable desire to leverage that trust in technology sectors, but *how* you leverage it is critical.
The way forward for business is through building Trust. We know there are 16 trust-building attributes which fall into five performance clusters.
Engagement and integrity are the most important and critical in how we counsel clients to advance their business and advance innovations in the marketplace.
Prior to 2008, the priorities were products and services and having great operations. Today, these remain important but are now simply expected. Engagement and Integrity are the most important – but business is seen as under-performing in those areas.
In today’s atmosphere of skepticism, Engagement, Integrity become even more important. Are you communicating frequently and openly? Do you treat your employees well? Have ethical business practices?
What is driving that feeling?
7 in 10 say Technology is the driver of change, but more alarming is the place “Greed/Money” and “Business Growth Targets” have north of 50%. Less than 1 in 3 believe innovation and change to be motivated a desire for personal and societal improvement.