The document discusses strategies for building trust in media organizations and journalism. It proposes that correspondents.org establish trust by having a non-partisan editorial policy, high-quality journalism, transparency in reporting, and excellence in background research. It also recommends cooperating with local media partners and increasing media accountability. Key tactics include disclosing sources and affiliations, fact checking reports, and setting standards for responsible reporting.

1. The Trust Network
A correspondents.org initiative

2. Transition from
state-owned media
to privately owned
media

3. In Media We Trust.
Edelman Trust
Barometer, 2012

4. JeffreyGhannam:
SocialMediaintheArabWorld:
LeadinguptotheUprisingsof
2011,CIMA/NED2011

5. Egyptians (43%) are the most likely to
say they trust the international media more
than their national media.
Egyptians are among
the most likely to have turned away from a
media source due to a loss of trust, with 40
percent reporting having done so.
61 percent agree
that the media is too focused on
Western values and concerns.
BBC/Reuters/Media Center Poll:
Trust in the Media, 2006

6. Toby Mendel: Political and Media
Transitions in Egypt: A Snapshot
of Media Policy and Regulatory
Environment, Internews 2011

7. The revolutions are about
transparency, accountability, and freedom of
expression, not just media freedom,
yet they present an opportunity
to improve work that has already
been done in the field of
media development
Natasha Tynes, International Center for
Journalists, The Legal Enabling Environment
for Independent Media in Libya and Tunisia,
CIMA/Internews, 2011

8. Media development organizations
and donors must look at a more platform-
neutral future
to create a continuum
from the oldest journalism professional
to the youngest journalist in training
Drusilla Menaker (IREX),
The Legal Enabling Environment for
Independent Media in Libya and Tunisia,
CIMA/Internews, 2011
so that traditional platforms are
combinedwith newer digital media

9. No distinction between reporting and
advocacy exists in the
Jamal Dajani, Internews
Challenges for Independent Media
in a Post-Gaddafi Libya,
CIMA/NED, 2011
New players lack journalism skills
as well as an understanding of
professional ethics
Libyan media.
and the role the media
plays in a democratic society

10. Why should users trust
correspondents.org?
Non-partisan editorial policy
High quality journalism
Local network and expertise
Transparency in reporting
Excellence in background research
Cooperation with local (media) partners
Increase media accountability

11. Transparency
in reporting
A “web of trust“ between
journalists, editors, and mentors
Disclosure of political affiliations
Attribution and protection of sources
Credibility scoring (“flattr“)

12. Excellence
in background research
Establish and maintain
a network of experts
Define a process of contestation
„Suggest an expert“ polls for readers
Internal expertise scoring (“flattr“)

13. Cooperation
with local (media) partners
Guest bloggers, reporters
columnists, etc.
Providers of data, e.g. OpenGov
Multimedia and social media
workshops
Providers of peer-to-peer services,
e.g. meedan.net

14. Technologies
Examples
Cooperations

15. Increase media
accountability
Set standards for
responsible reporting
Provide context along with content
Offer spin detection and fact checking
as a service
Lead by example, hold others
accountable and engage in public
discussion about media legislation

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