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Sustainability and Tourism                In Partnership with:ECU’s Office of Innovation, Engagement and Economic         ...
Tourism in North CarolinaIn 2010• Sixthmost visited state in the U.S• with 36.8 million visitors• who spent$17 billion whi...
Easy to Understand Why
But Might Not Stay that Way
Some broad questions to ponder?• What will we rename Glacier National Park?• How limited can a view be due to air pollutio...
Greening of Tourism Industry
State Level Sustainable Tourism
Why pursue sustainability in tourism?1. Decrease costs/improve profits;2. Responding to consumer demand;3. Governmental re...
Core Mission of Our CenterTo transform the tourism industry in its adoption andapplication of sustainable actions for posi...
Some Trends…•All things equal, travelers prefer greener options• Small, but growing, segment of travel market are seeking ...
Alex Naar            Director of Sustainable Tourism OutreachOffice of Innovation, Engagement, and Economic Development   ...
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Alex Naar- Ecotourism Green Monday 12-12-11

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Alex Naar, Director of Sustainable Tourism Outreach at East Carolina University's Center for Sustainable Tourism, talks about the growth of eco-tourism, nationally and in North Carolina, and about his office’s programs to enhance that growth.

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Alex Naar- Ecotourism Green Monday 12-12-11

  1. 1. Sustainability and Tourism In Partnership with:ECU’s Office of Innovation, Engagement and Economic Development
  2. 2. Tourism in North CarolinaIn 2010• Sixthmost visited state in the U.S• with 36.8 million visitors• who spent$17 billion while visiting the state• directly supporting 185,500 jobs• and contributing $1.5 million in state and local taxes
  3. 3. Easy to Understand Why
  4. 4. But Might Not Stay that Way
  5. 5. Some broad questions to ponder?• What will we rename Glacier National Park?• How limited can a view be due to air pollution and still be breathtaking?• What happens if ski resorts can’t make snow until after Christmas?• How many people can hike on the same trail before you’re just standing in a line?• Will the destinations you visited as a child still be there to take your children (or grandchildren)? Is travel sustainable?
  6. 6. Greening of Tourism Industry
  7. 7. State Level Sustainable Tourism
  8. 8. Why pursue sustainability in tourism?1. Decrease costs/improve profits;2. Responding to consumer demand;3. Governmental regulation;4. Contribute to the well-being of the community.
  9. 9. Core Mission of Our CenterTo transform the tourism industry in its adoption andapplication of sustainable actions for positive economicgrowth and general community development. a) graduate education and training b) research, and c) service and consultancy.Target audiences: tourism businesses, government entities, NGO’s and individual travelers.
  10. 10. Some Trends…•All things equal, travelers prefer greener options• Small, but growing, segment of travel market are seeking greenertravel options• Conflict between luxury and green is over• Travelers are becoming better educated and more demandingabout sustainable tourism• Business travel leading the way• Not all green practices have same impact on cost savings orattracting customers• Very strong and growing number of travelers seeking authenticexperiences
  11. 11. Alex Naar Director of Sustainable Tourism OutreachOffice of Innovation, Engagement, and Economic Development and Center for Sustainable Tourism Email: naara@ECU.edu Telephone: (252)737-1346 www.sustainabletourism.org Serving the Region, State and Nation.

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