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TGTP_Brand_PDF

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TGTP_Brand_PDF

  1. 1. BRANDBOOK2013 INBLOOM ® TGTPthegohartextileproject
  2. 2. GOHARTEXTILES The story of Gohar Textile Mills reads like a classic tale of dedication, hard work and entrepreneurship, from Humble Beginnings in Manchester, UK, over 43 years ago, to one of the largest operational double width textile mills in Pakistan currently. The name and quality promise of Gohar Textile Mills is today synonymous, with the needs and demands of global clients & top brands around the world, such as Primark in the UK, Logan & Mason & K-Mart in Australia, Home Center in the UAE, along with Karsten from Brazil & Sheraton from South Africa. Founded by SM Randhawa on the belief & unique vision of “An organization focused on optimum level of quality and satisfaction of its business partners”, the company has achieved phenomenal growth & acquired an impeccable reputation through the exacting management standards set by the team of Co-Founders, and subsequently steered forward under the leadership of Mr. Maqbul Ahmed. Today, Gohar Textile Mills situated in the Historical city of Faisalabad, ironically also hailed as the Manchester of Pakistan and Modern day hub for Pakistan’s Textile Industry. The Operations is managed by the third generation of the founder families, and its stakeholders, with the same meticulous standards as set by their earlier generations, yet with an innovation that is accredited & regarded internationally. It ranks amongst the top preferred global textile companies to work with in Pakistan, for guaranteed quality standards. 2013 marks the 20th anniversary of Gohar Textile’s Operations in Pakistan. This year, innovation and diversification takes a leap forward with the introduction of TGTP, a retail & lifestyle brand diversification project for the urban consumer market. The Gohar Textile Project, is the vision of Gohar Textile Mill current Executive Management Team, spearheaded by CEO, Ch. Ilyakat Ali, Director Marketing, Mr. Gauhar Mustaffa, & Director Operations, Mr. Muhammad Aftab Gauhar. Already known for producing quality fabric and products for renowned brands world over, Gohar Textiles plans to penetrate into local market of Pakistan by introducing premier quality LAWN fabric made of pure Egyptian cotton from the onset of TGTP. In Spring 2013, TGTP launches its Premier Project & Lawn Collection designed by the illustrious Farah Leghari, Pakistan’s Legendary Global Ambassador of Fashion spotlighted and celebrated the by the world’s media for her designs worn by Camilla Parker, the duchess of Conwell, and wife of Prince Charles on their official visit to Pakistan over 5 years ago. Gohar Textile will launch TGTP at physical locations both locally, and internationally, along with a global online store offering broad range of quality & high fashion home textiles, clothing and garments from Mid 2013 TGTP,coming to a City near you.
  3. 3. Like the magic of cotton fields in bloom, inspiration in bloom is a truly wonderful feeling; much akin to the magic of nature when a rosebud begins to bloom and lights up a garden or field with color in spring. These are times of change and inspiration at Gohar Textile Mills as it celebrates its 20th Anniversary in Pakistan. Combine the experience & vision of the current senior team at the helm of operations, the Global Technology & Standards deployed and maintained by the Mills, along with an immensely creative and dedicated staff; there is a refreshing sense of something magical about to happen. TGTP is the realization of the future ensuring that inspiration at Gohar Textile Mills is always IN BLOOM. The Logo for TGTP depicts the beginning of a new period of bloom for Gohar Textile Mills with a Rosebud in bloom. RATIONALE THEROSEBUD
  4. 4. TGTPthegohartextileproject TGTPthegohartextileproject THELOGO THE LOGO THE LOGO ON WHITE
  5. 5. THELOGO LOGO VARIATION FOR SIGNAGE A LOGO VARIATION FOR SIGNAGE A thegohartextileproject thegohartextileproject
  6. 6. BRANDTAGLINE INBLOOM ® TGTP is the realization of the future, and to ensure that inspiration at Gohar Textile Mills is always IN BLOOM. The Logo for TGTP depicts the beginning of a new period of bloom for Gohar Textile Mills with a Rosebud in bloom.
  7. 7. BRILLIANT WHITE C:0, M:0, Y:0, K:0 RGB: 255.255.255 #FFFFFF SPANISH YELLOW C:0, M:20, Y:100, K:0 RGB: 254.203.11 #FECB0B BLACK C:0, M:0, Y:0, K:100 RGB: 0.0.0.0 #000000 URBAN GREY C:0, M:0, Y:0, K:87 RGB: 55.55.55 #FECB0B THEbrandcolors Its colors depicts: Yellow represents perennial freshness and life. Urban Gray represents the ability to be innovative and appeal to urban sensualities. Gray has also been identified as a strong fashion color for post modern urbanism. Black and white combination refers to transparency and corporate integrity.
  8. 8. ABC Abc ABCABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 TYPOGRAPHY&TYPESETS
  9. 9. BUSINESS CARDS 02BUSINESS CARDS 01 STATIONERYDESIGN gohartextiles.com.pk TGTPthegohartextileproject TGTPthegohartextileproject gohartex.com Faisalabad, Pakistan t +92 41 436 0645 - www.gohartex.com GOHAR TEXTILES MILLS (PVT) LTD. HAMMADAHMADDirector Operations Faisalabad, Pakistan t +92 41 436 0645 - www.gohartex.com GOHAR TEXTILES MILLS (PVT) LTD. HAMMADAHMADDirector Operations
  10. 10. STATIONERYDESIGN TGTPthegohartextileproject Faisalabad, Pakistan - +92 41 436 0645 - www.gohartex.comGOHAR TEXTILES MILLS (PVT) LTD. LETTERHEAD DESIGN
  11. 11. STATIONERYDESIGN ENVELOPE DESIGN Faisalabad, Pakistan - +92 41 436 0645 - www.gohartex.comGOHAR TEXTILES MILLS (PVT) LTD. TGTPthegohartextileproject
  12. 12. STATIONERYDESIGN INVITE ENVELOPE Faisalabad, Pakistan - +92 41 436 0645 - www.gohartex.comGOHAR TEXTILES MILLS (PVT) LTD. TGTPthegohartextileproject
  13. 13. STATIONERYDESIGN INVITE ENVELOPE 2 WITH INVITATION CARD TGTPthegohartextileproject you’reinvited TGTPthegohartextileproject gohartextiles.com.pkLAHORE | KARACHI | ISLAMABAD Presenting Our PremierLawnCollectionFor Spring 2013 Exclusively Designed by the Icon FarahLeghari
  14. 14. BOX FOR 3 PIECE SUIT PACKAGING
  15. 15. BOX FOR 3 PIECE SUIT PACKAGING
  16. 16. CADDY BAG FOR BOXES A PACKAGING
  17. 17. CADDY BAG FOR BOXES B PACKAGING
  18. 18. TEASER AD ADVERTISEMENTGRIDS COMING SOON AD TGTPthegohartextileproject TGTPthegohartextileproject LAHORE | KARACHI | ISLAMABAD LAHORE | KARACHI | ISLAMABAD FarahLeghari comingsoon spring’13 presents theicon INBLOOM lawn ®
  19. 19. WEBSITE LOOK AND FEEL DIGITALMEDIA It was popularised in the 1960s with the release of Letraset sheets containing Pure natural Bottled Water 330mlwith desktop publishing software like read more It was popularised in the 1960s with the release of Letraset sheets containing Pure natural Bottled Water 330mlwith desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. It was popularised in the 1960s with the release of Letraset sheets read more It was popularised in the 1960s with the release of Letraset sheets containing Pure natural Bottled Water 330mlwith desktop publishing software like read more It was popularised in the 1960s with the release of Letraset sheets containing Pure natural Bottled Water 330mlwith desktop publishing software like Aldus PageMaker incl read more Itwaspopularisedinthe1960s It was popularised in the 1960s with the release of Letraset sheets containing Pure natural Bottled Water 330mlwith desktop publishing e It was popularised in the 1960s with the release of Letraset sheets containing Pure natural Bottled Water 330mlwith desktop publishing e It was popularised in the 1960s with the release of Letraset sheets containing Pure natural Bottled Water 330mlwith desktop publishing e It was popularised in the 1960s with the release of Letraset sheets containing Pure natural Bottled Water 330mlwith desktop publishing e It was popularised in the 1960s with the release of Letraset sheets containing Pure natural Bottled Water 330mlwith desktop publishing e ELEGANCE REDEFINED home aboutus products ideology ONLINESTORE facebook | twitter | youtube TGTPthegohartextileproject Copyright 2013 - TGTP - All Rights Reserved
  20. 20. LOGO PLACEMENT ON HORIZONTAL HOARDING WITH DESIGNER LOGO OR SIGNATURE HOARDINGGRIDS TGTPthegohartextileproject gohartex.com Designer Logo LAHORE | KARACHI | ISLAMABAD
  21. 21. LOGO PLACEMENT ON VERTICAL HOARDING WITH DESIGNER LOGO OR SIGNATURE HOARDINGGRIDS TGTPthegohartextileproject gohartex.com Designer Logo LAHORE | KARACHI | ISLAMABAD
  22. 22. TGTPthegohartextileproject TGTPthegohartextileproject LOGON COMPARISON WITH ALKARAM LOGOCOMPARISON
  23. 23. TGTPthegohartextileproject TGTPthegohartextileproject LOGON COMPARISON WITH GUL AHMED LOGOCOMPARISON
  24. 24. INBLOOM ® A PURPLE ARTS & COMMUNICATIONS QUOTIENT®

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