The document outlines a branding and marketing plan for a children's hand sanitizer product. It discusses establishing a fun, family-oriented brand identity centered around a blue bubble and water drop logo. The brand aims to provide both functional benefits like precise dosing and emotional benefits like happiness. It also discusses developing brand awareness through education, events, and distribution and building brand loyalty through innovation, customization, and contests. International expansion is considered, maintaining a consistent global logo.

2. YOUR KIDS’
PERSONAL
GUARDIAN

3. FOR KIDS

4. FOR PARENTS

5. FOR HOME

6. SEASONAL/THEMATIC

7. BRAND IDENTITY - TARGET

8. BLUE
BUBBLE
WATER
DROP
HAND
BRAND IDENTITY - LOGO

9. FUNCTIONAL BENEFITS EMOTIONAL BENEFITS
Precise dosage
Alcohol-free
Non-stick
Good smell
Safe for children
Big bottle & refill
Portable
Easy
Amusing
Happiness
Cleanliness
Freshness
BRAND IDENTITY

10. BRAND PERSONALITY
SINCERITY EXCITEMENT
Family-oriented
Honest
Thoughtful
Caring
Cheerful
Happy
Trendy
Provocative
Young
Lively
Outgoing
Fun

11. BRAND EQUITY – BRAND AWARENESS
EDUCATION
HYGIENE
COMMUNICATION
DISTRIBUTION
EVENTS

12. BRAND EQUITY – BRAND ASSOCIATION
NICE
SIMPLE
FUNNY
BUBBLE
WASH
CLEAN
ANTI-GERMS
HANDS
HEALTH

13. BRAND EQUITY – BRAND LOYALTY
CREATE
DEPENDENCE
INNOVATION CUSTOMIZATION
DESIGN
CONTEST

14. BRAND EQUITY
PERCEIVED QUALITY
QUALITY
PRODUCT
TESTED
PRODUCT

15. ADVERTISING
&
INTERNATIONAL
MARKET

16. ADVERTISING CAMPAIGN

17. CAMPAIGN - RATP

18. INTERNATIONAL MARKET
USE THE SAME LOGO WORLDWIDE

19. INTERNATIONAL MARKET
ASIA/MUSLIM SCANDINAVIAN/
CANADA/RUSSIA
JAPAN

20. THANK YOU
SUPAT IMYOO
SISSI VARGAS
VINCENT GUILLOT
FADOUA LAHKIM
JANONA KUDRATOVA