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Via NYC Agency Brand pitch

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Branding proposal for VIA NYC incl. Brand values, ESP definition and proposed visual execution.

Published in: Design, Business, Art & Photos

Via NYC Agency Brand pitch

  1. 1. VIA NYCBrand Pitch &Visual IdentityProposal__PaGE 1 _Via nYc _Brand Pitch _2011-11-29
  2. 2. _Brand PitchVia nYcAgendaBrand Visual Execution_What is VIA NYC? _Value translation_Why branding? _Logotype_Brand definition _Website_PaGE 2 _Via nYc _Brand Pitch _2011-11-29
  3. 3. _Brand PitchVia nYc_PaGE 3 _Via nYc _Brand Pitch _2011-11-29
  4. 4. WHAT IS VIA NYC?Ulrik + Experience + Network in NYC + Service= Creative Concierge for European companies_PaGE 4 _Via nYc _Brand Pitch _2011-11-29
  5. 5. _Brand PitchVia nYc_PaGE 5 _Via nYc _Brand Pitch _2011-11-29
  6. 6. _Brand PitchVia nYcPositioningSomewhere between theconsulate Generaland a tourist travel guide._PaGE 6 _Via nYc _Brand Pitch _2011-11-29
  7. 7. Why branding? _create platform for engaging new clients _Virtual store front _communicate brand values Goal: visitor‣lead generation_PaGE 7 _Via nYc _Brand Pitch _2011-11-29
  8. 8. _Brand PitchVia nYc_PaGE 8 _Via nYc _Brand Pitch _2011-11-29
  9. 9. _Brand PitchVia nYcBrand Definition__PaGE 9 _Via nYc _Brand Pitch _2011-11-29
  10. 10. _Brand PitchVia nYcBig Idea._PaGE 10 _Via nYc _Brand Pitch _2011-11-29
  11. 11. _Brand PitchVia nYcValue Propositiontaking the stree out of doingbusiness in new York_Understand European clients_PaGE 11 _Via nYc _Brand Pitch _2011-11-29
  12. 12. _Brand PitchVia nYc_PaGE 12 _Via nYc _Brand Pitch _2011-11-29
  13. 13. _Brand PitchVia nYcVisual Execution__PaGE 13 _Via nYc _Brand Pitch _2011-11-29
  14. 14. _Brand PitchVia nYcTranslationUnderstanding ‣ clear Scandinavian/European aestheticSerious Business ‣ Solid high-quality fontsFeeling of comfort ‣ images of cozy home_PaGE 14 _Via nYc _Brand Pitch _2011-11-29
  15. 15. _Brand PitchVia nYc_PaGE 15 _Via nYc _Brand Pitch _2011-11-29
  16. 16. _Brand PitchVia nYc_PaGE 17 _Via nYc _Brand Pitch _2011-11-29
  17. 17. _PaGE 18 _Via nYc _Brand Pitch _2011-11-29
  18. 18. aLL riGhtS rESErVEd MathiaS VEStErGa ard cOrP. a arhUS YELLOW cOcK StUdiO GraVEn 16B 8000 a arhUS c nEW YOrK 1323 MYrtLE aVE aPt 3r BrOOKLYn nY 11221 cELL +45 27102711 E-MaiL M@MathiaSVEStErGa ard.cOM WWW WWW.MathiaSVEStErGa ard.cOM_PaGE 19 _Via nYc _Brand Pitch _2011-11-29

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