The document emphasizes the importance of adding joy and humor to camp branding and communication, highlighting how 'little things' can make a big impact. It encourages an awareness of the environment and a proactive approach to improving infrastructure, staffing, and the physical plant of the camp. Additionally, it advocates for meaningful communication, such as sending handwritten thank-you notes, and avoiding superficial solutions to deeper issues.

1. Little things are BIG
things:
Steve Maguire

3. “Sorry about that! It’s wasn’t the
flight attendant’s fault. It wasn’t
the pilot’s fault. It must’ve been
the asphalt.”

4. We have to add more joy and humor to
what we do…
This is supposed to be fun!
Where can we add more humor to our
branding/message, etc.?

6. :30
Celebrations!

8. What ‘little’ thing do you do at your
camp that makes you amazing?

9. This is the
“Wicked Awesome”
place I am from…

14. Take what you want
and leave the rest!

15. Communication
Tone! “Say what you mean
and mean what you say,
but don’t say it mean!”
Blue Hills Walk... Walkie?,
looper?

16. Who is the voice of your camp?
Are they happy, pleasant and
engaging?

18. @goturnston
Text number 81010

21. Look at 3 areas…
• Infrastructure… Why are ‘things’ the way
they are?
• Staffing… How is staff and who are they?
• Physical Plant… Landscaping, conditions
of areas

22. Rubrics - Infrastructure
Lines Meals
/clean
up
Camp
Gatherings/
flag/Rally
Drop off
/ Pick up
/ Visiting
Day
?????
Procedural
events…
meds, mea
Green Green Green Green Green
Yellow Yellow Yellow Yellow Yellow
Red Red Red Red Red

23. Rubrics - Staffing
Administration Division
heads
Specialists General
Counselors
JC, C.I.T.,
L.I.T. etc.
Green Green Green Green Green
Yellow Yellow Yellow Yellow Yellow
Red Red Red Red Red

24. Rubrics – Physical Plant
Roofs Stairs Buildings Grass/edging/m
ulch/stones etc.
Fencing,
Signage, etc.
Green Green Green Green Green
Yellow Yellow Yellow Yellow Yellow
Red Red Red Red Red

25. Physical Plant
• EVERYONE CAN AFFORD TO…
• PAINT
• CUT THE GRASS
• IMPROVE YOUR SIGNAGE
• PICK UP AND/ MAKE TRASH FUN OR INVSISIBLE

62. Create more areas for
shade and provide
more water

65. How much of this
do you have, but
don’t see?

66. We have to teach administrators and
staff to have more of an awareness of
their surroundings by teaching
them 1 question!

67. “What can be improved
about what I am looking at
right now?”

73. What are you
aware of as you
look at this
picture?

75. What are
you aware
of?

76. At camp, we have to stop putting
Band Aids on the things that need
stitches!

77. This is WW II
era material!

78. Send TIMELY/BRANDED hand
written thank you notes to as
many people as you interact
with as you can…

82. Always welcome reasonably late business