Indonesia has significant potential for tourism due to its natural and cultural attractions. It has over 17,000 islands, long coastlines, volcanoes, diverse cuisine and cultures. The tourism industry in Indonesia is growing rapidly, with visitor numbers and revenues increasing each year and a target of 255 million visitors in 2014. Most visitors are domestic but international visitors are growing. New tourism trends include low-cost travel, social media use, and interest in adventure and photography. Responsible tourism aims to minimize negative impacts and maximize positive impacts on communities and the environment. Operators can practice responsibility through caring for communities, protecting the environment, supporting the local economy, and meeting consumer demand for sustainable practices.