Listnr: Be more than just a swipe

1. NEXT GENERATION
MOBILE DATING
Disrupting a $2.2 Billion Industry With
Video https://youtu.be/pvMtWy8BLPU

2. JOINT VENTURE NEWCO
Core Strengths
Mobile App Design & UX
Mobile Customer Journey Design
End to End Mobile App Development
15 years experience specialising in mobile first
delivery.
Core Strengths
IVR Development
Voice Telecommunications
B2C marketing Digital and TV
20 years experience in party line IVR
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3. WHO ARE WE?

4. PSYTECH
A Serial Entrepreneur
CEO Richard Brennan has been a senior business leader in Ireland for 22 years as a
founder member of Modeva Group and today he is the driving founder of Psytech
Digital.
Richard founded Modeva in 1995 which earned €15m per year in Ireland
(equivalent to a $2 billion in the larger US market) developing B2C entertainment
services including:
Telephone Dating
Mobile Entertainment
SMS lotteries
Competitions and Games.
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Along the way Richard set significant industry records including becoming the:
1st alternative Telco in Ireland after industry deregulation in 1999
1st service provider to interconnect with the mobile carriers for SMS messaging
World 1st telephone IVR flight information system for Aer Lingus,
Europe 1st automated Telebanking system,
Europe 1st IVR based utility meter reading system for the National Gas Company.
Psytech Digital was founded by Richard in December 2013 with the objective of using
technology to spread the success of Richards Irish business globally using disruptive
technology and modern cross border consumer friendly payment systems such as
instore micro app payments, paypal, credit card and others.
Psytech Digital CEO
Richard Brennan

5. AWARDS
iMOBILE
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A global and Multi award winning mobile applications service provider
The Imobile is team are responsible for developing and running successful global platforms of Xtremepush, Jobbio.com and
WhereItsLive (WiL)
Secured chart spots in app store with the following apps, Munster, CarsIreland, Leinster, G-Mac, Independent.ie, IRFU, Street Rugby
Mobile Strategy, Application Design, Project Management and Implementation Specialists.
A proven track record with corporate customers continuously delivering the best applications in the marketplace and consistently
introducing the latest features and technologies available to our projects
Founded in 2010 with a purpose to design, build and market interactive mobile phone applications that will allow users to perform
comprehensive functions with ease which include purchasing tickets, download videos, check out news/sports etc
Head Office in Dublin Ireland with sales offices in Monterrey Mexico and St. Albans, Hertfordshire, UK
Imobile develop applications for all major OS Platforms including Iphone/Ipad (IOS), Android (Google’s platform), Windows,
Java/Symbian platform (Nokia etc), Blackberry, Bada (Samsung OS Platform).
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6. THE DEVELOPMENT TEAM
iMobile is made up of a small team all of whom have are responsible for the development of the successful
global technology platforms of Xtremepush & Jobbio.com and WhereItsLive
Tommy Kearns
-
CEO
Padraig Shanley
-
DEO
Kevin Collins
-
CTO

7. SOME OF iMOBILE CLIENTS
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Sports Media & Publishers Handset Manufacturers Corporate Carriers
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8. THE DATING INDUSTRY - USA

9. THE DATING INDUSTRY - USA
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IBIS Reports $2 billion US Industry
https://www.ibisworld.com/industry/default.aspx?indid=1723
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10. THE DATING INDUSTRY - USA
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App Name Installs Link
Match.com 500 million to 1 billion https://play.google.com/store/apps/details?id=net.ilius.android.match
Badoo 100 million to 500 million https://play.google.com/store/apps/details?id=com.badoo.mobile
Tinder 50 million to 100 million https://play.google.com/store/apps/details?id=com.tinder
POF 10 million to 50 million https://play.google.com/store/apps/details?id=com.pof.android
Zoosk 10 million to 50 million https://play.google.com/store/apps/details?id=com.zoosk.zoosk
eHarmony 5 million to 10 million https://play.google.com/store/apps/details?id=com.eharmony
Android Dating App Popularity: Sample Apps. Many more exist.
Apple Figures Not Available.
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11. THE DATING INDUSTRY - USA
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Match.com acquired “Plenty
Of Fish” for $525 million,
Has $1.28 billion M&A budget
Revenue of $799 million
Tinder dating app reaches 1
million paid monthly
subscribers yielding
On average $15.00 per paid
user per month
Revenue $180 million
Badoo Revenues of $200
million per year
Adult Friend Finder Revenues
of $300 million per year
Sells for $1 billion in 2007
Resource: venturebeat.com
(link)
Resource: techcrunch.com
(link)
Res: uk.businessinsider.com
(link)
Resource: tech.eu (link)
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12. DISRUPTION OPPORTUNITY

13. INDUSTRY WEAKNESSES
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Solve and Disrupt
Voice Profiling and Messaging
Trust Solutions
Voice Profiling
Voice Profiling
Voice Conversations
Industry Weaknesses
No differentiation – Copy Cat Crowding
Trust Issues
Fake Profiles
Users become commodities
Poor monetization strategies

14. POOR DIFFERENTIATION > COPY CATS > TRUST ISSUES
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15. Listnr
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16. WHAT IS Listnr?
FREE DATING APP
Listnr is the next generation mobile dating service which will
use the power of human voice to disrupt a $2.2 billion
Industry in the USA alone.
VOICE
Voice is the most potent form of human communication
conveying emotion, intent and perception which is missing
from the written word.
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DISRUPTION
Listnr uses the power of Voice to differentiate and disrupt:
Voice Profile: Every profile contains 15 seconds of spoken
audio in the voice of the candidate. Hear the voice before
the photo is revealed.
Gamification Creates Stickiness: having to hear the voice
before photo is revealed created stickiness
Voice Messaging: All the functionality of traditional dating
but includes:
Audio profiles,
Voice messaging
Live 121 chat

17. VOICE PROFILING
Voice Profiles Create Compelling Trust
Force Users to record a 15 second audio profile
You can post a fake photo but you cant fake your voice
It takes at least 15 seconds to browse a profile (Considered Browsing)
Voice conveys intention, age, emotion, attitude, personality
Safety and Control
Only users you liked can message you
Users can block or report other users
Voice profiling improves accuracy of moderation
Users can manage who sees them
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1. Appear and Listen 2. Reveal and Decide

18. MONETISATION STRATEGY
Weak Competitor Strategies break the User Journey
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Should be
FREE
Should be
FREE
Complex
No Value
Should be FREE
Encourages Fake
Profiles
Complex
No Value
Should be
FREE
Complex
No Value

19. MONETISATION STRATEGY
Weak Competitor Strategies break the User Journey
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Should be
FREE
No Value
Should be FREE
Should be FREE
Should be
FREE

20. MONETISATION STRATEGY
Free Service Utilising Emotional Trigger Points and Value Added Services: Smart Billing
Value Added Service: Live 121 anonymous secure voice call
Emotional Trigger Point: Reply to a Message.
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EVERYTHING ELSE IS FREE
Use Micropayments without Subscriptions
No Commitment, good Value
(Competitors force users to subscribe for long periods)
Listnr allows users pay small once off amounts for:
24 unlimited usage
The weekend
Next 7 days