The document outlines various branding and UX/UI projects conducted by Yellowtale for different clients including Tracx, Boatbook, and Indiewalls. It details how Yellowtale helped these companies update their visual identities and improve user experiences across their platforms and products. The document highlights the unique aspects and objectives of each project, demonstrating Yellowtale's expertise in creating inviting and functional designs.

2. / 2 /
Design Studio
Software
Development
Marketing
Agency
Product Studio

3. CLIENT
Tracx US
Inc.
Project
Re-branding
Role
Logo refinment / Website / Prodcut UI/UX / App / Marketing
LINK
tracx.com
TRAC
X
Summary
Tracx is a unique SaaS platform for sophisticated brand marketers
who want to not only monitor their social media presence, but
actually manage it. We helped them update their brand to reflect
their strength and leadership in social listening, while making it feel
warm and inviting to potential clients, as well as the user interface
for their product.
PAGE 3

4. CLIENT
Tracx US
Inc.
Project
Re-branding
Role
Logo refinment / Website / Prodcut / App / Marketing
LINK
tracx.com
TRAC
X
PAGE 4

5. LINK
boatbook.co
CLIENT
Boatbook, Inc.
Project
Branding / App
BOAT
BOOK
Role
Logo / Website / Prodcut UI/UX / Marketing
Summary
Boatbook is an automated marine logbook, nautical GPS and social
network for sailors. Compatible for sail and motor boats alike, it will
automatically recognize the users voyage upon start, record all the
relevant data and allow you to share your journey with friends. We
created a comprehensive brand platform that included naming,
logo, app, web platform, marketing materials and apparel.
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6. LINK
boatbook.co
CLIENT
Boatbook, Inc.
Project
Branding / App
BOAT
BOOK
Role
Logo / Website / Prodcut UI/UX / Marketing
PAGE 6

7. FLIR
SECUREPROJECT: UX / UI
FLIR SECURE is a new, advanced WiFi camera.
Including a variaty of elaborate features, such as
SmartZonesTM,
RapidRecapTM and FLIR Cloud. Yellowtale worked closely with
FLIR to develop a simple and friendly UX for all those features,
and a UI that will fit well with its brand and product line

8. PROJECT: UX / UI
FLIR SECURE is a new, advanced WiFi camera.
Including a variaty of elaborate features, such as
SmartZonesTM,
RapidRecapTM and FLIR Cloud. Yellowtale worked closely with
FLIR to develop a simple and friendly UX for all those features,
and a UI that will fit well with its brand and product line
FLIR
SECURE

9. CLIENT
Indiewalls Inc.
Project
Re-branding / eCommerce
Role
Logo / Website / Prodcut UI/UX / Marketing
LINK
next.indiewals.com
INDIEWALL
S
Summar
y
PAGE1
0
Indiewalls is an online platform that connect art buyers, interior
designers and venue managers with thousands of artists from around
the country to find the perfect artwork for their project. We helped
positioned Indiewalls, striking a fine balance between an art
dealership and a crowd-sourcing start-up, and developed a wide
visual identity, the website, the platform itself and various marketing
campaigns.

10. INDIEWALL
S
CLIENT
Indiewalls Inc.
Project
Re-branding / eCommerce
Role
Logo / Website / Prodcut UI/UX / Marketing
LINK
next.indiewals.com

11. ALTAIR CLIENT
Altair Semiconductor Ltd.
Project
Branding
Role
Logo / Website / Marketing /
Video
LINK
altair-semi.com
Summary
Altair wanted to avoid the conventional look and feel of most
semiconductor manufacturers and make themselves more
approachable to clients and media. Through adding a vibrant and
playful color palette, rounding the edges of the logo, and developing
user friendly icons, the brand identity differentiated them in the
industry.

12. ALTAIR CLIENT
Altair Semiconductor Ltd.
Project
Branding
Role
Logo / Website / Marketing /
Video
LINK
altair-semi.com

13. LINK
305fitness.com
CLIENT
305 Fitness
Project
Re-branding
Role
Logo / Website /
Video
305
FITNESS
Summary
Named after Miami’s area code, 305 Fitness is an increasingly
popular
dance cardio workout featuring live DJs. Each class infuses dance
moves, sports drills and high intensity interval training that creates
a unique work out experience, more similar to a party than a gym.
Working closely with its founder, we developed a visual system
that conveys that feeling by using bold typography, colors and
imagery.

14. LINK
305fitness.com
CLIENT
305 Fitness
Project
Re-branding
Role
Logo / Website /
Video
305
FITNESS

15. CLIENT
Rimon Design House
Project
Branding
Role
Logo / Website
LINK
rimondesignhouse.com
RIMO
N
Summary
Rimon is a fashion agency connecting the works of emerging
designers
from around the world with the North American market. By
working closely with its founders, we developed a brand that
expressed their fashion style without overshadowing the
designers they represent.

16. EZ
TRADERPROJECT: UX / UI
EZ Trader came to us to re-design their flagship product. A
binary option trading platform that is relevant for both finance
experts who are looking for an advanced app and easy enough
to use for new investors curious about binary options.

17. Project
UX / UI
E-
TEACHERPROJECT: UX / UI
As part of eTeacher group's wide variety of classes and tools for
learning Hebrew, we helped them build an app, specifically
focused on Biblical Hebrew. Using a current UI style, consistent
with the corporate brand and combining relevant visuals based
on the material.

18. Fitch
Project
UX / UI

19. aFitch

20. Yellowtale is a design studio,
specializing in branding &
UX/UI
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20
EXPERIENC
ES THAT
MOVE