Seth Godin, a prominent marketer and author, emphasizes the importance of leadership in his book 'Tribes,' arguing that everyone can and should lead a group or community around shared interests. The book challenges traditional management concepts, encouraging individuals to innovate and overcome fears to create meaningful connections with others. By providing tools for communication and nurturing a tribe, leaders can impact change and inspire others to take action.

1. He's the founder of Squidoo.com
Is an entrepreneur Created several companies
He's the founder of Yoyodine: an online Yahoo! acquired Yoyodine for US $30 million
marketing company
Writes a popular blog One of the most 25 widely read bloggers in any
category
Is a famous speaker
Most infuential business blogger in the world
The author: Seth Godin
Is a well-known marketer
Is an American borned July 10, 1960
Had a degree in computer science and
philosophy and a MBA in marketing
Worked as a brand manager at Spinnaker
Software from 1983 to 1986
"Tribes" deals with leadership, and how to
become a leader for a tribe.
"Everyone is not just a marketer - everyone is
now a leader" Seth Godin The book: Summary
Everyone is expected to lead a tribe if he wants
An optimistic book to
Short on pages, so easy to read Tribes "We need you to lead us"
It's easier than before to change things, because
individuals are more powerful
Inspirational, a new way of thinking My personal point of view about the book
Marketplace rewardes organizations and
“Managers using authority given by the factory to
Seth Godin's Thesis individuals that innovate
complete tasks assigned to him by someone else
Lack of organization, long on descriptions in the factory" (Page 19)
It's engaging, thrilling, profitable et fun to lead
Many concrete examples of tribes A manager isn't always a leader. “Managers settle, heretics don’t” (Page 67)
Yours followers are just waiting a leader
What's a tribe?
Loved the author's anecdotes “Management is about manipulating resources to
get a known job down by someone else" (Page
You can start leading just right now
11)
"A virtual community is a social network of "A group of people who believe in an idea or in a Marketing Management is now Tribal Leadership
individuals who interact through specific media, community."
potentially crossing geographical and political
boundaries in order to pursue mutual interests or
goals." How to become a leader? A leader is a person who takes positions, it's not
a question of authority.
"A community is a group of people living in a
particular local area." The leader build his own tribe by sharing an
interest or an idea with people: a passionate
Mangement VS Leadership: "You manage with goal or a desire for change.
knowledge and you lead with imagination."
The leader has to providing tools to allow the
tribe's members to communicate.
The leader is responsible for leveraging, growing
and gaining new members for his tribe.
The leader has the audacity to challenge the The status quo meaning for Seth Godin: "Follow
status quo. the old rules and do what you're expected to do."
To become a leader, you've to be aware of your
fear, leading a tribe is good reason to overcome
the fear.
A leader is a remarkable person, as Seth Godin
explained in his book "Purple Cow".