The document discusses a webinar on website testing held on October 10, 2012, featuring case studies that demonstrated various successful testing strategies and their impact on sales and conversion rates. Key findings from the case studies include significant improvements in purchases and revenue from optimization of category page images and search button placements. The findings emphasize the importance of A/B testing to understand customer preferences and improve website performance.

1. Website
Tes)ng
Wins
October
10,
2012
-­‐
2:00
pm
ET
Follow
@monetate
on
#websitetes0ngwins

2. Tips
for
Webinar
A8endees
•
Audio
problems?
Click
the
“Problem
Dialing
In”
link
or
switch
to
the
webinar
phone
bridge
and
make
sure
your
phone
is
muted.
•
Use
the
“Ques0on”
box
within
GoToWebinar
to
ask
a
ques0on
or
use
the
webinar
hashtag
#websitetes0ngwins
•
A
recording
of
the
webinar
with
the
slide
deck
will
be
available
at
monetate.com/webinars
within
1
or
2
business
days.
#websitetes0ngwins

3. Today’s
Presenters
Jus0n
Rondeau
Chief
Tes0ng
Evangelist
&
Editor
WhichTestWon
Peter
Borden
Marke0ng
Manager
Monetate
#websitetes0ngwins

4. Website
Tes)ng
Wins
Jus)n
Rondeau
Chief
Tes0ng
Evangelist
&
Editor
WhichTestWon
#websitetes0ngwins

5. Industry Analyst & Hands on
Trainer
©2012, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved. #websitetes0ngwins

6. Case
Study
#1:
Apparel
Category
Page
Image
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

7. Winner
Results:
44%
Lia
in
Purchases
&
67%
Lia
in
RPV
Brand:
Jules.fr
Lesson:
Test
Your
Category
Page
Images
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

8. Case
Study
#2:
Category
Page
Display
Test
Default
10
Items
Default
50
Items
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.

9. Winner!
Default
50
Items
Results:
35%
Lia
in
Purchases
Brand:
Palmers
Lesson:
Default
Sehngs
Aren’t
Necessarily
Op0mal
Sehngs
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

10. Case
Study
#3:
Geoloca)on
Test
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

11. Winner
Results:
2.43%
Increase
in
Sales
Brand:
KarmaLoop
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

12. Case
Study
#4:
Cart
BuOon
Copy
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

13. Winner
87.5%
Lia
in
Completed
Form
Submissions
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

14. Case
Study
#5:
Search
BuOon
Placement
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

15. Winner
Results:
12%
Lia
in
Sales
contribu0ng
to
a
2.3
Million
lia
in
annual
revenue
Brand:
Mountain
Equipment
Co-­‐op
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

16. Case
Study
#6:
Travel
Search
Results
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.

17. Winner!
Results:
16.36%
Lia
in
Paid
Bookings
Brand:
KRAS
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

18. Case
Study
#7:
Product
Page
Test
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

19. Winner
None!
Surprised?
Winner?
Results:
No
Sta0s0cally
Significant
Difference
Brand:
Design3000
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

20. Our
Intui)on
is
Poor
“Neplix
considers
90%
of
what
they
try
to
be
wrong”
-­‐-­‐
Mike
Moran
“80%
of
the
0me
you/we
are
wrong
about
what
a
customer
wants”
-­‐-­‐
Avinash
Kaushik
Microsoa’s
sta0s0c
from
thousands
of
controlled
experiments:
only
10-­‐30%
of
experiments
move
the
metrics
they
were
designed
to
improve
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

21. Case
Study
#8:
Security
Indicia
Test
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

22. Winner
Results:
1%
Lia
in
Sales
Big
Win
Save
on
Cost
for
Security
Icons
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

23. Case
Study
#9:
Copy
Test
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

24. Closer
Look
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

25. Winner
Seasonal
Test
–
Focused
On
Sales
for
the
Holidays
Simple
Copy
–
Highligh0ng
The
benefit
of
the
product
Simple
to
Implement
with
Sizeable
Lia
18.7%
Lia
in
Sales
from
Nov
22nd
–
Dec
15th
60.7%
Increase
from
Dec
16th
to
Dec
23rd
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

26. Case
Study
#10:
PPC
Landing
Page
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

27. Winner
Lia
–
74%
Lia
in
Completed
Car
Rentals
Reminder
–
Use
Landing
Pages
&
Keep
Message
Consistent
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.

28. Case
Study
#11:
Product
of
the
Week
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

29. Winner
Results:
3.6%
Lia
in
RPV
Brand:
3Suisses
Lesson:
Cross
Sells
must
be
relevant
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

30. Case
Study
#12:
Landing
Page
Cross
Sell
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

31. Winner
Results:
Significant
Lia
in
Sales
(asked
not
to
disclose)
Brand:
BestStunGun
Lesson:
Less
expensive
cross
sells
can
ease
s0cker
shock
©2012,
WhichTestWon.com
a
division
of
Anne
Holland
Ventures
Inc.
All
rights
reserved.
#websitetes0ngwins

32. Thank
You
Jus)n
Rondeau
Chief
Tes0ng
Evangelist
&
Editor
WhichTestWon
#websitetes0ngwins

33. Website
Tes)ng
Wins
Peter
Borden
Marke0ng
Manager
@Monetate
#websitetes0ngwins

34. #websitetes0ngwins

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46. Thank
You
Peter
Borden
Marke0ng
Manager
@Monetate
#websitetes0ngwins

47. Website
Tes)ng
Wins
Ques)ons
&
Answers
#websitetes0ngwins