Ik gaf een presentatie over social media in een b2b environment. Ik ga een gepassioneerd betoog om te bloggen met video en dat te delen op alle sociale netwerken.
The document appears to be a slideshow presentation covering various topics related to social media, technology, and business. Some of the key topics discussed include tracking how people spend their time and the revenue generated from different media, Google Adwords and how Google makes money, the growth of e-commerce and influence of social tools on product information, and the use of social media for customer service and support.
The document appears to be a slide deck presentation covering various topics related to emerging technologies and business, including electric vehicles, cloud computing, mobile applications, social media, location-based services, augmented reality, online video, internet-connected TVs, and the impact of these technologies on consumer behavior and business models. Several specific companies and products are mentioned like Google Glass, Lytro camera, and location-based social networks.
Tribal Ddb Brussels Digital InspirationGeert Desager
Tribal creates global branded experiences that inspire demand for brands. They have a strong global network. Behavior is changing as people spend more time with digital content and social media. Younger generations especially trust peer opinions online over experts and want to share user-generated content across different platforms. The future of marketing will be more collaborative, generous, experimental, helpful and focus on doing things with people rather than just advertising to them. It will also be more immediate, customizable and focus on local communities. Marketers need to adapt to these changes.
- Makoto lives in London and works for a developer company called New Bamboo. He spoke at RubyKaigi2010 about real time web building.
- He is in charge of international communication for sinsai.info, a crisis mapping site for the 2011 Tohoku earthquake and tsunami in Japan. The site collects and maps citizen reports to provide disaster information.
- After the earthquake, over 15,000 people were killed and infrastructure like roads, electricity and cell networks were severely damaged. Social media like Twitter saw a surge in activity and helped spread important information.
This document discusses various digital trends, including the 25th anniversary of the internet in the Netherlands, connected devices and the internet of things, 3D printing, social media usage statistics, Google Glass, cloud computing, mobile device usage, video on YouTube, digital payments, and big data. It also profiles Dell's use of social media and provides statistics on Google searches and advertising.
Als moderne stad communieert Roeselare ook actief op de social media. Facebook, Twitter, LinkedIn,... zijn daarbij een middel, geen doel op zich. Conversaties aangaan en luisteren/detecteren wat andere over de stad zeggen. Met actie en reactie.
Vol.1: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
The document appears to be a slideshow presentation covering various topics related to social media, technology, and business. Some of the key topics discussed include tracking how people spend their time and the revenue generated from different media, Google Adwords and how Google makes money, the growth of e-commerce and influence of social tools on product information, and the use of social media for customer service and support.
The document appears to be a slide deck presentation covering various topics related to emerging technologies and business, including electric vehicles, cloud computing, mobile applications, social media, location-based services, augmented reality, online video, internet-connected TVs, and the impact of these technologies on consumer behavior and business models. Several specific companies and products are mentioned like Google Glass, Lytro camera, and location-based social networks.
Tribal Ddb Brussels Digital InspirationGeert Desager
Tribal creates global branded experiences that inspire demand for brands. They have a strong global network. Behavior is changing as people spend more time with digital content and social media. Younger generations especially trust peer opinions online over experts and want to share user-generated content across different platforms. The future of marketing will be more collaborative, generous, experimental, helpful and focus on doing things with people rather than just advertising to them. It will also be more immediate, customizable and focus on local communities. Marketers need to adapt to these changes.
- Makoto lives in London and works for a developer company called New Bamboo. He spoke at RubyKaigi2010 about real time web building.
- He is in charge of international communication for sinsai.info, a crisis mapping site for the 2011 Tohoku earthquake and tsunami in Japan. The site collects and maps citizen reports to provide disaster information.
- After the earthquake, over 15,000 people were killed and infrastructure like roads, electricity and cell networks were severely damaged. Social media like Twitter saw a surge in activity and helped spread important information.
This document discusses various digital trends, including the 25th anniversary of the internet in the Netherlands, connected devices and the internet of things, 3D printing, social media usage statistics, Google Glass, cloud computing, mobile device usage, video on YouTube, digital payments, and big data. It also profiles Dell's use of social media and provides statistics on Google searches and advertising.
Als moderne stad communieert Roeselare ook actief op de social media. Facebook, Twitter, LinkedIn,... zijn daarbij een middel, geen doel op zich. Conversaties aangaan en luisteren/detecteren wat andere over de stad zeggen. Met actie en reactie.
Vol.1: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
The document discusses the transition to Web 2.0 and how consumers are adopting new online technologies. It describes how blogs, RSS, social media, smartphones, and other Web 2.0 tools are changing how people communicate, share information, and market products and services online. Specific examples are given about how companies are using these new channels to better engage with customers.
In dit onderzoek van october 2007 staan kijkcijfers van de digitale themakanalen. Van de 6.7 miljoen gezinnen kunnen nu 870.000 de nederland 4 themakanalen ontvangen (je moet een plus pakket hebben). Consumenten televisie krijgt hiervan 900.000 maandelijkse kijkers en er kijken 40.000 naar een live uitzending van kassa 2 wat 10x zoveel kijkers de maandag erop krijgt. Maar er zijn 12 andere kanalen en hoe zit het daarmee? Hierbij het antwoord. ben benieuwd naar de nieuwe cijfers die deze zomer uitkomen.
The document discusses various digital trends including the internet of things, connected devices, cloud computing, social media 2.0, and bringing your own device policies. It also mentions specific companies and technologies such as Google, YouTube, mobile apps, 4G networks, electric vehicles, and crowd sourcing. The document appears to be notes from a presentation on January 23rd, 2014 about emerging digital trends.
Digitale intimiteit bij een uitvaart verzekeraar als DelaVincent Everts
This document appears to be notes from a presentation on social media and related topics. It discusses time spent on various media and how advertising revenue compares between them. It also covers topics like Google AdWords, the importance of video, getting all company employees involved in social media like Dell has done, focusing on mobile experiences, understanding demographics of social media users, the influence of word-of-mouth recommendations on e-commerce, and the importance of data and expecting continual changes in technologies.
Waarom vind ik voor het bedrijfsleven de Galaxytab handiger dan de ipad? 50% van het gewicht, camera's, flash, phone, navigatie en... hij past in je vestzak
The document discusses the transition from Web 1.0 to Web 2.0 and how consumers are increasingly interacting with brands and information online. It highlights how consumers now spend more time on the internet than watching TV or reading newspapers. Social tools and user-generated content have become important parts of Web 2.0, allowing for more meaningful interactions between brands and consumers online and offline. New technologies are also changing how video and mobile internet are used.
The document discusses trends related to internet, mobile, and media usage. It covers topics like the growth of internet usage compared to TV, how people spend their time with different media, Google's revenue sources, the history and growth of Android, the impact of social tools on e-commerce and business, and guidelines for corporate blogging.
Presentatie Ggz-delfland april '13 over E-health & GGZVincent Everts
Wat staat de GGZ te wachten de komende jaren behalve bezuinigen? Hoe gaan ze om met mobiel, big data, zelfwerkzaamheid etc. Hierbij laat ik een aantal voorbeelden zien.
This document appears to be a slideshow presentation by Vincent Everts about transformations in education, banking, and electric driving. It discusses topics like the internet of things, connected devices, cloud computing, electric vehicles and new models like Tesla, renewable energy and batteries. The presentation emphasizes moving beyond combustion engines towards new technologies.
Presentatie Goud uit de Cloud (via Detron) bij Vincent Everts
This document appears to be a series of slides from a presentation by Vincent Everts on April 11, 2013 about various topics related to social media and technology. Some of the topics discussed include live streaming from an electric car, mobile apps, Dell's social media strategy, Google advertising, BYOD policies, online video, and the use of social tools for customer service and product information.
The document discusses emerging trends in digital media and technology, including:
- The growth of internet usage and how it is projected to overtake television as the most consumed media by 2010.
- The rise of internet advertising and how platforms like Google AdWords monetize online content.
- How social tools and user reviews are changing how product information and customer service are handled.
- The increasing popularity of social media platforms like Twitter and how they are integrated with television viewing.
- The convergence of television and the internet with technologies like video streaming, DVRs, connected devices, and online video platforms like YouTube.
The document discusses several digital trends including the internet of things, connected devices, cloud computing, augmented reality, online video, social media, mobile devices, electric vehicles, and digital advertising. Contact information is provided for Vincent Everts including websites, email, phone number, and Twitter account.
The document discusses the transition to Web 2.0 and how consumers are adopting new online technologies. It describes how blogs, RSS, social media, smartphones, and other Web 2.0 tools are changing how people communicate, share information, and market products and services online. Specific examples are given about how companies are using these new channels to better engage with customers.
In dit onderzoek van october 2007 staan kijkcijfers van de digitale themakanalen. Van de 6.7 miljoen gezinnen kunnen nu 870.000 de nederland 4 themakanalen ontvangen (je moet een plus pakket hebben). Consumenten televisie krijgt hiervan 900.000 maandelijkse kijkers en er kijken 40.000 naar een live uitzending van kassa 2 wat 10x zoveel kijkers de maandag erop krijgt. Maar er zijn 12 andere kanalen en hoe zit het daarmee? Hierbij het antwoord. ben benieuwd naar de nieuwe cijfers die deze zomer uitkomen.
The document discusses various digital trends including the internet of things, connected devices, cloud computing, social media 2.0, and bringing your own device policies. It also mentions specific companies and technologies such as Google, YouTube, mobile apps, 4G networks, electric vehicles, and crowd sourcing. The document appears to be notes from a presentation on January 23rd, 2014 about emerging digital trends.
Digitale intimiteit bij een uitvaart verzekeraar als DelaVincent Everts
This document appears to be notes from a presentation on social media and related topics. It discusses time spent on various media and how advertising revenue compares between them. It also covers topics like Google AdWords, the importance of video, getting all company employees involved in social media like Dell has done, focusing on mobile experiences, understanding demographics of social media users, the influence of word-of-mouth recommendations on e-commerce, and the importance of data and expecting continual changes in technologies.
Waarom vind ik voor het bedrijfsleven de Galaxytab handiger dan de ipad? 50% van het gewicht, camera's, flash, phone, navigatie en... hij past in je vestzak
The document discusses the transition from Web 1.0 to Web 2.0 and how consumers are increasingly interacting with brands and information online. It highlights how consumers now spend more time on the internet than watching TV or reading newspapers. Social tools and user-generated content have become important parts of Web 2.0, allowing for more meaningful interactions between brands and consumers online and offline. New technologies are also changing how video and mobile internet are used.
The document discusses trends related to internet, mobile, and media usage. It covers topics like the growth of internet usage compared to TV, how people spend their time with different media, Google's revenue sources, the history and growth of Android, the impact of social tools on e-commerce and business, and guidelines for corporate blogging.
Presentatie Ggz-delfland april '13 over E-health & GGZVincent Everts
Wat staat de GGZ te wachten de komende jaren behalve bezuinigen? Hoe gaan ze om met mobiel, big data, zelfwerkzaamheid etc. Hierbij laat ik een aantal voorbeelden zien.
This document appears to be a slideshow presentation by Vincent Everts about transformations in education, banking, and electric driving. It discusses topics like the internet of things, connected devices, cloud computing, electric vehicles and new models like Tesla, renewable energy and batteries. The presentation emphasizes moving beyond combustion engines towards new technologies.
Presentatie Goud uit de Cloud (via Detron) bij Vincent Everts
This document appears to be a series of slides from a presentation by Vincent Everts on April 11, 2013 about various topics related to social media and technology. Some of the topics discussed include live streaming from an electric car, mobile apps, Dell's social media strategy, Google advertising, BYOD policies, online video, and the use of social tools for customer service and product information.
The document discusses emerging trends in digital media and technology, including:
- The growth of internet usage and how it is projected to overtake television as the most consumed media by 2010.
- The rise of internet advertising and how platforms like Google AdWords monetize online content.
- How social tools and user reviews are changing how product information and customer service are handled.
- The increasing popularity of social media platforms like Twitter and how they are integrated with television viewing.
- The convergence of television and the internet with technologies like video streaming, DVRs, connected devices, and online video platforms like YouTube.
The document discusses several digital trends including the internet of things, connected devices, cloud computing, augmented reality, online video, social media, mobile devices, electric vehicles, and digital advertising. Contact information is provided for Vincent Everts including websites, email, phone number, and Twitter account.
Kickoff Presentation: "Following the Elusive, Fragmented, Always-On Consumer ...iMedia Connection
This document summarizes a presentation about how marketers can keep up with the fragmented, mobile consumer. It notes that consumers are using multiple devices simultaneously and switching between digital channels. The presentation outlines four steps marketers can take: 1) acknowledge fragmentation is a problem, 2) see the consumer journey as circular not linear, 3) leverage cross-screen consumer data, and 4) meet consumers across channels with consistent messaging. It emphasizes using data and content marketing to attract consumers in this disrupted media environment.
iPractice for Lawyers: Cloud and mobile computing and social mediaNicole Black
The document discusses the rise of mobile, social, and cloud technologies. It notes several major technology developments between 2006 and 2011 that helped drive adoption of these technologies, such as the launch of Google's cloud services, Twitter, the iPhone, and Google+. The presentation then discusses why lawyers should care about these trends, focusing on the growth of social media usage and the increasing importance of cloud and mobile computing according to industry analysts.
Cordys int internet trends, media & mobileVincent Everts
This document appears to be a presentation on trends in internet, mobile, and media. It discusses how internet usage is surpassing TV consumption and outlines key trends like the growth of social media and user-generated content. It also covers the rise of mobile internet and video everywhere through platforms like YouTube and devices that make video capture ubiquitous. In summary, the document reviews major changes in digital media consumption and participation driven by new technologies and behaviors.
This document appears to be a slide deck presented by Vincent Everts on April 15, 2011. It discusses several topics related to emerging technologies and their impact on business and society. Some of the key points discussed include: the rise of internet-connected TV and on-demand video streaming services; the growth of online video platforms like YouTube and Tudou; the increasing importance of social media and user-generated content; and predictions about the future of publishing, e-books, and tablet computers.
The document appears to be a presentation about digital trends. It discusses topics like the internet of things, connected devices, cloud computing, Google Glass, social media, online shopping trends, BYOD policies, YouTube statistics, video bloggers, mobile 4G technology, electric vehicles, crowd sourcing, and more. Many slides include bullet points and details about specific examples related to these digital trends.
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Hashtag Campaign Case Study: Rubbellos.at - #einlebenlangDie Socialisten
The Rubbellos community was challenged to post all their dreams & wishes they could realise with a life-long supply of lottery scratch tickets (the “Rubbellos”). Posts were published to Facebook, Twitter, Google+ or via email - all connected by the hashtag #einlebenlang (“a life long”). More than 20.000 posts were collected & displayed on the campaigns microsite!
7 digitale trends voor Flynth accountancy die leiden tot digitale intimiteit ...Vincent Everts
This document outlines 7 digital trends towards "digital intimacy" as presented by Vincent Everts. The trends discussed include: social media 2.0, video blogging, mobile first design, location-based social media, integrating e-commerce and social tools, leveraging big data, and expecting continual technological change. Specific examples discussed include Dell's social media training and policies, location API Whit.li, and emerging technologies like Google Glass.
Wearable Technology and the Future of Digital and Social MediaDr. William J. Ward
Wearable Technology and the Future of Digital and Social Media ~ DR4WARD Social Media Professor Newhouse School of Public Communications, Syracuse University
The document provides an overview of social media and recommendations for getting started with social media. It discusses why social media is popular, the major social media sites like Facebook, LinkedIn, and Twitter, and tools to help manage a social media presence. It recommends creating separate personal and business profiles, maintaining transparency and authenticity, and scheduling time for social media engagement.
The document discusses ideas for developing a DELA app focused on end-of-life planning and remembrance. It proposes features like planning one's own funeral, preparing a will or testament, and creating a digital vault to store important documents and memories for loved ones. The goal is to make these tools relationally focused, approachable, and able to inspire users.
Mobile is the fastest growing industry and most important for brands. There are over 5 billion mobile users worldwide, including over 85 million iPhone users. The iPad saw 500,000 devices sold in its first week and over 1 million apps. iPhone users spend 30+ minutes per day in apps on average. By 2013 more people will access the internet via mobile than computers. Apps allow brands to focus on their message in a less distracting format than the web with better user experience. Successful apps provide utility, engage users through native phone features, and allow for exclusive content from celebrities with large followings. The document announces the expansion of an app to include French, Spanish, Italian, German and Portuguese languages with local presences planned in several
Similar to Social Media in business Ism award-2013 presentatie Vincent (20)
AI tools voor PA's tijdens secretaressedag april 2024Vincent Everts
Ontdek de kracht van AI voor PA's/Secretaresses! In deze presentatie deel ik praktische tools en toepassingen waarmee je morgen al aan de slag kunt. Leer hoe AI je werk kan stroomlijnen, taken automatiseren en efficiëntie verhogen. Ontdek slimme agenda-optimalisatie, contextuele communicatie en intelligente herinneringen die je helpen je werk effectiever te doen. Bereid je voor op een hands-on ervaring vol met concrete voorbeelden en praktische tips die je direct kunt toepassen in je dagelijkse werkzaamheden!
Apeldoorn-IT.nl AI prersentatie 2023 Q4.pdfVincent Everts
Keynote voor een sessie bij Apeldoor-it.nl organisatie waar 30 grote ICT bedrijven zoals kadaster, belastingdienst en andere partijen samen komen om grote themas te bespreken
AI Toegankelijkheid Jaarcongres toegankelijkheid presentatie 15 nov met video...Vincent Everts
De videos zijn gelinkt naar de slide maar hierbij de playlist van alle video’s van de voorbeelden https://www.youtube.com/playlist?list=PLuAKKiN9BWc8CLUR8-OE-i62NLYuPZms6
AI prersentatie Vincent Everts 2023 Q3 werkgevers vereniging Drechtsteden op ...Vincent Everts
1. An introduction and background on AI and lessons learned from Vincent.
2. A discussion of the history of AI hype/winters.
3. Examples of AI use in the Netherlands and society.
4. Information on OpenAI, ChatGPT, and use of AI in the roofing industry.
5. Trends in the "AI war" between major tech companies like OpenAI, Microsoft, Google, and Meta.
6. Applications of robots, voice cloning, video, and images.
7. Practical applications
digital education 2022 op de basis school! Vincent Everts
The document discusses trends in digital transformation in education, including increasing use of mobile devices, virtual and augmented reality technologies, and artificial intelligence. It also addresses challenges that teachers face in integrating these technologies and developing digital skills, as well as potential solutions like training programs and digital learning platforms. Contact information is provided for Vincent Everts, who seems to be an expert on these topics.
Het verleden, heden en de toekomst van de cloud.pdfVincent Everts
This document appears to be a slide deck presentation covering various topics related to digital transformation and trends such as mobility, cloud computing, artificial intelligence, and electric vehicles. It includes information on cloud services from Microsoft Azure, data privacy concerns regarding government surveillance programs, China's rapid technological development in areas like healthcare through WeDoctor, and the growth of electric vehicles and self-driving cars. Contact information is provided for Vincent Everts, identified as the presenter.
The document discusses trends related to electric vehicles (EVs) in 2022. Key points include that EVs have far fewer moving parts than gasoline vehicles, battery costs are declining, and Europe is providing stimulation for EVs. Self-driving cars are discussed as having the potential to reduce traffic fatalities significantly. However, connected cars also increase risks of hacking that could compromise safety.
Energy transformation till 2050 Solar Wind EV spe 2022.pdfVincent Everts
We want to be energy neutral in 2050 with wind, solar, EV and heatpumps. What does this mean for the world economy, what is the role of china, Europe and the USA. How does the solar industry go from 1.7% of energy production to 33% and wind to 50%? Why do we need 300 x more batteries and where are they created. Why is China dominating EV's, Solar and Batteries by a factor of 5 or more? Can we do this?
Wat zijn de (digitale) ontwikkelingen die de de innovatie van renovatie beinvloeden bij woningbouwcoorporaties? Vincent Everts trendwatcher geeft in 20minuten zijn indruk
Digital Trends 2030 Vincent Everts Proact 6 feb Vincent Everts
The document appears to be a slideshow presentation on various digital trends from 2030 including topics like big data, virtual and augmented reality, 3D printing, drones, blockchain, cloud computing, e-commerce, artificial intelligence, language processing, 5G networks, the internet of things, electric vehicles, and self-driving cars. It includes information on companies and technologies as well as statistics and predictions for the future.
UMCutrecht ontwerpt het droom ziekenhuis van 2030Vincent Everts
Wat moet er anders aan het ziekenhuis in 2030. Ik haal inspiratie uit China, de banken, en 10 digitale trends om mensen te inspireren zelf aan de gang te gaan.
Take out your agenda and block the 30th of June 2020 for the 7th edition of the Blockchain Innovation Conference which will be hosted by the Dutch Railways NS in Utrecht! This year, we will not look at blockchain in isolation, but we will explore the intersection of blockchain, big data, AI and quantum computing. So much is happening at the moment!
Presentatie kwaliteitsweek onderwijs dec 10 2019 spring highVincent Everts
Een presentatie voor het team van Springhigh wat je kunt doen met innovatie om het lerarentekort op te bevechten. Ik praat over slimme ICT die tijd bespaard en het werk plezieriger maakt.
Delaware future of digitalisation presentatie 14 novemberVincent Everts
The document discusses several emerging digital trends, including big data and real-time data visualization, identity 2.0, disruptive technologies in Estonia, blockchain and cryptocurrency applications, augmented and virtual reality, artificial intelligence and language processing, social media 2.0, and drone delivery services. Vincent Everts' contact information is also listed several times throughout the document.
China & asia health systems Prof. Dr. Chang liuVincent Everts
Prof. Liu gives an overview and insight into the healthcare system of China.
3 periods, 1949-1978, 1978 - 2008 and 2009 till now. They spend 17x less then the USA and have the same life expectancy. What can we expect in terms of innovation? A thorough view..
Presentation during the zorgreis to China/Shanghai. I talk about the historical development, the china mode, mobility trends around electrification & healthcare
Presentatie november
Video CGIGrey over holland https://www.youtube.com/watch?v=eE_IUPInEuc
Vision CGIGrey visie educatie aanrader https://www.youtube.com/watch?v=7vsCAM17O-M
Andre Digiwijzer.nl https://www.youtube.com/watch?v=CTvI882GhWA
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
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Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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Social Media in business Ism award-2013 presentatie Vincent
1. Social Media in business Vincent@Everts.net
+31647180864
Industrial social media Award @vincente
Follow the consumer! Slideshare.net/vincent
B2B 8 april
Monday, April 8, 13
7. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
Monday, April 8, 13
33. Dell social media
• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 4.000 can speak on behalf of Dell on
Twitter/Facebook/Blogs
Monday, April 8, 13
34. • 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media
Monday, April 8, 13
51. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
Monday, April 8, 13
53. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
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54. Time & advertisement
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06
Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h
NewsPapers 20 min/day
€750M adv revenue
Adds € 2,00 pp/h
Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 2,50 pp/ph
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55. Comscore: CPA/CPC
You are not rewarded for what you do
85% never clicks on anything during the month
3% does 80% of the clicks
80% increase in visiting websites within 2 month
100% increase in search
17% increase in offline sales
27% increase in online sales
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69. Online bestedingen
2010: 10 billion euro
2012: 12 billion euro
Web-influenced 48
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miljard bron: thuiswinkel.org
70. Social tools Productinformatie
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71. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
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91. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
Monday, April 8, 13
92. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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93. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
Monday, April 8, 13
94. 15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
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95. Social media
in Business
• Collaboration
• Customer care
• Product research
• Monitoring market
• Build Authority
• Events
• Product demo’s
• lead generation
• Target Marketing
• Sell
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