Collaboration and Partnership Trends for January 2020 19-03 Agency is a leading consulting agency specialized in partnerships solutions in all business sectors (fashion, retail, FMCG's, luxury ..) with a track record of over 150 projects. With 15+ years of business, our portfolio includes works for a large variety of global brands and good causes. Based in Paris, Miami or Los Angeles, we help our clients in their partnership strategy, from partnership benchmark, personality profiling, initiated contacts, contract negotiation, cobranding to 360 partnership roll-out advice. 19-03 Agency is part of the Star Alliance group of agencies working with and around stars, personalities, brands, good causes, ... The group features 19-03 agency, Ondamax films, Servaire&co, MonaLisa, ANYevents, ... For more information: http://www.19-03.com/ https://www.facebook.com/Agence19mars/ https://www.instagram.com/agency19mars Contact : Aurélia Thiétart - 06 22 36 90 40 / 01 75 57 32 93 aurelia@19-03.com 19 rue Martel - 75010 Paris

1. TRENDWATCH
Partnerships - Co-branding – Limited editions–
Capsule collections- Celebrity endorsements - Good
causes
JANUARY 2020

2. The first collection from Beyoncé's Adidas x
Ivy Park collaboration is almost here! And
what a first drop it is: The athleisurewear line
includes bodysuits, hoodies, joggers, jackets
and four different sneakers: Ultra Boosts, two
color styles of the Nite Jogger, and the
Sambarose designed by the Queen herself.
Prices are set to range from $25 for
accessories to $250 for outerwear.
https://www.eonline.com/ca/news/1112243/where-to-buy-beyonce-s-ivy-park-x-adidas-collab-before-it-sells-out
BEYONCÉ'S ADIDAS X IVY PARK

3. Linda Ramone, wife of the late rock legend Johnny
Ramone. The fashion icon is always giving us life
with her glamorous outfits. Now we all can channel
her same playful approach to fashion, thanks to a
collaboration with Happy Socks that celebrates the
iconic couple. The lovey-dovey Happy Socks x
Linda & Johnny Ramone collab hit stores on
January 15, just in time for Valentine's Day. The
quirky designs include colorful arrow-pierced
hearts, stripes, music notes, and cartoon drawings
of the couple.
"Everyone should have some glam and glitter, and
some punk, and some '60s in their life,” Linda
said in a statement. And that's exactly what you'll
find throughout the entire collection, which has four
designs: three that come in a special-edition box
and one sold separately. https://www.instyle.com/fashion/accessories/happy-socks-johnny-and-linda-ramone
HAPPY SOCKS X LINDA & JOHNNY RAMONE

4. The decade-long relationship between BAPE
and Pusha-T just got stronger, with the
Japanese streetwear imprint announcing yet
another collaboration. This time, the collab
serves as a capsule collection complete with
cozy staples and Pusha’s own Baby Milo-style
graphic.
The capsule comprises four items in total, built
from two tees and two hoodies. Prices range
from $115 for a simple tee to a steep $485 for
the shark hoodie. Take a closer look at the
designs in the gallery above.
https://www.highsnobiety.com/p/pusha-t-bape-collab-release-date-price/
BAPE X PUSHA-T

5. The longstanding partnership of Comme des
Garçons and Nike continues in 2020 with the
release of three new collaborative Air Max 95
styles over the weekend.
First spotted on the runway in 2019 at Paris
Fashion Week, the shoes look simple when it
comes to color schemes, which include muted
black, gray and white makeups.
https://footwearnews.com/2020/focus/collaborations/nike-air-max-95-comme-des-garcons-shoes-release-info-
1202902535/
COMME DES GARÇONS X NIKE

6. At Paris Men’s Fashion
Week, Valentino showcased an unexpected
partnership. Creative director Pierpaolo
Piccioli teamed up with Japanese sneaker
label Onitsuka Tiger. The limited-edition
collaboration comprises an exclusive rework
of the MEXICO 66™ SD sneaker with the
Valentino V logo hand-printed on the side over
the Onitsuka Tiger stripe.
A special co-branded logo appears on the
shoe-tongue and insole. The midsole features
superior cushioning and a proprietary
outersole is durable and slip resistant.
Although only the white model featured on the
runway, the collection shoes will also be
available in neon orange, pink and yellow.
https://www.yahoo.com/lifestyle/valentino-teams-onitsuka-tiger-unexpected-214147099.html
VALENTINO X ONITSUKA TIGER

7. The collection touts its use of an anodizing
process that inserts "pigments with vibrant
and iridescent shades" into the aluminum,
creating a reflective effect. The two brand's
collab is broken down into four categories: the
Personal, the Cabin, the Trunk, and the Hand
Case.
Prices for the pieces range from $2,440 to
$4,620, with the range available at select Dior
boutiques and online via the Dior website.
https://www.complex.com/style/2020/01/dior-rimowa-suitcase-collab-collection
DIOR X RIMOWA

8. Creative studio meets furniture manufacturing
powerhouse. After opening new creative
studio ‘Studio 22’, David Levy – for his first
project – embarked on a collab
with furniture manufacturer CDI Furniture to
create a collection of interior decor and
furniture pieces dubbed “Rose Bowl”. For the
collaboration, Studio 22 joins arms with
aesthetics-driven CDI Furniture to create a
collection which is quality-focused, clean, an
embodiment of pure craftsmanship and a
dedication to collaborations in general; CDI is
known to give over the reigns to younger
creatives starting out in the industry, allowing
them to add their personal touch to interior
design.
https://hypebae.com/2020/1/studio-22-cdi-furniture-collaboration-collection-homeware-interior-design
STUDIO 22 X CDI FURNITURE

9. Get a Salad and a Side of Danish
Accessories A perfect collab for any design
and salad enthusiasts: Sweetgreen has
teamed up with HAY, the Danish design
brand, for a part restaurant, part store
concept. Stop for lunch and shop for iconic
products from HAY's best-selling kitchen
category, all in one spot. There are also some
exclusive items in a "Sweetgreen green"
colorway, like a chopping board and Sowden
water bottle (designed by George Sowden of
the Memphis Group).
https://www.architecturaldigest.com/story/sweetgreen-stocks-up-on-hay-clever-finds
HAY X SWEETGREEN

10. Baskin-Robbins in Japan has launched an
exclusive collaboration with Pokémon.
The collaboration, called “The Variety Pack,”
features a Pokémon-themed box with an
exclusive made-in-Japan Pokémon dish
inside. There are four dishes to choose from,
each emblazoned with a different combination
of Pocket Monsters.
A small pack with six scoops of ice cream gets
you one dish, a regular-sized pack of six gets
you two dishes, a small sized pack of 12 gets
you three dishes, and a regular-sized pack of
12 gets you all four.
http https://www.licenseglobal.com/food-beverage/baskin-robbins-catches-pokmon-collab-japans://thefullpint.com/beer-
n
BASKIN-ROBBINS X POKÉMON

11. COMME des GARÇONS has now
tapped Mikimoto for a range of fine jewelry.
Arriving in a total of seven styles, the
collection features
pearl necklaces with CDG branding.
“The image of pearls overlap in places with
the image of COMME des GARÇONS,”
designer Rei Kawakubo stated in an official
press release. Noticing that pearls are no
longer confined within the boundaries of
women’s jewelry, the creative decided to team
up with the Japanese pearl label for unisex
designs created for all. Each of the items are
crafted with sterling silver and White South
Sea or Akoya Mikimoto pearls. Prices range
from $2,800 USD to $39,000 USD.
https://hypebae.com/2020/1/comme-des-garcons-mikimoto-cdg-fine-jewelry-collaboration-rei-kawakubo-pearl-necklaces
COMME DES GARÇONS X MIKIMOTO

12. BTS and Starbucks are teaming up to bring
ARMYs some exclusive menu items. This
Starbucks Korea and BTS collaboration not
only features an absolutely dreamy purple
drink, but it also benefits a great cause. The
collaboration will bring ARMYs in South Korea
a whole new way to show appreciation for
their fave K-Pop band. The collab between the
K-Pop superstars and the coffee company will
help support youth programs in South Korea
with money raised from BTS-themed merch
and menu items. For now, these limited-time
items are exclusive to participating Starbucks
locations in South Korea.
https://www.elitedaily.com/p/this-starbucks-korea-bts-collaboration-features-a-dreamy-purple-drink-21095313
STARBUCKS KOREA & BTS

13. The rocker helped design three new bottles
and more for the famed French champagne
house. The iconic musician, record producer
and design guru, who was named Creative
Director of the LVMH-owned brand in late
2018, has now collaborated with the famed
French prestige cuvée, whose heritage dates
back to the 17th Century, on three limited
edition new bottle designs as well as a
candelabra and table-bar intended to enhance
the consumption of what is arguably the
world’s most famous wine.
https://www.maxim.com/food-drink/lenny-kravitz-x-dom-perignon-2020-1
LENNY KRAVITZ X DOM PÉRIGNON

14. The furniture brand teamed up with Teenage
Engineering, the Swedish consumer
electronics company behind the OP-1
synthesizer and Pocket Operator, to create a
limited edition speaker collection called
FREKVENS. The collection also includes a
single LED light that syncs with your music,
and a multi-use light that, as IKEA describes,
"transforms your living room into a nightclub."
If that's what you're into.
https://mashable.com/article/ikea-teenage-engineering-speakers/?europe=true
IKEA X TEENAGE ENGINEERING

15. Diesel’s experimental Red Tag offshoot has
teamed with Yuta Hosokawa’s Readymade for
its fifth activation. The collection is made of
reworked denim fabrics and includes six
pieces in total: a patched-together western
jacket, a hat, a utility jacket, two pairs of jeans
(a tapered design for women and a wide-
legged silhouette for men) and a duffel in
Readymade’s style. The collection is limited to
250 one-of-a-kind pieces.
https://www.licenseglobal.com/apparel/diesel-readymade-stitch-red-tag-collab
DIESEL X YUTA HOSOKAWA

16. Adidas has perhaps benefitted from this
change in tide more than any other — mainly
because they sort of pioneered the game
through collaborating with the likes of Raf
Simons, Yohji Yamamoto and Kanye West.
But their latest choice of partnership is
something a little more Avant Garde, as
they've decided to team up with British
designer Craig Green — famed for his Genius
collaboration with Moncler on a sneaker drop
with an industrial minimalist twist that puts
emphasis on construction — or as Green puts
it, the sculptural nature of the shoe.
https://www.gq.com.au/style/best-buys/craig-green-x-adidas-could-be-the-most-underrated-sneaker-collab-of-
2020/image-gallery/b998987023101f7deefbb9ea774cf28f
CRAIG GREEN X ADIDAS

17. The worlds of high fashion and athletic
footwear have collided quite a bit lately, and
today, Maison Margiela revealed its latest
addition to the trend: a head-
turning Reebok collaboration.
Maison Margiela showcased the new look on
the runway today during its Paris Couture
Week presentation, a silhouette that marries
its classic split-toe Tabi with the aggressive
and futuristic Reebok Instapump Fury. The
collab, according to the French luxury fashion
house, plays on the idea of analyzing “the
conversation between humanity and
technology in the digital age.” Maison Margiela
proclaimed the look the “statement shoe for
the age of the cyber-industrial revolution.”
https://footwearnews.com/2020/fashion/haute-couture/maison-margiela-tabi-reebok-instapump-fury-collaboration-paris-
couture-week-2020-1202908329/
MAISON MARGIELA X REEBOK

18. Lancôme teams up with famed fashion
photographers Mert Alas and Marcus
Piggott for their first ever beauty collaboration.
The duo, whose major clients
include Dior, Louis Vuitton, and Fendi, have
been commissioned to create a capsule
makeup collection. The line will be part of the
color cosmetics range for nighttime and
include a makeup kit for the eyes, the Eyes
Cold as Ice Kit, and one for lips, the Flaming
Lips Lip Kit.There are also liquid eye shadows
in four matte-to-glitter shades; an eye-shadow
palette in 10 hues; the Teint Idole Ultra Duo
Stick, a highlighter-and-blur combination, in
two shades, and L'Absolu Rouge lipstick in
matte to sheer finishes
https://www.papermag.com/lancome-mert-marcus-2644883814.html
LANCÔME X MERT & MARCUS

19. A blooming marvellous collab from fashion
designer Mary Katrantzou & The Rug
Company
The Queen of Prints brings her signature
aesthetic to The Rug Company's latest range
— and it's an explosion of florals. Mary
Katrantzou is a Greek fashion designer based
in London. Dubbed “The Queen of Print”,
Katrantzou’s cult brand changed the face of
21st century fashion, inspiring high fashion
and high street designers alike. Refining her
signature aesthetic, Katrantzou has expanded
the complexity of her textile beyond print,
translating her visuals to knit, digital
craftsmanship, and now rugs.
https://www.timeslive.co.za/sunday-times/lifestyle/home-and-gardening/2020-01-12-a-blooming-marvellous-collab-from-
fashion-designer-mary-katrantzou--the-rug-company/
MARY KATRANTZOU X THE RUG COMPANY

20. For his fifth collaboration with Formula One
World Champion and global brand
ambassador, Lewis Hamilton, the
newest TommyXLewis collection will focus on
sustainability and style inclusivity.
Launching on February
16, TommyxLewis apparel will include plant-
based alternatives and organic cotton with
over 75 per cent of the collection featuring
sustainable elements.
The collection is unisex and aims to convey
the message that great style should not be
bound by gender, age, ethnicity or body type.
The pieces are modern, streetwear
appropriate and will come in military blues and
greens blended with neutral tones. Several
classic archival styles have been brought backhttps://fashionjournal.com.au/fashion/tommy-hilfiger-and-lewis-hamilton-have-launched-a-gender-neutral-plant-based-
collab/
TOMMY HILFIGER X LEWIS HAMILTON

21. Rapper Riff Raff has teamed with apparel
company Gecko for a new collection.
"This is a dream partnership I am so excited
about,” says Riff Raff. “Growing up, I loved
this brand, and if someone would have told
seven-year-old me that I would be selecting
color combos with the originator of Gecko, I
would have cried. My eyes are watering now."
https://www.google.com/search?q=Gecko+x+Riff+Raff&sxsrf=ACYBGNS5COwj1860VEXvbhpep4bJ-
KOoVw:1580998826483&source=lnms&tbm=isch&sa=X&ved=2ahUKEwj4jsXLj73nAhWqDmMBHQiwDbkQ_AUoAXoE
CAsQAw&biw=1036&bih=640
GECKO X RIFF RAFF

22. Aimé Leon Dore Launches Porsche 964
Carrera 4 Collab
The partnership sees the two brands linking
for a campaign centered on a one-of-one
edition of the car, which boasts an accurately
replicated take on the 1990 era vehicle. The
car, per Hypebeast, features a reupholstered
interior that utilizes sunflower leather from
Schott and Loro Piana's houndstooth, a nod to
Aimé Leon Dore's Fall/Winter 2020 campaign.
https://www.complex.com/style/2020/01/aime-leon-dore-porsche-964-carrera-4-collab
AIMÉ LEON DORE X PORSCHE

23. Telfar just dropped the biggest surprise of
men's fashion month yet: The brand is
collaborating with Gap on an upcoming
collection, slated for sometime in 2020. While
more details won't be released until later this
year, both brands teased the new collab. The
Gap store on the Rue Tronchet in Paris was
transformed into a multi-level after-hours
nightclub, where a slew of creative
heavyweights like Honey Dijon, Dev
Hynes, Violet Chachki and Stefano Pilati all
gathered to celebrate. Surrounding the store
facade are images of Telfar's Fall 2020
collection, which debuted in Florence last
week.
https://www.papermag.com/telfar-gap-collab-paris-party-2644841889.html?rebelltitem=7#rebelltitem7
TELFAR X GAP

24. HP, New Balance Collab on Data-driven
Custom Insoles
Three-D scanning data and 3-D printing fuel
the partners’ new personalized insoles.
Brands without data-driven services and
products might feel pressure to step up their
games, as others jump in with both feet.
Sneaker brand New Balance and technology
giant HP, along with insole maker Superfeet,
announced a new collaboration on Thursday
to personalize insoles on an individual basis,
thanks to biometric data captured through HP
foot-scanning tech FitStation.
https://www.newsbreak.com/news/0NvuoBni/hp-new-balance-collab-on-data-driven-custom-insoles
HP X NEW BALANCE

25. Adding to its lauded line up of
collaborations, Vetements has revealed an
unexpected team-up with Evian.
With Virgil Abloh heading the mineral water
company’s “Sustainable Innovation Design”
initiatives, it looks as though Evian is
continuing to build its relationship with fashion.
The water purveyor has developed two
personalized bottles for Vetements, which will
be given to guests at its runway presentations.
Taking to Instagram, Vetements revealed an
image of recycled plastic bottles marked with
its signature logo and anarchy motif.
https://hypebeast.com/2020/2/vetements-evian-water-collab-reveal-announcement
VETEMENTS X EVIAN

26. Vine-turned-YouTube star Lauren Giraldo has
unveiled her latest business venture — a
collaboration with jewelry subscription
upstart Rocksbox.
The Giraldo collab marks the first time that the
company — which enables subscribers to rent three
pieces of designer jewelry per month for $21 — has
worked with a social influencer. The Giraldo-curated
offering comprises three pieces — Dinah
Baguette hoop earrings, a safety pin necklace,
and Enzo Huggies earrings in gold.
Rocksbox, which has raised $10 million in venture
funding since its founding in 2012, vends jewelry by
noted brands like Kendra Scott and Kate Spade.
While Lauren hasn’t designed the pieces in her set,
she has curated the triad.
https://www.tubefilter.com/2020/01/28/lauren-giraldo-collabs-rocksbox/
LAUREN GIRALDO X ROCKSBOX

27. Nikita Clothing, a Pretty Great LLC company, today
announces a collaboration with breast cancer
awareness and prevention non-profit, Boarding For
Breast Cancer (B4BC). B4BC and Nikita have worked
together in past seasons, finally joining forces to
produce a collaboration collection for the upcoming fall
and winter season that supports the breast cancer
awareness initiative. This Limited Edition collaboration
consists of both outerwear and streetwear, utilizing four
pieces that have become signature staples within Nikita
Clothing’s line. The collection will offer the Sycamore
Stretch Jacket, White Pine Stretch Pant, Endurance
Hoodie and Resilience Tee in exclusive B4BC
colorways and artwork. The capsule itself will support
B4BC’s mission to increase awareness around breast
cancer prevention, detection and survivorship support.
https://www.shop-eat-surf.com/2020/01/nikita-releases-collab-capsule-collection-with-b4bc/
NIKITA CLOTHING X BOARDING FOR
BREAST CANCER

28. The Everlast x Saint Laurent Collab Is Perfect For Your
Next Boxercise Class. The collaboration brings
together the worlds of New York and Paris through a
number of creative mediums, re-appropriating iconic
portraits of late artists Andy Warhol and Jean-Michel
Basquiat to make them impromptu models for the
collection. The photos used were originally shot
by Michael Halsband in 1985. The collection itself
makes full use of Everlast's timeless reputation as a
purveyor of quality boxing goods, with Saint Laurent
bringing their creative touch to their more high-end
equipment.
Leather boxing gloves and punching bags are available
in Saint Laurent's classic black, while satin trunks are
also dressed in black and silver for a look that any
boxer would be more than happy to rock in the ring.
https://www.gq.com.au/style/news/the-everlast-x-saint-laurent-collab-is-perfect-for-your-next-boxercise-class/image-
gallery/ccf978a42d08c9cbdd665d7cf0170e1b?pos=2
EVERLAST X SAINT LAURENT

29. Hair-care brand Briogeo launched this week
its first influencer product collaboration with
Kathleen Fuentes (@KathleenLights) to
spotlight its B.Well wellness-focused products.
B.Well launched in January 2019 with two
products and has since expanded to five
products including a natural deodorant and
biotin supplement. Fuentes’ contribution
includes a set of three aromatherapy roller
balls that will sell through Sephora and
Briogeo.com for $38. It is an experimental
move for both parties since this is Fuentes’
first hair-care collaboration. She has
previously worked with cosmetics brands like
Colourpop and Morphe.
https://www.glossy.co/beauty/hair-care-brand-briogeo-launches-first-influencer-collaboration
BRIOGEO X KATHLEEN FUENTES

30. The supermodel-turned-photographer is set to
launch a series of T-shirts and hoodies in
collaboration with the Swedish clothing giant.
Retailer H&M have just announced its first
celebrity collaboration of 2020 is with none
other than Helena Christensen, one of the
most iconic supermodels from the '90s, a
passionate photographer and global
ambassador for the UNHCR. The
collaborative collection is set to include a
range of floral tees and hoodies inspired by
the blossoming spring season.
https://www.harpersbazaararabia.com/fashion/featured-news/helena-christensen-teams-up-with-hm
HELENA CHRISTENSEN X H&M

31. Judy Chicago’s collaboration with the fashion
house, a runway-installation called The
Female Divine, includes a woven catwalk
carpet and 21 banners embroidered with
questions including “What if Women Ruled the
World?”. The latest feminist fashion
experiment comes courtesy of Christian Dior
and artist Judy Chicago. Dior’s creative
director, Maria Grazia Chiuri, commissioned
Chicago to create a set-cum-art installation for
the iconic couture house’s spring 2020 runway
show at the Musée Rodin in Paris.
https://hyperallergic.com/538784/judy-chicago-dior/
JUDY CHICAGO’S X DIOR

32. TRENDWATCH
Agency 19-03
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01 75 57 32 93
JANUARY 2020