Trendwatch May 2019

TRENDWATCH
Partnerships - Co-branding – Limited editions–
Capsule collections- Celebrity endorsements - Good
causes
MAY 2019

LACOSTE X ROLAND GARROS
Lacoste presents its Tennis Remix collection,
which combines modernity and heritage of the
brand. We find classics of the French brand
with timeless stripes but also printed tennis
balls that celebrate the sport-chic aesthetics of
the pieces. To celebrate this 2019 edition,
Lacoste will set up outside the alleys of
Roland-Garros and will open a space
dedicated to the tennis world at Ground
Control in Paris from June 7 - 9.
https://hypebeast.com/fr/2019/5/lacoste-collection-roland-garros-2019

VIRGIL ABLOH X IKEA
Characterized by their bronze
composition, Virgil Abloh designed a new
chair and a bench that echo his work for
IKEA, also embellished with the famous
"doorstop" designed for the Swedish
firm. Similar to the lamp that completes
the range, they are tilted "as if they had
been submerged by the rising flood." It is
indeed an ecological message that the
designer wanted to put in this collections.
These new furniture designs will be on
display in Venice from May 8th.
https://hypebeast.com/fr/2019/5/virgil-abloh-meubles-sortie-collection-art-biennale-venise

H&M X NETFLIX
In the third season of
the Netflix "Stranger Things"
series, new locations in the fictional
Hawkins town will be presented,
H&M can now recreate the story
with a collection in the world of
fashion. It includes t-shirts and tops
with prints, shorts, swimsuits and
accessories for the summer season
inspired by the legendary 80s style
that brings the series to life. The
collection will be online on H &
M.com May 23.
https://www.public.fr/News/H-M-et-Netflix-lancent-la-collection-Stranger-Things-1608790

ADIDAS X POKEMON
Adidas continues to exploit the nostalgia
of the 90s, this time in the form of an
unprecedented collaboration with the
Pokémon franchise, on the occasion of
the release of the animated film Pokémon:
Detective Pikachu this month. The
sneaker adidas designers have chosen
for this collab Campus model -
immortalizing adorable Pikachu is
endowed with a white leather upper,
covered by a print representing the
character in a multitude of breaks. A
Pikachu is embroidered on the inner side
of the pair and yellow details, such as the
ferrets, recall the color of the main
character of the Japanese saga. https://www.essentialhomme.fr/collab-adidas-campus-x-pokemon-debarque-prochainement/

SUPREME X HARRY POTTER X
VANS
The American skateboard brand who was
teasing a collection dedicated to Harry Potter a
few days ago has teamed up with the Box Logo
to release new versions of its Sk8-Hi Pro and
Slip-On Pro. The first one features a premium
suede in three colors, black, brown and blue
and a printed canvas of the Supreme logo. The
second model without laces is covered with a
canvas upper printed with the same logo in
yellow, red or white. The two pairs are
obviously equipped with white vulcanized soles
emblematic of Vans skate shoes. Made
exclusively for Supreme, the pairs will be
released this Thursday, May 9 in the store
Supreme Street Barbette and on the website of https://hypebeast.com/fr/2019/5/supreme-vans-nouvelle-collaboration-sneakers-date-sortie

This year, Magnum celebrates hedonism with the
#LifeLifeLike campaign, which encourages you to
take pleasure seriously, whatever it is. When you
feel free to be yourself and let yourself go, you do
what you really love, without worrying about the
eyes of others. No one better embodies this state
of mind than the new muse Magnum - Iris Apfel,
a 97-year-old fashion icon, businesswoman and
modern day muse who has never been afraid of
breaking the rules. On May 16th, for the sixth
year in a row, Iris and many other guests will join
Magnum on La Croisette during the Cannes Film
Festival.
https://www.magnumicecream.com/fr/articles/fashion/magnum-iris-apfel.html
MAGNUM X IRIS APFEL

Ben Baller has garnered a sizeable reputation
for his diamond-studded jewelry and
accessories, making his move into exquisite
wearables all but inevitable. To debut his
eponymous clothing line, Baller has teamed
with London’s Presented By for a brief capsule
of muted, over-branded loungewear and
layering pieces. Ben Baller’s limited capsule
drops May 18 at Presented By’s London
outpost, with retail set at £295 GBP
(approximately $385 USD) for tracksuits, £65
GBP (approximately $85 USD) for brand T-
shirts and £60 GBP (approximately $80 USD)
for plain tees.
https://hypebeast.com/2019/5/ben-baller-presented-by-limited-edition-clothing-line-collaboration
BEN BALLER X PRESENTED BY

Following on from its popular releases with Ryan Hawaii
and Charles Jeffrey LOVERBOY, Swedish sports
fashion brand Björn Borg has revealed its newest
partnership. This time the brand has teamed up with
Nigerian streetwear label Vivendii to produce a capsule
collection consisting of T-shirts, beach shorts and
underwear. The “PRAYING” collection taps into
Nigerian youth culture and subtle details, such as the
splashes of bleach on the boxer short designs, act as a
commentary on the growing concern around skin
bleaching trends in the country. to get your hands on
your favorite items the collection can be found in Björn
Borg stores, the brand’s web store and at a special
installation in Selfridges. Prices from 29 - 50 euros.
https://hypebeast.com/2019/5/bjorn-borg-vivendii-capsule-collaboration-collection
BJORN BORG X VIVENDI

Coming together once again, musical
artist Post Malone and Crocs recently
dropped a new take on the iconic foam
resin clog shoe exclusively in Australia.
Serving as the third collaboration from
the duo, the special edition footwear
option is centered around a tropical
forest print applied on the outer of the
shoe. Additional decoration comes in
the form of interchangeable buttons
centered around Post Malone’s Jibbitz
character, Posty Co. logo and “Stay
Away” tattoo. Although the Australia
exclusive drop is now sold out, Posty is
expected to release more Crocs collabs
in the near future. Head over to
crocs.com to stay tuned for upcoming https://hypebeast.com/2019/5/post-malone-crocs-australia-release
POST MALONE X CROCS

Russell Athletic joins the
streetwear label Rassvet, a
Moscow-based creative
community led by Gosha
Rubchinskiy, in a new
collaboration that aims to bring a
contemporary vision of Russia to
the world. The Russell Athletic
logo has been revised also in
"Rassvet Athletic". The Russell
Athletic x Rassvet collection is
available now in a selection of
retailers including Dover Street
Market. https://www.essentialhomme.fr/russell-athletic-x-rassvet-le-mariage-parfait-des-styles-russo-americains/
RUSSELL ATHLETIC X RASSVET

This month, Saint Laurent
celebrates this harmonious alliance
of music and fashion by unveiling
its first exclusive capsule collection
in collaboration with the Net-a-
porter platform. Composed of 29
models, 8 accessories and 21
ready-to-wear pieces, it gives pride
of place to the symbols of the
musical universe, especially
solfeggio, whether embroidered,
printed or drawn. The collection is
available on the dedicated website,
Mr. Porter.
https://www.numero.com/fr/mode/saint-laurent-net-a-porter-collection-capsule-anthony-vaccarello#_
SAINT LAURENT X NET-A-PORTER

Ray Ban Studio returns for a
third collaboration with an artist
at the forefront of the electro
scene. First there was the New
York DJ duo The Martinez
Brothers, followed by the
famous DJ Nina Kraviz. Today,
the brand has decided to
reconnect with its musical roots
for a new capsule collection
imagined with South Korean DJ
Peggy Gou. Both models are
available on the site ray-
ban.com for 162 €.
https://marieclaire.be/fr/collab-ray-ban-studios-x-peggy-gou/
RAY BAN STUDIOS X PEGGY GOU

After releasing exclusively to the Amsterdam
region last month, Patta and Jordan Brand
have announced a wider release date for the
Air Jordan 7 collaboration. As well as the
global launch of the sneaker, the two brands
have unveiled a full apparel in a lookbook
starring PSG and Brazil footballer Neymar Jr.
The apparel collection includes a tracksuit,
shorts, T-shirt and hat, which comes in an
eye-catching archival print complete with
“Team Patta” branding and the label’s
signature script logo. Expect the collection to
arrive at Patta’s London and Amsterdam
locations and web store May 18. The full
collection will hit the SNKRS app and select https://hypebeast.com/2019/5/patta-jordan-7-lookbook-neymar-jr-release-date
PATTA X JORDAN X NEYMAR JR.

Finally a fashion collaboration that thinks of all
women, and that, for a small price! This
capsule collection between the brand La Halle
and influencer Stephanie Zwicky includes
proposed sizes ranging from 36 to 60, capsule
collection including several pieces that are
perfect for the summer. There are neutral
colors, such as black with a kimono belted
really hot (€ 19.99) or khaki with a tank top
slightly slit on the side, super comfortable (€
14.99). However, if you want to bring some
color to your life, go for the yellow, buttoned
and belted jumpsuit (€ 34.99), or the orange
shirt dress (€ 29.99). The collection will be the
first in France to launch an inclusive fashion
collection. Available on the official La Halle https://www.voici.fr/mode/la-halle-x-stephanie-zwicky-enfin-une-collection-inclusive-659908
LA HALLE X STEPHANIE ZWICKY

La Redoute and Maison Château Rouge
are releasing a summer collection with 9
pieces; a short-sleeved jumpsuit in yellow
and red hues (69 €), a straight dress with a
round neck (59 €) and a flared skirt (39 €),
a Saharan jacket 100% cotton (79 €),
pencil skirt (39 €), two high guns that will
bring a fashionable and colorful touch to
your jeans and other basic pants, sold at
19 € and 39 €. The La Redoute x Maison
Rouge collection has been available since
Wednesday, May 15 at the La Redoute,
Galeries Lafayette and Galeries Lafayette
stores.
https://www.voici.fr/mode/la-redoute-x-maison-chateau-rouge-la-collab-a-ne-pas-louper-659876
LE CHATEAU ROUGE X LE
REDOUTE

First originated in Norfolk, Virginia, Commonwealth
has built a reputation for itself, working closely with
various artist’s like Virginia-native Pharrell Williams,
Clipse and Bun B, while creating a space centered
around art, design, skate and street culture. This time,
the retailer has teamed up with Vans on two iconic
silhouettes — Era and Slip-On. Inspirations from the
art world, the military, and current events have been
the prime considerations for the design of the
sneakers. Both silhouettes are graced with uppers of
premium suede, while the words “People Everywhere
Are Created Equal” or a checkerboard pattern are
placed along the bottom,. As a finishing touch to the
sneakers, Commonwealth branding is subtly placed
on the reverse of the woven Vans tab. The Vans x
Commonwealth collection will be available May 18 on
Commonwealth’s website and at its flagship stores for
https://hypebeast.com/2019/5/vans-commonwealth-desert-sage-lark-tan-era-slip-on
VANS X COMMONWEALTH

Following their Ultimo 2018 collaboration,
Palace recently revealed the release of its
latest team up with UK footwear brand,
Kickers. This time the unlikely duo, looked to
reference Kickers’ place as a cultural staple in
rave and indie-rock culture, more specifically
during the rise of the Manchester scene in the
mid-80s, into the early ’90s. Check out the
Kickers collaboration and look for the array of
colorful shoes and this week’s Summer 2019
drop to hit palaceskateboards.com and Palace
London, New York and Los Angeles locations
May 17 at 11 a.m. BST/11 a.m. EST/8 a.m.
PST, while Palace Japan will see a release at
11 a.m. JST May 18. https://hypebeast.com/2019/5/palace-kickers-summer-2019-collab-announcement
PALACE X KICKERS

Virgil Abloh and Nike have come together to
officially unveil the Off-White™ x Nike Zoom
Terra Kiger 5. The sneaker are part of the
“Athlete in Progress” collection, which takes
inspiration from the confidence and self belief of
runners throughout history. Influenced by Nike’s
archival running silhouettes, the Zoom Terra
Kiger 5 features small running spikes alongside
technical-style laces and a Nike Zoom sole unit,
available in three colorways. To mark the
launch of the “Athlete in Progress” collection,
Off-White™ and Nike have worked with South
African runner and 800-meter World
Champion Caster Semenya for a set of
campaign images. Releases globally on June https://hypebeast.com/2019/5/nike-off-white-zoom-terra-kiger-5-release-details
NIKE X OFF WHITE

This new summer 2019, retro-inspired capsule
creation feature Nike sportswear from the '90s and
early' -20s. The collection includes a water-resistant
nylon hooded sports jacket in 3 colors (purple, green
and gray), warmed track pants, a hoodie (cream and
brown, green and navy blue, white and black),
jogging pants, a jacquard sweater in 3 colors (black,
white and purple) with the swoosh logo and finally a
shoulder bag (banana) in 3 colors also (green, gray
and purple). The Summer 2019 collection will be
available from May 23rd, at the skate brand store in
New York, Brooklyn, Los Angeles, London and
Paris, as well as on the supremenewyork.com
online store. In Japan, the launch will only be on
May 25th.
https://www.raprnb.com/2019/05/21/supreme-x-nike-la-nouvelle-collection-de-streetwear-photo/
SUPREME X NIKE

Lacoste presents a new collection in
collaboration with Opening Ceremony, a global
brand and distributor founded in 2002 by Carol
Lim and Humberto Leon in New York. The two
partners are coming together in the spring /
summer 2019 collection to imagine six pieces
inspired by sportswear in a fun, versatile and
colorful way. There are t-shirts, several types of
polos, traditional or with fake neck, a sweatshirt,
and a very pretty polo dress. Of course, we find a
small crocodile on all the pieces, embroidered
with a glittering gold thread. The Opening
Ceremony Collection x Lacoste SS19 will be
available in Lacoste stores and Lacoste from
April 15th. Prices between 140 € and 175 €.
https://www.lesitedelasneaker.com/2019/04/opening-ceremony-lacoste-collection-ss19/
LACOSTE X OPENING CEREMONY

After a more than successful collaboration with
Alexandra Rosenfeld, the brand Luz reiterates the
experience with the 30 year old blogger and
instagrammer (over 458,000 subscribers) June
Sixty Five, for an eco-designed and ultra-desirable
5-piece swimwear capsule collection! The
collaboration is available for pre-order on the
brand's website. The capsule collection consists of
5 pieces, sold between 10€ and 135€ for
swimsuits.
https://www.voici.fr/mode/luz-x-june-sixty-five-la-collab-qui-sent-bon-lete-660115
LUZ X JUNE SIXTY FIVE

Similar to the brand’s BAPE Heads Show
merch (which included cartoon iterations of
Kid Cudi, Wiz Khalifa, Pusha T and Big
Sean), the items in the collection will
feature Lil Yachty made over in the same
animation style originally drawn by
designer MANKEY standing alongside
BAPE’s lovable sidekick Baby Milo.
Interested fans will be able to cop the Lil
Yachty x BAPE capsule during a pre-sale
event on Thursday, May 23 located at
BAPE’s New York outpost. Customers that
make a purchase will then be able to
attend a meet-and-greet with the artist.
Otherwise fans will have to wait until
Saturday, May 25 to cop the items at
select BAPE retailers worldwide.
https://hypebeast.com/2019/5/bape-a-bathing-ape-lil-yachty-ss19-collection-lookbook
BAPE X LIL YACHTY

COMME des GARÇONS taps French
glass artisans Baccarat for a special
collaborative event. To welcome summer,
the duo are launching a pop-up with a
special edition piece of stemware. COMME
des GARÇONS’s collaborative edition
places branding on the base and CdG’s
preferred polka dots across the bowl,
yielding a glass that is equal parts
progressive and classic. Joining the
¥46,000 JPY (approximately $415 USD)
Harcourt glass, commemorative T-shirts
will drop at the special event hosted inside
COMME des GARÇONS Aoyama, which
begins May 31.
https://hypebeast.com/2019/5/comme-des-garcons-baccarat-harcourt-glass-collab-event-aoyama
COMME DES GARCONS X
BACCARAT

Korea’s KANGHYUK has built a cult
following around its inventive upcycling,
deconstructing and repurposing airbags
into each handmade
creation. Reebok has taken note, tapping
the emerging label for its latest “Advanced
Concepts” sneaker, transforming the SRS
Sole Fury into a brand new creation.
Expect KANGHYUK’s extremely limited
Sole Fury to hit LA’s H.Lorenzo on May
24, complete with an immersive
installation and event from 6-9 PM the
same day. Next, the shoes will arrive at
BOON THE SHOP, Dover Street Market
London, Leclaireur, Machine-A and https://hypebeast.com/2019/5/kanghyuk-reebok-srs-sole-fury-advanced-concepts-collab-release-info
REEBOK X KANGHYU

Holding true to its “Stars and Stripes”
banner, the left Memorial Weekend sneaker
features a mirroring UNDEFEATED insignia,
however this time done up in blue.
Additionally a translucent Three Stripes TPU
caging system, co-branded insoles, and
American flag heel pull tabs finishes off the
overall look of this collaborative pair. Lastly
the “Stars and Stripes” sneakers are
embellished with mismatching red and blue
lace aglets and a hit of blue on the medial
portion of the outsoles. Look for these
patriotic UNDEFEATED x adidas
UltraBOOST 1.0 “Stars and Stripes” to arrive
May 24 at all UNDEFEATED chapter storeshttps://hypebeast.com/2019/5/undefeated-adidas-ultraboost-1-0-stars-and-stripes-release-date-info
UNDEFEATED X ADIDAS

The Japanese designer has created a playful
collaboration as part of his Spring/Summer 2019 collection,
complete with packable outerwear. Miyashita serves up a
transformable jacket loaded with details, abetted by a
hoodie, tee and two Converse Jack Purcells. Each garment
is packable, stowing into an attached pouch designed to
recall the Purcell, with the outerwear sporting laces and
branded tongues on the hoods, details directly lifted from
the iconic sneaker. The GORE-TEX-lined jacket is the
centerpiece of the collection however, sporting plenty of
hidden features. The collaborative capsule hits Converse’s
website and TAKAHIROMIYASHITA TheSoloist.’s NYC
pop-up on May 23. Expect the collaborative Purcell
sneakers to weigh in at $110 USD apiece, while the GORE-
TEX Jacket, hoodie and T-shirt retail for $400 USD, $200
USD and $75 USD, respectively. https://hypebeast.com/2019/5/takahiromiyashita-thesoloist-converse-collaboration-closer-look-jacket-sneakers
TAKAHIROMIYASHITA X
CONVERSE

PORTER has just collaborated with Citizen for
the watchmaker’s 100th anniversary. The re-
worked “PROMASTER” watch comes in choice
of stainless steel with either a black or silver
finish. Using Citizen’s Eco-Drive technology,
that GMT World Time watch is able to function
up to 6 months on a full charge, and can be re-
energized using sunlight. As this is a world time
watch, various cities around the world are
stamped at the bezel; the matte-black version
of the watch is less easy to read (with the
exception of the GMT hand) due to its fully-
tonal bezel and dial. Those interested can find
the 100th anniversary PORTER x Citizen GMT
World Time Watch over
at Yoshidakaban.com for a price of ¥ 74,000
https://hypebeast.com/2019/5/porter-citizen-100th-anniversary-gmt-world-time-watch
PORTER X CITIZEN

The legendary artist has returned for another
collaboration with the German sportswear giant once
again, tagging his signature over a series of functional
Adidas silhouettes. WANTO is a Tokyo artist who has
garnered much attention for being one of the leading
influences of modern graffiti in Asia, and for this
collection, he set out to create a series of athletic
garments suited for nocturnal activities. The
Spring/Summer 2019 collection is paired with an
immersive art exhibition dubbed “I WANT CANDI,”
held in NYC at the adidas Brooklyn Farm space.
Alongside pieces in the collection, the activation will
house a series of one-of-a-kind products and prints as
well as interactive workshops. The exhibition will be
open to the public from May 23 – 24, while the
collection will be available for purchase on May 30 at
https://hypebeast.com/2019/5/adidas-originals-wanto-spring-summer-2019-collection
WANTO X ADIDAS

Fashion designer Alexander Wang decided that
clubbing was the ultimate form of physical
exercise. To extend this idea, it is now
associated with the Adidas brand for a capsule
collection "club-leisure" available from May 25,
which gives as much desire to try a big reverse
gap that to activate on the dark techno all night.
Oversized hoodies, joggings and retro skirts,
soft sneakers with thick soles are modeled by
choreographer Tanisha Scott, who poses in
crazy positions for this acrobatic campaign.
Prices range from 20 – 350 euros.
http://fr.traxmag.com/article/51635-adidas-collabore-avec-le-designer-alexander-wang-pour-une-collection-inspiree-du-clubbing
ADIDAS X ALEXANDER WANG

The surprise was on the red carpet the
Cannes Film Festival: the Swedish giant
H&M unveiled the first pieces of the
capsule collection created in collaboration
with Italian stylist Giambattista Valli. And
to present these silhouettes were: Kendall
Jenner, Chiara Ferragni, Chris Lee, Ross
Lynch and H.E.R. Bringing coutor to the
masses, this spring-summer collection will
be sold as a limited edition in 12 H&M
stores worldwide and on hm.com starting
Saturday, May 25. In France, they will
release in the flagship H&M store at 3 rue
La Fayette in Paris! The full collection for
H&M drops on 7 November.
https://solecollector.com/news/2019/03/laika-nike-air-max-susan-missing-link-ck6643-100-release-date
H&M X GIAMBATTISTA VALLI

Primitive Skateboarding is taking a flavorful
approach to clothing collaborations, kicking off
a new series of culinary-focused capsules
starting with Japanese soy sauce brand
Kikkoman. The collaboration’s intentions go far
beyond clothing, encouraging fans to use
skating to discover unfamiliar parts of the
world and to immerse in another culture —
from its food to its little-known corners, starting
at the Kikkoman factory, where the brand’s
soy sauce has been made for over 100
years.In addition to tees, hoodies, sweatpants
and socks, the Kikkoman x Primitive collection
also offers a Kikkoman bottle skate deck and a
chopsticks dish set. Head to Primitive’s
website to shop the collaboration. Prices range
https://hypebeast.com/2019/5/kikkoman-primitive-skate-collaboration-japan-lookbook
PRIMITIVE X KIKKOMAN

Japan’s Mizuno continues its KAZOKU project with
another collaborative release. This time,
Paris’ FUTUR joins the sportswear label for sleek
sneakers and functional garments. Bodega hosted an
initial rollout earlier this month, prior to the official
release. “KAZOKU” means family in Japanese, and
distinguishes Mizuno’s joint efforts from its other
releases. The latest offering in the on-going series
sees FUTUR giving the Wave Emperor F two
makeovers: one pale and tonal, the other a retro-
indebted black, blue, red and white colorway.
Complete with co-branding on the heel, the runner is
accompanied by a full range of branded activewear,
nearly all in black. The collaboration hits Futur’s web
store and monkey time stores on May 25.
https://hypebeast.com/2019/5/futur-mizuno-wave-emperor-f-capsule-collaboration
FUTUR X MIZUNO

It-girl and Italian blogger and stylist Chiara Ferragni
launches her capsule collection with Lancôme, creating
the essential make-up collection to help our beauty
routines. There is a multifunction palette of four eye
shadows, a blush, three highlighters, a gloss and four
lipsticks. What to reproduce the three beauties day and
night of Chiara Ferragni: the "Party look", the
"Business look", or the "Creative look." With about 17
million subscribers, tutorial videos will be posted on
Instagram to highlight the products and deliver tips for
using them. Available from May 29 to June 4, 2019 and
from June 5 to June 8, 2019 on Lancôme.fr and
Galeries Lafayette.
http://www.elle.fr/Beaute/News-beaute/Make-up/Lancome-X-Chiara-Ferragni-la-collab-maquillage-qui-pulse-3791904
CHIARA FERRAGNI X LANCOME

Found, the brand of infused and naturally sparkling water,
joins forces with Oceana, the international organization for the
protection of the oceans around the project #
The100Kinitiative. This collaboration takes the form of a
capsule collection of 4 glass bottles, designated by artist Amir
Greenberg, released in limited quantity (100,000). The profits
will be donated to Oceana to protect the oceans, with the two
parties hoping to raise 100,000 euros for 100,000 marine
mammals impacted ocean plastic pollution. Made from
recycled glass, Found x Oceana is one of the lightest bottles
ever made. Their whale paper labels designed by the artist
Amit Greenberg are 100% made of compostable paper, fixed
with a biodegradable adhesive. Buy from The 100 K Initiative
site on June 1 or wait for the exit in store on June 7. The
collaboration will be available at La Grande grocery Rive
Gauche, as well as the Grande grocery Rive Droite Paris. It
can also be found in a selection of hotels, restaurants, cafes
and resellers in France and the US. Prices from 3,50 € a
bottle and 42 € for a pack. https://www.bibamagazine.fr/lifestyle/societe/found-x-oceana-la-collaboration-qui-lutte-contre-la-pollution-plastique-des-ocea-82606
FOUND X OCEANA X AMIR
GREENBERG

Inspired by the ultimate summer gathering, the
limited edition collection offers more than 300
items total, including apparel and accessories
for women, men, and kids, as well as home
and outdoor goods. A press release notes
there will be more than 85 apparel and
accessories items, like sweatshirts, tops,
bottoms, dresses, swimsuits, hat, tote bags,
and more priced from $6 to $40. The collection
will be available in stores and online beginning
May 18th.
https://www.refinery29.com/en-us/2019/02/225618/target-vineyard-vines-collaboration-may-2019
TARGET X VINEYARD VINES

Palace Skateboards has now unveiled its forthcoming
collaboration with Moroccan fashion designer Jean-
Charles de Castelbajac. The range is comprised of
hoodies, sweaters, graphic short-sleeved button ups
and T-shirts. Accessories are also the highlight of this
capsule seeing as caps, bucket-hats and a deck of
cards have been included. Throughout the collection,
each piece has been adorned with a reworked Palace
Tri-Ferg logo designed from a trio of colorful arms
giving off the middle finger, rock-and-roll and peace
signs. de Castelbajac also wittily inserts an “Ace” logo
into Palace’s iconography which has been fittingly
spotlighted on the deck of cards and bucket-hats.
Palace’s Jean-Charles de Castelbajac collaboration
capsule will land in stores and online this Friday, Mayhttps://hypebeast.com/2019/5/palace-jean-charles-de-castelbajac-ss-19-collection
PALACE X JEAN CHARLES DE
CASTELBAJAC

After last year’s leopard sandals release, WACKO
MARIA and Suicoke are teaming again on a set of
collaborative footwear for Spring/Summer 2019. This time
around, the brands have traded in the slides and flip-flops for
two cushy new pairs of slippers that are equally fit for the
house or the outdoors. Dubbed the “Deebo Shoes,” the
loafer-like silhouette is crafted of corduroy along the upper
and offered in two different black versions. Both editions
come embroidered with signature WACKO MARIA graphics
on the vamp, featuring either the label’s name in old English
font or a colorful Virgin Mary patch across the top. The
WACKO MARIA x Suicoke “Deebo Shoes” will release
beginning May 18 in Japan. They’ll hit Europe starting on
May 24, followed by North America on May 31
at Suicoke stores, as well as retailers including A Ma
Maniere, UBIQ, Stashed and XHIBITION. https://hypebeast.com/2019/5/wacko-maria-suicoke-deebo-shoes-release-spring-2019
WAVO MARIA X SUICOKE

After a teaser, Drake and his October’s Very
Own imprint have unveiled its full collaborative efforts
with Dsquared2. As expected OVO’s owl insignia takes
centerstage, this time playing on Dsquared2’s aesthetic
by being duplicated. The doubled up owls have then
been placed over Dsquared2’s bold red font branding.
Choice items from the capsule include the blue denim
jacket and jeans which both feature a stitched oversized
patch that fuses both of the brands’ logo. The capsule is
also comprised of cosy essentials such as pullover
hoodies, sweatpants and tees, along with a range of
headwear, all inspired by the OVO lifestyle. The OVO x
Dsquared2 Spring/Summer 2019 collection will release
this Friday, May 17 at OVO retailers located in LA,
NYC, London and Canada as well as OVO’s onlinehttps://hypebeast.com/2019/5/ovo-dsquared2-octobers-very-own-full-collection-lookbook
OVO X DSQUARED2

In the face of the success of their first
collaboration last summer, Swedish giant
H&M and Dutch lingerie brand Love Stories
are back by signing a swimwear capsule,
reports Women's Wear Daily (WWD) on
Monday (May 27th). The collection will be
available for sale from June 13, in stores and
on the internet. Composed of 26 pieces,
including a series of accessories, the
collection gives pride of place to summer
hues. A selection of accessories, including
hats, bags, flip-flops, or towels, complements
the whole. Prices range from 15 – 50 euros.
https://www.ladepeche.fr/2019/05/27/hm-et-love-stories-font-equipe-autour-dune-capsule-swimwear-pour-lete,8223805.php
H&M X LOVE STORIES

Known for its more than impressive lineup
of collaborative efforts, BAPE is once again
tapping Swatch for a capsule of city-
inspired watches. Having shared a few teasers
via its social media pages, the collection looks
to include the cities of London, Paris and
Tokyo, amongst others. The BAPE x Swatch
collection will be pre-released this Saturday,
June 1 in Japan followed by a global release
on Saturday, June 15. For the pre-launch in
Japan, a lottery will be held at 9:30 a.m. this
Saturday at BAPE’s Shibuya, Harajuku,
Osaka, Kyoto and Aoyama outposts.
https://hypebeast.com/2019/5/bape-a-bathing-ape-swatch-spring-summer-2019-collaboration-release
BAPE X SWATCH

Bangkok-based imprint Takara Wong has returned
with a brand new collaborative collection
alongside Levi’s, entitled “We are wearing 501 and we
look so divine.” To celebrate the 146th birthday of the
denim and jean brand, creative director Thakorn
Wannawong embraces old-time jeans and denim
through a new and improved vision. Various pieces
include a new denim crop jacket which has been cut
into pieces and restitched, with rear pant pockets
attached to the front. The second piece is another
jacket with various eyelets attached all over, with the
third jacket has been created using three different
types of jeans, further featuring various leather
overlays throughout. Furthermore, the collection is
rounded off by various jeans that have been https://hypebeast.com/2019/5/takara-wong-levis-collection-lookbook
TAKARA WONG X LEVIS

Old Spice and Danner have teamed up to
create a pair of special edition boots, finding
synergy in their shared sense of adventure —
and humor. The hiking boots take on the
Portland-based footwear company’s signature
American-made craftsmanship, with nods to the
grooming brand’s new Fresher Collection that
keep in step with the not-so-serious tone it has
become known for. Never known to shy away
from a comical campaign, the mismatched
soles feature two different ads, playfully stating
to “take only photos” and “buy only Old Spice.”
By leaving imprints in the dirt, the tongue-in-
cheek “foot print ads” are a subtle wink to other
adventure seekers hitting the trails. Go to
Danner’s official website to purchase boots at
$400 a pair. 100% of proceeds go to the
restoration efforts in Oregon.
https://hypebeast.com/2019/5/old-spice-danner-boots-hiking-boots-collaboration
OLD SPICE X DANNER BOOTS

Beyoncé’s recently announced collaboration with
Adidas has sent online searches for the brand
soaring. Queries were up fivefold in the 30 days up
to 7 May 2019 compared to the 30 days prior,
according to Lyst data. Beyoncé and Adidas said on
4 April that the singer would develop a signature
collection with the sportswear giant, in addition to
relaunching and expanding her Ivy Park label. This
collaboration, which is still in its infancy, will result in
a collection of shoes and sportswear for women who
inspire and will empower the next generation of
creators and will create positive change in the world
through sport. Beyoncé will take an active part in
this project, as she will assume the role of creative
partner for these products between performance
and lifestyle. Exact dates not released. https://solecollector.com/news/2019/03/laika-nike-air-max-susan-missing-link-ck6643-100-release-date
BEYONCE X ADIDAS

TRENDWATCH
Agency 19-03
team@19-03.com
01 75 57 32 93
MAY 2019

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