Trends in online behavior
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The document discusses trends in human and mobile marketing behavior. It notes that mobile search heavily influences purchasing across all channels, with over 90% of mobile researchers buying products and over half of impulse buyers purchasing within an hour of mobile research. The document also discusses how most mobile shoppers use their phones in stores to research products rather than ask salespeople, and how consumers are less brand loyal and more influenced by reviews and opinions online, making the shopping process more complex.
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[REPORT] The Role of Mobile in the Path to Purchase of FMCG/Retail Products -...
The path to purchase for mobile devices is entering its next era. To help Brand advertisers better connect with the people who matter to them, InMobi has partnered with YouGov to explore how the path to purchase has changed and what these shifts mean for mobile marketing. This study explores The Role of Mobile in the Path to Purchase of FMCG/Retail Products in Australia.
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How advertisers-can-extend-their-relevance-with-search research-studies
Local searches are prominent, with 4 in 5 consumers using search engines to find local information. Consumers conduct local searches on smartphones and computers/tablets to find store addresses, business hours, product availability, and directions. Local searches often lead consumers to take action, with 50% visiting a store within a day of a local smartphone search and 34% doing so after a computer/tablet search. Consumers also prefer location-based ads and are more likely to purchase in-store knowing a nearby store location.
How advertisers-can-extend-their-relevance-with-search research-studies
How local search drives consumer engagement on smartphones, computers and tablets.
Pourquoi le webmarketeur doit-il penser local ?
Google Study For Local Businesses - Understanding Consumers' Local Search Beh...
Google Study For Local Businesses - Understanding Consumers' Local Search Beh...SL Ecommerce and ReviewsReputation.com
See Google's Study On Local Search Behavior For Local Businesses. Mobile Plays An Important Role. May 2014 Study.
Get more reports, studies and articles here:
https://www.facebook.com/MechanicalMarketer?sk=notes
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Trends in online behavior
- 1. Humans & marketing in de mix Humix session 22/10/2014 @HumixBE
- 3. The rise of the mobile shopper - Mobile search behavior influences buying behavior on all channels. 93% of the mobile researchers buy their products, 82% of them in physical shops and 45% cross device. - More than half of the “I want it now” audience that use their mobile for research purchase within the hour - Smartphone users start searching more often in search engines than on branded websites or apps. Source: Google/Nielsen “Path to Purc2h01a4s ©e ”Humix, all rights reserved 3
- 4. In store smartphone usage - 84% of the mobile shoppers use their phones when they are in 2014 © Humix, all rights reserved 4 a physical shop. - 1 out of 3 users prefers to use their smartphone to look for product information instead of asking a salesman in the store. Source: Google Shopper Marketing Agency Council and M/A/R/C Research, ‘13
- 5. Informed & educated shoppers - Users are less brand loyal and decide more based on reviews, 2014 © Humix, all rights reserved 5 and product features - The overload of information and opinions make the shopping process more complex - Users highly appreciate good and neutral product information and will transfer this trust to the provider of the information
- 6. The evolution of the SERP - Mobile surfing influenced SERP behavior - Users check more results during one session, but spend less 2014 © Humix, all rights reserved 6 time on each result - Google search is used at some point in almost every purchase decision process. Source: “The evolution of google search results pages & their effects on human behavior.” Mediative
- 7. Mindless sharing 2014 © Humix, all rights reserved 7
- 8. Questions? Info at humix dot be @humixBE @lonnekespinhof