If your company had only one user, would he or she be happy? With some types of business the answer is a definite no. No one would want to join a dating site that had only one member. The same is true for many types of business, including
* Sites that put members in touch with other members, like auction sites, trading platforms, job sites and classifieds sites.
* Sites that depend on user-generated content, like YouTube, Flickr, IMDb and StackOverflow.
This talk describes winning strategies for such companies, and gives tools and techniques that are effective in scaling them. It includes a case study of how Conversion Rate Experts helped to grow the conversion rate of Voices.com by 400%.
The talk was given to the members of ICMA, the International Classified Media Assocation (http://www.icmaonline.org/).
You can watch the video of this talk at http://www.conversion-rate-experts.com/matchmaker/