The document outlines five key strategies for driving revenue in e-commerce through an efficient marketing technology (martech) stack, especially in response to budget cuts due to the COVID-19 pandemic. Key strategies include optimizing the martech stack, organizing traffic strategies, boosting conversions, and analyzing shopping carts to enhance customer engagement and loyalty. Additionally, it emphasizes the importance of understanding user behavior and leveraging data to improve overall marketing effectiveness.

1. SEJ Title Card TBD:
Ecommerce: Top 5 ways to drive revenue
with a clean martech stack

2. In 2020, did you see a cut in marketing budgets?
2
Poll Question

3. • On page SEO
• Off page SEO
• Technical SEO
• Content
3
Intro to our E360 Strategy
REVENUE = TRAFFIC x CONVERSION x AOV
• Site Search
• Personalization
• Email Marketing
• Chat Bots
• Personalized Recommendations
• Cross-Sell
• Up-Sell

4. 4
Poll Question
What of the three areas are you most focused on?
Traffic
Conversion
AOV

5. ”
“
Responding to the disruptions triggered by the COVID-19
pandemic, nearly 60% of respondents in say they expect
moderate to severe cuts to their martech budgets
- Gartner’s 2020 Marketing Technology Survey
• Aligned with business?
• Feature Utilization Coverage?
• How many people know the tool?
• When were they added?
• What metrics are available?
5
#1– Peek into your martech stack

6. 6
#2– Focus on key data
GA4 vs Universal
Analytics
Conversion
Sources
Time
Views
Users/Sessions
Clicks
Bounce/Exit

7. How to ramp up traffic to your site and direct it once they arrive.
7
#3 – Organize your Traffic Strategy
• On page SEO
• Off page SEO
• Technical SEO
• Content

8. Time
8
#3 – Organize your Traffic Strategy
Location Persona

9. • Off Page SEO vs on Page SEO
• Off Page SEO
• PPC
• Backlinks
• On Page SEO
• Image Quality
• Drives Organic Search more heavily
• Technical SEO
• Content
9
#3 – Organize your Traffic Strategy

10. • Are your users engaging and converting ?
• Understand the persona and if they are behaving how you expect?
10
#4 – Identify Opportunities to Boost Conversions
• Site Search
• Personalization
• Email Marketing
• Chat Bots

11. 11
#4 – Identify Opportunities to Boost Conversions
Repeat Users
vs
New Users
Banners and Marketing
A/B testing
Landing Pages
Search
Email Marketing

12. You did the hard work to increase traffic and streamline conversion.
Increase ROI by Increasing AOV
12
#5 – Analyze Your Shopping Carts
• Personalized
Recommendations
• Cross-Sell
• Up-Sell

13. • Recommendations
• Reorder Pads
13
#5 – Analyze Your Shopping Carts

14. • Email Communication
• Discounting Coupon/Repeated purchases
• Build Customer Loyalty
14
#5 – Analyze Your Shopping Carts

15. What sort of a dashboard to look for?
How do you keep up and continue monitoring progress?
• Summarize your stack
• At-a-glance review of your key metrics
• Rinse & Repeat
• Try your e360 dash for a free demo
15
Martech Wrap Up

16. SEJ Title Card TBD:
Ecommerce: Top 5 ways to drive revenue
with a clean martech stack