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CMOs are recognizing the customer experience is the new marketing and are turning to Voice of Customer analytics to help them gain insight into their customers. As CMOs prioritize the customer experience it’s important to understand that not all feedback is created equal.
This is the webinar presentation hosted by Duff Anderson, SVP of iPerceptions on Thursday May 13, 2015 on the current voice of customer methodologies and their challenges when it comes to site optimization. During the webinar, Duff introduced a groundbreaking approach to optimize the customer experience that leverages cutting-edge recognition technology to identify and engage with unsatisfied visitors.