Plumb5 help marketers to engage video viewers with on-video interactions and gather insights or leads. Marketers can also measure effectiveness of individual video campaigns
Webinar: How Retailers are Using Loyalty Programs to Increase Per-Customer Re...APPSeCONNECT
This document summarizes a webinar about how retailers can use loyalty programs to increase revenue from customers. It discusses why loyalty programs are important for driving revenue and retaining customers. A good loyalty program engages customers across multiple channels and offers membership tiers with attractive benefits. The document presents a case study of a nutrition supplements company that saw increased sales and engagement after implementing a loyalty program. It also briefly summarizes results from other loyalty programs. The webinar aims to demonstrate how loyalty programs can increase per-customer revenue by 2.4 times.
The document discusses strategies for brands to drive online sales through multi-channel commerce. It recommends establishing price parity across all sales channels, offering promotions like free shipping or bundles, selling through marketplaces while maintaining control, and using promotional value cards. It also stresses the importance of collaboration between brand marketing and ecommerce teams to boost both brand awareness and sales.
The document outlines four stages in a product lifecycle: introduction, growth, maturity, and decline. It describes the sales, costs, profits, marketing objectives, product, price, distribution, and advertising strategies for each stage.
This document discusses online branding strategies for ecommerce stores. It identifies the key elements of online branding as the ecommerce storefront, domain name, logo, consistency, appealing to the target market, and innovation. The document emphasizes that the brand identity, as communicated through these elements, determines how the target audience perceives the business and differentiates it from competitors. Each element is then briefly described, with the ecommerce storefront focusing on a unique shopping experience, the domain name being easy to remember and relevant to products, and the logo creating a lasting impression through consistency across channels.
The document analyzes Amazon's website and customer acquisition and retention strategies. It examines the homepage layout and shopping experience features, including multiple shopping options and prominent promotion of Amazon products. The analysis also considers the customer education, persuasion and value proposition approaches, such as concise pricing, product details and quick compare tools. Recommendations include addressing any bias towards Amazon's own products and improving the video gift card functionality.
Social Gastronomy: Reconciling Technology Marketing vs. Buyer AdoptionMatthew Rosenhaft
The problem we solve for technology companies: the more disruptive the innovation, the more complex the adoption.
You probably have an adoption complexity problem if you are asking the buyer to change behavior, but not defining what business problem(s) you solve.
Is your adoption really about evangelizing your product in the market or helping buyers build consensus, change business processes, and leverage the right technology to solve a complex problem?
This document discusses visual merchandising and store design. It outlines objectives like implementing retail strategy, building loyalty, and increasing sales and profits. It describes elements of store design like layout, signage, and feature areas. It discusses merchandise presentation techniques using different fixtures. It also covers creating the right store atmosphere through lighting, color, music, and other elements. The conclusion notes that the impact of store environment depends on customer goals, and retailers should consider customer goals when designing stores.
Plumb5 help marketers to engage video viewers with on-video interactions and gather insights or leads. Marketers can also measure effectiveness of individual video campaigns
Webinar: How Retailers are Using Loyalty Programs to Increase Per-Customer Re...APPSeCONNECT
This document summarizes a webinar about how retailers can use loyalty programs to increase revenue from customers. It discusses why loyalty programs are important for driving revenue and retaining customers. A good loyalty program engages customers across multiple channels and offers membership tiers with attractive benefits. The document presents a case study of a nutrition supplements company that saw increased sales and engagement after implementing a loyalty program. It also briefly summarizes results from other loyalty programs. The webinar aims to demonstrate how loyalty programs can increase per-customer revenue by 2.4 times.
The document discusses strategies for brands to drive online sales through multi-channel commerce. It recommends establishing price parity across all sales channels, offering promotions like free shipping or bundles, selling through marketplaces while maintaining control, and using promotional value cards. It also stresses the importance of collaboration between brand marketing and ecommerce teams to boost both brand awareness and sales.
The document outlines four stages in a product lifecycle: introduction, growth, maturity, and decline. It describes the sales, costs, profits, marketing objectives, product, price, distribution, and advertising strategies for each stage.
This document discusses online branding strategies for ecommerce stores. It identifies the key elements of online branding as the ecommerce storefront, domain name, logo, consistency, appealing to the target market, and innovation. The document emphasizes that the brand identity, as communicated through these elements, determines how the target audience perceives the business and differentiates it from competitors. Each element is then briefly described, with the ecommerce storefront focusing on a unique shopping experience, the domain name being easy to remember and relevant to products, and the logo creating a lasting impression through consistency across channels.
The document analyzes Amazon's website and customer acquisition and retention strategies. It examines the homepage layout and shopping experience features, including multiple shopping options and prominent promotion of Amazon products. The analysis also considers the customer education, persuasion and value proposition approaches, such as concise pricing, product details and quick compare tools. Recommendations include addressing any bias towards Amazon's own products and improving the video gift card functionality.
Social Gastronomy: Reconciling Technology Marketing vs. Buyer AdoptionMatthew Rosenhaft
The problem we solve for technology companies: the more disruptive the innovation, the more complex the adoption.
You probably have an adoption complexity problem if you are asking the buyer to change behavior, but not defining what business problem(s) you solve.
Is your adoption really about evangelizing your product in the market or helping buyers build consensus, change business processes, and leverage the right technology to solve a complex problem?
This document discusses visual merchandising and store design. It outlines objectives like implementing retail strategy, building loyalty, and increasing sales and profits. It describes elements of store design like layout, signage, and feature areas. It discusses merchandise presentation techniques using different fixtures. It also covers creating the right store atmosphere through lighting, color, music, and other elements. The conclusion notes that the impact of store environment depends on customer goals, and retailers should consider customer goals when designing stores.
This document outlines key stages in a customer funnel from awareness to purchase, including consideration and influence. It describes common digital marketing tactics used at each stage like display/video ads and branded content. Metrics for measuring the impact of these tactics are provided, such as brand awareness, favorability, purchase intent, sales uplift and ROI. The document notes some challenges in interpreting metrics like self-reported purchase intent.
Dominos aims to expand internationally, improve its customer base and market share, retain loyal customers through quality products and quick delivery. It will maintain high product quality, delivery speed, and offer coupons and time-limited specials to attract new customers. Dominos uses various digital touchpoints like TV ads, billboards, social media, newspapers and online ordering to reach customers and promote new products, focusing on fulfilling hunger quickly through cheese and quick delivery.
This document outlines the typical product life cycle stages of introduction, growth, maturity, and decline. It describes how sales, costs, profits, marketing objectives, product, price, distribution, and advertising strategies change at each stage. In the introduction stage, the goals are to create awareness and trial with a basic product through selective distribution and building awareness. In growth, the goals shift to maximizing market share by extending the product line and penetrating prices while building mass market awareness. In maturity, the focus is on maximizing profits while defending share through brand and model diversification, competitive pricing, and intensive distribution paired with stressing differences in advertising. Finally, in decline, the objectives turn to reducing costs and retaining loyal customers by selectively distributing
This document provides an overview of strategies for pricing and promoting products across multiple sales channels. It discusses the importance of price parity, using promotions like discounts and free shipping, selling on marketplaces, and promotional value cards. It also emphasizes the need for brand marketing and collaboration between marketing and ecommerce teams. The goal is to drive sales while maintaining a strong brand presence online and across channels.
Social Media Marketing: Coupons, Samples and Promotionsvickiiilam
Coupons remain an important way for brands to interact with customers on social media, but they require careful management. Successful online coupon strategies (1) provide discounts to attract customers and (2) position the brand prominently during sales events. Coupons need to grab attention quickly while creating positive customer experiences and repeat business. Measuring the impact on sales, supply costs, and repeat customers is important. The goal is increasing sales and followers through viral sharing while enhancing the brand image. Special offers, incentives, and partnerships with other brands can promote virality if they are easy for customers. Ongoing observation and management of social media strategies helps maximize their effectiveness.
This document discusses different types of social commerce models on Facebook including faux storefronts, pop-up stores, flash sales, full stores that allow full browsing and purchasing within Facebook, and in news feed shopping. Benefits from the customer perspective are that social commerce expedites purchasing decisions and accelerates sales. Merchandising best practices are also covered.
Four Hot Ways to Maximize Revenue Performance NowAffiliate Summit
This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: Squeezing every penny from your program is vital, so here’s how to maximize your network performance and site real estate, turn more clicks into sales, and take amazing care of your affiliates.
User experience design for indiatimes shoppingGreenlemon
This was Greenlemon's presentation for Microsoft Web Design Challenge 2010.
Greenlemon was among the top 10 finalists among agencies from all over India.
The Synthesis Program offers an affordable online ordering solution for small restaurants with customizable package options. It allows restaurants to choose solutions that meet their unique needs at industry low transaction costs, starting at $0.21 per order. Synthesis emphasizes each restaurant's brand identity by redirecting customers to the restaurant's website rather than acting as a central platform, gaining more brand loyalty. It aims to reconnect restaurants with customers through a full-scale marketing initiative at lower monthly costs than competitors.
The document discusses how redesigning a website's navigation increased conversions by 50%. Three variations were tested: 1) Removing product display banner, 2) Removing banner and adding left navigation, and 3) Removing banner, adding left navigation and product carousel. Variation 3 performed best with a 50% increase in conversions. The left navigation and product carousel helped improve buyer momentum by enhancing usability and navigation options, allowing visitors to better discern options and continue their path to purchase.
Keeping Customers Happy While Making Major Website ImprovementsChris Noonan Sturm
An iterative, Agile approach to improving an existing federal government web site can be effective if it includes internal stakeholders and aggressively engages media and uses visual explanations to educate external customers about upcoming changes.
Vizury's Demand Side Platform enables a marketer to chose Audiences & Display Inventory, Provide customized messaging options and campaign outcomes, all in a unified interface.
This document discusses how Cars.com is adapting its marketing approach to address challenges in a complex digital sales environment. It summarizes research on different sales profiles and advocates adopting a "Challenger" mindset that challenges customer assumptions to catalyze action. The document outlines Cars.com's shift to a Challenger model of marketing using varied content, data/analytics, and coordinated efforts across sales, training, and marketing. It provides examples of how this approach increased engagement metrics and revenue. Key learnings emphasized establishing an integrated process first within marketing and across stakeholders.
Creativity is one of the influential and enthusiastic steps to connect with customers based on empathy. Most of the time, we spend our time in sales and numbers for business growth. But the market is moving into creativity to entertain customers to make them understand about the brand.
The document discusses the importance of a business website's homepage. It notes that 50% of traffic goes to the homepage, so it is important that the homepage provides recognition of the business, is informative and user-friendly, and clearly communicates the main message. It then provides examples of different types of homepage layouts and frontend modules that can be used to improve the look, user experience, and customer loyalty on a site.
Present and Future of Affiliate Marketing in Food IndustryMd. Tanjeer Islam
The document discusses affiliate marketing opportunities for the food industry. It notes the growing middle class and shift to healthier options as positive trends. Using an affiliate network provides established programs and tracking software but the merchant manages payments, while owning the program involves more work but higher rewards. Affiliate marketing involves merchants, networks, publishers, and customers, with networks having many options. The document recommends finding niche or broad merchants to work with and considers factors like products, site design, shopping process, and available creatives. It also emphasizes that affiliate marketing costs little and successful sites can be expanded.
Exceeding Customer Expectations with Personalization - They Key to increasin...Nosto
Customer expectations are consistently rising and a personalized ecommerce experience is at the top of the list. Personalization has gone from an optional extra to being a key component of what it means to be driving a successful ecommerce businesses. But dipping your toe isn’t enough - shoppers want a tailored experience at every touch point.
See the webinar slides to learn to:
- Understand the power behind personalization
- Implement and utilise the ACRO model
- Generate an effective return on your marketing spend
- Exceed customer expectations and increase your CLTV
In this webinar Nosto’s Head of Customer Success Jan Soerensen also ran through real-life examples and tried and tested recommendations on how you can exceed customer expectations with personalization to increase CLTV.
IS20G15 - Lights, Camera, Traction! Closing More Deals with the Power of Vide...Sean Bradley
Lights, Camera, Traction! Closing More Deals with the Power of Video presented by Margaret Henney
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
How to Scale Your eCommerce Profitably Through Digital AdsVinculum Solutions
With plethora of different permutations and combinations, Digital marketing today has become more and more complex. Thankfully there are a few proven strategies which have worked for a lot of brands.
AdYogi and Vinculum bring to you this webinar where Anshuk Aggarwal (CEO & Co-founder, AdYogi) will share his experience and insights on how brands have cracked Digital to scale profitably.
How to Use Trust to Exorcise Your Checkout GhostsTrustpilot
In this webinar, Trustpilot's Director of Marketing, Jordan Garner, and Hawke Media's Head of Marketing, Chris Ayan, will discuss how ensure your website and email marketing campaigns convey trust in order to increase the rate of conversion.
You will learn how to:
-review your primary points of conversion on-site – like the checkout page, sign-up form, or any place where a site asks users to subscribe – and add elements of trust to encourage consumers to convert
-add social proof, like third party verified reviews specific to the product displayed, to relieve any feelings of doubt; and
-use email marketing campaigns that utilize trust signals - whether promotion or any other kind - as a further method of establishing credibility
Checkout ghosts, beware!
The document discusses various sales promotion techniques used to encourage consumers and trade partners to buy more or buy now. It covers common types of consumer promotions like coupons, bonus packs, and sampling as well as trade promotions that encourage retailers to stock more inventory. The document emphasizes that the goal of any sales promotion should be to drive temporary increases in sales and reinforce brand loyalty over the long run. It also cautions that overreliance on promotions can erode brand value if not implemented properly.
This document outlines key stages in a customer funnel from awareness to purchase, including consideration and influence. It describes common digital marketing tactics used at each stage like display/video ads and branded content. Metrics for measuring the impact of these tactics are provided, such as brand awareness, favorability, purchase intent, sales uplift and ROI. The document notes some challenges in interpreting metrics like self-reported purchase intent.
Dominos aims to expand internationally, improve its customer base and market share, retain loyal customers through quality products and quick delivery. It will maintain high product quality, delivery speed, and offer coupons and time-limited specials to attract new customers. Dominos uses various digital touchpoints like TV ads, billboards, social media, newspapers and online ordering to reach customers and promote new products, focusing on fulfilling hunger quickly through cheese and quick delivery.
This document outlines the typical product life cycle stages of introduction, growth, maturity, and decline. It describes how sales, costs, profits, marketing objectives, product, price, distribution, and advertising strategies change at each stage. In the introduction stage, the goals are to create awareness and trial with a basic product through selective distribution and building awareness. In growth, the goals shift to maximizing market share by extending the product line and penetrating prices while building mass market awareness. In maturity, the focus is on maximizing profits while defending share through brand and model diversification, competitive pricing, and intensive distribution paired with stressing differences in advertising. Finally, in decline, the objectives turn to reducing costs and retaining loyal customers by selectively distributing
This document provides an overview of strategies for pricing and promoting products across multiple sales channels. It discusses the importance of price parity, using promotions like discounts and free shipping, selling on marketplaces, and promotional value cards. It also emphasizes the need for brand marketing and collaboration between marketing and ecommerce teams. The goal is to drive sales while maintaining a strong brand presence online and across channels.
Social Media Marketing: Coupons, Samples and Promotionsvickiiilam
Coupons remain an important way for brands to interact with customers on social media, but they require careful management. Successful online coupon strategies (1) provide discounts to attract customers and (2) position the brand prominently during sales events. Coupons need to grab attention quickly while creating positive customer experiences and repeat business. Measuring the impact on sales, supply costs, and repeat customers is important. The goal is increasing sales and followers through viral sharing while enhancing the brand image. Special offers, incentives, and partnerships with other brands can promote virality if they are easy for customers. Ongoing observation and management of social media strategies helps maximize their effectiveness.
This document discusses different types of social commerce models on Facebook including faux storefronts, pop-up stores, flash sales, full stores that allow full browsing and purchasing within Facebook, and in news feed shopping. Benefits from the customer perspective are that social commerce expedites purchasing decisions and accelerates sales. Merchandising best practices are also covered.
Four Hot Ways to Maximize Revenue Performance NowAffiliate Summit
This presentation is from Affiliate Summit West 2015 (January 18-20, 2015 in Las Vegas, NV). Session description: Squeezing every penny from your program is vital, so here’s how to maximize your network performance and site real estate, turn more clicks into sales, and take amazing care of your affiliates.
User experience design for indiatimes shoppingGreenlemon
This was Greenlemon's presentation for Microsoft Web Design Challenge 2010.
Greenlemon was among the top 10 finalists among agencies from all over India.
The Synthesis Program offers an affordable online ordering solution for small restaurants with customizable package options. It allows restaurants to choose solutions that meet their unique needs at industry low transaction costs, starting at $0.21 per order. Synthesis emphasizes each restaurant's brand identity by redirecting customers to the restaurant's website rather than acting as a central platform, gaining more brand loyalty. It aims to reconnect restaurants with customers through a full-scale marketing initiative at lower monthly costs than competitors.
The document discusses how redesigning a website's navigation increased conversions by 50%. Three variations were tested: 1) Removing product display banner, 2) Removing banner and adding left navigation, and 3) Removing banner, adding left navigation and product carousel. Variation 3 performed best with a 50% increase in conversions. The left navigation and product carousel helped improve buyer momentum by enhancing usability and navigation options, allowing visitors to better discern options and continue their path to purchase.
Keeping Customers Happy While Making Major Website ImprovementsChris Noonan Sturm
An iterative, Agile approach to improving an existing federal government web site can be effective if it includes internal stakeholders and aggressively engages media and uses visual explanations to educate external customers about upcoming changes.
Vizury's Demand Side Platform enables a marketer to chose Audiences & Display Inventory, Provide customized messaging options and campaign outcomes, all in a unified interface.
This document discusses how Cars.com is adapting its marketing approach to address challenges in a complex digital sales environment. It summarizes research on different sales profiles and advocates adopting a "Challenger" mindset that challenges customer assumptions to catalyze action. The document outlines Cars.com's shift to a Challenger model of marketing using varied content, data/analytics, and coordinated efforts across sales, training, and marketing. It provides examples of how this approach increased engagement metrics and revenue. Key learnings emphasized establishing an integrated process first within marketing and across stakeholders.
Creativity is one of the influential and enthusiastic steps to connect with customers based on empathy. Most of the time, we spend our time in sales and numbers for business growth. But the market is moving into creativity to entertain customers to make them understand about the brand.
The document discusses the importance of a business website's homepage. It notes that 50% of traffic goes to the homepage, so it is important that the homepage provides recognition of the business, is informative and user-friendly, and clearly communicates the main message. It then provides examples of different types of homepage layouts and frontend modules that can be used to improve the look, user experience, and customer loyalty on a site.
Present and Future of Affiliate Marketing in Food IndustryMd. Tanjeer Islam
The document discusses affiliate marketing opportunities for the food industry. It notes the growing middle class and shift to healthier options as positive trends. Using an affiliate network provides established programs and tracking software but the merchant manages payments, while owning the program involves more work but higher rewards. Affiliate marketing involves merchants, networks, publishers, and customers, with networks having many options. The document recommends finding niche or broad merchants to work with and considers factors like products, site design, shopping process, and available creatives. It also emphasizes that affiliate marketing costs little and successful sites can be expanded.
Exceeding Customer Expectations with Personalization - They Key to increasin...Nosto
Customer expectations are consistently rising and a personalized ecommerce experience is at the top of the list. Personalization has gone from an optional extra to being a key component of what it means to be driving a successful ecommerce businesses. But dipping your toe isn’t enough - shoppers want a tailored experience at every touch point.
See the webinar slides to learn to:
- Understand the power behind personalization
- Implement and utilise the ACRO model
- Generate an effective return on your marketing spend
- Exceed customer expectations and increase your CLTV
In this webinar Nosto’s Head of Customer Success Jan Soerensen also ran through real-life examples and tried and tested recommendations on how you can exceed customer expectations with personalization to increase CLTV.
IS20G15 - Lights, Camera, Traction! Closing More Deals with the Power of Vide...Sean Bradley
Lights, Camera, Traction! Closing More Deals with the Power of Video presented by Margaret Henney
IS20G15 - Baltimore, MD
Lord Baltimore Hotel
April 15-17, 2024
How to Scale Your eCommerce Profitably Through Digital AdsVinculum Solutions
With plethora of different permutations and combinations, Digital marketing today has become more and more complex. Thankfully there are a few proven strategies which have worked for a lot of brands.
AdYogi and Vinculum bring to you this webinar where Anshuk Aggarwal (CEO & Co-founder, AdYogi) will share his experience and insights on how brands have cracked Digital to scale profitably.
How to Use Trust to Exorcise Your Checkout GhostsTrustpilot
In this webinar, Trustpilot's Director of Marketing, Jordan Garner, and Hawke Media's Head of Marketing, Chris Ayan, will discuss how ensure your website and email marketing campaigns convey trust in order to increase the rate of conversion.
You will learn how to:
-review your primary points of conversion on-site – like the checkout page, sign-up form, or any place where a site asks users to subscribe – and add elements of trust to encourage consumers to convert
-add social proof, like third party verified reviews specific to the product displayed, to relieve any feelings of doubt; and
-use email marketing campaigns that utilize trust signals - whether promotion or any other kind - as a further method of establishing credibility
Checkout ghosts, beware!
The document discusses various sales promotion techniques used to encourage consumers and trade partners to buy more or buy now. It covers common types of consumer promotions like coupons, bonus packs, and sampling as well as trade promotions that encourage retailers to stock more inventory. The document emphasizes that the goal of any sales promotion should be to drive temporary increases in sales and reinforce brand loyalty over the long run. It also cautions that overreliance on promotions can erode brand value if not implemented properly.
New Product Launches on Amazon: Tactics and Strategies for a Successful KickoffTinuiti
Brittany Levine from Tinuiti presented strategies for launching new products successfully on Amazon. The presentation covered operational best practices like inventory management and account health. It also discussed pre-launch content optimization tactics, recommended advertising approaches at launch like sponsored products and brands, and post-launch strategies like Amazon posts and attribution programs. A case study was shared of a supplement client that achieved its sales goals through optimized content, reviews/promotions, and layered advertising campaigns.
Akvile DeFazio — Pinterest Ads: From Set-up To SuccessSemrush
These slides were presented during the SEMrush webinar "Pinterest Ads: From Set-up To Success". You can view the video and transcript here >>> https://www.semrush.com/webinars/pinterest-ads-from-setup-to-success/
Video Creation: For Every Stage Of The Buyer's JourneyAnimaker .com
This document discusses five stages in a typical buyer's journey and the types of videos that can be created for each stage. The five stages are: 1) Awareness, where inspirational and educational videos can build awareness of a brand; 2) Consideration, where how-to and tips videos can help customers understand offerings; 3) Purchase, where in-depth explainer videos can help with purchasing; 4) Retention, where success stories and educational content can retain customers; 5) Animaker's free templates can help create videos for each stage of the buyer's journey.
Effective promotion strategies in e commerceeTailing India
The last time we spoke about “Product” from the subject of Marketing Mix. Continuing the series, today we are going to shed light on a very important aspect of Marketing Mix strategy and that is “Promotion.” This article is especially useful for online and offline retailers who want to increase sales and induce better customer-experience. Here we go!
YANKSONSOCIAL | SOCIAL MEDIA AGENCY, LONDON (http://yanksonsocial.ga) - Our #1 Goal Is To Help You Increase Your Bottom Line. Contact Us Today To Learn How To End Your Frustrations
YanksonSocial is a full service Digital Marketing company offering results-driven marketing solutions for businesses across multiple industries.
We Are A Team Of Online Marketing Professionals. We Understand The Search Engine Ecosystem. Our Unique Approach To SEO Allows Us The Capability To Take Your Site To The Top Of Major Search Engines.
"Lessons learned from hundreds of A/B tests" Discover how A/B testing can help you improve your website's conversion. The objective is to go through certain good practices which will enable businesses to avoid some of the pitfalls encountered when implementing A/B testing. They are born out of the experiences, both positive and negative, that our clients have had when carrying out their testing.
Lowering Customer Acquisition Costs on FacebookTinuiti
As the digital landscape becomes more competitive, it’s essential to diversify your customer acquisition strategies by optimizing retargeting efforts, enhancing ad creative, and leveraging more intelligent audience prospecting tactics. Tinuiti will unpack best practices for how to drive better efficiency for customer acquisition campaigns on Facebook with a data-driven approach.
Inside Look: How Top Brands Drive Revenue from InstagramTinuiti
This document provides an overview of tactics that top brands use to drive revenue from Instagram. It discusses targeting prospects and retargeting past customers or site visitors. Creative best practices for videos, stories, and influencer marketing are outlined. New opportunities like polling in ads and checkout in Instagram are also mentioned. The key takeaways are that targeting matters, creative is important for conversion, and Instagram can be effective for driving revenue when brands push boundaries with different tactics.
This document provides an overview of sales promotion strategies. It discusses the different types of sales promotions including consumer promotions and trade promotions. The goals of sales promotions are to get consumers to buy more and buy now. Effective promotions are temporary and provide great value. Trends show most marketing budgets are allocated to sales promotion. The growth of promotions is due to their ability to produce instant and measurable results. However, overreliance on promotions can erode brands and orient managers to short-term goals. Proper planning includes defining target consumers and desired behavioral changes. The right promotion is chosen based on the specific situation and target audience.
NY Brand Advocacy Series: How to Turn Word of Mouth and Social Media into SalesZuberance
These are the slides that were presented by panelists from JetBlue, Microsoft, Big Fuel, and Zuberance as part of the discussion on "How to Turn Word of Mouth and Social Media into Sales." You can find the recorded panel discussion on the Zuber Rants blog: http://bit.ly/jNvhCS
[Series] Critical Channels of Choice - Part 2: Interactive and Personalized V...Precisely
Yes, it’s easier than you think! Marketers know that video is what customers want to see – but creating interactive videos has traditionally been a long and technical process…until now.
View this on-demand webinar to learn how any business user can create interactive and personalized data-driven videos in minutes.
Retention Marketing: Keep Your Customers Coming Back for MoreEssence of Email
This document discusses retention marketing and how to keep customers coming back. It argues that retention is more profitable than acquisition since the costs of retaining customers is lower. The key metric for profitability is customer lifetime value (CLV). CLV can be increased by boosting average order value, purchase frequency, and retention lifetime. An effective retention strategy combines delivering a great customer experience with lifecycle communication via email. It provides examples of how to structure email campaigns throughout the customer lifecycle from post-purchase to win-back periods.
This document discusses various types of sales promotion techniques used to encourage consumer purchases. It describes consumer promotions that offer incentives directly to customers, such as coupons, premiums, contests, rebates, sampling, bonus packs, and temporary price reductions. It also discusses trade promotions targeted at retailers. Additionally, it covers the use of point-of-purchase displays and combining multiple promotion types in overlays or tie-ins with other products. The goal of these various sales promotion strategies is to build brand awareness, loyalty, and drive immediate sales.
Sephora is a global beauty retailer with over 1000 stores across 23 countries. It carries over 288 brands and 20,000 products. Sephora's digital presence includes its website, which accounts for 30% of the US online beauty market, as well as social media platforms like Facebook with over 900,000 fans and Twitter with 100,000 followers. Sephora also operates a customer loyalty program called Beauty Insider that has over 15 million members signed up. The document discusses Sephora's strengths and weaknesses, as well as opportunities to improve its digital marketing strategy through initiatives like optimizing its mobile apps and increasing engagement on social media.
Similar to Treepodia Dynamic Video Advertising (20)
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The Future of ''Digital marketing'' .pptxbhavanasizcom
Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
3. What is a client profile?
Type of products the customer visited or bought
Location, gender
Average spend on order
Etc.
4. How is the video tailored to each profile?
Product the
customer saw
or bought plus
incentive
Showcasing
bestseller
products related
to the product the
customer saw or
bought plus
updated
promotions
Static
clickable
review of the
products
shown in the
video