The document discusses affiliate marketing opportunities for the food industry. It notes the growing middle class and shift to healthier options as positive trends. Using an affiliate network provides established programs and tracking software but the merchant manages payments, while owning the program involves more work but higher rewards. Affiliate marketing involves merchants, networks, publishers, and customers, with networks having many options. The document recommends finding niche or broad merchants to work with and considers factors like products, site design, shopping process, and available creatives. It also emphasizes that affiliate marketing costs little and successful sites can be expanded.

1. Group
Bijoy krishna Bhowmik
Md shahinul islam
Md tanjeer islam
Abdullah al noman
Anisur rahman

3.  Growing middle class population and
household incomes
 Shift towards healthier food options
 Shift in consumer preferences
 Increased demand for processed and
packaged products
 Willingness to pay premium
 Western influence

4.  Performance driven
 Higher ROI
 Extensive marketing
 Brand exposure
 Proven concept

5.  Price comparison sites
 Coupon / voucher sites
 Cashback sites
 Loyalty programmes

6.  Use an affiliate network
 Create your own programs on the network
 Use network’s e tracking software
 Let the network promote and recruit your
affiliates
 Networks manage payments to affiliates.

7.  Set up your own programs
 Invest in third party tracking software
 Market and recruit your own affiliates
 Manage your programs yourself

8.  Four different parties are involved
 Merchant or advertiser
 Affiliate network
 Publisher
 Customer or the shopper

9. Finding Merchants

10.  Niche merchant
 Broad merchant

11.  Products
 Site design-would you shop there?
 Shopping process-easy or hard
 Creative available

12.  Usually has 100’s of merchants and 1000’s of
affiliates
 Source of merchant banner and links
 Best known
 Commission junction
 Linkshare
 Google affiliate network
 ShareAsale
 Buy.at

13.  Affiliate marketing costs next to nothing
 Affiliate marketing can cost food industry
nothing
 Food industry can sell almost anything as an
affiliate
 Once food industry have a successful wedsite
food industry can build another

14.  The Right Product
 The Right Service
 Opt-In Mailing List
 Repeated Interactions
 Automated Marketing Campaign