Traveloka - Nunggu Bedug
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Traveloka wants to increase flight and hotel bookings during Ramadan by Muslims in Indonesia who typically travel long distances by motorcycle or car for holidays. They propose a digital game on a microsite called #NungguBedugTraveloka that can only be played during the two daily fasting "breaks" before sunrise and sunset. The game would feature quick trivia questions, with players getting discounts on Traveloka if they answer enough correctly. Banner ads would promote the microsite game during these times to redirect Muslims from lengthy travel to using Traveloka for flights or hotels.
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
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Traveloka - Nunggu Bedug
- 2. Problem In Indonesia, there are still a lot of people do homecoming (Mudik) on an Idul Fitri use motorcycle and cars.Though,it’s so inconvenience and so much wasting time for us. Insight When Ramadan, there are two “free-time” is always waited by muslims who’re fasting in Ramadan.Which is the time before Fajr and before iftar.
- 3. Objective Increase sales of flight and hotel by directing people who are using amotorcycle and cars to buy a ticket throughTraveloka. How? Create a Ramadan Digital Activity such as unique microsite game.What makes it different from other games is time to play this activity.This activity can be played only on 5PM – 7PM and 3AM – 5AM
- 5. Mechanism • Visit www.nunggubedug.traveloka.com on 5PM – 7PM and 3AM – 5AM to play it. • You cannot play this activity except that time. • Sign in or Log in on Microsite. • There is 10 questions each you played it and you do not have a much time (only 10 second for each question). • If you successfully answer at least 7 questions,you have the opportunity to get a discount.
- 10. Banner Ads
- 11. Banner Ads
- 12. ThankYou