This document summarizes an invitation to partner with Travel Ticker, a travel marketing company. They have millions of newsletter subscribers and website visitors who are looking for travel deals. Advertising with Travel Ticker provides access to their affluent, travel-seeking audience. Partners have experienced increased sales, exposure to new customers, and the ability to fill dates and locations that may otherwise be hard to sell. The document highlights Travel Ticker's targeting and customized advertising solutions to help partners maximize results.
For e-commerce and other online enterprises wishing to offer a differentiated travel offering, via a turn-key, SaaS solution, that provides all licensing and product required to offer unbeatable value, please take a look at this PPT.
Integrating CRM Technologies To Improve Your Distribution StrategyChloe Lim
A online travel case study on how to use technology to improve customer relationship management and distribution. The presentation was created for eyefortravel conference in sydney, Australia.
Increase Direct Business and Brand Awareness with Next Generation Interactive Travel Shopping.
Merging local knowledge, publishing, advertising and bookings in a seamless conversation
The document discusses Active International's Cash Cross Purchase Program, which is designed for hospitality clients like hotel owners. Under this program, when hospitality clients purchase goods like TVs from Active for their normal cash price, they receive an additional commitment from Active to spend a percentage of the purchase price (typically 10%+) on cash bookings at their hotel properties. This enables hospitality clients to efficiently invest in property improvements while also improving revenue. Active is able to provide this benefit through trading with suppliers, often paying in a combination of trade credits and cash.
The document discusses ResortsandLodges.com, a website that markets over 20,964 resorts, lodges, inns, and rental properties globally. It generates over 1,456 phone calls and 684 requests for proposals per day, representing millions in potential revenue. The website aims to build identity for properties and allow comparison shopping through video, articles, and packages. It provides tracking of clicks, calls, and inquiries to show which marketing brings in bookings.
Implement a successfull e distribution strategy by hopineoBen Voyage
This document provides recommendations for implementing an effective e-distribution strategy for Villa Marina Lodge in Panama. It recommends using a channel manager and property management system to automate bookings across online travel agencies (OTAs) like Booking.com and Expedia. Practicing basic revenue management techniques, like dynamic pricing and length of stay restrictions, can help increase occupancy and room rates. Implementing these changes could lead to an estimated $10,746 in additional monthly revenue for the lodge.
This document promotes a travel business opportunity with YourTravelBiz.com. Some key points:
- Become a Referring Travel Agent (RTA) and earn 60% commissions on all travel booked through your website, plus travel perks. The initial fee is $499.95 with a $49.95 monthly fee.
- You can also become an independent marketing representative (Rep) and earn commissions referring others without travel agent credentials.
- The compensation plan includes matching bonuses of 50% for personally sponsored reps and bonuses up to $1 million for recruiting many active RTAs.
- Benefits are emphasized such as unlimited income potential, tax deductions, and travel advantages from booking as an insider
For e-commerce and other online enterprises wishing to offer a differentiated travel offering, via a turn-key, SaaS solution, that provides all licensing and product required to offer unbeatable value, please take a look at this PPT.
Integrating CRM Technologies To Improve Your Distribution StrategyChloe Lim
A online travel case study on how to use technology to improve customer relationship management and distribution. The presentation was created for eyefortravel conference in sydney, Australia.
Increase Direct Business and Brand Awareness with Next Generation Interactive Travel Shopping.
Merging local knowledge, publishing, advertising and bookings in a seamless conversation
The document discusses Active International's Cash Cross Purchase Program, which is designed for hospitality clients like hotel owners. Under this program, when hospitality clients purchase goods like TVs from Active for their normal cash price, they receive an additional commitment from Active to spend a percentage of the purchase price (typically 10%+) on cash bookings at their hotel properties. This enables hospitality clients to efficiently invest in property improvements while also improving revenue. Active is able to provide this benefit through trading with suppliers, often paying in a combination of trade credits and cash.
The document discusses ResortsandLodges.com, a website that markets over 20,964 resorts, lodges, inns, and rental properties globally. It generates over 1,456 phone calls and 684 requests for proposals per day, representing millions in potential revenue. The website aims to build identity for properties and allow comparison shopping through video, articles, and packages. It provides tracking of clicks, calls, and inquiries to show which marketing brings in bookings.
Implement a successfull e distribution strategy by hopineoBen Voyage
This document provides recommendations for implementing an effective e-distribution strategy for Villa Marina Lodge in Panama. It recommends using a channel manager and property management system to automate bookings across online travel agencies (OTAs) like Booking.com and Expedia. Practicing basic revenue management techniques, like dynamic pricing and length of stay restrictions, can help increase occupancy and room rates. Implementing these changes could lead to an estimated $10,746 in additional monthly revenue for the lodge.
This document promotes a travel business opportunity with YourTravelBiz.com. Some key points:
- Become a Referring Travel Agent (RTA) and earn 60% commissions on all travel booked through your website, plus travel perks. The initial fee is $499.95 with a $49.95 monthly fee.
- You can also become an independent marketing representative (Rep) and earn commissions referring others without travel agent credentials.
- The compensation plan includes matching bonuses of 50% for personally sponsored reps and bonuses up to $1 million for recruiting many active RTAs.
- Benefits are emphasized such as unlimited income potential, tax deductions, and travel advantages from booking as an insider
This document discusses location-based marketing in 2010. It defines location-based marketing as interacting with customers based on their location to offer value and increase loyalty and social sharing. It provides examples of location-based promotions, discusses challenges like check-in cheating and app adoption, and outlines best practices for businesses getting started with location-based marketing campaigns.
This document summarizes the Bermuda Tourism Authority's marketing strategies and initiatives. It discusses key performance indicators and metrics used to measure organizational, destination, and market performance. It provides an overview of 2014 tourism performance and the 2015 outlook. It also outlines strategies for targeting potential visitors geographically and by persona. Additional initiatives discussed include partnering with influencers, online visitor panels, research across the consumer travel cycle, and leveraging various paid, owned, earned and shared media channels.
The document contains analytics on social media engagement for different brands. It shows that Pizza Hut Sri Lanka has the highest engagement levels, with 38% of total engagement coming from fans. It also has the highest response rate to user posts on its page at 100%. The document further analyzes metrics like likes, comments, shares, and total engagement for various brand pages.
The document summarizes the business opportunity provided by YTB Travel Network and YourTravelBiz.com. It outlines two opportunities - becoming a Referring Travel Agent (RTA) with an initial $500 fee and $49.95 monthly fee, or becoming an independent marketing representative (Rep) at no cost. Representatives can earn commissions from travel booked through their website and by referring others. The compensation plan includes matching commissions up to 50% and bonuses for reaching certain sales targets.
MakeMyTrip is an online travel agency established in 2000 that provides flight, hotel, bus, and train booking services. Its sales strategies include SEO by targeting relevant keywords, email marketing with catchy subject lines, endorsements from celebrities like Alia Bhatt and Ranveer Singh, influencer marketing, SEM with innovative keyword targeting, and content partnerships. MakeMyTrip also runs innovative campaigns like transforming a school bus into a travel experience and fulfilling students' dream destinations. While MakeMyTrip's marketing expenses increased from 2017 to 2020, its revenue also grew during this period, indicating its sales strategies are effective.
This document summarizes the business opportunities available through YTB Travel Network and YourTravelBiz.com. Specifically, it outlines two opportunities - becoming a Referring Travel Agent (RTA) with an initial $449.95 fee and $49.95 monthly fee, or becoming an independent marketing representative (Rep) at no cost. Reps can earn commissions from travel booked through their website and by referring others. The compensation plan offers matching commissions up to 50% and bonuses for reaching certain sales targets through personal and team referrals.
This document introduces a marketing team and provides an overview of their campaign for The Ritz-Carlton hotel in St. Thomas. It includes a SWOT analysis, details on their target market of affluent females ages 45-65, and an IMC plan utilizing magazines, email, newspaper, internet banners, and on-site events. The total budget breaks down spending across these channels, with most allocated to magazines, email, and events. Their creative pitch emphasizes the agency's success targeting women and in the luxury hotel industry.
This document provides information about Travel America Vacations Inc., a company that offers promotional travel incentives. It details Travel America's long history in business, accreditations, corporate clients, and testimonials from satisfied customers. It also includes references from Carnival Cruise Lines and US Airways Vacations praising Travel America. The document proceeds to describe several of Travel America's most popular travel incentive packages, including details on perceived value, pricing, fees, and terms. It concludes by listing partner hotels and approved departure airports when booking trips.
Spirit Marketing proposes a partnership with an airline to create online destination guides. These guides would feature local tourism providers who pay to advertise. Spirit Marketing would manage advertising sales and content updates with no setup costs for the airline. Airlines that partner typically earn $100,000-$500,000 annually from advertising revenue shared by Spirit Marketing. The destination guides increase tourism provider awareness and drive more customers to partner airlines' websites through linked content.
The document summarizes the business opportunity and compensation model of YTB Marketing. It describes how representatives can earn commissions from sales to customers they refer to buy travel websites, as well as residual income from the ongoing sales of representatives in their referral network. It highlights some success stories of representatives earning large bonuses or incomes. It argues that the timing is right to join YTB as it is in the hyper-growth phase but still relatively unknown.
Travel Hacking 101 will teach you the basics of travel hacking. You'll learn how to strategically collect miles and points and use them to travel the world for pennies on the dollar!
New to travel hacking? Want to learn more? Check out my site at http://natebuchanan.org/budget-travel-101/
The document discusses how audiences are valuable assets for companies and should be treated as such. It emphasizes that companies need to focus on developing proprietary audiences through their content marketing, using paid, owned, and earned media to increase audience size, engagement, and value over the long term, not just for short term sales. Developing audiences requires taking a long term approach and treating audience growth and health as a core marketing responsibility on par with financial reporting.
This presentation is the second section of the MACVB Toolkit.
This section covers the differences between CVB, DMO, and DMC's and what the advantages and disadvantages of each are. It also includes sample by-laws from the Faribault Chamber.
This document discusses internet sales tax legislation and the issues surrounding requiring online retailers to collect and remit sales tax. Currently, under the Quill decision, retailers must have a physical presence or "nexus" in a state to be obligated to collect sales tax there. However, many states are trying to expand the definition of nexus to require companies like Amazon to collect taxes. If federal legislation passes, it could significantly change companies' sales tax obligations and require collecting taxes in many more states.
smart & tech clothing, is the future near?Cecilia Rocha
The document discusses smart and technical clothing. It touches on several key points:
- Identifying what smart clothing options currently exist and who wants them
- Understanding customer needs and desires for smart clothing
- Exploring how smart clothing can be achieved simply, comfortably and affordably
The document suggests smart clothing may be part of the future and questions how close that future is. It emphasizes simplicity, comfort, and affordability in developing smart clothing solutions.
Building for success and failure with DisqusJonathon Hill
The document discusses using caching strategies to improve performance when accessing dynamic data from the Disqus API. It recommends using a "burst cache" like Memcached for fast access and a "failover cache" like MongoDB to handle cache misses or failures. A health check is also suggested to monitor the API and gradually increase the failover cache expiration times if issues arise. Code examples and links are provided for implementing these caching techniques using Guzzle, Memcached, MongoDB and other tools.
BarrierElectric has been in business for 50 years as a licensed electrical contractor in NJ. They have installed over 8 megawatts of solar panels. They provide performance bonding, and are qualified vendors for the NY/NJ Port Authority and NJ Transit. They offer solar installation, lighting retrofits, and energy efficiency projects. Their process involves assessment, design, installation, and long-term maintenance. They have completed large commercial solar projects for companies like FedEx.
Wolfgang Weil - Xi’an Xianyang International AirportMatthew Willey
The document discusses the concept of "Trinity" in airport retail and proposes establishing an Airport Trinity Conference (XTC) to facilitate collaboration between airports, concessionaires, and brands. The XTC would include a General Assembly and an Executive Committee. The General Assembly would meet annually with representatives from the airport, concessionaires, and brands to discuss strategic issues through keynote speeches and guest presentations. The Executive Committee would meet bimonthly and include subcommittee chairmen and vice chairmen to address specific issues raised by the airport, concessionaires, and brands in order to overcome obstacles to Trinity and ensure its success.
This document discusses location-based marketing in 2010. It defines location-based marketing as interacting with customers based on their location to offer value and increase loyalty and social sharing. It provides examples of location-based promotions, discusses challenges like check-in cheating and app adoption, and outlines best practices for businesses getting started with location-based marketing campaigns.
This document summarizes the Bermuda Tourism Authority's marketing strategies and initiatives. It discusses key performance indicators and metrics used to measure organizational, destination, and market performance. It provides an overview of 2014 tourism performance and the 2015 outlook. It also outlines strategies for targeting potential visitors geographically and by persona. Additional initiatives discussed include partnering with influencers, online visitor panels, research across the consumer travel cycle, and leveraging various paid, owned, earned and shared media channels.
The document contains analytics on social media engagement for different brands. It shows that Pizza Hut Sri Lanka has the highest engagement levels, with 38% of total engagement coming from fans. It also has the highest response rate to user posts on its page at 100%. The document further analyzes metrics like likes, comments, shares, and total engagement for various brand pages.
The document summarizes the business opportunity provided by YTB Travel Network and YourTravelBiz.com. It outlines two opportunities - becoming a Referring Travel Agent (RTA) with an initial $500 fee and $49.95 monthly fee, or becoming an independent marketing representative (Rep) at no cost. Representatives can earn commissions from travel booked through their website and by referring others. The compensation plan includes matching commissions up to 50% and bonuses for reaching certain sales targets.
MakeMyTrip is an online travel agency established in 2000 that provides flight, hotel, bus, and train booking services. Its sales strategies include SEO by targeting relevant keywords, email marketing with catchy subject lines, endorsements from celebrities like Alia Bhatt and Ranveer Singh, influencer marketing, SEM with innovative keyword targeting, and content partnerships. MakeMyTrip also runs innovative campaigns like transforming a school bus into a travel experience and fulfilling students' dream destinations. While MakeMyTrip's marketing expenses increased from 2017 to 2020, its revenue also grew during this period, indicating its sales strategies are effective.
This document summarizes the business opportunities available through YTB Travel Network and YourTravelBiz.com. Specifically, it outlines two opportunities - becoming a Referring Travel Agent (RTA) with an initial $449.95 fee and $49.95 monthly fee, or becoming an independent marketing representative (Rep) at no cost. Reps can earn commissions from travel booked through their website and by referring others. The compensation plan offers matching commissions up to 50% and bonuses for reaching certain sales targets through personal and team referrals.
This document introduces a marketing team and provides an overview of their campaign for The Ritz-Carlton hotel in St. Thomas. It includes a SWOT analysis, details on their target market of affluent females ages 45-65, and an IMC plan utilizing magazines, email, newspaper, internet banners, and on-site events. The total budget breaks down spending across these channels, with most allocated to magazines, email, and events. Their creative pitch emphasizes the agency's success targeting women and in the luxury hotel industry.
This document provides information about Travel America Vacations Inc., a company that offers promotional travel incentives. It details Travel America's long history in business, accreditations, corporate clients, and testimonials from satisfied customers. It also includes references from Carnival Cruise Lines and US Airways Vacations praising Travel America. The document proceeds to describe several of Travel America's most popular travel incentive packages, including details on perceived value, pricing, fees, and terms. It concludes by listing partner hotels and approved departure airports when booking trips.
Spirit Marketing proposes a partnership with an airline to create online destination guides. These guides would feature local tourism providers who pay to advertise. Spirit Marketing would manage advertising sales and content updates with no setup costs for the airline. Airlines that partner typically earn $100,000-$500,000 annually from advertising revenue shared by Spirit Marketing. The destination guides increase tourism provider awareness and drive more customers to partner airlines' websites through linked content.
The document summarizes the business opportunity and compensation model of YTB Marketing. It describes how representatives can earn commissions from sales to customers they refer to buy travel websites, as well as residual income from the ongoing sales of representatives in their referral network. It highlights some success stories of representatives earning large bonuses or incomes. It argues that the timing is right to join YTB as it is in the hyper-growth phase but still relatively unknown.
Travel Hacking 101 will teach you the basics of travel hacking. You'll learn how to strategically collect miles and points and use them to travel the world for pennies on the dollar!
New to travel hacking? Want to learn more? Check out my site at http://natebuchanan.org/budget-travel-101/
The document discusses how audiences are valuable assets for companies and should be treated as such. It emphasizes that companies need to focus on developing proprietary audiences through their content marketing, using paid, owned, and earned media to increase audience size, engagement, and value over the long term, not just for short term sales. Developing audiences requires taking a long term approach and treating audience growth and health as a core marketing responsibility on par with financial reporting.
This presentation is the second section of the MACVB Toolkit.
This section covers the differences between CVB, DMO, and DMC's and what the advantages and disadvantages of each are. It also includes sample by-laws from the Faribault Chamber.
This document discusses internet sales tax legislation and the issues surrounding requiring online retailers to collect and remit sales tax. Currently, under the Quill decision, retailers must have a physical presence or "nexus" in a state to be obligated to collect sales tax there. However, many states are trying to expand the definition of nexus to require companies like Amazon to collect taxes. If federal legislation passes, it could significantly change companies' sales tax obligations and require collecting taxes in many more states.
smart & tech clothing, is the future near?Cecilia Rocha
The document discusses smart and technical clothing. It touches on several key points:
- Identifying what smart clothing options currently exist and who wants them
- Understanding customer needs and desires for smart clothing
- Exploring how smart clothing can be achieved simply, comfortably and affordably
The document suggests smart clothing may be part of the future and questions how close that future is. It emphasizes simplicity, comfort, and affordability in developing smart clothing solutions.
Building for success and failure with DisqusJonathon Hill
The document discusses using caching strategies to improve performance when accessing dynamic data from the Disqus API. It recommends using a "burst cache" like Memcached for fast access and a "failover cache" like MongoDB to handle cache misses or failures. A health check is also suggested to monitor the API and gradually increase the failover cache expiration times if issues arise. Code examples and links are provided for implementing these caching techniques using Guzzle, Memcached, MongoDB and other tools.
BarrierElectric has been in business for 50 years as a licensed electrical contractor in NJ. They have installed over 8 megawatts of solar panels. They provide performance bonding, and are qualified vendors for the NY/NJ Port Authority and NJ Transit. They offer solar installation, lighting retrofits, and energy efficiency projects. Their process involves assessment, design, installation, and long-term maintenance. They have completed large commercial solar projects for companies like FedEx.
Wolfgang Weil - Xi’an Xianyang International AirportMatthew Willey
The document discusses the concept of "Trinity" in airport retail and proposes establishing an Airport Trinity Conference (XTC) to facilitate collaboration between airports, concessionaires, and brands. The XTC would include a General Assembly and an Executive Committee. The General Assembly would meet annually with representatives from the airport, concessionaires, and brands to discuss strategic issues through keynote speeches and guest presentations. The Executive Committee would meet bimonthly and include subcommittee chairmen and vice chairmen to address specific issues raised by the airport, concessionaires, and brands in order to overcome obstacles to Trinity and ensure its success.
Estimates are not promises
Your gut lies
Premature estimation is sabotage
Big teams are slower than small ones
Beware unwarranted precision
Count all the things!
When in a pinch, use a proxy
You can’t negotiate math
An elevated luxury travel platform called FOMO is proposed to address issues in the luxury travel industry and provide opportunities for digital asset investors, influencer marketing, and discounted luxury travel experiences. The platform will offer curated travel experiences at exclusive rates, a global concierge service for members, and travel advice from influencers. It aims to serve modern connoisseurs including digital entrepreneurs, young professionals, and socialites seeking luxury experiences. FOMO will partner with luxury resorts and hotels and leverage influencer marketing to drive bookings and commissions. The founders have already achieved initial traction and projections show potential for millions in revenue over time.
Native ad buying is one of the most exciting new digital advertising mediums on the Internet. It represents a true way to scale your traffic, revenue, and profitability.
TripAlertz provides turn-key travel offers and deals through partnerships. It offers exclusive, discounted private hotel sales unavailable elsewhere. Partners receive a customized travel site to sell these deals and earn substantial revenue share. TripAlertz handles technology, supplier relationships, customer service and legal requirements to allow partners to profitably offer travel. Interested partners should review programs, technical integration and negotiate an agreement to launch discounted travel offers.
Stay N Sleep - Loyalty Program_CaseStudy(Hypothetical)aradhanamohanty
stayNsleep project is a hypothetical company on which I worked for my final project for the PMC course I enrolled for in the Product School.
Final Project Scenarios & Objectives
Product Brief: Business to Consumer (B2C) New Feature Launch
You are a product manager at Stay-N-Sleep (Similar to Airbnb) — an American vacation rental online marketplace company based in New York City, NY, United States. Their mission is to enable every traveler, to build a community of lifelong travelers, and allow the travel community to experience what matters. And their vision is to connect people, enrich communities, and open minds to new experiences and cultures.
Stay-N-Sleep offers arrangements for lodging and tourism experiences. They have one of the world’s largest marketplaces for unique, authentic places to stay and things to do, offering over 2 million accommodations and tens of thousands of handcrafted activities, all powered by local hosts. Since its inception, Stay-N-Sleep has served 20M+ guest arrivals and they have 200+ local experiences launched since March 2020.
The average Stay-N-Sleep guest spends 5.5 days and spends up to $1,045. Tokyo, Paris, and New York City are the most popular cities for Stay-N-Sleep booking experiences. The Stay-N-Sleep’s average per night price for reservations is $80. Currently, the fastest-growing Stay-N-Sleep guests are business travelers. Stay-N-Sleep empowers businesses to reimagine how their employees travel and explore each city during their non-business hours. Business travelers using Stay-N-Sleep have access to features like price alerts and payment groups to help manage company.
travel spend. Stay-N-Sleep is giving companies a new perspective on how they manage business travel. A hotel may offer large conference rooms and a pool for a strategy day, but Stay-N-Sleep provides a more unique and memorable option.
During the last 6 months, Stay-N-Sleep has seen a massive spike in the number of guests inquiring about a loyalty program and getting rewarded for choosing Stay-N-Sleep for their trips. Additionally, Stay-N-Sleep has seen increased interest in its corporate benefits for business travelers. Benefits include a free admin dashboard that makes it easier to book and manage company trips on Stay-N-Sleep. This dashboard gives admins better awareness and accurate reporting on employee trips. The Stay-N-Sleep executive team also believes they can leverage a well-designed loyalty program to increase their repeat business and customer lifetime value. The executive team knows that it costs them five times more to acquire new customers than it does to retain current customers. And, existing customers are 50% more likely to try their new products and experiences as well as spend 31% more than new customers. So, they want a loyalty program that encourages their customers to return and conduct more business with Stay-N-Sleep.
The document provides brand identity guidelines for Splender.com. It outlines the purpose of establishing brand guidelines to promote consistency. It describes the brand strategy, including the vision to revolutionize consumer finance, target audience of educated consumers, and positioning as a smarter alternative to traditional lenders. The guidelines cover communicating the brand through elements like logo, tone, and imagery. It provides examples of brand-aligned copy for the website and blog.
AimcoR Group is an insurance marketing organization that differs from competitors by operating at a higher, more efficient level through exclusive membership, open communication and a culture of sharing. The organization is focused on transforming the business through alternative distribution channels, technology adoption, and shifting from a product focus to new producer enablement and consumer engagement. AimcoR aims to achieve sustainable growth and become a dominant player in the future insurance brokerage landscape.
wearedbp.com (Extented): Digital Transformation - What's Next?Ivan Fernandes
The document discusses the implications of digital transformation for brands, agencies, and consumers. It argues that successful brands of the future will be digital and customer-focused, defining and delivering future brand experiences. It also stresses that future brands will have a profound understanding of digital impact and will use digital technologies to create value throughout the value chain. The document advocates leveraging digital technology for optimal business engagement, embracing technology for competitive advantage, and delivering superior customer experiences.
Smart Button has been a leading provider of loyalty marketing solutions since 1994. It helps companies develop comprehensive loyalty programs to increase customer retention and lifetime value through its robust web-based platform. The platform provides tools to capture customer data, segment customers, and tailor marketing strategies. Smart Button's experts also help clients implement strategic programs to achieve their business goals.
Williams interactive mobile marketing with pricingDarion Wheeler
Williams Interactive provides precision direct marketing solutions using online and offline channels to help clients maximize their advertising spending. They employ experienced marketing professionals and technologists to provide powerful marketing solutions. Mobile marketing, also known as keyword marketing, allows customers to text a custom keyword to an number to join a business's VIP club and receive offers, alerts, and coupons via text, significantly increasing store traffic. It is an effective marketing channel as people are attached to their phones and open to convenience.
This document discusses a company that provides free WiFi software and services to hotels in order to gain access to travelers' internet usage and purchase data. They aim to monetize this data by selling targeted ads to travelers and capturing affiliate revenue from existing purchases travelers make online. Their initial market is the South American hotel industry, which sees over 4 billion traveler days per year. They are seeking $1 million in investment capital to fund operations and expand into 5 sales regions by the end of 2014 to achieve profitability.
Xooker is a mobile platform that connects consumers and merchants through location-based marketing, deals, rewards programs and games. It provides analytics to help merchants better understand customer behavior and increase ROI. Xooker has seen early traction with over 230 merchant locations and 6,700 downloads. It is seeking $10.5 million to expand nationwide after successful pilot testing.
Real Match Webinar - Crash Course for Local MediaShannon Kinney
Shannon Kinney presented at a Real Match webinar for publishing industry leaders, covering the latest tools and strategies to boost audience engagement, strengthen brands, and generate new digital revenue.
Additional details >> http://dreamlocal.com/a-crash-course-for-modern-local-media/
Book Shannon to speak at your next event >> http://dreamlocal.com/social-media-online-marketing-seminars/
Digital Marketing Channel - Choosing the Right MixFahmi Mohammed
The document discusses how insurance customers now prefer multiple interaction points and channels rather than a single channel approach. It notes that over 20% of consumers use more than one channel for researching and purchasing insurance. The document then provides information on different customer profile types and recommends segmenting customers based on psychographics to better match marketing approaches. It outlines various digital marketing channels and how to track customers' journeys through different channels, emphasizing the importance of both direct response "hero" channels and branding "villain" channels.
How Agencies Can Help Clients Manage the Entire Customer JourneyAdRoll
Customers see about 5,000 ads per day. As a result, using a general marketing approach won't necessarily move the needle. This makes it especially difficult for agencies, considering that they have to manage multiple customers daily. So, how do agencies help their clients create an experience that audiences remember and embrace?
Well-constructed customer journeys help create a cohesive experience that accounts for every touchpoint on a customer's path to conversion. When done correctly, mapping out a customer journey can be one of the most effective tactics for improving a brand's customer experience. Join our agency and customer journey experts — Tony Posselli, Agency Account Strategist, and Charlie Padilla, Agency New Business Sales Representative — as they share how to build stellar customer experiences that account for every stage of the customer journey. Register to learn how to:
- Build a brand: Help your clients share their brand story with the people who matter.
- Turn visitors into customers: Create strategies to keep customers interested until they’re ready to purchase.
- Grow customer loyalty: Build your long-term value to your clients with increased revenue per customer and strategies to keep their brand top-of-mind.
- Measurement and attribution: Keep your results front and center to increase client retention.
Coupons 2.0 – How Shoppers Are Leveraging the Network to Beat Retailers At Their Own Game
Coupons are on an upswing, driven largely by the internet, mobile, and the recession. But Coupons 2.0 are more than just the lure of "easy freebies." Coupons 2.0 are also about the enormous social access that the Internet and devices have unlocked for users, as well as the coupling with people's innate cultural need to "get over" on systems. Coupons 2.0 is about the new power of networks to enable shoppers to beat retailers at their own game.
Fallon's digital strategists Sarah Crist (@scrist5) and Liz Giel (@lizgiel) reveal the drivers of success for enabling Coupons 2.0 thinking on your brands and demonstrate how the art of the bargain is evolving the retail model and commercial creativity.
Kingsmill Resort is a luxury resort located along the James River in Virginia with golf courses, tennis facilities, a spa, and conference center. It aims to deliver premier customer service and meet growth objectives through brand development, marketing, and strategy. The presentation discusses conducting research, analyzing trends, strengthening partnerships and alliances, and implementing an integrated marketing approach across various traditional and digital channels to build awareness and attract both leisure and group customers. Experience design and generating brand evangelists from within are also emphasized.
Building the Retail Business-Opportunities and Challengesolu_akanmu
The thoughts here could apply to retail bankin or any form of retail consumer service business. Also visit my blog http://olusfile.blogspot.com for more insightful essaysg
The document discusses the evolution of the daily deals industry and BuyWithMe's approach. It summarizes that daily deals started as a way for local businesses to acquire customers but now platforms are adding algorithms and mobile apps. BuyWithMe focuses on ongoing engagement between merchants and customers to drive repeat business through deals, rewards, and loyalty programs. It provides examples of successful promotions BuyWithMe ran for different merchants.
2. Welcome to the world of Travel Ticker ...
a world of marketing opportunities for you.
Travel Ticker is the top destination for extraordinary deals,
exclusive offers, and unpublished sales. Millions of our
newsletter subscribers and site visitors trust us to publish
amazing deals they won’t find anywhere else.
Our customers want to be inspired and have the financial
means to travel. Our products deliver on the needs of
customers while driving response and sales for advertising
partners. It’s a big opportunity for you.
Travel Ticker has been featured in major national media outlets including:
3. We have millions of unique customers ready to travel.
What makes Travel Ticker lead the competition? Our customers. Tap It’s all in the numbers:
into this well-educated, affluent group who want a great deal and are
• 74% of our customers are 35 years of age or older
ready to buy. Our customers have told us that despite the continued
down economy, they’re planning on traveling more in 2010 than last • 63% of our customers are female
year. That’s great news for us … and you. • 33% have a household income of $100,000 or more
• 67% are planning at least one vacation this year
• 51% are flexible with dates and destinations if they see a great deal
See how we put you in touch with our customers.
Our Customer travel-ticker.com Insider Deals Newsletters Priority Alerts Savings Searcher
Reach a unique base of customers you Our site showcases your deals in an Each week, 11 million subscribers Too hot to wait for the next Located on travel-ticker.com,
won’t find on other travel channels. Our editorial style that’s designed to look receive geo-targeted newsletters newsletter, your deal is featured Savings Searcher lets travelers
engaged group of buyers want to travel like a news site, engaging our 3 million featuring deals hand-picked by our exclusively with 100% share of search multiple partner sites—
and are willing to let the deal be the unique monthly visitors to take notice travel experts. voice, reaching a targeted group including yours—to find the
inspiration to go. and book. of customers for maximum best deals.
response.
We specialize in understanding what makes our customers tick, resulting in high conversions and best-in-class customer experience.
4. Experience reach, response, and results in one powerful site.
The travel-ticker.com site
Our individually personalized site
customizes the deals travelers see by their
geographic location, search behavior, and Savings Searcher
Customers can search multiple
deal quality. Customers actively planning sites to find the lowest prices.
travel see deals they’re most likely to book. This tool’s high click-through
rate brings you more business.
You see increased sales.
• Advertise without looking like an ad:
deals look like editorial articles written
Top Deal
by our travel experts, resulting in an
Our best deal based on
improved customer experience. popularity and customer
location appear front and
center for maximum exposure. Three million unique monthly
visitors see your deal on our
• Geo-target offers: using cutting-edge site, click, and arrive on the
details page. Inspirational
customer analytics, our site dynamically images and copy drive interest
merchandises the deals visitors see and demand.
based on what’s most relevant and Deal Info
compelling to them. Here’s where customers
learn more about your offer
with friendly, informative copy
enticing them to click.
• Boost exposure: maximize your
presence by featuring your hard-to-sell,
limited-time, and region-specific deals in
the newsletters and on the site.
We feature your offer both on travel-ticker.com
and in the weekly newsletter for twice the
visibility and revenue potential.
5. Our effective email programs deliver qualified customers to your site.
Insider Deals Newsletters Priority Alerts
u We connect you to our unique
base of customers, enticing
them with the best deals.
Feature your deal as hand-picked by our travel Showcase a deal too hot to wait for the next
u We use behavioral and
geo-targeting to connect you to
experts to appear in our weekly, geo-targeted newsletter. Our behavioral targeting helps customers, featuring a deal too
good to pass up.
newsletters. Choose to market to a particular you maximize response by letting you market
region, or let the whole country in on your offer. to a specific audience at a specific time.
It’s your call. It’s all about you.
v Customers select a deal
and arrive on the details
page to learn more.
Your
w We deliver qualified,
interested customers
Site
to your site.
v Qualified, interested customers
are sent directly to your site.
Eleven million customers
ready-to-buy now know about
your deal in Myrtle Beach …
or Cancun, or San Francisco, or
Las Vegas, or NYC, or Toronto …
6. Partner with Travel Ticker
and capitalize on your advertising dollars.
“ Travel Ticker’s unique, affluent
“
audience is extremely responsive
The level of expertise at Travel Ticker
and generates significant
far exceeds what I have experienced
”
incremental revenue for us.
with any other travel publisher. They
– Andy Thomas, Evans Hotels
truly know their business—and their
”
customers—inside and out.
– Matthew Pernick, Affinia Chicago
“ We are pleased with our results
and with the ability to connect with
consumers we were not reaching
previously. I find the Travel Ticker
Just some of our advertising partners:
staff very easy to work with.
– Tara Meehan, Alaska Airlines ”
TM
“ We partner with Travel Ticker to
fill dates during need periods. When
we do, we see a substantial increase
“ The Travel Ticker team
listened to our needs and
created a customized media
in site traffic. Even hard-to-sell
dates sell out, and we see increased
”
bookings for other dates.
”
plan to maximize results.
– Amber Watt, Aqua Hotels and Resorts
– Cindy Singleton, Target Media