Spirit Marketing proposes a partnership with an airline to create online destination guides. These guides would feature local tourism providers who pay to advertise. Spirit Marketing would manage advertising sales and content updates with no setup costs for the airline. Airlines that partner typically earn $100,000-$500,000 annually from advertising revenue shared by Spirit Marketing. The destination guides increase tourism provider awareness and drive more customers to partner airlines' websites through linked content.

1. SPIRIT MARKETING
2009/2010 DESTINATIONS GUIDE PROPOSAL

2. Who We Are
Spirit Marketing is the premier global integrated marketing and online
advertising firm supporting the travel and hospitality industry in 85
countries. For almost 20 years, we have provided clients with
integrated solutions aimed at creating lucrative revenue streams by
targeting, and mobilizing specific audiences. We are viewed as an
integral part of the sectors we serve, nurturing long standing
relationships with key opinion leaders, market influencers and blue-
chip airlines.
How We Can Help
We pioneered the development and use of multi-city, global
“Destination Guides”. These comprehensive provider directories drive
corporate visibility and establish your local knowledge and credibility
with your valued customers. Our process calls for zero infrastructure
changes, and zero set up costs. As a result, airlines working with us net
between $100k-500k a year, and have a scalable, information-rich,
action-oriented product for their clients. Our aim is to help you
compete and win in emerging, established, and mature travel markets.
Our industry knowledge and experience informs our novel approach –
one that we believe is a relevant match to your Airlines
SPIRIT MARKETING
INTRODUCTION
“I love to travel, but hate to arrive!”
- Albert Einstein

3. How Do We Work
In short, we would like to put you firmly in the center of travel and
service provider activity (benefitting both customer bases) in the markets
you currently (and plan) to serve. The result? Average annual revenues of
$100k-$500k – with zero set up costs, and zero changes in infrastructure.
SPIRIT MARKETING
DESTINATION GUIDE
Hotels/Resorts Shopping
Your airline
Event
Dining
Marketing
Key Market
Weddings,
Adventure,
Real Estate
Plastic
Transport Surgery
SPIRIT MARKETING Question: How do you find, make,
OUR APPROACH manage, and monetize hundreds of
relationships with trusted, quality
service providers – globally?
“Not all those who wander are lost”
- J.R.R Tolkien

4. What We Propose
We would like to discuss a partnership arrangement with the intention
of creating, initially, an online directory service for all locations
serviced by your Airlines. This directory will follow the general format
of our “Destination Guide" solution. The look and feel of the proposed
directory will be consistent with your Airlines’ corporate branding and
philosophy.
The result for your Airlines? Average annual revenues of $100k-$500k
– with zero set up costs, and zero changes in infrastructure.
“Destination Guide” Solution
Discover: Users navigate to a dedicated internet URL to access the
"Destination Guide“. A branded welcome page presents a clear starting
point – the 'where we fly' option.
Explore: Selecting a service category presents the user with a list of
appropriate advertising ‘entries’ and brief information. Choosing one
‘entry’ reveals in-depth information and the option to connect with
the ‘entry’, i.e. service provider.
SPIRIT MARKETING
DESTINATIONS GUIDE
“One’s destination is never a place, but
a new way of seeing things”
- Henry Miller

5. “Destination Guide” Solution
From the landing page to selection of an ‘entry’ takes three-clicks. The
'entry' pages are all presented in a common format maintaining a level
playing field for all parties. We work with individual service providers
to ensure that their messaging and image content are suitable and
provide true local knowledge and value.
Current Destination Guides include:
US Airways: http://www.vacationdestinationguides.com/
Spirit Airlines: http://www.spiritdestinations.com/
Partnership Benefits
Analysis of your Airlines’ routes and relevant local providers, indicates
that a Destination Guide can be built in partnership with your Airlines.
Our process has a zero start up cost and removes any need for
changes in infrastructure . This valuable service to passengers will
increase awareness and traffic and, we believe, provide revenues of
$20,000 - $30,000 per month to your Airlines, rising dramatically after
the first year.
SPIRIT MARKETING
DESTINATIONS GUIDE
“A journey is best measured in friends,
rather than miles”
- Tim Cahill

6. “Destination Guide” Solution – Brief Look
SPIRIT MARKETING
DESTINATIONS GUIDE
“A traveler without observation is a
bird without wings”
- Moslih Eddin Saadi

7. “Destination Guide” Solution – Brief Look
SPIRIT MARKETING
DESTINATIONS GUIDE
“Certainly, travel is more than seeing of
sights; it is a change that goes on, deep
and permanent, in the ideas of living”
- Miriam Beard

8. Spirit Marketing – How We Started in 1984
SPIRIT MARKETING
ABOUT US
“The traveler sees what he sees, the
tourist sees what he has come to see”
- Gilbert K. Chesterton

9. Spirit Marketing – A Decade of Results & References
SPIRIT MARKETING
ABOUT US
“Travel and change of place impart
new vigor to the mind”
- Seneca

10. Just to Clarify – Mutual Definition
The 'construction' (e.g. categories) would be mutually agreed and we
would undertake to ensure that entries on the site meet certain
criteria as agreed with yourselves. 'Integrity' is obviously an important
driver for your Airlines. At Spirit Marketing, we build into client
contracts specific clauses which allow us to remove adverts if a service
provider fails to consistently meet a defined, standards of integrity. In
addition, there would be no conflict with your current advertising as
the client base is significantly different.
Taking The Next Step – Permissions
As well as the Destinations Guide site design, we require your written
approval of all promotional materials used by Spirit Marketing when
selling to prospective providers interesting in advertising in the Guide.
We would also ask for a letter of introduction from you to be used by
our sales representatives in their approach to prospective clients in
new markets.
The result to your Airlines? Average annual revenues of $100k-$500k
– with zero set up costs, and zero changes in infrastructure.
SPIRIT MARKETING
MOVING AHEAD
“It is not down in any map; true places
never are”
- Herman Melville

11. Taking the Next Step – Structure
Spirit Marketing would look to sign an initial 3 year contract We
propose to pay your Airlines, on a quarterly basis, 15% of monies
received from clients in their first year of advertising. This will likely
rise to 20% then 30% in subsequent years, as our costs reduce over
time, and international media coverage and audience awareness
exponentially increase.
Ultimately, we expect to significantly increase traffic across your
Airlines’ existing websites via links on the Destination Guide pages and
through links placed on advertisers own sites.
As advertisers come on board, a discount would be offered if they
place a 'reflection' button on their website. This offers us a pool of
thousands of relevant, high-traffic websites all funneling business back
to your Airlines’ websites, and help deliver distinctive and integrated
global services.
The result for your Airlines? Average annual revenues of $100k-$500k
– with zero set up costs, and zero changes in infrastructure.
SPIRIT MARKETING
MOVING AHEAD
“All journeys have secret destinations of
which the traveler is unaware”
- Martin Buber

12. SPIRIT MARKETING
PAST & CURRENT CLIENTS
“There are no foreign lands.
It is the traveler only who is foreign”
- Robert Louis Stevenson

13. For more information, please contact:
David Stickland
CEO Spirit Marketing
Spirit Marketing USA
13575 58th Street North
Clearwater FL33760
David.stickland@spirit-marketing.com
Tel. +1-480-626-5596
Spirit Marketing - Europe Spirit Marketing Inc. - Canada
Charwell House 6082 Somerled Avenue
Wilsom Road Montreal
Alton, Hampshire Quebec
United Kingdom Canada
GU34 2LD H3X 2A7
Tel: +44 (0)845 0045059 Tel: +1-514703 6054
Fax: +44 (0)8700 683642 Fax: +44 (0)8700 683642
SPIRIT MARKETING
CONTACT INFORMATION
“A journey of a thousand miles must
begin with a single step”
- Lao Tzu