Groupon offers opportunities for the Belgian travel industry by promoting deals and packages from travel partners. It has over 142 million members globally and 74,000 fans in Belgium. Groupon launched a dedicated travel newsletter and website in July 2011 featuring offers from hotels, tour operators, and other travel providers. The document argues that Groupon provides a great communication and sales channel for various sectors of the travel industry and encourages travel partners to utilize it.

1. Groupon, a real opportunity for the Belgian travel industry
Bram Clincke, MD Groupon travel
Travel 2011, November 23

2. THE CONCEPT
• What is Groupon?
• 3 Misconceptions about Social Buying
• Groupon and travel

3. THE CONCEPT

4. «Groupon, the fastest growing company ever » .
Forbes Magazine. August 30, 2010

5. The Groupon Concept
Collective buying Power
• Groupon = Group + coupon
• New deals every day
• Local and national
• Attractive price
• Local experience, travel, products

6. Groupon in the world and Europe
• Global: In 45 countries, + 142.9 million members
• In Belgium since june 2010, 26 cities
• 25th most visited website, + 74.000 fans on facebook
• Groupon Getaways/travel launched in July 2011
featuring offers from travel partners –
hotels, packages, airfare and beyond

7. THE CONCEPT
• What is Groupon?
• 3 Misconceptions about Social Buying
• Groupon and travel

8. THE CONCEPT
Misconception 1:
It’s a discount site

9. THE CONCEPT
Misconception 2:
Only for bargain hunters

10. THE CONCEPT
Misconception 3:
A sales tool for small businesses

11. THE CONCEPT
• What is Groupon?
• 3 Misconceptions about Social Buying
• Groupon and travel

12. Dedicated travel newsletter and website
THE CONCEPT
• Weekly travel newsletter (10-30 offers)
• Dedicated site, deals one week online
• People buy travel voucher at Groupon
• Up to 1000pax and more per deal
• Travel license A5766

13. Different types of travel offers
THE CONCEPT
Local weekend Weekend abroad Holiday Exotic

14. The Groupon opportunity
A great communition and sales channel
• Hotel
• Tour operator
• Holiday parcs
• Holiday home owners
• Touristic service
• Travel services
• …

15. See you soon on Groupon!
Contact: bram.clincke@groupon.be