Multinational companies (MNCs) grow for several reasons: expanding market territory, marketing superiority, financial superiority, technological superiority, and product innovation. MNCs seek to extend their activities beyond their home country's boundaries as their operations and international image grow. They possess reliable market information systems, market reputation, and effective advertising techniques. Key features of MNCs include their giant size, centralized control from home country headquarters, advanced technology, oligopolistic power in industries, product innovation, and foreign collaborations. MNCs have objectives like expanding business internationally, minimizing production costs, gaining competitive advantages, achieving greater efficiency, and providing employment opportunities in host countries.

1. What is Multinational Company?

2. Reasons For Growth Of Mnc’s
The manifold reasons are :• Expansion of market territory
• Market superiority
• Financial superiority
• Technology superiority
• Product innovation

3. Expansion Of Market Territory
As the operations of a large sized firm expand
and as it is international image build up it
seeks more and more extension of it is
activities beyond the physical boundaries of
the country in which it is incorporated .

4. marketing Superiority
• It posses a reliable and up- to date market
information system .
• It enjoys market – reputation and faces less
difficulty in selling it is product .
• It adopt more effective advertising and sales
promotion techniques .

5. Main Features Of MNC’s
• Giant size & huge capital resources: MNC’s possess huge capital
resources. They are able to tap funds from various sources.
• Centralised control: They have their headquarters in their home
country and exercise over all branches.
• Advanced technology: Generally, a multi-national corporation
has at its command advanced technology so as to provide world
class products & services.
• Oligopolistic power: Oligopoly means a new firms in the same
line of business. MNC’s are generally oligopolistic in nature.
• Product innovation: These enterprises are engaged in the task of
developing & superior designs of existing products.
• Foreign collaboration: Companies for the sale of technology
, production of goods , use of brand names for the final product.

6. Objectives of multinational companies
1. To expand the business the beyond the
boundaries of the home country .
2. Minimize cost of production ,especially labor
cost
3. Available of competitive advantage
internationally established an international
corporative image.
4. Achieve grater efficiency by producing in the
local market and the exporting the product .
5.

7. Advantages of multinational company
1. It have became vehicle of technology to the
developing countries .
2. Grater employment and career opportunities
are provided by the multinational companies.
3. Variety of goods and services produced for
local customers .
4. Multinational companies make
commendable contribution to invention in
the host country .

8. Features Of Multinational
Companies In India
• MNC’S in India are attracted toward India’s
market large potential.
• Labor competiveness.
• FDI attractiveness.
• India’s vast population is increasing.
• India’s presents are remarkable business
opportunity by virtue of it’s sheer size and
growth.
•

9. The India’s MNC’S
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Metals- Sterlite Industry ,TISCO
Auto & Components- Tata motors
Packing – Essel
Pharmaceutical –SUN , RANBAXY
Paints – Asianpaints
Additional Companies are: Dell
, Skyline millars , Apple , Bharti
airtel , Nestle , Reliance
Communication.

10. Made by
Tanya
Mansi
Shobha
Ashish Sharma