This document discusses transportation and logistics. It defines transportation as the movement of goods and people from one place to another through various means. It describes different modes of transportation including railways, roadways, waterways, pipelines and airways. It discusses the importance of transportation for economic activity and growth. It also outlines key considerations for transportation decisions, economics, and the objectives of different parties like shippers, consignees and carriers.
Transportation is the operational area of logistics that
geographically moves and positions inventory. Transportation system is the physical link connecting a company with the customers, raw material suppliers, plants, ware houses and
distribution channel members. The five basic transportation modes are Rail, Highway, Water, Pipeline.
1. Supply Chain Integration
2. Benefits of Supply Chain Integration
3. Push System
4. Pull System
5. Push vs Pull
6. Integration of Push and Pull Strategy
7. Lead Time and its Impact
8.Demand-Driven Strategies
Transportation. We know transportation is core of any business.drsamritipasricha
Mode of transportation in supply chain. This ppt explain the pros and cons of modes of transportation. In addition to this, which is the best mode to move goods from one place to another. We know transportation is core of any business.
Transportation is the operational area of logistics that
geographically moves and positions inventory. Transportation system is the physical link connecting a company with the customers, raw material suppliers, plants, ware houses and
distribution channel members. The five basic transportation modes are Rail, Highway, Water, Pipeline.
1. Supply Chain Integration
2. Benefits of Supply Chain Integration
3. Push System
4. Pull System
5. Push vs Pull
6. Integration of Push and Pull Strategy
7. Lead Time and its Impact
8.Demand-Driven Strategies
Transportation. We know transportation is core of any business.drsamritipasricha
Mode of transportation in supply chain. This ppt explain the pros and cons of modes of transportation. In addition to this, which is the best mode to move goods from one place to another. We know transportation is core of any business.
Why Road Haulage is the Best Transport Solution for Your Business.pdfRockley Transport
In the current progressive world of business and commerce, there is a need to move and carry goods from one place to another efficiently. Among various modes of transportation that are available in the market, road haulage has come up as an indispensable solution for carrying goods.
This power point is about the introduction to supply chain, different modes of transport of goods also the selection of the best networking design like milk run, direct transport, distribution center, cross docking
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. What is transportation
Transport refers to the activity that facilities
physical movement of goods as well as individual
from one place to another.
4. Importance of transportation
Transportation contributes to the overall
economic activity and provides opportunity for
growth under competitive condition the more
efficient the lower the transaction cost of the
companies operating in the economy.
It support greater reach And availability for the
products in the market place.
5. Importance of transportation
The wider the product distribution and reach
greater the role for transportation and more
the number of opportunities for companies to
exporit the economic scale.
Transportation is significant cost infulencer and
has more than 25%of the share is the total
logistics.
6. Modes of transportation
In order to transport material form one place to another logistics.
Managers are using rail,road , air,water,& pipelines as the modes
of transportation
Railways
Roadways
Waterways
Pipelines
Airways
7. Railways
Used for delivery of wide range of goods
including coal,iron,ore, cement, food,grains,
fertilizers, steel, petroleum products and
other heavy goods.
8. Roadways
Used by suppliers to deliver goods in a cost
effective manner and best suited for short
distance many transportation companies
have expertise for fast delivery packaging
etc., For making schedule delivery.
9. Airways
Used mostly for delivery of high value and
low volume goods from distant supplies
usually not connected by any other modeof
transportation it is also suitable for
emergent items Tobe imported for some
specific requirements.
10. Waterways
Used by firms for delivery of goods from
distant supplies. Mostly conducted in
containers of varied size . This mode is ideal
for transportation of heavy and bulky
goods and suitable for product with long
lead times
11. Pipelines
Used by oil sector companies for Mass
movement of petroleum products including
gases. Due to quite low operation cost it is
one of the preferred modes of
transportation.
12. Function of transportation
Growth of industries whose product requires
quick Marketing
Increase in the demand of goods
Transport creates times utility
Transport ensure even flow of commodities
Transport Increase mobility of labor and capital
13. Transportation decisions
Five parties influence the transportation as
transaction,as given in
The shipper
The consignee
The carrier
The government
The public
14. The shipper
The objective is to move the goods from origin
to destinations within a prescribed time as the
lowest cost.
Service expecation include specified pickup and
delivery times predictable transit time,zero loss
and demages, accurate and timely exchange of
information and invoicing.
15. The consignee
Service expecation include specified Pickup
and delivery time predictable transit time
zero loss and damage accurate and timely
exchange of information and invoicing.
16. The carriers
Objectives is to maximize their revenue associated
with the transaction while minimizing the cost
necessary to complete the transaction.
To achieve the above objectives the Carriers
desires flexibility in pickup and delivery time to
allow individual loads to be consolidate into
economic moves.
17. The government
Desire a stable and efficient transportation
environment to sustain economic growth.
Government involvement may take the form of
regulations promotion or ownership
Government control can have major impact on
the economic success of region industries or
firms.
18. The public
Concerned with the transportation accessibility
expense and effectiveness as well as
environmental and safety standards.
Considers trade off between the above parties
lead to regulations and restrictions of
transportation services.
19. Transport economics
Transport economics is influence by the following elements:
Distance
Volume
Density
Stowability
Handling
Liability
Market factors
20. Distance
Cost curve does not begin at the origin
because of the fixed costs associated with
the shipment pickup and delivery
regardless of distance.
Cost curve increase at a decreasing rate as
function of distance..
21. Volume
Fixed cost of pickup and delivery as well as
administrative Costs get spread over
additional volumes.hences the small loads
must be consolidate into larger loads to
take advantage of scale economies.
22. Density
Higher density products allow relatively fixed
Transport costs to be spread than by weight as
a result of which product are assessed at a
lower transport cost per unit. Therefore an
attempt is made to increase product density so
that more can be loaded in a vechile to utilize
capacity better.
23. Stowability
Refers to product dimensions and impact of
the same on vehicle space utilize. Off sizes
and shape as well as excessive weight or
length generally do not stow well and
typically waste space.
24. Handling
Special handling equipment may be
required for loading or uploading
trucks,trains or ships . The manner in which
the product are grouped such as taped
boxesd or palletized affect handling cost.
25. Liability
Liability refers to the product
characteristics that affect the risk of
damage and the resulting claims. These
characteristics are susceptibility to damage
to theft and susceptibility to combustion or
explosion.
26. Market factors
Back – haul vechile must return back to point of
origin with load.
Deadhead to be avoided because empty return
incur labour fuel and maintenance costs.
This logistic system design must take these
factors into account and add back- haul
movement wherever possible.