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Trans-media Project
1. Trans-Media Project
Katie Webb
The Remaking of
Persuasion
Digital Mirrors Algorithms analyze and reflect back our digital
activity to shape attitudes, behaviors, and
identities.
http://www.iftf.org/uploads/media/SR-1321_IFTF_FutureofPersuasionReport-1.pdf
2. Trans-Media Project
Katie Webb
“Innovations in web graph analysis are the new
frontier for creating digital mirrors of our lives,
which will reflect back new awareness and
analysis of our own behaviors. These digital
reflections, often based on analytics that will be
hidden from us, will become a powerful source
of influence on our actions and emotions.”
3. Fear that young people
forced into identity struggle
prematurely by Facebook
i.e. political views or sexual
orientation
Instead of pressuring young
people to find
themselves, use social
media data (Facebook posts
in this case) to predict a
persons strongest interests
and extrapolate what
career/study they should
pursue